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Entries from Digital Intelligence tagged with "zynga"

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Candy crash? King shares dive as players move on

King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.

14/08/2014  |  Full story...

Zynga reveals plans for NaturalMotion buy: Can games maker win back growth?

Zynga, the company behind Farmville, bought UK games maker Natural Motion last month for £317m. Now, the companies boss has explained how the embattled maker of Farmville looks to turn around its fortunes with a mobile drive.

25/03/2014  |  Full story...

Digital Intelligence January 2014

Digital Strategy data - Digital Intelligence January 2014

If you're planning 2014 digital strategies for your brands, here's the latest inputs from our strategists:

- Long term trends: The 'Internet of Things' (physical objects getting connected) came closer with Google buying smart thermostat maker Nest and strengthening their 'Android for cars' scheme
- Ecommerce innovation: Drive-to-shelf is growing with tools such as Apple's iBeacon - which US retailers are rolling out to offer discounts and product information
- Media buying: Internet-style personalised targeting is going mainstream with Sky pioneering the new "AdSmart" format

If your brand needs a digital strategy healthcheck before the 2014 campaigns launch, then email us back A strategist will be in touch with practical brand-specific advice on where to focus.

Read January 2014

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Zynga starts accepting Bitcoin virtual currency for games

Social gaming firm Zynga is to start accepting the virtual currency BitCoin as a payment option.

06/01/2014  |  Full story...

Top 10 websites for ‘mobile only’ visitors: Zynga, Groupon and Pandora lead the way

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied by mobile-first companies

27/11/2013  |  Full story...

New boss at Zynga: Xbox chief to lead embattled social gaming giant

Zynga has appointed ex-Microsoft executive Don Mattrick as its new chief executive, as the social gaming company looks to turn around its fortunes.

02/07/2013  |  Full story...

Zynga cuts 520 jobs as losses widen

Zynga plans to axe a further 520 jobs, amid warnings that the Farmville games developer expects wider losses than it previously estimated.

04/06/2013  |  Full story...

Zynga brings real money gambling to UK

Zynga has launched its first real-money online gambling games in the UK, through a partnership with bwin.

04/04/2013  |  Full story...

Digital Intelligence March 2013

Digital Strategy data - Digital Intelligence March 2013

Traffic to websites by tablet users is overtaking smartphone traffic, 50% of mobile searches get actioned within an hour, and Nielsen shows where consumers are located when they're searching categories like 'food' or 'shopping' - all this just in the mobile section of this month's research round-up.

To keep you updated on how the digital markets are evolving, our strategists have included dozens of infographics, charts and research reports - as well as the top 100 full stories from our blogs and the DigiAcademy Twitter feed:

Stories are grouped around the big themes in digital - and full details, videos and high resolution charts on click through below.

If you'd like quick tips about what these mean for your team's plans in 2013, simply get in touch to have a digital strategist send you some extra advice. With advanced in-company training programmes running in 20 countries this year, it's easy than ever to boost your team's skills.

Read March 2013

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Zynga ditches Facebook logins for first time

Zynga has revamped its website, letting players sign in without needing a Facebook account, as the games publisher continues its drive for independence from the social network.

27/03/2013  |  Full story...

20 biggest marketing blunders of 2012

Everyone makes mistakes- but some mistakes are bigger than others. From Apple's wonky maps to Yahoo's boss being fired over alleged 'fake CV claims'- this year saw plenty of high-profile digital disasters. As part of our 2012 review, we salute those campaigns, companies and people that slipped up in spectacular fashion- providing ample warning to us all to sanity-check digital strategies, proof-read hashtags and always use common sense...

18/12/2012  |  Full story...

