USA digital marketing - Research, tips and news for marketers

Digital Intelligence - a special report about the USA

Home to Google, Facebook, Twitter, Yahoo and Apple, the USA remains the world’s biggest advertising market, and the biggest digital pioneer. USA digital marketing typically has the largest budgets and the biggest scale to leverage, and the country has driven global internet marketing standards and counting.

To keep you on top of how digital marketing is changing in the US, here are some key developments and trends we've identified.
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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

Brewdog aims for US market with premium original video series

Brewdog is rolling out a subscription video on demand service, featuring shows, game shows and documentaries, as the Scottish crafy bbeer firm looks to expand its reach in the US.

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29/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages paid content video viral marketing

Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Google Instagram social media and social networking USA WhatsApp YouTube

Cannes Lions 2018: Highlights from day 5

The final day of Cannes Lion 2018 features talks from Sir Martin Sorrell and actor David Oyelowo. View the highlight reel below…

25/06/2018  |  More about: Cannes Lions Digital Intelligence digital marketing WPP

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Global app trends: UK falls behind Germany for consumer app spend

Global consumer spend via app stores is expected to grow 30% to $81.7B in 2018 and climb to $156.5B by 2022, with China leading the way and the UK falling behind.

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08/05/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends games Germany UK

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Influencer Marketing social media and social networking USA video viral marketing YouTube

Digital to account for 50% of US $197bn ad investment in 2018

The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.

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26/03/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Search USA

Data Protection Officer: Hiring rush as the GDPR deadline approaches

Data protection vacancies have increased by four times the UK average, with 25% of jobs advertised in 2018, according to new research.

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16/03/2018  |  Full story...  |  More about: Australia Canada Digital Intelligence digital marketing recuitment Regulation UK USA

US Facebook use declines for the first time

The percentage of the US population over 12 Americans aged 12 and older using Facebook has dropped 5 percentage points to 62% this year, marking the first decline in a decade, according to new research.

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05/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook social media and social networking

How Crock-Pot won the Super Bowl (without even having a commercial)

US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.

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07/02/2018  |  Full story...  |  More about: brands digital marketing FMCG sport USA video viral marketing

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Influencer Marketing Internet of Things mobile marketing Search social media and social networking technology

Amazon debuts ‘Instant Pickup Points’ in the US

Amazon is taking another step in shortening delivery times with a new ‘Instant Pickup’ service in the US… but only for specific high-demand items.

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16/08/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce retail USA

Mobile ad blocking trends: frustration key motive

Ad blocking continues to be a controversial subject, but only half of US users are aware of filtering software, according to a new report.

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01/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends mobile marketing Regulation USA

US uses social media for TV discovery

The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research.

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28/03/2017  |  Full story...  |  More about: Digital Intelligence digital trends Influencer Marketing media mobile marketing social media and social networking USA

Netflix subscribers overtake DVR users in US

More US households now have the Netflix streaming service than a digital video recorder, according to a recent study.

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10/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Netflix USA video

Snapchat demographics: US "less dominated by 18-24s compared to UK"

Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.

01/03/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends mobile marketing Snapchat social media and social networking

Global digital trends in 2017: Half the world now owns a smartphone

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.


09/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global mobile marketing

Valentine’s Day: Which country is the least romantic?

Ahead of Valentine’s Day, for the first time, we have an answer to the age-old debate: which nationality is the most romantic? It might not surprise you to hear that it’s not the British.

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09/02/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing France Search UK USA

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing media social media and social networking sport video viral marketing YouTube

Asda debuts Walmart Exchange ad platform in the UK

Walmart has extended its private ad exchange, dubbed "Walmart Exchange", to Asda in the UK, giving brands access to its lucrative shopper data for targeted ads.

30/01/2017  |  Full story...  |  More about: analytics Asda behavioural targeting Digital Intelligence digital marketing ecommerce retail UK Walmart

Creepy or cool? UK consumers think digital advertising is getting worse

UK consumers are more annoyed by online ads than their European counterparts, according to a report from Adobe.

19/10/2016  |  Full story...  |  More about: Adobe advertising behavioural targeting Digital Intelligence digital marketing digital trends Germany Privacy UK USA

Global mobile ad revenue soared to €37bn last year

Mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in 2015 from €22bn ($29bn) in 2014, driven by a mobile first consumer world and improving marketing technologies, according to new research.

