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Entries from Digital Intelligence tagged with "youtube"

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Viral marketing case study: TNT’s ‘dramatic surprise’ becomes second most shared YouTube ad of all time

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In April 2012, Belgian TV channel TNT posted this ad on YouTube, getting 23m views in just one week and becoming the second most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Quiet Square' video campaign has clocked a whopping 30m views and 250,000 likes with a fortnight. This case study takes a look behind the success...

More on this case study:
Brand: TNT | Media: YouTube, TV, Social Media | Agency: Duval Guillaume Modem, Belgium | Country: Belgium | Sector: TV, Media

11/08/2012  |  Full story...

Case study: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral

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In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and racked up over 9m YouTube views in less than a month. In the first season of the adventures of the Hunter and the Bear, the tagline asked viewers to "White and Rewrite THE STORY." Back for a second season, the tagline this time invites viewers to ‘White and Rewrite HISTORY’.

More on this Case Study:
Tipp Ex | Country: US | Sector: FMCG | Objective: Build brand equity | Format: Video Viral, Social Media »

11/08/2012  |  Full story...

The new Old Spice? Dollar Shave Club viral video gets 3m YouTube views in two weeks

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This witty Old Spice-style video ad from the Dollar Shave Club might just shake-up the shaving industry and give Gillette something to worry about. The viral video posted on YouTube garnered 3 million views and 32,000 'likes' within two weeks of going live in February 2012.

More on this case study:
Brand: Dollar Shave Club | Media: YouTube, TV, Social Media | Country: US | Sector: FMCG

11/08/2012  |  Full story...

Online video tips for content – Longform videos boost web marketing effectiveness

Video is a key tool for boosting brand equity and the latest online video tips for content prove the impact that longform video content has on web marketing effectiveness. The key takeout from new research? Don’t stop you’re online video at 30 seconds.

JoAnna Abel, VP of Marketing at FreeWheel was interviewed by Beet.TV to discuss the report:

10/08/2012  |  Full story...

Apple-Google break-up continues: YouTube app removed from iPhones

Apple's forthcoming iOS 6 operating system will no longer include the YouTube app, a feature that has shipped with the iPhone since the device debuted in June 2007. The move marks another milestone in the growing division between Google and Apple, as competition between the technology giants becomes more intense. As Google has pushed into the market with its Android software, now the most-used smartphone operating system, the relationship between the two companies frayed.

09/08/2012  |  Full story...

Case study: Procter & Gamble takes Olympic sponsorship to 34 brands

Procter & Gamble's Olympic sponsorship is set to generate an addition $500m in sales according to its CEO. This case study looks at how the FMCG giant is using the digital channel to push its umbrella Olympic message across 34 of its brands. In announcing the firm’s positive Q2 results, Proctor and Gamble CEO Bob McDonald has cited P&G's Olympics sponsorship as an example of its "scale brought to life". Covering 34 brands and 4m stores over six months, this umbrella campaign should yield $500m in incremental sales, and a payback 50% higher than single brand efforts, he predicted.

08/08/2012  |  Full story...

Video viral of the week: KLM plays airline matchmaker with ‘Meet and Seat’

KLM’s quirky ‘Meet and Seat’ passenger matchmaking campaign has already drawn many plaudits. Now it’s ramping up awareness with a number celebrity endorsements on YouTube. See why it’s our video viral of the week here…

07/08/2012  |  Full story...

Video report- the growth of the connected TV

While traditional TV is still the major player in most US households, DVRs now appear in 44% of homes, up almost 80% since 2007. This report and video from Nielsen looks at the rise of connected TV, and how it will impact marketing in the future.

06/08/2012  |  Full story...

'Map of the internet' shows size of web giants

Google, Facebook and YouTube are the biggest sites in the world, followed by the likes of Baidu and qq in China, according to a new graphic looking at global web use. The map, depicting the size and relationships of the biggest 350,000 websites in the world, was created by Ruslan Enikeev. He measured 2 million links from 196 different countries to create the interactive graphic.

03/08/2012  |  Full story...

TV on the web and YouTube – New marketing approaches

YouTube makes its play in Europe to become a mainstream TV channel provider. The UK has been selected for piloting a series of special YouTube channels, with the country’s leading TV production houses commissioned to create the programming. News provider ITN, and entertainment creators Maverick Television and Hat Trick Productions are a few of those lining-up the initial investments. It’s a new marketing approach for YouTube as a media property and one that offers new marketing approaches for brands looking to use TV on the web and YouTube in particular. For YouTube’s parent, Google, this is also a fundamental shift into content creation and broadcasting.

03/08/2012  |  Full story...

Digital Intelligence July 2012

Digital Strategy data - Digital Intelligence July 2012

As the first 'social' Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games.
July was another tough month for Facebook, as its ad revenue growth dipped and shares fell. The social network has come under fire for allegations that bots are creating fake 'likes' - ramping up the prices for ads. Can Facebook stem the flow of bad publicity and turn its mobile growth into profits? We've got Zuckerberg's latest attempts at monetisation below, including job boards, a 'want' button and social search ads.

Google and Apple's rivalry has intensified, as the £159 Nexus 7 goes on sale to undercut the iPad. Leaked videos and reports suggest Apple will respond with a majorly revamped iPhone and iPad Mini this September - we've got the video below, (possibly) offering the first glimpse of the iPhone 5.

Top data this month looks at ad spend growth around the world, with digital leading the way in all territories. We also compare mobile ad revenues from Facebook and Twitter, and have the latest infographics on social media ROI along with the best times to post brand messages on Facebook and Twitter - can you guess the top weekly time slot to reach your audience?

