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Entries from Digital Intelligence tagged with "youtube"

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Top 10 websites: UK

Ranked by visits for the week ending 15th August 2009

Digital Strategy data - Top 10 websites: UK. Ranked by visits for the week ending 15th August 2009

26/08/2009

Top 10 online video content properties: US

More than 100m US users watched on average 68 YouTube videos each in June 2009

Digital Strategy data - Top 10 online video content properties: US. More than 100m US users watched on average 68 YouTube videos each in June 2009

26/08/2009

Top social networking sites: UK

Facebook again tops the social network list with 47% of all visits in the UK, August 2009

Digital Strategy data - Top social networking sites: UK. Facebook again tops the social network list with 47% of all visits in the UK, August 2009

17/08/2009

YouTube trials pre-roll ads with British broadcaster content

YouTube has begun to trial pre-roll ads around content from British broadcasting partners, writes ClickZ. The UK trial will include content from Channel 4, BBC Worldwide, Discovery, ITN and National Geographic. Ads will be sold on a CPM basis with revenues shared between both parties. YouTube suggests that ads should be around 15 seconds with the firm imposing an upper limit of 30 seconds. Time caps will ensure appropriate spacing between ads so that they do not feature on every clip.
In further news BBC Worldwide and YouTube have confirmed the continuation of their online partnership which sees BBC content such as Top Gear provided online via a dedicated YouTube channel.
From ClickZ: http://www.clickz.com, 21/05/2009
YouTube: http://www.youtube.com

21/05/2009

Top 10 websites and traffic : Brazil

Internet audience and reach for leading websites in Brazil, Mar 2009

Digital Strategy Data  - Top 10 websites and traffic : Brazil. Internet audience and reach for leading websites in Brazil Mar2009.jpg

16/04/2009

30m web users watch online videos in UK

New data from comScore has found that the UK's total audience for online video grew 10% in the year ending January 2009, reaching 29.6m unique viewers (aged 15+), writes Netimperative. 80.1% of the total UK online audience watched a video over the internet during the same period.
YouTube accounted for 99% of all videos viewed on Google-owned sites, as the site served over 2bn video requests. In total, Google-owned sites attracted 23.7m online viewers (a 14% increase year-on-year). The BBC came in second place with 6.8m viewers, followed by Microsoft (4.3m) and Facebook (3.6m).
Further research from Hitwise estimates that total traffic to online video websites grew 40.7% in the 12 months to February 2009. According to the firm 1 in every 35 web visits went to a specialist video website during February 2009, compared to 1 in 50 visits the year before.
From Netimperative: http://www.netimperative.com, 17/03/2009
comScore: http://www.comscore.com

17/03/2009

Top online video properties: UK

Ranked by total unique UK internet viewers, Jan 2009

Digital Strategy data - Top online video properties: UK. Ranked by total unique UK internet viewers, Jan 2009

Source: comScore: http://www.comscore.com

17/03/2009

Most visited video websites: UK

Ranked by market share of UK internet visits, Feb 2009

Digital Strategy data - Most visited video websites: UK. Ranked by market share of UK internet visits, Feb 2009

Source: Hitwise: http://www.hitwise.co.uk

16/03/2009

Digital Intelligence social media special report

Digital Intelligence Social Media

Social media changed the nature of marketing. Facebook, MySpace and YouTube went from tiny start-ups to form a new centre of gravity in people's web experience. Now social media is on every marketer's agenda it's critical to get it right.

That's why readers asked us to collate the most interesting research from the last year or so into one special edition of Digital Intelligence.

We've added in a couple of the case studies we use when we coach teams on digital strategies for getting social media right.

Our conclusion? This is still only the starting point: the role of social media and online social networks will reshape communication. Think Google c1999 and you're on the right track.

