USA digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about the USA

Home to Google, Facebook, Twitter, Yahoo and Apple, the USA remains the world’s biggest advertising market, and the biggest digital pioneer. USA digital marketing typically has the largest budgets and the biggest scale to leverage, and the country has driven global internet marketing standards and counting.

To keep you on top of how digital marketing is changing in the US, here are some key developments and trends we've identified.
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Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

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16/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail USA

Mobile ad blocking trends: frustration key motive

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.

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01/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends mobile marketing Regulation USA

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...  |  More about: Digital Intelligence digital trends media mobile marketing social media and social networking USA

Netflix subscribers overtake DVR users in US

More US households now have the Netflix streaming service than a digital video recorder, according to a recent study.

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10/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Netflix USA video

Snapchat demographics: US "less dominated by 18-24s compared to UK"

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.

01/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing Snapchat social media and social networking

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Valentine’s Day: Which country is the least romantic?

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.

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09/02/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing France Search UK USA

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing media social media and social networking sport video viral marketing YouTube

Asda debuts Walmart Exchange ad platform in the UK

Walmart has extended its private ad exchange, dubbed "Walmart Exchange", to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

30/01/2017  |  Full story...  |  More about: analytics Asda behavioural targeting Digital Intelligence digital marketing ecommerce retail UK Walmart

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...  |  More about: Adobe advertising behavioural targeting Digital Intelligence digital marketing digital trends Germany Privacy UK USA

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

14/07/2016  |  Full story...  |  More about: advertising Africa Asia China Digital Intelligence digital marketing Europe global Japan Latin America Middle East and Africa USA

EU secures more protections for citizens in US data sharing pact

The US has finally agreed to the terms behind a data sharing pact with EU countries, which aims to protect citizens following governmet spying revalations.

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28/06/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Privacy Regulation UK USA

Internet ad spend ‘will overtake TV next year’ in US- report

Internet ad spend will overtake broadcast advertising in the US next year, according to a new report from Price Waterhouse Coopers.


10/06/2016  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Pricewaterhouse Coopers USA

Half of 16-24s in US now use Snapchat

Nearly half (47%) of 16-24s in the USA are snapchatting, while youngsters in the UK, Ireland and Belgium also flocking to the chat app, according to new research.

03/06/2016  |  Full story...  |  More about: apps Belgium demographics Digital Intelligence digital trends Ireland mobile marketing Snapchat social media and social networking UK USA

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing Facebook global Google India Internet of Things mobile marketing Search Snapchat social media and social networking technology video

Ad blocking could cost $12bn in US ad revenue by 2020

The increasing use of as blocking could cost as much as $12bn in digital advertising revenue in the US, according to a new report.

18/05/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends USA

London challenges New York and San Francisco in top 3 global tech hubs

The UK is Europe’s most desirable technology hub for global tech workers looking to move abroad, with London rivalling New York and San Francisco as the world’s top tech hub, according to a survey of over eight hundred international technology professionals.

11/03/2016  |  Full story...  |  More about: Digital Intelligence digital marketing recuitment UK USA

Global smartphone sales: China soars as Latin America stalls

Smartphone growth acceleration in China drives demand, but turmoil in Brazil has lead to declining smartphone sales in Latin America, according to new global research.

07/03/2016  |  Full story...  |  More about: Brazil China Digital Intelligence digital marketing digital trends France Germany global Latin America mobile marketing UK USA

Streaming wars: Pandora vs. Spotify

Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.

17/02/2016  |  Full story...  |  More about: Digital Intelligence digital marketing music Pandora Spotify USA

Super Bowl stats: Ads accounted for 22% of entire broadcast

Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research.

10/02/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing digital trends media sport USA video viral marketing YouTube

US and EU agree new customer data laws… for now

A last minute agreement on EU-US ‘Safe Harbour’ transatlantic data transfers has been announced, in a move that could save business millions in extra fees for privacy protection… but many critics are wary of the privacy implications for citizens.

