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Digital royal wedding stats round-up

If William and Catherine didn’t invite you, then maybe you’re one of the 400m who tuned in on YouTube? Twitter traffic spiked at 300 Tweets-per-second (with Kate’s sister earning a hashtag or two); Facebook tracked around 75 status updates per second; mobile network O2 estimated 65m digital photos snapped on mobiles on the big day; the BBC sites crashed briefly; and mobile GSM masts throughout the royal parks kept the net, working. A big day for the young couple; a big day for the web.

05/05/2011  |  Full story...

YouTube founders buy social bookmarking firm Delicious from Yahoo

YouTube has bought the online social-bookmarking service Delicious from Yahoo for an undisclosed sum. The announcement was made by YouTube foundes Chad Hurley and Steve Chen , who have recently founded a new Internet firm called Avos.

They said in a statement that their “vision for Delicious is to continue to provide the same great service users love and to make the site even easier and more fun to save, share, and discover the Web’s ‘tastiest’ content.” Delicious will now become part of Avos as part of the deal.


03/05/2011  |  Full story...

Digital Intelligence April 2011

Digital Strategy data - Digital Intelligence April 2011

Early analysis of Google's most recent UK search update is striking less for the list of sites that have benefited (including respected UK brands the Guardian, the Telegraph and Which), but primarily for the list of site that have seen their reach tumble. Some previously high-profile sites have had their search ranking decimated as the latest algorithm judges their content "low quality".

Over the years, Digital Intelligence has highlighted the key role of search and its importance in ensuring that any web marketing strategy is successful. The long-term trend towards convergence has been another of the themes we've tracked during the last decade, and the news this month that Blinkbox has been bought by the UK's biggest retailer Tesco is a sign that this trend is still in its infancy. Tesco can now add online film sales to a portfolio which goes beyond traditional supermarkets to include second-hand car sales, banking services, furniture and clothing. As brands offer ever-more complex mixes of products and points of sale, the importance of their digital strategies will only grow and success will depend on long-term planning and informed decision-making.

Read April 2011

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YouTube to offer mainstream film rentals?

YouTube is reportedly set to launch launch a movie-on-demand service charging users to stream mainstream Hollywood movies. Hollywood news stie TheWrap reports that the service may start as early as this week or next, and is expected to be announced soon by YouTube.

Major studios including Sony Pictures Entertainment, Warner Brothers and Universal have licensed their movies for the new service, as have numerous independent studios, including Lionsgate and Kino Lorber, movie executives with knowledge of the deals said.


26/04/2011  |  Full story...

Royal Wedding ‘generating one mention every ten seconds online’

During last week, online media – including news sites, blogs, forums, Twitter and Facebook, saw an accelerated flurry of ‘noise’ around the Royal Wedding, with the majority of mentions being positive, according to new data. Data compiled by search marketing specialist and technology firm Greenlight, reveals it has risen a staggering 700% on March levels. Currently, there’s an average of 9,000 posts a day on online media relating to the Royal Wedding. Internationally, those excited by it outweigh “haters” by 6:1.


26/04/2011  |  Full story...

Google Video to shut down this month

Google is closing its 'Google Video' site on 29th April, and deleting all the files that have been uploaded to it, as the search giant focuses its video strategy on YouTube. The platform began as a video-sharing site, but it became something of a lame duck when Google bought the web's leading video site, YouTube, in 2006. In 2009, Google stopped allowing people to upload their movies to Videos, but has continued to host the videos that are already there. That ends this month, when the videos will disappear and the service turns into a video search index.


20/04/2011  |  Full story...

Online video audiences: Over 4bn video ad views a month in the US alone

ComScore’s latest US audience tracker is releasing some big numbers. A massive 4.3bn online video ads were watched by online audiences in the US this March. YouTube continues to dominate video viewing, but Hulu is climbing steeply with 1.2bn impressions and a penetration into 9% of US households. More on who is watching what…


18/04/2011  |  Full story...

Google’s new search rankings: Winners and losers revealed

Well-known news sites such as The Guardian and The Telegraph, have benefited most from Google’s latest UK search update, known as ‘Panda’, according to new research. Early data from search marketing specialist and technology firm Greenlight, reveals big winners and losers, visibility-wise, from Google’s Panda algorithm update – designed to improve Google’s ability to detect and devalue “low quality content”, which it has now rolled out across all English language websites.


15/04/2011  |  Full story...

Bing makes small gain on Google in UK

Microsoft's search engine Bing was the fastest growing search engine during March, while YouTube was the quickest rising social network, according to new data from Hitwise. Google is still very much the dominant player in UK search, with Google Sites accounting for over 90% of all searches conducted by UK Internet users. However, between February and March 2011, Google Sites lost 0.66% market share of searches, whilst Microsoft Sites increased their market share of searches by 0.28%.


12/04/2011  |  Full story...

Google revamping YouTube channels to compete with TV?

Google is preparing a major overhaul of video sharing website YouTube by creating "channels" to compete with broadcast and cable TV, according to a news report. The Wall Street Journal reported on Thursday that the plan could cost as much as $100 million. The revamped YouTube homepage will highlight different channels focused on topics like arts and sports, the Journal said, citing people familiar with the matter.


08/04/2011  |  Full story...

Microsoft takes Google complaint to EU

Microsoft is to take an anti-competition complaint against Google to the European Commission. The software maker claims that Google used its dominant position in the search market to restrict the growth of Microsoft services. It cites a number of practices, including Google limiting the ability of Microsoft Bing to index web content. Google said it was not surprised by the move and would happily explain itself.


04/04/2011  |  Full story...

Digital Intelligence March 2011

Digital Strategy data - Digital Intelligence March 2011

Getting search right just got tougher.

This month's shift in the Google algorithm saw massive swings in the rankings of many brand and retail sites, cleaning up much of the spam but creating a few surprises along the way. Good news for the white-hat techniques of best practice, but bad news for many agencies who had been using link farms to bolster the clients' rankings. Getting search right is such a fundamental of web marketing that without it nothing else in the digital mix works properly. It's a core part of the always-on in digital marketing. And other engines are going even further in the war on spam and simply banning sites that don't make the grade.

This month's digital strategy healthcheck? Think beyond the brand and look for your new position on the category terms you need to be famous for. Track the movement, see where your competitors are and make a plan to climb higher up the listings.

Read March 2011

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Top 10 most searched for brands of 2010: Facebook, YouTube and eBay top list

Facebook was the top online brand of 2010, followed by YouTube, eBay, Amazon and Argos, according to new data from Experian Hitwise. Twice a year, Experian Hitwise awards the 10 most popular websites according to the market share of visits a website receives relative to other websites in their industry. This year’s top 10 brands include a mixture of social networks, retailers, automotive and news and media sites.


23/03/2011  |  Full story...

YouTube buys Next New Networks, expands into video production

YouTube has acquired online video content firm Next New Networks for an undisclosed sum, marking the Google-owned firm’s first foray into content production. YouTube also announced 'YouTube Next', a YouTube division aimed at accelerating partner growth, which will spearhead a series of YouTube Next-branded programs and services.

Next New Networks began in 2007 and is behind the Web comedy show Barely Political and the online cartoon network Channel Frederator. During the 2008 US presidential election, Barely Political won millions of online views of its comedy videos featuring "Obama Girl," a singing and dancing devotee of then presidential candidate Barack Obama.


09/03/2011  |  Full story...

YouTube to stream live NBA and NHL games?

YouTube is in talks with the National Basketball Association and the National Hockey League to show live games, according to a news report. Bloomberg reports that the Google-owned video sharing site is hoping to build on the popularity of cricket’s Indian Premier League last year, to become the number one destination for live sport on the web.

Brian Suh, head of YouTube Partnership at Google’s Korean unit, said they are in talks with "most pro sports leagues" including the NBA and NHL, as well as football leagues in Europe.


25/02/2011  |  Full story...

Cadbury's - ROI for every £1 media spend

Cadbury's "Chocolate Charmer" online advertising campaign provided ROI almost 4 times higher than their TV campaign.

Cadbury's - ROI for every £1 media spend. Cadbury's


Digital Intelligence January 2011

Digital Strategy data - Digital Intelligence January 2011

One month in, how's the 2011 digital strategy shaping up?

Content strategies for consumer and B2B brands should be giving even more consideration to video this year. Audiences are climbing in most countries and engagement remains deep - more below .

Social media is almost certainly already in your plan, and now there are even more reasons for using Facebook, Twitter and Orkut. But check your Facebook, website and Twitter strategies are not doubling up. For three years we've been urging brands to unify messages into a single content calendar that feeds all marketing channels, but most are still paying their agencies twice.

Read January 2011

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Top 10 online video sites (viewing figures) - US

Google sites, driven primarily by video viewing at, ranked as the top online video property in Oct 2010, (sites ranked by millions of unique video viewers).

Top 10 online video sites (viewing figures) - US. Google sites, driven primarily by video viewing at, ranked as the top online video property in Oct 2010, (sites ranked by millions of unique video viewers).


Top 10 online video sites (viewer engagement)- US

Google sites, driven primarily by video viewing at, ranked as the top online video content property for viewer engagement in Oct 2010, followed by Hulu (sites ranked by minutes per viewer).

Top 10 online video sites (viewer engagement)- US. Google sites, driven primarily by video viewing at, ranked as the top online video content property for viewer engagement in Oct 2010, followed by Hulu (sites ranked by minutes per viewer).


Cadbury’s case study: Digital campaign generates over £3 for every pound spent

Cadbury’s recently ran a cross-media campaign for its Dairy Milk brand, covering TV, online ads and YouTube promoted videos. Despite only investing 7% of its budget in online, the brand saw the sector generate 20% of the sales. This case study from Gfk NOP highlights to growing power of online advertising in the marketing mix…

Market research agency GfK NOP has released the results of a study that evaluated the cross media performance of Cadbury’s recent Dairy Milk campaign. The study demonstrated the power of online advertising and its ability to deliver impressive returns on investment.

20/01/2011  |  Full story...

Digital Intelligence: 100 top stories of 2010

Digital Strategy data - Digital Intelligence 100 top stories of 2010

In our review of the year, Facebook and Google dominated our headlines with weekly product development announcements. They played key roles in the UK election - as digital political strategies step-changed - and influenced the fortunes of every firm online. Social media strategies became critical for consumer brands, with the digital media mix broadening for most organisations into: sites, search, social and sales.

The Times launched its paywall (and lost most of its readers), while Twitter explored ads for its digital revenue strategy. Apple entered the ad market with $60m of pre-bookings for the launch of iAds, and both online and mobile adspend set new records. Digital content strategies embraced video - forcing firms large and small to look for video assets - and YouTube reached new heights in audiences.

The key trends we predicted a year ago in mobile, social, privacy and video all proved true, yet many firms still waste much of their budgets by not having the right digital strategies in place. The ROI of digital is often less than half what it should be in most organisations, and that's why digital talent - the digital calibre of teams across a business - will be just as critical next year.

Read Digital Intelligence: 100 top stories of 2010

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Digital Intelligence: Online video special report

Digital Strategy data - Digital Intelligence online video special report

2010 was the year video mainstreamed on the web in Western Europe, so when YouTube released their top 10 clips, we thought it time to collate some of the video stories from the last year. Together they provide an important reminder of the scale online video has grown to. So as you plan your web strategies for 2011, if video is not already high on the agenda, then be sure to review its potential. Online video can tell stories as powerfully as television, create interaction as strong as games, showcase products as well as an in-store demo, and engage your audiences as deeply as social media.

Read Digital Intelligence online video special report

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YouTube to buy content production firm?

Video sharing site YouTube is in talks to buy US web video producer Next New Networks, according to US reports. The New York Times said a deal would be the Google-owned firm’s first foray into content production.

No terms have been disclosed, but the NYT quoted analysts applauding the potential acquisition. YouTube has sought to increase its share of professionally produced content as it faces competition from the likes of Hulu, a joint venture whose backers include media companies News Corp, Walt Disney Co's ABC, and NBC, controlled by General Electric.


17/12/2010  |  Full story...

Video: Top 10 YouTube clips of 2010

YouTube has looked back on the year to launch a video of its most watched clips of 2010, including Old Spice, annoying oranges and bed intruders...

15/12/2010  |  Full story...

Digital Intelligence November 2010

Digital Strategy data - Digital Intelligence November 2010

Get set for another online retail record-breaker: next Monday is 'Mega-Monday' when online stores hit meltdown in the shopping frenzy. £6.4bn is the UK forecast for December, with over £20m/hr spent on Monday. Recessionary 2009 saw a 25% leap on 2008 for total online sales (here in the UK) so expect similar this year. Christmas retail triggered a frenzy of last minute traffic grabbing with Search Ad Buys pushing bid prices up and squeezing retail margins - left me thinking that smarter SEO strategies in the summer could have saved a few million dollars on paid ads. All too common to see firefighting rather than getting the strategy in place at the start.

For 2011 we're encouraging consumer brands to evaluate greater roles for marketing through gaming, so we've included video games and console platform sales in the US. And this edition also covers top sites in Russia, Mobile Phone Moms in the US, Finance and Retailer sites in the UK because that's what brands asked us for.

Read November 2010

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