UK digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about the UK

The UK is one of the world’s laboratories for exploring the future of digital marketing. Digital has consistently accounted for the largest share of national marketing spend in any market, and the creative industry has led year after year in outstanding content and campaigns. UK digital marketing has been at the leading edge since 1996 when our team helped create the IAB trade association, and as British media habits shift to smartphones and social media, marketers need the right consumer insights and channel selection to get the most from their digital marketing budgets.

To keep you on top of how digital marketing is changing in UK, here are some key developments and trends we've identified.
UK flag

Want more? Sign up for weekly briefings

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.


16/03/2018  |  Full story...  |  More about: Australia Canada Digital Intelligence digital marketing recuitment Regulation UK USA

UK confirms exit from EU Digital Single Market

The UK has confirmed that the country will not be part of the European Union's Digital Single Market after Brexit, seeing a potential return to mobile roaming charges and geo-blocking.


06/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing government mobile marketing Regulation

Fast broadband a priority for many UK home buyers

Access to fast broadband and a good mobile signal is now a major sticking point for most home buyers, according to new research.

23/02/2018  |  Full story...  |  More about: broadband Digital Intelligence digital marketing digital trends ecommerce property Search technology

Just half of UK retailers have a digital strategy in place

Almost half (46 percent) of British consumers believe Augmented Reality (AR) will positively impact retail, with Virtual Reality (VR) close behind (22 percent), yet only 50 percent of retailers have a digital strategy to implement these technologies according to new research.


15/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce recuitment retail

UK adspend: One in every four pounds spent now goes on mobile

The UK’s ad market reached a new milestone during the third quarter of 2017 as almost one in four pounds spent on advertising went to mobile, which posted year-on-year growth of 30.7% to £1.3bn, according to new research.


01/02/2018  |  Full story...  |  More about: adspend Advertising Association Digital Intelligence digital marketing mobile marketing UK WARC

Unilever’s Dollar Shave Club launches in the UK

Dollar Shave Club, the Unilever-owned men's grooming subscription service, has launched in the UK.


29/01/2018  |  Full story...  |  More about: Australia Digital Intelligence digital marketing FMCG Pharmaceutical and healthcare UK Unilever video viral marketing

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.


18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Internet of Things mobile marketing Search social media and social networking technology

Top 50 most valuable UK brands: Vodafone and HSBC lead way

Vodafone is the number one UK-based brand, with success driven by a strong purpose, according to new research.


03/11/2017  |  Full story...  |  More about: brands Digital Intelligence digital marketing financial services HSBC UK Vodafone

Most Brits want stricter rules on online tracking and data sharing ahead of GDPR

Ahead of the new General Data Protection Regulation (GDPR) taking effect in May 2018, new research reveals 62 per cent of UK consumers want stricter rules surrounding data collected about people’s online behaviour (sites they visit, ads they click and purchases they make).


03/11/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation UK

Brits demand better mobile technology from travel industry

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.


30/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends mobile marketing

Halloween search trends: Most popular costumes from Warner Bros films

SEMrush has carried out a study to shed light on some of the latest Halloween trends in the UK. Which costumes are the most popular? What regions in the UK are most engaged with Halloween?


27/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Search UK

Unilever taps voice search for next-gen digital consumers

Unilever is to use Amazon’s Alexa platform as a key role in the FMCG giant’s digital transformation.


26/10/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Internet of Things Search Unilever

Online video spend overtakes banner ads for first time

Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report.


17/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends IAB UK video

Britain lagging behind for European mobile site loading times

Britain severely languishes in 10th out of 17 major European countries when it comes to how quickly sites load on mobile, according to new research from Google.

29/09/2017  |  Full story...  |  More about: Digital Intelligence digital trends mobile marketing

Europe marketing trends: Cross-media measurement and quality metrics remain top of agenda

IAB Europe’s new Digital Measurement Priorities Report demonstrates that the priorities for driving brand investment into digital still lie in cross-media measurement and quality metrics.


08/09/2017  |  Full story...  |  More about: advertising analytics Digital data and case studies digital marketing digital trends Europe IAB

Share of online UK retail orders going to EU at 4-year high

Online retail delivery order volumes were up +16.5% year-on-year in July, according to the latest data from the IMRG MetaPack UK Delivery Index.

24/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Europe retail UK

Bank holiday to spark series of Christmas spending peaks

The August bank holiday weekend is set to trigger the start of Christmas spending in the UK, and mark the first of a series of peaks in seasonal shopping during Q4, according to new research.


21/08/2017  |  Full story...  |  More about: Christmas digital marketing digital trends eBay ecommerce retail UK

UK shopper traffic falls: Can omni-channel save the high street?

UK shoppers shunned the high street and shopping centres during July sale season as they cut back on non-essentials due to higher inflation and stagnating wage growth, according to new data.

15/08/2017  |  Full story...  |  More about: digital marketing digital trends ecommerce mobile marketing retail UK

Google and Facebook account for over a quarter of UK internet time

Google and Facebook recently announced quarterly income totalling £27 billion and their dominance is highlighted by the fact they account for one in every three and a half minutes of the time Britons’ spend online, according to new research.


