Digital Intelligence

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McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

19/04/2017  |  Full story...

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

13/04/2017  |  Full story...

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

11/04/2017  |  Full story...

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

07/04/2017  |  Full story...

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.

07/04/2017  |  Full story...

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.

06/04/2017  |  Full story...

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

05/04/2017  |  Full story...

ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.

17/03/2017  |  Full story...

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

16/03/2017  |  Full story...

YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.

02/03/2017  |  Full story...

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.

24/02/2017  |  Full story...

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

20/02/2017  |  Full story...

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.

09/02/2017  |  Full story...

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

07/02/2017  |  Full story...

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

03/02/2017  |  Full story...

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's. See why it’s our video viral of the week below…

01/02/2017  |  Full story...

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

25/01/2017  |  Full story...

YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.

24/01/2017  |  Full story...

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...

YouTube is pushing its live broadcast feature with a new system that let fans pay to pin their comments to the top of live-streams.

16/01/2017  |  Full story...

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.

09/12/2016  |  Full story...

YouTube has revealed the top video trends of the year, including Carpool Karaoke and the Mannequin Challenge.

08/12/2016  |  Full story...

Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.

08/12/2016  |  Full story...

Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…

Czasami brakuje słów, by wyrazić to, co najważniejsze. W takim przypadku trzeba się ich po prostu nauczyć. #Allegro #CzegoSzukasz #angielski pic.twitter.com/Ns3ztBgUEH

— Allegro (@Allegro_Group) December 1, 2016

07/12/2016  |  Full story...

YouTube's most well known vLogger, PewDiePie, is threatening to close his channel, after claiming the site is unsubscribing his fans without their consent and favouring 'clickbait' over quality content.

07/12/2016  |  Full story...