Read June 2012

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03/08/2012

Google boosts social media with Wildfire buy

Google has bought social media management tool Wildfire for $250m, as the firm looks to rival the likes of Facebook and Twitter. US-based Wildfire was co-founded four years ago by Victoria Ransom and Alain Chuard. The firm is focused on helping brands optimize their presence across various social networks. It offers a software platform that integrates directly with Facebook, Twitter, YouTube, and LinkedIn. The terms of the purchase were not disclosed.

02/08/2012  |  Full story...

YouTube adds "Face-Blur" tool to protect privacy

YouTube has launched a new tool letting users "blur" the faces of subjects before uploading them to the website.

24/07/2012  |  Full story...

Tips for food marketers using brand website: Low cost video

Think about how you can use low cost videos to illustrate key steps within a recipe or professional techniques for common jobs such as slicing onions or peeling vegetables. To make these cost effectively use simple “soft studios” such as kitchens you already have built in the office, use non-celebrity chefs and host them on YouTube. Keep the videos short and quick to load so that a user can watch whilst they are preparing the recipe. Remember as well to make sure the video is formatted for phone or tablet, this is what they are likely to have in the kitchen!

19/07/2012

YouTube Playbook for marketing– creating and optimizing online video content

YouTube Playbook

Are you creating online video content? Are you optimizing online video effectively? Are you wanting to build strong always-on online content? If so, then the latest tips come in the form of this YouTube Playbook for marketing managers.

The YouTube Playbook that has been produced by YouTube’s owner, Google, and pulls together best practice examples from across the globe and across dozens of industries. It explains the processes to really help your YouTube strategy fly, and here at the Digital Training Academy is part of our deep dives in video content design.

The Playbook is split into a number of practical sections that illustrate how you can make an always-on video strategy that delivers real value.

• How to use and develop a successful branded YouTube channel?
• How to design content and program calendars?
• How to optimize the content so it is discovered through search?
• How to build a community through YouTube and engage with consumers?
• How top integrate branding and calls to action that work and deliver real value.
• Using analytics with YouTube so that you can tell when you are winning and real optimize to deliver the highest ROMI.

Read full report: YouTube Playbook for brands and agencies

19/07/2012

Measuring social media buzz: Most user chatter about companies ‘happens on Twitter’

Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, for the first time, Google Plus and Pinterest. This year, Visible Technologies provided data on social media users’ discussions of companies online.

18/07/2012  |  Full story...

Autodesk buys smartphone video app Socialcam for $60m

Software maker Autodesk has bought social-video service Socialcam for about $60 million to expand in consumer markets. Socialcam offers a smartphone application and Web-based service that lets users capture, edit and share videos. The application, available at Apple’s App Store and Google’s Play Store, has been downloaded more than 16 million times since it was introduced in 2011, Autodesk said today in a statement.

18/07/2012  |  Full story...

McVities Facebook campaign gets fans sharing cake coupons

United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range. The firm is working with Coupons.com to manage the digital coupon element of its national campaign created by independent marketing agency, RPM.

Watch the YouTube ad here:

18/07/2012  |  Full story...

Digital Vs TV spend: Cadbury's online video advertising gets 4 times more ROI than TV

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Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign. The chocolate brand ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix.
More on this Case study

More on this case study:
Brand: Cadbury’s | Media: YouTube, TV, Social Media | Agency: Fallon London | Country: UK | Sector: FMCG

14/07/2012  |  Full story...

YouTube clamps down on comment trolls

Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week's Google I/O conference, YouTube exec Dror Shimshowitz said the company is "working on some improvements to the comment system," details of which should emerge in the coming months".

03/07/2012  |  Full story...

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Video viral of the week: Code Club school kids grill Internet pioneers

The founders of YouTube, Skype, Lastminute and even the world wide web face their toughest grilling yet in this humourous video from Code Club, a new UK initiative to try to get more kids learning to code. See why it’s our video viral of the week below.

26/06/2012  |  Full story...

YouTube clamps down on MP3 ripping site

Google is threatening to sue a major site that allows users to rip YouTube videos and record them as MP3 files. YouTube.mp3 allows users to copy and paste a YouTube URL and have it converted to an MP3 in just three or four minutes. The company insists its service is legal, but has had all its servers blocked from accessing YouTube. Google claims that the service violates its terms of service and has sent the company a cease-and-desist letter.

21/06/2012  |  Full story...

Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views

Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process. The Guardian’s main YouTube channel currently has over 11,000 subscribers, a number that has more than doubled in the last year. The new deal will see the publisher simplify the process of managing and optimising its YouTube channels.

31/05/2012  |  Full story...

Digital Intelligence May 2012

Digital Strategy data - Digital Intelligence May 2012

All eyes on Facebook this month: we have a round-up of the IPO, aggressive investor reaction, General Motors pulling their ads and the latest on share price. More important for marketers, we also have the new approaches for their ads, how the automated 'Premium Ad' system works, and the new mobile tools for fan pages.

Digital regulation came into the spotlight with the controversial EU cookie law, and then the UK last minute watering-down (video below). It's an approach we expect several other countries to copy - the U-turn saw the wording shift from 'explicit consent' to 'implied consent'.

Google's entry into the mobile device market completes, with the green light for its $12.5bn Motorola Mobility deal, and we show how Google+ was beefed-up with a 'Hangouts' webcam community.

Your data charts this month include top Apps, the true cost of a Facebook Sponsored Story, the (ridiculously complicated) social media landscape and as always full stories and videos on click, and a survey for what you'd like in next month's edition.

Read May 2012

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30/05/2012

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