Gaming and app trends in 2012: The 10 biggest headlines of the year

From social media and maps to games and news updates, mobile and web apps are now fulfilling many of our day-to-day tasks in a faster and more convenient way than before. Reading the news, sending mail, reading and updating social networking sites like Twitter and Facebook, and downloading or streaming music and videos are things that in the past we would have done through web pages. As part of a 2012 review, Netimperative looks back at the 10 most popular gaming and app news stories and trends of the year.

13/12/2012  |  Full story...

Top 25 Facebook games of 2012: Songpop wins, Draw Something comes 10th

Facebook has announced its 25 most popular social games for 2012, with music trivia game SongPop taking the title as best rated game. The ‘name that tune’ game, in which users have to guess the name of the song or artist from a brief audio sample, soared in popularity this year, with much of its success due to its multi-platform nature. Facebook said that the list was compiled based on how long users spend playing a game and how highly it has been rated by the community.

07/12/2012  |  Full story...

Zynga applies for gambling license in US

Zynga has applied to the Nevada Gambling Control Board as a first step towards preparing to offer gambling in the US for real money if new legislation comes through. The social game developer, which created games like FarmVille and CityVille is hoping that real-money gambling (RMG) will prop up its failing business, which has this year seen steep drops in share prices, executive level resignationsand hundreds of employee layoffs.

07/12/2012  |  Full story...

Social gaming: Facebook and Zynga end advertising pact

Facebook and Zynga are to end their close advertising partnership, in a move that will mean players on Farmville will no longer be able to share their social gaming progress with friends on the social network. At its peak, Zynga’s Farmville attracted 82 million players a month- mostly accessing the farming time management game via Facebook. However, this year Zynga set up its own games platform, leading to the two firms agreeing to end the deal that let players share their gaming progress on their Facebook newsfeed The change will take place from 31 March 2013.

03/12/2012  |  Full story...

Zynga expands real charity donations in virtual worlds

Online game company Zynga is teaming with Toys for Tots to let game players donate to the charity via games such as 'FarmVille'.

29/11/2012  |  Full story...

Digital Intelligence October 2012

Digital Strategy data - Digital Intelligence October 2012

After its IPO woes, Facebook finally turned a corner this month - but at what price to advertisers? Reports suggest that the social network is lowering the reach of 'likes' in favour of paid-for advertising such as newsfeed ads and an upcoming 'want' button. Shares in Facebook rose on the back of increased revenues and new ad schemes, but brands are left once again pondering the true value of their 'likes'.

As Christmas looms, mini-tablets look set to be the gift of choice, with the iPad mini unveiled (albeit with a hefty price tag) meaning tablet-friendly sites will become more essential in 2013. As desktop and laptop use wanes, Microsoft's newly-launched Windows 8 is the company's biggest gamble yet, as the software giant looks to challenge Apple and Google in the mobile OS market.

Worst mistake of the month goes to Google, which saw nearly $20bn wiped off its market value in minutes, after Q3 earnings figures released prematurely by mistake revealed a surprise drop in profit growth. Larry Page can take some solace in YouTube's revenues, which are now rivalling US TV networks.

Our video viral highlight of the month is Bodyform's spoof CEO response to a Facebook posting. A master class in viral marketing, the video was created within days and attracted over 3 million views within a week. Scroll to the bottom of this newsletter for more examples of 'digital done right' in our viral videos section.

Read October 2012

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Zynga to axe 5% of workforce

Zynga plans to shed 5% of its workforce, as the embattled games developer looks to save money following waning demand for some its its titles. In an email to staff, founder Mark Pincus said the company would close its Boston studio and consider closing studios in the UK and Japan. It is be the first ever round of job cuts at Zynga, which is based in San Francisco and has about 3,200 employees.

25/10/2012  |  Full story...

Facebook debuts first ‘real money’ gambling app

Facebook has entered the world of online gambling with its first real-money bingo and slots app launched this week. The Jackpotjoy Bingo and Slots Friendzy app has been created by developer Gamesys and is open to players in the UK over the age of 18. The website's largest gaming partner, Zynga, said it also planned to introduce real-money gambling versions of its games next year.

