Twitter marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Twitter marketing

Twitter has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Twitter is changing, here are the key developments we've identified in the life of the social media giant.

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Twitter teams up with Royal Opera House for World Emoji Day

The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day.

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.

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12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

Social media marketing: Which platform spends the most on its own ads?

A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise.

09/06/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital trends Facebook LinkedIn Pinterest Snapchat social media and social networking Twitter

Trump’s “Covfefe” tweet: top 3 brand reactions

Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best.

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02/06/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing government social media and social networking Twitter

Election debate: BBC partners Twitter for live streaming

The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight's 7-way BBC debate.

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31/05/2017  |  Full story...  |  More about: BBC Digital Intelligence digital marketing government social media and social networking Twitter UK

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

Influencer marketing: How much do celebrities earn for social media posts?

As more brands flock to celebrities and YouTube stars to promote their products on social media, just how much do these influencers earn? New research uncovers some key data.

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15/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Instagram mobile marketing Snapchat social media and social networking Twitter

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

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11/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking Twitter viral marketing

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG food and beverages social media and social networking Twitter USA viral marketing

Twitter cracks down on anonymous "eggs" with new avatar

Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse.

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06/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation social media and social networking Twitter

Twitter mulls paid-for version to boost flagging revenues

Twitter is considering the launch of a premium version of its Tweetdeck platform, raising the possibility that it could run a subscription service for the first time.

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24/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

7 in 10 Twitter users on social while watching TV

Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research.

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23/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media mobile marketing social media and social networking Twitter

Most popular brands and trends from MWC on Twitter

With Mobile World Congress (MWC) over for another year, Hotwire looks at the Twitter stats to uncover the biggest trends at this year's event.

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08/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets mobile marketing Twitter

Twitter horror story: London Dungeon aplogises for sexist Valentine's Day jokes

The London Dungeon has issued an apology after the tourist attraction’s PR team posted “offensive” Valentine’s Day jokes about fat women, sexually transmitted disease and dead prostitutes on its official social media accounts.

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17/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking Twitter UK

Valentine's day: Top 10 brands on social media

Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine's Day, according to new data from Socialbakers.

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14/02/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Facebook social media and social networking Twitter

Twitter losses double despite “Trump effect”

Twitter has suffered its lowest revenue growth since its 2013 flotation, despite being the communication platform of choice for the new US President.

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10/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing social media and social networking Twitter

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends Pepsi social media and social networking sport T Mobile Twitter

Who won the social Super Bowl? Top 10 brands on Twitter

Pepsi, T-Mobile and Avocados from Mexico racked up the most Twitter engagement during the Super Bowl, according to new research.

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08/02/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG media planning social media and social networking sport Twitter USA

Center Parcs runs first live Twitter story

Holiday firm Centre Parcs has embarked on its first live Twitter Story campaign today, in partnership with agency Jaywing as part of an expansion of its social media strategy.

01/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Travel Twitter user generated content

Rise of the bots: Huge networks of fake accounts found on Twitter

Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.

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25/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Twitter

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.

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18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine viral marketing

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.

11/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking Twitter UK

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing social media and social networking Twitter

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Twitter marketing - Research, tips and news for marketers archives

Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go - 08/12/2016

Twitter debuts customer service chatbots for brands - 03/11/2016

Twitter trials ad blocking 'Reader' mode on mobiles - 01/11/2016

Twitter axes Vine amid global job losses - 28/10/2016

Twitter shares dive 20% as Google and Disney back away from bids - 07/10/2016

Disney to buy Twitter? Bidding war with Google heats up - 27/09/2016

Twitter for sale? Google and Salesforce both "in early stage talks" - 26/09/2016

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV - 26/09/2016

Twitter relaxes 140 character limit: Photos and videos freed up - 20/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Periscope lets brands sponsor live streams - 07/09/2016

Twitter Direct Message button now available for any website - 31/08/2016

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up - 16/08/2016

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls) - 03/08/2016

Twitter opens verification for all: How to get a blue tick - 20/07/2016

Combined TV and Twitter ads ‘get 18% boost on ROI’ - 01/07/2016

Twitter adds Snapchat-style #Stickers to photos - 29/06/2016

Twitter extends videos to 140 seconds with new Engage app - 22/06/2016

Emojis become keywords: Twitter to let brands target ads by user's emojis - 17/06/2016

Jawbone hit by backlash for 'insensitive' Fathers' Day email - 10/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

More to Tweet: Twitter drops media and @name replies from 140-character limit - 25/05/2016

Twitter to exclude photos and links from 140-character limit - report - 17/05/2016

Twitter ad spend drops (but user growth returns) - 29/04/2016

Unilever runs social media contest to push bathroom recycling campaign - 22/04/2016

OMG! Microsoft AI chatbot acts like a Millennial - 24/03/2016

Twitter turns 10: Can it last another decade? - 22/03/2016

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash - 08/03/2016

Twitter debuts built in GIF buttons - 22/02/2016

Twitter adds two customer service tools for brands - 19/02/2016

Global social media trends: 93% of adults have social media account [INFOGRAPHIC] - 19/02/2016

London Fashion Week trends: Instagram now more popular than Twitter - 18/02/2016

Twitter 'First View' puts video ads at top of timelines - 11/02/2016

Super Bowl stats: Ads accounted for 22% of entire broadcast - 10/02/2016

Super Bowl 50: How 12 big ads performed on social media - 09/02/2016

Top 10 branded Vines of last year - 27/01/2016

Politics case study: How smart social targeting helped Conservatives win the UK election - 27/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

Up Periscope: The rise of live streaming - 11/01/2016

The year in digital: The best (and worst) of marketing in 2015 - 21/12/2015

The Economist partners Twitter on newly launched Moments - 17/12/2015

Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015 - 11/12/2015

Twitter in 2015: Political chat ‘stronger than ever’ - 07/12/2015

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life - 17/11/2015

Hearts or Stars? Twitter favourites icon stirs controversy - 10/11/2015

Coca-Cola turns to social media to promote Christmas truck tour - 04/11/2015

Qantas crew wears All Blacks rugby kit after losing Twitter bet - 03/11/2015

WTF? Twitter’s bizarre new TV ad confounds viewers - 29/10/2015

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween - 29/10/2015

Twitter shares drop 12% as user growth stalls - 28/10/2015

 

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