03/02/2016  |  Full story...  |  More about: behavioural targeting Digital Intelligence digital marketing Europe Privacy Regulation USA

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC]

UK, US and German consumers spend the highest amount per person online worldwide, according to research compiled by Internet World Germany.

18/01/2016  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Germany global UK USA

Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets

Younger adults, ages 18-34, are more likely to favour smartphones for retail activities than any other age group, according to new research.

01/12/2015  |  Full story...  |  More about: demographics Digital Intelligence digital trends ecommerce internet use mobile devices and tablets mobile marketing time spent online USA

USA digital marketing - Research, tips and news for marketers archives

Smartphones ‘made up nearly half of Black Friday’s US traffic’ - 01/12/2015

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws - 11/11/2015

Uber delivers kittens to offices on national cat day - 29/10/2015

WTF? Twitter’s bizarre new TV ad confounds viewers - 29/10/2015

No breakthrough for the smart home market in the UK - 29/10/2015

Half of US web users now watching Netflix - 21/10/2015

News Corp buys Unruly for $176m to boost ad tech - 17/09/2015

Global internet adspend 'could overtake TV by 2018' - 14/09/2015

European video trends 2015: Brits watch less TV than ever, Italians watch most - 03/09/2015

Mobile trends: Women spend more time on apps than men - 18/06/2015

Verizon buys AOL for $4.4bn to enter video market - 12/05/2015

Mobile-only users overtakes PC-only users for first time in US - 05/05/2015

Elearning shambles in US school system: $1.3bn project goes awry - 21/04/2015

UK digital ad spend growth to outpace US and Europe - 20/04/2015

Top apps of 2014: Uber, Lyft and Tinder fastest risers - 13/04/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016 - 07/04/2015

US online music streaming sales beat CDs for the first time - 20/03/2015

Google becomes mobile network in US - 03/03/2015

US video trends: Half of millennial Netflix users stream via mobiles - 24/02/2015

Apple overtakes Android sales in US - 09/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage - 05/02/2015

Global ecommerce trends 2015: UK leads the way in Europe and North America - 27/01/2015

Millennials 'to spend $750 each on media content in 2015' - 21/01/2015

Search wars: Google loses ground to Yahoo in US - 12/01/2015

China now rivalling US dominance of digital media - 15/12/2014

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers - 08/12/2014

US online retail trends: Thanksgiving search ad boom - 04/12/2014

Google’s biggest ad yet: User-controlled mobile app takes over Times Square - 27/11/2014

New York Times ramps up mobile strategy - 27/11/2014

Netflix accounts for third of traffic in North America - 24/11/2014

Case study: How Cardstore got 22m views with a surprise ending - 20/11/2014

Walmart to start price matching Amazon in-store - 17/11/2014

Mobile search trends: How desktop and smartphone searches differ - 13/11/2014

Online security trends: 1 in 5 still using bank password on other sites (infographic) - 12/11/2014

Ecommerce marketing at Target: Shop assistant Alex becomes internet meme - 05/11/2014

Publicis buys Sapient for $3.7bn to create digital marketing giant - 03/11/2014

The Impact of Halloween on eCommerce - 30/10/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience - 29/10/2014

Halloween ‘top time of year for beauty videos’ (infographic) - 28/10/2014

Halloween search spend unmasked: Disney dominates US costume hunts - 27/10/2014

Programmatic display ad spend to double this year - 21/10/2014

US media consumption trends: Music tops the charts - 20/10/2014

The rise of the connected car: Internet becoming a ‘must have’ feature? - 16/10/2014

Mobile demographics: Brands should think multicultural - 08/10/2014

Top 15 smartphone apps in US - 23/09/2014

Nearly half of teens using Snapchat - 12/09/2014

UK bigger mobile addicts than US: Most Brits check smartphones before getting up - 01/09/2014

US app engagement trends: iPhone still trumps Android - 26/08/2014

Global web trends 2014: Consumers ditching traditional media for digital - 21/08/2014

Global marketers failing at content marketing - 19/08/2014

 

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