To keep you on top of how Twitter is changing, here are the key developments we've identified in the life of the social media giant.
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Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.
A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.
Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.
Twitter is testing a new feature in its 'Reader' mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments.
Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.
Twitter's share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company.
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.
For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.
Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages.
Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140 characters. pic.twitter.com/I9pUC0NdZC— Twitter (@twitter) September 19, 2016
There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.
Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.
Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.
Announcing our new Message button. Now people can easily slide into your DMs from your website. Get yours now! https://t.co/ash9ouvgzu— TwitterDev (@TwitterDev) 24 August 2016
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.
Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.
Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat's strategy in a bid to boost engagement.
Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.
Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share.https://t.co/DFsuvnXkuL— Twitter Video (@video) June 21, 2016
The 'winky face' is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
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