Digital Intelligence

Entries from Digital Intelligence tagged with "youtube"

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YouTube clamps down on comment trolls

Google is revamping the comment system on YouTube is a bid to clamp down on abusive and offensive remarks. At a breakout session at this week's Google I/O conference, YouTube exec Dror Shimshowitz said the company is "working on some improvements to the comment system," details of which should emerge in the coming months".

03/07/2012  |  Full story...

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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27/06/2012

Video viral of the week: Code Club school kids grill Internet pioneers

The founders of YouTube, Skype, Lastminute and even the world wide web face their toughest grilling yet in this humourous video from Code Club, a new UK initiative to try to get more kids learning to code. See why it’s our video viral of the week below.

26/06/2012  |  Full story...

YouTube clamps down on MP3 ripping site

Google is threatening to sue a major site that allows users to rip YouTube videos and record them as MP3 files. YouTube.mp3 allows users to copy and paste a YouTube URL and have it converted to an MP3 in just three or four minutes. The company insists its service is legal, but has had all its servers blocked from accessing YouTube. Google claims that the service violates its terms of service and has sent the company a cease-and-desist letter.

21/06/2012  |  Full story...

Guardian beefs up YouTube content as ‘Three Little Pigs’ ad gets 1m views

Guardian News & Media (GNM) has partnered with video firm Rightster to enhance and manage its YouTube channels, introducing new ad formats in the process. The Guardian’s main YouTube channel currently has over 11,000 subscribers, a number that has more than doubled in the last year. The new deal will see the publisher simplify the process of managing and optimising its YouTube channels.

31/05/2012  |  Full story...

Digital Intelligence May 2012

Digital Strategy data - Digital Intelligence May 2012

All eyes on Facebook this month: we have a round-up of the IPO, aggressive investor reaction, General Motors pulling their ads and the latest on share price. More important for marketers, we also have the new approaches for their ads, how the automated 'Premium Ad' system works, and the new mobile tools for fan pages.

Digital regulation came into the spotlight with the controversial EU cookie law, and then the UK last minute watering-down (video below). It's an approach we expect several other countries to copy - the U-turn saw the wording shift from 'explicit consent' to 'implied consent'.

Google's entry into the mobile device market completes, with the green light for its $12.5bn Motorola Mobility deal, and we show how Google+ was beefed-up with a 'Hangouts' webcam community.

Your data charts this month include top Apps, the true cost of a Facebook Sponsored Story, the (ridiculously complicated) social media landscape and as always full stories and videos on click, and a survey for what you'd like in next month's edition.

Read May 2012

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30/05/2012

Video viral of the week: Nike Euro 2012 ad gets 9 million views in 3 days

Nike’s football tournament ads have become something of an event in themselves in recent years, but the new “My Time is Now” YouTube ad could be their most successful online venture yet. See why it’s our video viral of the week below…


29/05/2012  |  Full story...

Google Zeitgeist- Web giant talks ghost towns, AR glasses and secret search tweaks

Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’. Google’s current big bets are autonomous cars and augmented reality glasses, which Page was wearing on stage at Zeitgeist. Those projects might seem ridiculously far-reaching, but Page said Google’s previous big bets that are now reality include Android, Chrome, YouTube and language translations.

Watch Larry Page on stage at the Zeitgeist event below:


25/05/2012  |  Full story...

Video Viral of the Week: Old Spice returns with 'Believe In Your Smellf' YouTube ads

Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand's newest addition to its product range. See why it’s our video viral of the week below…

16/05/2012  |  Full story...

Video Viral of the Week: Tipp-Ex's ‘Hunter and Bear’ return with time warp YouTube viral

In 2010, Tipp Ex’s A Hunter Shoots a Bear’ viral was one of the first (and still the best) interactive YouTube virals ever. This follow up offers a ‘timeless’ new twist on the formula, and has already racked up over 9m YouTube views in less than a month. See why it's our video viral of the week below…

10/05/2012  |  Full story...

Video Viral of the Week- P&G’s ‘Olympic Moms’ ad gets over 2m YouTube views

Last month, Procter & Gamble embarked on the company’s biggest campaign in its 174 year history, using its Olympic sponsor status to push an emotive message celebrating mothers worldwide (a key demographic for the FMCG brand). See below why it’s our video viral of the week…

View the video below:

02/05/2012  |  Full story...

Digital Intelligence April 2012

Digital Strategy data - Digital Intelligence April 2012

Industry themes we're tracking this month? The importance of innovation in your strategy: build it or buy it?

Instagram's $1bn price tag makes sense for Facebook's 'buy' strategy because it blocked Twitter, Google, Apple or MSN from leaping ahead.

In cloud storage, the trend seems to be to 'build' your own: April saw Google unveil a cloud storage service to undercut Dropbox, SkyDrive and iCloud. Our money is on Dropbox getting bought soon, as late entrants realise 'buy' will be the only option left.

