Twitter marketing - Research, tips and news for marketers

Digital Intelligence - a special report about Twitter marketing

Twitter has revolutionised social media, and changed the way marketers communicate. Successful strategies demand the right consumer insights and effective reading of the social landscape.

To keep you on top of how Twitter is changing, here are the key developments we've identified in the life of the social media giant.

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Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.

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18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine viral marketing

Top 20 Tweeted TV moments of 2016: Eurovision gets most buzz

Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together.

11/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking Twitter UK

Twitter fail: British Gas in hot water over "tacky" Bowie tweet

A British Gas customer service tweet marking the anniversary of David Bowie's death has sparked a Twitter frenzy.

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10/01/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing social media and social networking Twitter

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Top 10 Twitter hashtags of 2016: Olympics, Trump and Pokemon Go

Twitter has revealed the top 10 trending hashtags of 2016, showing that the Rio Olympics, Us Elections and Pokemon Go were the most Tweeted topics of the year.

08/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Twitter

Twitter debuts customer service chatbots for brands

Twitter is rolling out two new chatbot features for businesses, Welcome Messages and Quick Replies, designed to help brands offer automated customer services for social media users.

03/11/2016  |  Full story...  |  More about: CRM Digital Intelligence digital marketing social media and social networking Twitter

Twitter trials ad blocking 'Reader' mode on mobiles

Twitter is testing a new feature in its 'Reader' mode, initially only available for a small number of Apple Safari users, that strips out adverts, navigation links and comments.

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01/11/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing mobile marketing social media and social networking Twitter

Twitter axes Vine amid global job losses

Twitter is shutting down its pioneering short video platform Vine, making the announcement on the same day that the embattled social network announced global job losses.

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28/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine

Twitter shares dive 20% as Google and Disney back away from bids

Twitter's share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company.

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07/10/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Disney Google Microsoft Salesforce social media and social networking Twitter

Disney to buy Twitter? Bidding war with Google heats up

Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network.

27/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Disney ESPN Google Microsoft Salesforce social media and social networking sport Twitter

Twitter for sale? Google and Salesforce both "in early stage talks"

Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports.

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26/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV

For the first time ever Mercedes launched three new SUVs onto the Italian market at the same time. To introduce them the car maker created a digital live event that combines two innovations which enabled the first interactive treasure hunt on Periscope.


26/09/2016  |  Full story...  |  More about: augmented reality automotive Digital Intelligence digital marketing games Italy video viral marketing

Twitter relaxes 140 character limit: Photos and videos freed up

Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages.

20/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

Periscope lets brands sponsor live streams

Periscope is upgrading its live streams to allow creators to include graphics and pre-recorded content.

07/09/2016  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing social media and social networking Twitter video

Twitter Direct Message button now available for any website

Twitter is adding a new message button to its set of publishing tools that can be added to external sites, meaning it could potentially start popping up all over the web.

31/08/2016  |  Full story...  |  More about: CRM design Digital Intelligence digital marketing social media and social networking Twitter

Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up

Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.


16/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Pepsi social media and social networking Twitter

1 in 5 PR disasters break on Twitter (and 94% are inflamed by trolls)

The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research.

03/08/2016  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends social media and social networking Twitter video

Twitter opens verification for all: How to get a blue tick

Twitter is finally giving everyone a chance at the coveted blue verified badge, offering an online application for its users that will grant them presigious tick.

20/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Combined TV and Twitter ads ‘get 18% boost on ROI’

Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.

01/07/2016  |  Full story...  |  More about: Digital Intelligence digital marketing media social media and social networking Spain Twitter

Twitter adds Snapchat-style #Stickers to photos

Twitter has launched #Stickers, offering users a library of props to add to their photos, following Snapchat's strategy in a bid to boost engagement.

29/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Twitter extends videos to 140 seconds with new Engage app

Twitter has launched a new app Engage, with longer videos designed to help popular creators interact with their fans and grow and retain an audience.

22/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter

Emojis become keywords: Twitter to let brands target ads by user's emojis

The 'winky face' is set to become the new keyword, as Twitter starts letting brands target ads based on the emojis people use.

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17/06/2016  |  Full story...  |  More about: advertising behavioural targeting Digital Intelligence digital marketing social media and social networking Twitter

Jawbone hit by backlash for 'insensitive' Fathers' Day email

Wearable tech firm Jawbone has faced heavy criticism for "insensitivity" after sending an email to thousands of its customers with the subject link ‘Re: Your Dad’.