Enjoy the research, follow the links, share your views and mail me back if there are topics you'd like us to research for next month's edition.
Read Digital Intelligence social media special report

16/03/2009

Facebook becomes UK's most searched for brand

Searches to Facebook in the UK rocketed during the last quarter of 2008, putting the site in second place after Google.co.uk, writes Brand Republic. 1 in every 42 online searches included the term "Facebook" and the site received 52% more searches than YouTube. Overall, Facebook was included in 2.39% of all UK searches, followed by YouTube (1.57%), eBay (1.25%) and Bebo (0.96%). The BBC came in fifth with 0.86% and was the most searched for "offline" brand during the period.
Facebook launched a redesign of many of its features this month, including a new "Twitter-style" follow feature which allows users to track updates from celebrities and businesses. The firm is also set to increase the speed of updates and profile changes on the site.
From Brand Republic: http://www.brandrepublic.com, 05/03/2009
Facebook: http://www.facebook.com

05/03/2009

Most searched for brands: UK

Ranked by market share of total UK internet searches, Jan 2009

Digital Strategy data - Most searched for brands: UK. Ranked by market share of total UK internet searches, Jan 2009

Source: Hitwise: http://www.hitwise.co.uk

05/03/2009

Top 10 popular websites in the UK, November 2008

Top 10 popular websites in the UK, November 2008

This list features the most popular websites based on UK Internet usage for November 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, November 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

18/12/2008

Top 10 popular websites in the UK, October 2008

Top 10 popular websites in the UK, October 2008

This list features the most popular websites based on UK Internet usage for October 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, October 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

26/11/2008

Google uses AdWords model to profit from YouTube

Google is bringing in a variation of its AdWords model to YouTube in an effort to raise revenues from the leading online video site, writes The Financial Times. The new YouTube Sponsored Video service will allow YouTube users to promote their videos in a special sponsored video section. Users can then bid on keywords to promote their sponsored videos, paying for them on a cost-per-click basis. The service has no minimum spending requirement and users can specify a daily budget. If the service takes off Google can look forward to a whole new search-based profit stream: recent figures from comScore found that YouTube received more search queries in September than any other website other than Google and Yahoo!.
YouTube is also going to start offering ad-supported full-length feature films. The site has announced a new deal with studio Metro-Goldwyn-Mayer (MGM), which will see a number of branded content channels offering free-to-watch films and TV shows including "Bulletproof Monk" and "The Magnificent Seven". The news follows the deal announced with CBS reported in last month's Digital Intelligence.
From The Financial Times: http://www.ft.com, 13/11/2008
YouTube: http://www.youtube.com

13/11/2008

Top 10 popular websites in the UK, September 2008

Digital Strategy data - Top 10 popular websites in the UK, September 2008

This list features the most popular websites based on UK Internet usage for September 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, September 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

29/10/2008

YouTube finds new ways to bring in the money

Two significant moves from YouTube this month point at how Google plan to effectively monetise the online video giant. Brand Republic report on a new deal with iTunes and Amazon which will see YouTube integrate "Click to buy" buttons directly into videos. Consumers will be able to move directly from a music video, for example, to a store offering the mp3 track for sale. However, the initiative is not limited to music purchases - Electronic Arts will be using the programme to drive sales of its new game 'Spore'. YouTube will receive a commission for each sale made through the process.
The second move, reported by Reuters, sees the firm offering full-length TV shows from the CBS archive, including "Star Trek" and "Beverly Hills 90210". These will be available in the website's new "Theatre View" format which fills the screen horizontally against a black background. In a first for YouTube, episodes will include pre-roll, mid-roll, post-roll and banner advertising as the site capitalises on the new content. Ads on the first wave of shows will be exclusively sold by CBS.
The plans follow news of the latest comScore figures which show that YouTube has overtaken Yahoo! as the second biggest internet search site in the US after Google.
Reuters: http://www.reuters.com, 10/10/2008
Brand Republic: http://www.brandrepublic.com, 08/10/2008

10/10/2008

Stats from August 2008

Here are the latest stats and figures from the past month.

Monthly internet usage statistics for France, March 2008

Digital Strategy data - Monthly internet usage statistics for France, March 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com


Monthly top ten French parent companies for March 2008

Digital Strategy data - Monthly top ten French parent companies for March 2008

Source: Nielsen/NetRatings Home/Work Panel monthly statistics
Nielsen Online: http://www.nielsen-online.com


Top 10 popular websites in the UK, July 2008

Digital Strategy data - Top 10 popular websites in the UK, July 2008

Note: This list features the most popular websites based on UK Internet usage for July 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, July 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

Active Home Internet Users by Country, June 2008

Digital Strategy data - Active Home Internet Users by Country, June 2008

Source: Nielsen/NetRatings
Nielsen Online: http://www.nielsen-online.com

30/08/2008

Top 10 popular websites in the UK, June 2008

Digital Strategy data - Nielsen Top 10 popular websites in the UK, June 2008

Note: This list features the most popular websites based on UK Internet usage for June 2008, ranked by market share of visits across all Hitwise industries.

