UK digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about the UK

The UK is one of the world’s laboratories for exploring the future of digital marketing. Digital has consistently accounted for the largest share of national marketing spend in any market, and the creative industry has led year after year in outstanding content and campaigns. UK digital marketing has been at the leading edge since 1996 when our team helped create the IAB trade association, and as British media habits shift to smartphones and social media, marketers need the right consumer insights and channel selection to get the most from their digital marketing budgets.

To keep you on top of how digital marketing is changing in UK, here are some key developments and trends we've identified.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.


14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.


10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Brits to spend 3 times more online than French and Germans online this Christmas

Holiday spending is to soar 25% across the UK, France and Germany, with the average UK shopper to spend more than three times as much as their continental counterparts, according to a new report.


26/11/2018  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce France Germany retail UK

Brexit to impact UK and European app services

Brexit is likely to disrupt the UK and Europe applications development and maintenance (ADM) services markets in the coming months, according to new research.


09/10/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe mobile marketing Regulation UK

Ad Blocking in the UK begins to stabilise

More than a fifth of internet users in the UK are expected to install an ad blocker this year, but growth is slowing, according to new research.


06/09/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Regulation

Budgeting for Brexit: Most shoppers expect high street price surge next year

Nearly two thirds of UK consumers (64 per cent) expect Brexit to trigger a surge in high street prices next year, according to new research.


22/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce FMCG food and beverages retail UK

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.


07/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages Mars Regulation security video YouTube

Junk food ban online: Cadbury, Chewits and Squashies first ads disallowed

Adverts for Cadbury eggs and Chewits and Squashies sweets have been banned for breaking new rules prohibiting the advertising of junk food to children.


05/07/2018  |  Full story...  |  More about: advertising ASA demographics Digital Intelligence digital marketing FMCG food and beverages Regulation social media and social networking

10% of Brits would cut back on EU trips if free mobile roaming ends after Brexit

10% of the public would holiday in Europe less often if free mobile roaming is scrapped after Brexit, according to new research.


03/07/2018  |  Full story...  |  More about: broadband Digital Intelligence digital marketing digital trends Europe mobile marketing Regulation UK

Digital video usage in the UK: mobile viewing on the rise

Mobile viewing is on the rise in the UK and smartphones are becoming a popular choice for video entertainment, according to new data.


06/06/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends internet use mobile marketing time spent online UK video

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.


01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.


30/05/2018  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing video

Best and worst connected UK cities revealed: Exeter only gets 6% 4G coverage

Exeter is the UK’s worst connected city with only 6% 4G coverage, with digital investment still acutely needed in cities across the country, according to new research.


17/05/2018  |  Full story...  |  More about: broadband Digital Intelligence digital trends UK

Tencent and UK trade dept team up for ‘Cultural Creative’ drive

Chinese web giant Tencent and the UK Department for International Trade (DIT) of the United Kingdom (UK) have partnered to launch various “Culture Creative” initiatives.


14/05/2018  |  Full story...  |  More about: China Digital Intelligence digital marketing government Tencent UK

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.


08/05/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends games Germany UK

Media use 'close to saturation point' in the UK

People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketer’s latest time spent with media forecast.


02/05/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends internet use media planning mobile marketing time spent online UK video

UK government to invest £300m in AI research

The UK government is investing £300m in artificial intelligence research, in a bid to accelerate the sector’s growth and position the UK as a leader in the field.


30/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government Internet of Things technology

Online’s share of grocery sales growing at “pedestrian rate”

Despite the fact that sales of groceries are growing at a much quicker rate online than they are in stores, online remains a very small part of the UK grocery market, according to Nielsen retail data released today.


30/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce retail UK

Brits spend twice as long on internet as 10 years ago

Nine in ten adults are now online with most thinking the benefits of the internet outweigh the risks, but many are turned off by all forms of digital advertising, according to new research.


27/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing internet use mobile marketing time spent online UK

Top 10 Brexit searches: 'What is Brexit?' remains number 1 since 2016

The UK is still searching for ‘What is Brexit’, one year on from activating Article 50 to start the process of leaving the European Union, according to new research.


04/04/2018  |  Full story...  |  More about: Digital Intelligence digital trends Search UK

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.


16/03/2018  |  Full story...  |  More about: Australia Canada Digital Intelligence digital marketing recuitment Regulation UK USA

UK confirms exit from EU Digital Single Market

The UK has confirmed that the country will not be part of the European Union's Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.


06/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government mobile marketing Regulation

Fast broadband a priority for many UK home buyers

Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.

23/02/2018  |  Full story...  |  More about: broadband Digital Intelligence digital marketing digital trends ecommerce property Search technology

Just half of UK retailers have a digital strategy in place

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.


15/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce recuitment retail

UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.


01/02/2018  |  Full story...  |  More about: adspend Advertising Association Digital Intelligence digital marketing mobile marketing UK WARC

UK digital marketing - Research, tips and news for marketers archives

Unilever’s Dollar Shave Club launches in the UK - 29/01/2018

The year in review: 17 biggest digital trends of 2017 - 18/12/2017

Top 50 most valuable UK brands: Vodafone and HSBC lead way - 03/11/2017

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR - 03/11/2017

Brits demand better mobile technology from travel industry - 30/10/2017

Halloween search trends: Most popular costumes from Warner Bros films - 27/10/2017

Unilever taps voice search for next-gen digital consumers - 26/10/2017

Online video spend overtakes banner ads for first time - 17/10/2017

Britain lagging behind for European mobile site loading times - 29/09/2017

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda - 08/09/2017

Share of online UK retail orders going to EU at 4-year high - 24/08/2017

Bank holiday to spark series of Christmas spending peaks - 21/08/2017

UK shopper traffic falls: Can omni-channel save the high street? - 15/08/2017

Google and Facebook account for over a quarter of UK internet time - 09/08/2017

UK ad spend trends: Mobile drives digital past £10bn - 24/07/2017

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety - 04/07/2017

Fashion slump: UK online clothing sales see record low growth - 21/06/2017

UK election analysis: Conservatives targeted social media ads "far too narrowly" - 12/06/2017

UK insurance digital customer service worsening: 68% of queries left unanswered - 08/06/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations” - 25/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Channel 4 scares web viewers with personalised Alien ad - 26/04/2017

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table - 25/04/2017

Sky and Virgin Media set for targeted TV ad pact - 19/04/2017

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold - 12/04/2017

UK retail customer experience failing to improve: 50% of queries left unanswered - 31/03/2017

Online retail sales up 15%, but growth through smartphones slowing - 22/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

UK shoppers rate retail experiences “merely average” - 14/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK" - 01/03/2017

European app trends in 2017: Business apps on the rise - 28/02/2017

British preference for going online on smartphones nearly doubled over 5 years - 28/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

UK online retail sales hit 7 year high in January- IMRG - 21/02/2017

Amazon dominated UK paid search in 2016 - 17/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Valentine’s Day: Which country is the least romantic? - 09/02/2017

Snapchat and Instagram growing fast in UK- report - 08/02/2017

Asda debuts Walmart Exchange ad platform in the UK - 30/01/2017

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV - 16/12/2016

Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones - 25/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers - 18/11/2016

Brits losing patience with social media customer service - 18/11/2016

UK shoppers plan to spend less this Christmas (but more plan to shop online) - 09/11/2016

Social media election: UK backs Clinton for President (but Trump most talked about) - 04/11/2016

Creepy or cool? UK consumers think digital advertising is getting worse - 19/10/2016

UK spies 'unlawfully' collected Brits’ personal data for nearly two decades - 18/10/2016


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