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23/09/2016  |  Full story...  |  More about: adspend Digital Intelligence digital marketing global mobile marketing

Emerging markets power smartphone sales

New connected consumers in emerging markets, especially rural China, continued to drive smartphone growth in 2Q16, according to new research.

23/08/2016  |  Full story...  |  More about: Argentina Australia Brazil Canada China Digital Intelligence digital marketing digital trends Europe France Germany global Latin America Middle East and Africa mobile marketing North America Russia UK

APAC to overtake North America as world’s biggest digital ad market

2016 will see Asia-Pacific overtake North America as the world’s biggest market for digital advertising spend for the first time, according to the latest Advertising Forecast from research and consulting firm, Strategy Analytics.

14/07/2016  |  Full story...  |  More about: advertising Africa Asia China Digital Intelligence digital marketing Europe global Japan Latin America Middle East and Africa USA

USA digital marketing - Research, tips and news for marketers archives

EU secures more protections for citizens in US data sharing pact - 28/06/2016

Internet ad spend ‘will overtake TV next year’ in US- report - 10/06/2016

Half of 16-24s in US now use Snapchat - 03/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Ad blocking could cost $12bn in US ad revenue by 2020 - 18/05/2016

London challenges New York and San Francisco in top 3 global tech hubs - 11/03/2016

Global smartphone sales: China soars as Latin America stalls - 07/03/2016

Streaming wars: Pandora vs. Spotify - 17/02/2016

Super Bowl stats: Ads accounted for 22% of entire broadcast - 10/02/2016

US and EU agree new customer data laws… for now - 03/02/2016

Biggest global spenders online: UK, US and Germany top list [INFOGRAPHIC] - 18/01/2016

Shopping habits by age: Youngsters prefer smartphones, older generation prefer tablets - 01/12/2015

Smartphones ‘made up nearly half of Black Friday’s US traffic’ - 01/12/2015

Video viral of the week: Temptations lets cat owners say sorry for festive faux paws - 11/11/2015

Uber delivers kittens to offices on national cat day - 29/10/2015

WTF? Twitter’s bizarre new TV ad confounds viewers - 29/10/2015

No breakthrough for the smart home market in the UK - 29/10/2015

Half of US web users now watching Netflix - 21/10/2015

News Corp buys Unruly for $176m to boost ad tech - 17/09/2015

Global internet adspend 'could overtake TV by 2018' - 14/09/2015

European video trends 2015: Brits watch less TV than ever, Italians watch most - 03/09/2015

Mobile trends: Women spend more time on apps than men - 18/06/2015

Verizon buys AOL for $4.4bn to enter video market - 12/05/2015

Mobile-only users overtakes PC-only users for first time in US - 05/05/2015

Elearning shambles in US school system: $1.3bn project goes awry - 21/04/2015

UK digital ad spend growth to outpace US and Europe - 20/04/2015

Top apps of 2014: Uber, Lyft and Tinder fastest risers - 13/04/2015

Global ad spend trends: Mobile to account for half worldwide spend by 2016 - 07/04/2015

US online music streaming sales beat CDs for the first time - 20/03/2015

Google becomes mobile network in US - 03/03/2015

US video trends: Half of millennial Netflix users stream via mobiles - 24/02/2015

Apple overtakes Android sales in US - 09/02/2015

Super Bowl ad stats: Advertising accounted for 28% of TV coverage - 05/02/2015

Global ecommerce trends 2015: UK leads the way in Europe and North America - 27/01/2015

Millennials 'to spend $750 each on media content in 2015' - 21/01/2015

Search wars: Google loses ground to Yahoo in US - 12/01/2015

China now rivalling US dominance of digital media - 15/12/2014

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers - 08/12/2014

US online retail trends: Thanksgiving search ad boom - 04/12/2014

Google’s biggest ad yet: User-controlled mobile app takes over Times Square - 27/11/2014

New York Times ramps up mobile strategy - 27/11/2014

Netflix accounts for third of traffic in North America - 24/11/2014

Case study: How Cardstore got 22m views with a surprise ending - 20/11/2014

Walmart to start price matching Amazon in-store - 17/11/2014

Mobile search trends: How desktop and smartphone searches differ - 13/11/2014

Online security trends: 1 in 5 still using bank password on other sites (infographic) - 12/11/2014

Ecommerce marketing at Target: Shop assistant Alex becomes internet meme - 05/11/2014

Publicis buys Sapient for $3.7bn to create digital marketing giant - 03/11/2014

The Impact of Halloween on eCommerce - 30/10/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience - 29/10/2014

 

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