09/08/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook Google internet use time spent online UK

UK ad spend trends: Mobile drives digital past £10bn

Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research.


24/07/2017  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends IAB mobile marketing Search social media and social networking UK video

Ad trading watchdog JICWEBS goes “full time” to combat online fraud and safety

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.


04/07/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Regulation security

Fashion slump: UK online clothing sales see record low growth

Online retail growth is slowing in the UK, with the clothing sector taking the biggest hit as Brexit and a hung parliament take their toll on consumer confidence, according to new data.


21/06/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends ecommerce IMRG retail UK

UK election analysis: Conservatives targeted social media ads "far too narrowly"

After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base.


12/06/2017  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Facebook government social media and social networking UK video viral marketing YouTube

UK insurance digital customer service worsening: 68% of queries left unanswered

There is a growing gap between consumer expectations and digital reality in the UK insurance industry, according to new research.


08/06/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends financial services infographic Twitter

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.


26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

UK digital marketing - Research, tips and news for marketers archives

Brexit breaks: 2017 “will be a summer of staycations and cheaper destinations” - 25/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Channel 4 scares web viewers with personalised Alien ad - 26/04/2017

Almost 1 in 10 workers in Dublin are developers: UK and Ireland tech hub league table - 25/04/2017

Sky and Virgin Media set for targeted TV ad pact - 19/04/2017

UK marketing trends: Mobile drives digital ad spend past £10 billion threshold - 12/04/2017

UK retail customer experience failing to improve: 50% of queries left unanswered - 31/03/2017

Online retail sales up 15%, but growth through smartphones slowing - 22/03/2017

Top 10 UK online retail searches in UK: "Washing machine" leads the way - 21/03/2017

UK shoppers rate retail experiences “merely average” - 14/03/2017

UK mobile ad spend continues to soar ahead of desktop (as Google beats Facebook) - 09/03/2017

Snapchat demographics: US "less dominated by 18-24s compared to UK" - 01/03/2017

European app trends in 2017: Business apps on the rise - 28/02/2017

British preference for going online on smartphones nearly doubled over 5 years - 28/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

UK online retail sales hit 7 year high in January- IMRG - 21/02/2017

Amazon dominated UK paid search in 2016 - 17/02/2017

Global digital trends in 2017: Half the world now owns a smartphone - 09/02/2017

Valentine’s Day: Which country is the least romantic? - 09/02/2017

Snapchat and Instagram growing fast in UK- report - 08/02/2017

Asda debuts Walmart Exchange ad platform in the UK - 30/01/2017

Google and Facebook “to take 71% of UK online ad revenue by 2020” - 19/12/2016

UK TV viewing trends: Mobiles fail to grab screentime from TV - 16/12/2016

Black Friday lunchtime update: £19m in revenue as 27% of sales through iPhones - 25/11/2016

Snooper's Charter: Controversial bill gives UK govt sweeping web spying powers - 18/11/2016

Brits losing patience with social media customer service - 18/11/2016

UK shoppers plan to spend less this Christmas (but more plan to shop online) - 09/11/2016

Social media election: UK backs Clinton for President (but Trump most talked about) - 04/11/2016

Creepy or cool? UK consumers think digital advertising is getting worse - 19/10/2016

UK spies 'unlawfully' collected Brits’ personal data for nearly two decades - 18/10/2016

Sharing economy drives 112% rise in holiday rental sites - 18/10/2016

UK firms increase advertising budgets in third quarter - 13/10/2016

Ad spend on mobile display overtakes PC for first time - 12/10/2016

Ecommerce stats: UK shoppers “least tolerant of poor performance” in Europe - 30/09/2016

Loyalty schemes prove popular with Brits - 29/09/2016

Yahoo expands beyond London with UK regional agency boss - 28/09/2016

Global mobile ad revenue soared to €37bn last year - 23/09/2016

Social media use in the UK: YouTube and Facebook dominate - 12/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Tesco offers same-day click and collect service - 26/08/2016

Emerging markets power smartphone sales - 23/08/2016

Missing the mark: 2 in 3 dissatisfied by amount and irrelevance of brand communications - 22/08/2016

Ad blocking slow down? Filtering levels out at 21% in UK - 18/08/2016

Online only retailers 'growing faster than multichannel ones'- IMRG - 10/08/2016

Internet access in UK: 80% of Brits use internet everyday - 08/08/2016

Digital detox: 15 million Brits deliberately take a break from their devices - 04/08/2016

Brexit: Delivery firm urges UK Goverment to secure access to the Single Market after EU exit vote - 24/06/2016

London 'best in UK for women in tech' - 23/06/2016

EU poll: Two-thirds of Digital Intelligence readers back remain for better digital future - 22/06/2016

Two-thirds of marketers ‘feel unprepared for Brexit’ - 20/06/2016


Want to know more?

Search our archive of articles and in-depth analysis:

Copyright ©2000-2018 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy