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Entries from Digital Intelligence tagged with "youtube"

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YouTube's ‘Promoted Videos’ tops 500 million views

Advertising is beginning to pay off for Google's YouTube, and it has now has served 500 million views of its paid Promoted Videos, a service it launched less than two years ago. The news follows Google CEO Eric Schmidt’s recent hints that YouTube is "nearing profitability."

Ads are becoming increasingly prevalent on the site, which is the fourth most popular destination on the Internet, attracting 90 million unique visitors each month, according to Google. The company recently said that YouTube now monetises 2 billion views per week, which is about 15 percent of total views, but up 50 percent over last year. Promoted Videos works by letting advertisers upload their video to YouTube and choose keywords they want to trigger a promotion.


03/11/2010  |  Full story...

YouTube co-founder steps down

YouTube's CEO and co-founder Chad Hurley is stepping down from the position to take on an advisory role at the site. The transition has been undergoing and his duties at YouTube have shrunk for the past two years.

Hurley revealed the move at a TechCruch event in Ireland, announcing that Salar Kamangar, currently VP of product management at Google, has been has been the de facto leader of YouTube for the last couple of years.


02/11/2010  |  Full story...

Social networks increase traffic sent to online retailers by 13%

Social networks are sending nearly 13% more traffic to online retailers this year than last year, according to Experian Hitwise, the online competitive intelligence service. The company's analysis, taken from their latest report "Getting to grips with Social Media" reveals that social networking sites accounted for 11.6% of all UK Internet visits during September, representing a year on year growth of 4.3%.


02/11/2010  |  Full story...

People that ‘like’ branded content aren’t customers- study

Nearly two thirds (60%) of people who ‘like’ or share branded content online are not its customers, with many feeling positive about the company after, according to new research. The study, from YouTube and supported by the Internet Advertising Bureau, highlights the real opportunity for marketers to include harder messaging in their social media content and advertising.

The study investigated the ways in which 3000 consumers across the UK, France and Germany use YouTube and Facebook and how they feel about branded content and advertising on each. The results provide essential lessons for many marketers when it comes to engaging with consumers in social media - the majority of people (75%) who share content or ‘like’ a brand on either of these sites feel more positive about the brand afterwards, compared with around a quarter of people (25%) who feel ‘no different’ as a result.


01/11/2010  |  Full story...

Digital Intelligence: Google special report

Digital Strategy data - Digital Intelligence Google special report

The web let anyone publish anything, but Google let people find what they were looking for. The rise and rise of the world’s largest web media business is something we've tracked since testing out the early versions in the late 90s.

As search engines have become the connectors between marketing in any media and people finding what they’re after on the web, getting Google right has become critical for brands and the teams that support them. That’s why in this edition of Digital Intelligence we collated some of the recent stories our team were researching, packaging them into one bite-sized email you could forward on to your colleagues.

Read Digital Intelligence Google special report

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YouTube wins Spanish copyright case

A Spanish federal court has dismissed copyright infringement charges against Google’s YouTube that could have brought the online video service to a halt by forcing it to monitor every piece of content.

Telecinco, a Spanish broadcaster, had brought the charges against YouTube, arguing that it should be liable when users upload material that violates copyright protection. Google, which owns YouTube, praised the court’s decision to reject the charges on the basis that YouTube offers users tools to remove content that infringes on copyrights.


01/10/2010  |  Full story...

YouTube tests live streaming

YouTube has begun to test its own-brand live video-streaming technology. Over two days the site is planning a trial in which four partners will get the chance to air live programmes.

YouTube has done one-off live events in the past, but the trial marks a test of underlying technology that will be used when the service is launched. The move will place YouTube in direct competiton with other live streaming services including Ustream, and Livestream.


15/09/2010  |  Full story...

Digital Intelligence: YouTube special report

Digital Strategy data - Digital Intelligence YouTube digest

YouTube has become the world's online video player. Following numerous attempts from other platforms, YouTube emerged as front runner - then gained the critical mass to deliver video to the world. Google's acquisition boosted the platform's audience reach, and rolling the results into Google Search accelerated discoverability. Google also gave YouTube all the brilliance of Google Search to ensure content would be more effectively discovered.

With video moving to the mainstream in digital comms strategies for consumer brands and business services as well as online media, YouTube needs high consideration in every firm's digital strategy.

Read Digital Intelligence YouTube special report

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Old Spice viral ads break records with 5.2m YouTube views

The Old Spice channel became the most viewed on YouTube last week, after the men's grooming brand recorded more than 5.2 million views for its viral marketing videos in less than three days. The brand's Twitter followers grew from 3,000 to 48,000 during this period.

"Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up @OldSpice," the company tweeted on Tuesday. The brand uploaded about 185 videos of one minute duration on Tuesday and Wednesday last week to YouTube, in which the Old Spice model Isaiah Mustafa responded to questions from the Twitter, Facebook, and Reddit communities.


19/07/2010  |  Full story...

YouTube recreates TV experience with ‘Leanback’ feature

YouTube has launched Leanback, a new service aimed at the living room offering full screen, HD videos optimised for big screen TV viewing. Still in public beta, Leanback automatically starts playing content feeds based on a user’s preferences, and accesses social networking for users plugged in via Facebook.

Instead of having to use a mouse, users can skip content and navigate the entire interface using four arrow keys and the enter key. Users will need a YouTube account to watch Leanback, with the video "feed" is based on videos that the user has liked, unliked and added to their favourites. Unlike the original YouTube site, there are no visible comments, with the service operating more like a YouTube TV channel.


09/07/2010  |  Full story...

YouTube wins Viacom copyright case

In a landmark ruling, a judge has rejected a $1bn lawsuit brought by Viacom accusing Google of allowing copyrighted material on its YouTube service without permission. The US movie and television giant sued Google and YouTube for a billion dollars in March 2007, arguing that they condoned pirated video clips at the website to boost its popularity.

The lawsuit was merged with a similar complaint being pursued by the English Premier League, which said football clips were also routinely posted on YouTube without authorization. Viacom's suit charged that YouTube was a willing accomplicee to "massive copyright infringement" and sought more than one billion dollars in damages.


24/06/2010  |  Full story...

YouTube ‘gets more viewers than all US TV networks combined’

Popular video sharing website YouTube is celebrating its fifth year this month and has another reason to celebrate: it generates two billion hits nearly every day. The 2 billion views of the site, which sports the slogan “Broadcast Yourself”, is more than the combined total number of viewers of the US major television networks. YouTube was created by three former PayPal employees in February 2005. In November 2006, Google bought the company for 1.65 billion dollars and has been operating as a subsidiary for it since then.


17/05/2010  |  Full story...

Digital Intelligence April 2010

Digital Strategy data - Digital Intelligence April 2010

The use of the web by politicians has been underwhelming, but the current UK elections are still the most digital. Here’s why...

Social media reached out to a new generation and told them to vote. The Electoral Commission used simple digital marketing tactics to reach the right people (youngsters not yet registered), in the right media space (Facebook), with the right offer (one click to register). Simple, brilliant, game-changing.

Secondly, digital analytics came into their own for the first time. Old-style telephone polling and street surveys are over. Instead social media monitoring provided granular insights into every sound-bite and every gesture from the leaders of the three main political parties. Online polls from YouGov have been fighting with new social media monitoring tools, while live social media trackers run alongside TV debates. They’ve given politicians an unprecedented window into their own electability - and like all good marketers, politicians have quickly applied those lessons.

Collating this month’s research and news for you reminded me that the right digital strategy isn’t just about advertising. Digital strategies work throughout the marketing mix - from researching customer insights, to changing brand preference, through building buzz and engagement, sale and ongoing support.

Read April 2010

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Digital Intelligence March 2010

Digital Strategy data - Digital Intelligence March 2010

This month saw the power players marking out their turf: Facebook leapfrogged Google into pole position (at least on a couple of metrics in the US), Microsoft pushed deeper into video players, the BBC gave shape to the cut backs, and China and search went head to head in that long awaited showdown. Everything's to play for as the online media market matures, and the flurry of lawsuits over IP is another fixture on the landscape.

As we head into election season in the UK, voters want to vote online and every political heavyweight now wants to 'do an Obama', moving their message through social media. Sadly neither voters nor politicians stand any hope of getting their wishes this time around, and while the Obama campaign is a case study in social marketing the Digital Training Academy will be using for years, most of the tweets, blogposts and email spam being thrown at British voters will remain quietly unopened thanks to their wholehearted failure to apply customer insight and engage their audience. Politicians are yet to learn the first rule of social media strategies: it's not how loud you shout, it's how much your audience want to listen!

Read March 2010

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Top 10 search terms: UK

Terms ranked by search clicks for the four weeks ending 13th Mar 10

Digital Strategy data - Internet Top 10 search terms: UK. Terms ranked by search clicks for the four weeks ending 13th Mar 10


Largest UK internet sites:

UK audience reach for top 10 parent companies, Feb 10

UK audience reach for top 10 parent companies, Feb 10<br />


Google buys online video firm On2

Google has completed its $125m acquisition of video compression specialist On2, as the internet giant looks to expand further into the growing online video market. The deal closed after gaining approval from On2 shareholders and was valued at $124.6m. The figure was about $18 million more than the value stated when the acquisition was first announced last year. On2 provides video compression technologies for mobile video, embedded devices, Adobe Flash Player and VoIP (voice over Internet Protocol).