10/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing email social media and social networking Twitter

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing Facebook global Google India Internet of Things mobile marketing Search Snapchat social media and social networking technology video

Twitter marketing - Research, tips and news for marketers archives

More to Tweet: Twitter drops media and @name replies from 140-character limit - 25/05/2016

Twitter to exclude photos and links from 140-character limit - report - 17/05/2016

Twitter ad spend drops (but user growth returns) - 29/04/2016

Unilever runs social media contest to push bathroom recycling campaign - 22/04/2016

OMG! Microsoft AI chatbot acts like a Millennial - 24/03/2016

Twitter turns 10: Can it last another decade? - 22/03/2016

Twitter fail: Whole Foods drops pre-peeled oranges after social media backlash - 08/03/2016

Twitter debuts built in GIF buttons - 22/02/2016

Twitter adds two customer service tools for brands - 19/02/2016

Global social media trends: 93% of adults have social media account [INFOGRAPHIC] - 19/02/2016

London Fashion Week trends: Instagram now more popular than Twitter - 18/02/2016

Twitter 'First View' puts video ads at top of timelines - 11/02/2016

Super Bowl stats: Ads accounted for 22% of entire broadcast - 10/02/2016

Super Bowl 50: How 12 big ads performed on social media - 09/02/2016

Top 10 branded Vines of last year - 27/01/2016

Politics case study: How smart social targeting helped Conservatives win the UK election - 27/01/2016

Sina Weibo drops 140-character limit ahead of Twitter - 20/01/2016

Up Periscope: The rise of live streaming - 11/01/2016

The year in digital: The best (and worst) of marketing in 2015 - 21/12/2015

The Economist partners Twitter on newly launched Moments - 17/12/2015

Brit Awards, Eurovision and Leaders’ Debate most Tweeted about TV Shows of 2015 - 11/12/2015

Twitter in 2015: Political chat ‘stronger than ever’ - 07/12/2015

Case study: How a celebrity influencer gave #CadburyCraveyard a new lease of life - 17/11/2015

Hearts or Stars? Twitter favourites icon stirs controversy - 10/11/2015

Coca-Cola turns to social media to promote Christmas truck tour - 04/11/2015

Qantas crew wears All Blacks rugby kit after losing Twitter bet - 03/11/2015

WTF? Twitter’s bizarre new TV ad confounds viewers - 29/10/2015

Back from the dead: #CadburyCraveyard resurrects discontinued chocolate bars for Halloween - 29/10/2015

Twitter shares drop 12% as user growth stalls - 28/10/2015

Twitter Polls lets users quiz their followers - 27/10/2015

Facebook just 4th most popular social network for US teens- report - 27/10/2015

Twitter tool shows advertisers which ads perform better - 20/10/2015

Twitter cuts 8% of global workforce - 14/10/2015

Twitter debuts pre-roll ads in tweeted videos - 12/10/2015

Video viral of the week: Basketball star 'plays peoples tweets’ for Foot Locker - 12/10/2015

Twitter takes on news with ‘Moments’ - 07/10/2015

Why Twitter should move beyond 140 characters - 06/10/2015

Jack Dorsey finally named as permanent Twitter CEO - 05/10/2015

Twitter ‘could ditch 140 character limit’- report - 05/10/2015

Coca-Cola first brand to buy Twitter emoji for #shareacoke - 21/09/2015

Can Instagram overtake Twitter? - 21/09/2015

Women’s Institute marks 100 years with ‘tWItterstitch’ campaign - 16/09/2015

New Twitter ‘buy’ button takes on Facebook for social commerce - 15/09/2015

Twitter blocks Politician blunder tracking site - 26/08/2015

Google and Twitter reunited: New deal extends tweets to desktop search results - 24/08/2015

#iLookLikeAnEngineer: Hashtag campaign dispels male-only myth - 05/08/2015

Instagram mobile ad revenue ‘to overtake Google and Twitter by 2017’ - 30/07/2015

Anatomy of a crisis: Nestlé’s Maggi noodles banned in India - 17/07/2015

Facebook and Twitter becoming key news sources in US - 15/07/2015

Twitter pulls ‘massively dangerous’ Vine ads after epilepsy warning - 13/07/2015

 

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