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Entries from Digital Intelligence tagged with "youtube"

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Top 10 YouTube brand channels: US

For the first time, comScore has revealed YouTube’s top 10 video partner channels in terms of unique viewers, with VEVO, Warner Music and gaming channel Machinima topping the list. The data from the comScore Video Metrix service showed that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.

07/10/2011  |  Full story...

YouTube launches Google AdWords for Video

YouTube is set to launch Google AdWords for video in beta on Wednesday, an auction-based platform for online video ad campaigns. The platform, built on top of AdWords technology, uses the same pipeline to serve ads, only presenting video first. Advertisers will have an option to create one campaign from a selection of video assets and pay only for video views, rather than impressions, using a series of four ‘TrueView’ video ads.

03/10/2011  |  Full story...

Infographic: Social media in India

Social media is booming in India, with Facebook and Yahoo leading the way, according to new data. The study, from Burson – Marsteller, indicates that Facebook and Yahoo are the top two sites in India with nearly 52% reach. The findings indicate that social media is the online destination of choice in India, ahead of news and sports sites.

03/10/2011  |  Full story...

Google+ now 8th biggest social network: Gaining on LinkedIn and MySpace

Traffic has exploded on Google+ after the social networking site opened to the public, with its market share closing in on Linkedin and MySpace, according to new data. The study, from Web analytics firm Hitwise, saw traffic to Google+ shooting up 1,269% in one week, making the site the eighth largest social network on the Internet. The data indicates that Google+ rose from the 54th most visited site social networking to the eighth, receiving nearly 15 million visits in one week.

29/09/2011

29/09/2011  |  Full story...

YouTube adds video editing tools

YouTube has added an editing tool, letting users make changes to their video clips after they have been uploaded. An "Edit Video" button allows changes such as adding effects, swapping soundtracks, or trimming clips right at YouTube.

16/09/2011

16/09/2011  |  Full story...

Google's searchable web TV coming to UK 'within six months'

Google is set to bring its web TV service to the UK before February next year, the company has announced. Launched earlier this year in the US, Google TV lets viewers switch between television and the web on the same set. UK viewers will have to buy a Google TV set top box, or special TVs with the service built in. Viewers can watch material from catch-up services such as BBC iPlayer and ITV Player on their main TV screen.

26/08/2011

26/08/2011  |  Full story...

Top 10 UK social media sites: Facebook use down 3.6% this month

Facebook has seen a month-by-month decline of 3.58% in user visits, but still accounts for over half of all social media traffic in the UK, according to new data from Hitwise. The research, from Hitwise, also found that YouTube accounts for 1 in every 35 UK Internet visits and remains the fastest growing social media site in terms of visits. YouTube now accounts for 22.54% of all visits to social networks, its highest market share of the UK social landscape recorded to date.

09/08/2011

09/08/2011  |  Full story...

Digital Intelligence July 2011

Digital Strategy data - Digital Intelligence July 2011

With online sales now 10% of retail here in the UK and 1.5m jobs linked to this within a few years, July has been a month of ecommerce innovation. Contrast that to over 10 years back, when we started the Digital Intelligence newswire, and online retail was barely 0.1% of retail spend. This month the whole retail supply chain is innovating fast.

Online retailer Tescos is piloting Wi-Fi access in-store that could unlock a cheaper and easier blended ecommerce with the product acting as a trigger to website downloads without consumers paying for mobile data. And also shows they’re CIO is clearly not frightened about price comparison.

Google debuted ‘AdWords Express’ and shook up small business marketing – yep, they made the simple even simpler and in doing so make a strong pitch to go client-direct rather than through agencies.

The digital strategies of the retail giant Asos (for marketing), Groupon (for auto sales), Google (for product dev) and Facebook (online gaming revenues and sales partnerships) also caught our attention.

Read July 2011

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01/08/2011

Top 10 video sites in Australia

Australian YouTube viewers watched an average of 70 videos per viewer in May, while the Australian Broadcasting Corp. attracted the most videos viewed among news sites, according to new research. The report, from comScore, showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during the month.

18/07/2011  |  Full story...

Top 10 UK social networks: Facebook bounces back after decline

Facebook still dominates the UK social network sector, with nearly 54% of the market share, but YouTube remains the fastest growing, according to new research from Hitwise. After three consecutive months of declining share of visits within the UK social networking market, Facebook picked up again in June, with a 0.11% growth in market share of visits between May and June 2011, Hitwise found. YouTube was the fastest growing social network for the fourth consecutive month, with more than twice as much growth as Facebook during June.

13/07/2011

13/07/2011  |  Full story...

Digital Intelligence June 2011

Digital Strategy data - Digital Intelligence June 2011

Has Google finally got social right? Early signs from our research indicate that the more nuanced approach of Google+ more to social might finally give Facebook something to worry about, after the failures of Buzz and Wave. Our trackers show Google now attracts 1 billion visitors a month- the audience is there if the product is good enough. And if Facebook needs any reminding that the mighty can fall, this month saw News Corp offload former social media king MySpace for a pittance.

As opportunities for digital marketers grow, so do the legal pitfalls. This month saw ICANN approve '.anything domains'. We're split on whether this helps brands or leaves them exposed to squatters - but without a clear online brand strategy it will be an uncomfortable year for marketing directors. Meanwhile the new EU cookie law, which effectively makes most UK websites illegal without an opt-in for tracking, has been deferred for a year. Are your strategies in place?

Headlines below, full stories at the end of the click, and if you'd like a deep dive briefing on a key theme then let us know what you'd like researched by setting your choices here: http://www.digitalstrategyconsulting.com/updatemydetails.