08/08/2012  |  Full story...

Digital Intelligence July 2012

Digital Strategy data - Digital Intelligence July 2012

As the first 'social' Olympics gets underway, some over-zealous sponsors are already feeling the wrath of Twitter users, and this month we look at why brands are succeeding (and failing) at the games.
July was another tough month for Facebook, as its ad revenue growth dipped and shares fell. The social network has come under fire for allegations that bots are creating fake 'likes' - ramping up the prices for ads. Can Facebook stem the flow of bad publicity and turn its mobile growth into profits? We've got Zuckerberg's latest attempts at monetisation below, including job boards, a 'want' button and social search ads.

Google and Apple's rivalry has intensified, as the £159 Nexus 7 goes on sale to undercut the iPad. Leaked videos and reports suggest Apple will respond with a majorly revamped iPhone and iPad Mini this September - we've got the video below, (possibly) offering the first glimpse of the iPhone 5.

Top data this month looks at ad spend growth around the world, with digital leading the way in all territories. We also compare mobile ad revenues from Facebook and Twitter, and have the latest infographics on social media ROI along with the best times to post brand messages on Facebook and Twitter - can you guess the top weekly time slot to reach your audience?

Read June 2012

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Zynga debuts social network for gamers

Zynga has launched a social network aimed at gamers, dubbed Zynga With Friends, as the firm looks to branch out from its relationship with Facebook. The new site will pair gamers with opponents and make features like player profiles, activity streams and chats available for all users, regardless of whether they play the games on mobile devices or desktop computers.

02/07/2012  |  Full story...

Digital Intelligence June 2012

Digital Strategy data - Digital Intelligence June 2012

The Cannes Cyber Lions showed why owned media is key and how not to simply add to the clutter of the web.

In digital advertising the big players battled hard, with Google opening AdWords to 300,000 apps via its AdMob integration, while preparing for the European rollout of its web TV service. Facebook launched a major ad push, creating deeper ties with Apple, Zynga and WordPress, scrapping 'credits' for local currencies and opening to third party ad platforms for first time. Twitter upped its game with its first TV commercial and curated hashtags for brands, while revealing it's mobile ad revenue have overtaken desktop PCs. Microsoft showcased its iPad rival 'Surface', but was forced into an embarrassing U-Turn on its proposed plans to make 'Do Not Track' the default option for its next IE browser, after much outcry from advertisers.

The were some major acquisitions this month, with Facebook buying a facial recognition firm, Salesforce buying Buddy Media and WPP snapping up AKQA.

This month we include a guide to Pinterest, Mary Meeker's 'State of the Web' presentation and the DMA's implications of the new EU cookie laws for email and mobile marketing. We also take a look at Social media SEO, with growing evidence that Facebook and Twitter now play a key role in determining Google search rankings. Full stories and charts below and on click through.

Read June 2012

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Zynga displays Facebook sponsored stories

Zynga has opened its social gaming website to Facebook ads, as the social network looks to boost its ad reach amid mounting pressure from its new shareholders. The deal means visitors to Zynga’s site are being shown Facebook sponsored stories, ads triggered when a Facebook member ‘likes’ a certain brand or business on the social site. The financials of the deal between Facebook and Zynga have not been released, so it is unknown how they will split any revenue that comes from the advertisements.

25/06/2012  |  Full story...

Facebook scraps 'Credits' for local currency

Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site. The social network, which generates an estimated 15% of its total revenue from game purchases, said it was making the change to "simplify the purchase experience". The move may help boost the firm's profits. It takes a 30% cut of all transactions made on its network.

21/06/2012  |  Full story...

Zynga shares dip as demand for Facebook games declines

Zynga shares have fallen more than 10% this week, as the social gaming company’s user numbers wane and investors worry that the craze for games on Facebook may have passed its peak.

18/06/2012  |  Full story...

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