Source: Hitwise Datacentre, June 2008, based on market share of visits
Hitwise: http://www.hitwise.co.uk/datacenter

29/07/2008

Top UK searches: 2007 retrospective from Hitwise

Latest data from Hitwise looks back on 2007 and firms up the most searched for terms on the web among UK audiences. Ranked in order: 1 ebay, 2 bebo, 3 youtube, 4 facebook, 5 myspace, 6 argos (the UK retailer), 7 amazon, 8 you tube, 9 bbc, 10 tesco.
Hitwise: http://www.hitwise.com/uk/

03/04/2008

Brits head online to watch videos

UK traffic to online video sites grew 178% year-on-year from February 2007 to 2008 reports Hitwise. According to the firm the top 25 video websites accounted for 2.22% of all UK internet visits - equal to one in every 45 visits that month. YouTube remained the most popular video site and the eighth most popular website in the UK overall. YouTube US & UK combined accounted for 69.31% of all UK visits to the top 25 video sites in February. BBC iPlayer was the third most visited video site, growing 423% since last December.
Hitwise: http://www.hitwise.com, 26/03/2008

26/03/2008

Top ten video sites in the UK, February 2008

Top ten video sites in the UK, February 2008

Source: Hitwise
Hitwise: http://www.hitwise.com

21/03/2008

Digital Intelligence September 2007

Digital Strategy data - Digital Intelligence September 2007

Online retail took a major leap this summer, breaking the £4bn threshold for July alone. That’s a staggering 80% growth year-on-year, and well above seasonal expectations (we’re thinking the British ‘Summer’ had something to do with this one).

In the social networking stakes Bebo pipped MySpace in the UK, as both saw audiences swell along with FaceBook and YouTube. Meanwhile in the US the crossing point for online ad spend overtaking newspapers is in sight as latest research suggests 2011 as the date when it happens.

Follow the links for the stories behind the headlines, and we've included extra links to some of our Digital Insight Reports that are now being opened up to clients, friends and partners.

Read September 2007

03/09/2007

YouTube places first ads

Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays which run over the bottom fifth of the video screen. The ads start roughly 15 seconds into a clip and disappear if they are not clicked on after 10 seconds. If a user clicks on the ad the main video is temporarily paused while the overlay plays on top. YouTube developed the format after research suggested that most users would not accept pre-roll ads directly built into the clips. YouTube currently has around 130m subscribers and partners now include the BBC, Warner Music and Chelsea Football Club.
From ENN: http://www.electricnews.net, 22/08/2007
YouTube: http://www.youtube.com

23/08/2007

YouTube places first ads

Google-owned video site YouTube has placed its first ads on the site, writes ENN. The ads will only run on the most popular content provided by YouTube partners, with revenues being split between them. The ads themselves take the form of semi-transparent overlays which run over the bottom fifth of the video screen. The ads start roughly 15 seconds into a clip and disappear if they are not clicked on after 10 seconds. If a user clicks on the ad the main video is temporarily paused while the overlay plays on top. YouTube developed the format after research suggested that most users would not accept pre-roll ads directly built into the clips. YouTube currently has around 130m subscribers and partners now include the BBC, Warner Music and Chelsea Football Club.
From ENN: http://www.electricnews.net, 22/08/2007
YouTube: http://www.youtube.com

22/08/2007

BBC signs YouTube deal

The BBC is to launch three branded video channels on the online video sharing site YouTube, writes Brand Republic. A "public service" BBC channel will have clips of new programs and specially comissioned online-only content designed to tie-in with popular shows like "Dr. Who" and "Life on Mars". The channel will aim to raise awareness of current programming and drive traffic back to the BBC's website. The BBC Worldwide channel will provide archive clips from entertainment shows and factual programmes (such as wildlife prorammes). This channel will include some advertising. Finally, the BBC News channel will offer around 30 news clips each day. It will be fully funded from advertising but will not be available to users from the UK.
The BBC hopes the channels will drive users to its forthcoming online iPlayer service in addition to raising revenues for BBC Worldwide.
The BBC has also announced a twelve-month 3G mobile trial in partnership with 3 UK, Orand and Vodafone. The service will include live streaming of BBC One, BBC News 24, BBC3 and up to 8 radio stations.
From Brand Republic: http://www.brandrepublic.com, 02/03/2007
YouTube BBC press release:http://www.youtube.com

02/03/2007

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