Meanwhile in digital marketing, the choices grew further:

- Measuring brand campaigns? Google's new TV-style metrics could be the answer
- Needing new ad platforms? Tumblr finally opens up
- Approaches for tackling Pinterest? Amazon and eBay's social shopping tools just started pinning

This month's Digital Intelligence includes data on: top Facebook brands in the UK, Asia overtaking the west for online video, China's internet growth, and which days of the week work best on social.

As always full stories at the end of the click, and a great video of Google's 'goggles' - the planned augmented reality glasses straight from a sci-fi film.

Read April 2012

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30/04/2012

Infographic: The rise of the video ad in Europe

More than half of all video ads worldwide came from either the UK, Germany, Denmark, Sweden, Italy or Switzerland, according to this new infographic.

25/04/2012  |  Full story...

Video Viral of the Week: TNT’s ‘dramatic surprise’ becomes second most shared ad of all time

A promotional video posted by television channel TNT has taken YouTube by storm, getting 23m views in just one week. The ad is fast becoming the most shared video on the website. Published on April 11, the 'A Dramatic Surprise On a Quiet Square' video campaign has clocked a whopping 22,626,099 views and 214,896 'likes' already.

18/04/2012  |  Full story...

April fools round-up: Google maps for NES, Wi-Fi gnomes and Apple patents the rectangle

This year’s crop of April's fools jokes are among some of the strangest yet, including Google maps going low-fi with an 8-bit version, a one inch notebook and Hungry Hippos going iPad compatible. We provide a round-up from some of the best from yesterday's hoaxes...

02/04/2012  |  Full story...

Facebook to return to China? Zuckerberg’s Asian trip sparks rumours

Mark Zuckerberg has been spotted in Shanghai this week, sparking rumours that Facebook could be eyeing a return to the lucrative Chinese market after being blocked three years ago. Facebook now has at least 845 million users around the world, but has been banned in mainland China since 2009.

30/03/2012  |  Full story...

Google lets users monitor their own online activity

Google has launched a new tool that lets users see the internet giant’s records of where they have been and what they searched for. The tool keeps people posted on patterns at Gmail, YouTube, online search and other Google venues visited while signed into their user accounts over the preceding month.

30/03/2012  |  Full story...

UK video advertising trends: Media buyers reveal top metrics for consumer engagement

Advertisers are looking to increase spend on premium video sites this year, with ‘view-through rates’ becoming the key measurement for engagement, according to new research. The study, from marketing technology firm Collective, indicates that UK media buyers would pay a premium to place VoD campaigns against good quality content and strong brands rather than hitting ‘long tail’ (niche interest) websites.

19/03/2012  |  Full story...

Video viral of the week: Mercedes ‘invisible’ car

This clever publicity stunt from Mercedes has earned the car maker many plaudits this week. See why it’s been named our viral of the week here…

15/03/2012  |  Full story...

Video viral of the week: LG’s Smart Thief Caught on Camera

LG’s new minute-long “smart thief caught on cam” guerrilla-style ad for its slim televisions has already amassed 4.5m views since its launch on YouTube back in December. Click below to see why it's our video viral of the week...

29/02/2012  |  Full story...

The power of recommendations: Consumers ‘enjoy shared video ads more’

Social recommendations have a positive effect on a consumer’s enjoyment and recall of video ads, according to a new study. The white paper, from social video advertising platform Unruly Media looked at social ad effectiveness. The study surveyed online video viewers aged 18-34 across four social video campaigns from Guinness,Coca-Cola, Unilever’s Cornetto, and Energizer Batteries to determine the impact of peer recommendations.

20/02/2012  |  Full story...

YouTube UK ad campaign promotes video site as ‘home of music online’

Google has launched a UK marketing campaign promoting its YouTube video site as the home of music online. The move marks the first time Google has embarked on consumer-facing marketing activity around its music offering in the UK. The 'Get More into Music' campaign focuses on the site's musical content from performers such as Jessie J and Lana Del Rey.

15/02/2012  |  Full story...

Rise of the ‘cord cutters’: US consumers switching from cable TV to online streaming

The number of homes in the US subscribing to paid cable TV is falling, as consumers switch to free TV and online streaming for their media needs, according to new research. Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing.

14/02/2012  |  Full story...

Google revamps YouTube app for Google TV

Google has updated its YouTube app for Google TV, designed to make it easier for viewers to find videos and channels to watch on their big-screen TVs. The ‘Discover’ feature forms part of Google’s attempt to make YouTube appeal more to people ‘leaning back’ on their sofas, as opposed to ‘leaning forward’ over a desktop or laptop computer.

14/02/2012  |  Full story...

Google and Facebook forced to censor content in India

Google and Facebook have removed content from some Indian domain websites this week, following a court directive warning them of a crackdown “like China” if they did not take steps to protect religious sensibilities. The two internet giants are among 21 companies asked to develop a feature to block objectionable material after a private petitioner took them to court over images deemed offensive to Hindus, Muslims and Christians.

07/02/2012  |  Full story...

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