Read June 2011

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01/07/2011

Guinness unveils social media world records

Guinness World Records has announced the latest social media world records, including most ‘likes’, ‘dislikes’ and followers, with Charlie Sheen breaking records for fastest time to reach 1 million followers on Twitter. The latest social media records has been launched to coincide with global Social Media Day today (30th June 2011). The records confirmed by Guinness include the most likes on a Facebook page which is 47,194,601, achieved by Facebook for its own product page on 29th June 2011.

30/06/2011

30/06/2011  |  Full story...

Average hours spent viewing online video on YouTube

Germany has the most engaged YouTube audience, with viewers watching 5.2 hours of video in June 2010. On average across international markets, viewers spend 4 hours per month watching YouTube videos.

Average hours spent viewing online video on YouTube. Germany has the most engaged YouTube audience, with viewers watching 5.2 hours of video in June 2010. On average across international markets, viewers spend 4 hours per month watching YouTube videos.<br />

24/06/2011  |  Full story...

Top 5 global websites: Google breaks records with 1 billion visitors

Google attracted more than one billion people worldwide to its web sites in May, marking the first time that an Internet firm has drawn in that many visitors in one month, according to research from ComScore. The search giant saw the number of unique visitors to its site increase by 8.4% from 931 million a year ago. Across the world, Google saw its greatest numbers in India and South Africa, which accounted for 14.3% and 13.5% of all site visitors, collectively.

23/06/2011

23/06/2011  |  Full story...

Top 10 video streaming brands: UK

YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).

Top 10 video streaming brands: UK. YouTube is ranked as the top online video content property in the Uk for April 2011, with more than double the number of viewers for the second highest site, BBC (sites ranked by millions of viewers).

21/06/2011  |  Full story...

US: YouTube viewers ‘watch more than 5 hours of video a month’

176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the course of the month, the data revealed.

21/06/2011  |  Full story...

Top 10 online video brands by unique viewers: US

YouTube remains the top video brand, with AOL Media Network and the College Humour Network gaining more viewers than Hulu, which was the 6th placed video brand in March, (measured in millions of unique viewers).

Top 10 online video brands by unique viewers: US. YouTube remains the top video brand, with AOL Media Network and the College Humour Network gaining more viewers than Hulu, which was the 6th placed video brand in March, (measured in millions of unique viewers).

20/06/2011  |  Full story...

Top 10 online video brands by total streams: US

YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).

Top 10 online video brands by total streams: US. YouTube saw its usage hit an all-time high in April 2011 as US Viewers consumers 8.7 billion streams. Hulu followed some way behind with just over 760 million streams. (Number of streams measured in millions).

20/06/2011  |  Full story...

Germany leads Europe in online video viewing

Internet users in Germany, Turkey, Spain and the UK watch an average of at least 30 minutes a day of online video, according to new research. The study, from comScore, shows that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).

15/06/2011  |  Full story...

Top UK search and social sites: Facebook loses ground to YouTube and Twitter

Facebook has lost further ground to YouTube and Twitter in the UK, with the micro-blogging site boosted by the ongoing super injunction row, according to new data. Experian Hitwise’s latest Search Engine and Social Analysis shows that Google and Yahoo! both lost market share in terms of searches in May 2011 as Bing, Ask and other search engines made significant gains.

Google Sites were still responsible for over 90% of UK internet searches in May, accounting for 0.32% fewer searches than in April. Year-on-year, Google Sites were also down by 1.40%, with a lower share of the search market than in May 2010.

06/07/2011

07/06/2011  |  Full story...

Top 10 online videos in US

172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer, according to new research from comScore. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the course of the month.

01/06/2011

01/06/2011  |  Full story...

Google debuts first UK TV commercial

Google has broadcast its first advert on UK TV, during the Champions League Final last weekend. The advert promoted the firm's own web browser, Chrome, using an advert that has been previously seen in the US as a father documents the life of his daughter.

Google's advertising in the UK has until now been limited to billboards and posters but the new 90 second prime time advert shows the firm is serious about capturing additional market share for Google products and services. The advert shows the girl's father recording the life of his growing daughter using a variety of Google services including Gmail, YouTube and Google Maps.

31/05/2011

31/05/2011

Digital Intelligence May 2011

Digital Strategy data - Digital Intelligence May 2011

Social media strategies are back at the top of the news agenda, with continued explosive growth among Facebook, Twitter and YouTube reminding every company it needs to evolve its strategy to keep place with the what the platforms offer.

Facebook's facial recognition software sent European privacy advocates leaping for their email. Watch this play out through the summer and remember it was only a year ago that Zuckerberg landed the message that 'privacy is no longer a social norm'.

Read May 2011

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31/05/2011

Delicious, Tap11.com and YouTube’s founders – Hot dotcoms to watch

YouTube’s founders Steve Chen and Chad Hurley are making plans again. Last week’s purchase of pioneering social bookmark tool Delicious has been followed by a social intelligence tool, Tap11.com. It’s all through their holding company Avos, but given the track record, there’s a lot we should be expecting from Chen and Hurley. Tap11 looks set to give heavyweight competition to Radian6 and Sysomos - and after Yahoo’s fumbling, Delicious will be hungry to prove what it can do. More on the hot dotcoms…

11/05/2011

12/05/2011  |  Full story...

YouTube online movie rental launch

LoveFilm, iTunes and Amazon are bracing themselves for a major launch from Google-owned YouTube into the online movie business. A global deal with key Hollywood studios will give YouTube access to 3,000 online movie titles to rent in its movie store. This is a major step in the battle for long-form content and the ownership of the consumer video rental sector. Big opportunities for brands and advertisers getting pre-roll video ad units into market, as well as for content owners who want to licence video alongside DVD releases…

11/05/2011

11/05/2011  |  Full story...

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