Twitter marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Twitter marketing

Twitter has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Twitter is changing, here are the key developments we've identified in the life of the social media giant.

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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Top 20 TV programmes for tweets: Love Island beats politics

New data published today by Kantar Media shows that reality television has driven the highest level of social media engagement over the course of the past year, closely followed by current affairs programmes.

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13/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking Twitter UK

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Twitter to ditch ‘likes’ to boost quality of online debate

Twitter is planning to remove the ability to "like" tweets in an attempt to improve the quality of debate on the social network.

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30/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Twitter profits beat expectations again (even as users fall)

Twitter has seen its profits and revenues rise as advertisers welcome efforts by the social network to cull spam accounts.

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26/10/2018  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Great British Bake Off: Which brands are winning on social media?

Social media marketing company Socialbakers has been looking into the brands interacting with this year’s Great British Bake Off on social media. Besides its sponsors Dr Oetker, the main players are supermarket and food brands, though wellness brands also feature regularly.

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09/10/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends FMCG social media and social networking UK viral marketing

Top 10 hashtag research tools: How to make the most of your social media posts

There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter's own features to more advanced geographical and community-based services.

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21/09/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing social media and social networking Twitter

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

A tale of two tweets: Poundland threatens legal action over Thameslink slur

A tweet from UK rail operator Thameslink backfired spectacularly this week, after an attempt at humour resulted in high street retailer Poundland threatening to sue.

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31/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing retail social media and social networking Twitter

Top words on Twitter: Positive phrases get more retweets

‘Love’ is the most used word on Twitter, followed by other positive expressions ‘thank’, ‘happy’ and ‘great’, according to new research.

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11/05/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Influencer Marketing social media and social networking Twitter

Twitter comeback continues as revenues smash estimates

Twitter has posted its second profitable quarter in a row, beating Wall Street estimates for revenue and monthly active users, as advertisers in Asia and other markets outside the United States embraced its video ads.

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25/04/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing social media and social networking Twitter video

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

Twitter comeback? Posts first-ever quarterly profit

Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.

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08/02/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing social media and social networking Twitter

Facebook and Twitter unveil plans to tackle ‘fake news’

Facebook and Twitter have both revealed plans to deal with the spread of fake news and propaganda on their services.

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23/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook newspapers Regulation social media and social networking Twitter

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Influencer Marketing Internet of Things mobile marketing Search social media and social networking technology

Twitter debuts $99 subscription tool to promote tweets

Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.

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09/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Twitter plans to make political ad funding more transparent

Twitter has promised to make the funding of advertising on its social network more transparent as it faces proposed new regulations.

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26/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing government Regulation social media and social networking Twitter USA

Twitter tests 280 character limit for longer tweets

Twitter is doubling its character tweet limit for a “small group” of select users, with a view to doing the same for more people in the future, as the embattled social network looks at new ways of growing engagement.

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27/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Trump 'worth $2bn in revenue to Twitter'

Without Donald Trump, Twitter could lose almost a fifth of its value, according to new research.

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22/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends government social media and social networking Twitter USA

Twitter user growth stalls despite revenue boost

Twitter reported better-than-expected results, but the social network saw an alarming loss of two million monthly active users in the US.

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31/07/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital trends Facebook LinkedIn Pinterest Snapchat social media and social networking Twitter

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

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02/06/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing government social media and social networking Twitter

Twitter marketing - Research, tips and news for marketers archives

Election debate: BBC partners Twitter for live streaming - 31/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Influencer marketing: How much do celebrities earn for social media posts? - 15/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Twitter cracks down on anonymous "eggs" with new avatar - 06/04/2017

Twitter mulls paid-for version to boost flagging revenues - 24/03/2017

7 in 10 Twitter users on social while watching TV - 23/03/2017

Most popular brands and trends from MWC on Twitter - 08/03/2017

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes - 17/02/2017

Valentine's day: Top 10 brands on social media - 14/02/2017

Twitter losses double despite “Trump effect” - 10/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Who won the social Super Bowl? Top 10 brands on Twitter - 08/02/2017

Center Parcs runs first live Twitter story - 01/02/2017

Rise of the bots: Huge networks of fake accounts found on Twitter - 25/01/2017

Vine RIP: Twitter officially shuts pioneering 7-second video service - 18/01/2017

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz - 11/01/2017

Twitter fail: British Gas in hot water over "tacky" Bowie tweet - 10/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go - 08/12/2016

Twitter debuts customer service chatbots for brands - 03/11/2016

Twitter trials ad blocking 'Reader' mode on mobiles - 01/11/2016

Twitter axes Vine amid global job losses - 28/10/2016

Twitter shares dive 20% as Google and Disney back away from bids - 07/10/2016

Disney to buy Twitter? Bidding war with Google heats up - 27/09/2016

Twitter for sale? Google and Salesforce both "in early stage talks" - 26/09/2016

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV - 26/09/2016

Twitter relaxes 140 character limit: Photos and videos freed up - 20/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Periscope lets brands sponsor live streams - 07/09/2016

Twitter Direct Message button now available for any website - 31/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls) - 03/08/2016

Twitter opens verification for all: How to get a blue tick - 20/07/2016

Combined TV and Twitter ads ‘get 18% boost on ROI’ - 01/07/2016

Twitter adds Snapchat-style #Stickers to photos - 29/06/2016

Twitter extends videos to 140 seconds with new Engage app - 22/06/2016

Emojis become keywords: Twitter to let brands target ads by user's emojis - 17/06/2016

Jawbone hit by backlash for 'insensitive' Fathers' Day email - 10/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

More to Tweet: Twitter drops media and @name replies from 140-character limit - 25/05/2016

Twitter to exclude photos and links from 140-character limit - report - 17/05/2016

Twitter ad spend drops (but user growth returns) - 29/04/2016

Unilever runs social media contest to push bathroom recycling campaign - 22/04/2016

OMG! Microsoft AI chatbot acts like a Millennial - 24/03/2016

Twitter turns 10: Can it last another decade? - 22/03/2016

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash - 08/03/2016

Twitter debuts built in GIF buttons - 22/02/2016

 

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