01/03/2010  |  Full story...

Digital Intelligence February 2010

Digital Strategy data - Digital Intelligence February 2010

Pepsi ditched the Superbowl, The Guardian newspaper ditched its regionals, TV adspend took another nail in the coffin, and UK politicians decided to make 100meg broadband an election issue. Brands, media and policy makers: channel switches are everywhere.

The mobile channels will dominate this year's switch the way social media did last year. Mobile wars are intensifying with Nokia's Ovi Maps set to decimate TomTom, Blackberry getting Kindle, and Google refocusing on the small screen ahead of a fusion with social media. But mobile isn't just for global giants - every brand needs a mobile digital strategy to reach customers in the right places through the routes they want. Building the technology and platforms is the easy bit; translating customer needs into the right services is way tougher.

Read February 2010

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Digital Intelligence January 2010

Digital Strategy data - Digital Intelligence January 2010

It's 'make or break' time for digital marketing. The stories we've tracked as the year kicks off show the focus switching to ROI and getting digital marketing to drive real business results. Out goes 'reach', in comes 'engagement'; out goes 'buzz' and back comes 'conversion'; out goes 'last-click' thinking and in its place is 'lifetime value'. The recession has clearly forced through smarter thinking.

This should come as a great relief, because it wipes away the 'shiny object' obsession over the latest social media or iPhone app, and replaces it with a dose of sound business logic. Behind the scenes we're finding this in the digital marketing effectiveness audits we run for large brands. Often only small changes in process are needed to unlock much bigger shifts in results.

The Digital Training Academy team are seeing the same trends, but also removing ROI risks by getting the right capability in place. Their focus is giving teams the edge with competitive training that targets weakness in a rival's strategy.

And in terms of channels, mobile marketing and engagement is finally everywhere; it will dominate our digests this year.

Read January 2010

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YouTube tests online video rental market

YouTube is launching a video rental service, initially featuring five movies shown at this year's Sundance Festival, with plans to expand later in the year. The first five films for rent are "The Cove," "Bass Ackwards," "One Too Many Mornings," "Homewrecker" and "Children of Invention." The service will go live on 22 January and will only be available in the US.


21/01/2010  |  Full story...

YouTube seeks sponsor for first live sports coverage

YouTube is to begin streaming live cricket from India’s premier league, seeking sponsors in the process.The move marks the video sharing’s site first foray into live sport streaming, and is the result of a partnership between Google and Cricket’s IPL (India Premier League).

From March, 60 IPL matches will be shown and YouTube are on the lookout for a global sponsor as well as local ones. While this is the first sports event YouTube has agreed to broadcast, YouTube has streamed live concerts before, namely U2’s in October which had 10million viewers worldwide.



YouTube debuts own short URL service

YouTube has launched a new URL shortening service, putting the video sharing platform in direct competiton with market leaders and TinyURL.

In a blog posting, Google engineering manager Vijay Karunamurthy announced as a shortener for all YouTube video links. and nothing but YouTube links. So you can rest assured that when you see a link with this URL, you are indeed about to click on a YouTube video. Also, because the link contains the ID of the video you're going to see, developers can do interesting things like show you thumbnails, embed the video directly, or track how a video is spreading in real time."


01/01/2010  |  Full story...

YouTube reveals top videos of 2009

Britain's Got Talent star Susan Boyle's first audition was the most watched video on YouTube during 2009.

The talent show runner-up's surprising rendition of 'I Dreamed A Dream' has been watched by more than 120 million viewers worldwide, making it more popular than the next three most-watched videos combined. The list marks the first time YouTube has revealed its most popular videos.

In second place, with more than 37 million views, was ‘David After Dentist’ a video featuring a disorientated seven-year-old boy recovering from dental work. Third place went to JK Wedding Entrance Dance, which showed an convoluted dance routine featuring members of their entourage just before their wedding. The video garnered 33 million views, prompting Sony, which owned the rights to the Chris Brow song that provided the soundtrack to the video, placing a link next to the video allowing people to buy the song and also shared profits from sales of ads on the site.


17/12/2009  |  Full story...

Largest UK internet sites

Sites ranked by visits for the week ending 5th Dec 09.



Top 10 overall search terms: UK

Search terms ranked by clicks for the weeks ending 5th Dec 09.



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