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Entries from Digital Intelligence tagged with "youtube"

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UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...

Shell pilots first YouTube campaign triggered by real-time TV viewing

Shell will be the first brand to pilot a new technology targeting consumers who second screen on YouTube during TV advertising breaks.

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06/06/2017  |  Full story...

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...

Google combines AI with analytics for new ‘Attribution’ marketing tool

Google is rolling out new analytics tools for marketers, designed to help them link online and offline behaviour, including attribution modelling, credit card data insights and YouTube ‘store visits’.

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24/05/2017  |  Full story...

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...

Are virtual reality ads worth it? Google puts 360 video to the test

For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out.

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11/04/2017  |  Full story...

YouTube axes ads on channels with fewer than 10,000 views

YouTube has stopped placing ads on channels with fewer than 10,000 views in a move aimed at preventing people from making money off offensive or pirated videos.

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07/04/2017  |  Full story...

Rio Ferdinand joins YouTube ‘super-team’ Rebel FC

YouTube star Calfreezy has launched a new all-star football team called Rebel FC, with former England defender Rio Ferdinand on board as manager.

07/04/2017  |  Full story...

Teens pick Google as coolest brand (according to Google survey)

Young people consider three of the Google’s products among the top ten “coolest” brands in the world, according to new research… conducted by Google.

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06/04/2017  |  Full story...

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...

ASUS begins reality TV show The Incredible Life Swap on YouTube

ASUS is sponsoring a 35-episode life-swapping reality TV series as the electronics giant looks to boost its digital content marketing.

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17/03/2017  |  Full story...

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

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16/03/2017  |  Full story...

YouTube takes on US cable with $35 monthly TV service

YouTube is set to launch a live TV service in the US in the next few months that offers the four major US broadcast networks plus cable channels.

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02/03/2017  |  Full story...

Oscars 2017: Most viewed trailers on YouTube

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.

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24/02/2017  |  Full story...

YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

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20/02/2017  |  Full story...

All That We Share: Heart-warming Danish ad goes viral

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.


09/02/2017  |  Full story...

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

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03/02/2017  |  Full story...

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer"

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's. See why it’s our video viral of the week below…

01/02/2017  |  Full story...

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

25/01/2017  |  Full story...

YouTube app gets messenger service

YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.

24/01/2017  |  Full story...

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...

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