Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions digital marketing Proctor and Gamble video viral marketing

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process.

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25/06/2018  |  Full story...  |  More about: Cannes Lions charity Digital Intelligence digital marketing publisher video

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.

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30/05/2018  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing video

YouTube deleted over 8 million 'bad' videos in 3 months

YouTube's first three-monthly "enforcement report" has revealed that the video sharing site deleted 8.3 million videos between October and December 2017 for breaching its community guidelines, with machines doing most of the work.

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24/04/2018  |  Full story...  |  More about: advertising content Google media planning Regulation security video YouTube

Social media: and how corporate communications became more complicated

Social media has changed the way people voice their opinions forever, empowering the smallest voice to take to Twitter and challenge the biggest global brand. The success of those challenges still rests in the validity of the case, the support it gets, and the way the message is executed – but the culture of hashtag protests has enabled social protests to achieve scale in days and hours rather than months or years. There is a growing confidence in almost all countries to use social media to protest, making corporate communications a far tougher job today than ever before.

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11/04/2018  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Regulation social media and social networking video viral marketing

75% of US advertisers ‘already using influencer marketing’- report

US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.

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05/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Influencer Marketing social media and social networking USA video viral marketing YouTube

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure…

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03/04/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing mobile marketing social media and social networking video viral marketing

YouTube gives brands search-based targeting tool

YouTube has launched a new search-based targeting option on that combines the ability to select from the top 5% of channels and then target viewers who have also Googled relevant products.

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15/03/2018  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Google Search video YouTube

McVitie’s launches ‘Sweeter Together’ campaign on Facebook

McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.

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13/03/2018  |  Full story...  |  More about: Facebook FMCG food and beverages social media and social networking video viral marketing

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt

A social experiment stunt, conducted by Stella Artois and Matt Damon’s water.org, illustrates the way so many of us take water – a basic human necessity – for granted.

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22/02/2018  |  Full story...  |  More about: charity Digital Intelligence digital marketing FMCG video viral marketing

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’

Vodka brand Absolut has launched a film ‘the vodka with nothing to hide’ to prove ust how transparent things are in Åhus, Sweden and features employees totally in the nude.

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20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages Sweden video viral marketing

Top Facebook videos of 2017: A year in review

2017 was a booming year for video content on Facebook. In this article, , Socialbakers details how companies tapped into the format and review the top Facebook videos published across the fashion, retail, and FMCG industries.

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20/02/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG Influencer Marketing social media and social networking video viral marketing

Top 10 Super Bowl ads: Pepsi gets most social buzz

Pepsi got the most social engagement out of the $5m ad spots at this year’s Super Bowl, according to new research.

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06/02/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends Pepsi social media and social networking sport Super Bowl video viral marketing YouTube

Top 10 YouTube ads of 2017

YouTube has released its official top 10 videos of last year, in terms of audience engagement, with an ad for the Google Pixel 2 phone beating John Lewis for the top slot.

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26/01/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends UK video YouTube

YouTube faces vlogger backlash on tighter ad rules

Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.

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18/01/2018  |  Full story...  |  More about: content digital marketing Google Regulation video viral marketing YouTube

YouTube axes projects with vlogger over 'suicide forest' video

YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.

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12/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Regulation video viral marketing YouTube

The influencer marketing revolution [INFOGRAPHIC]

Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.

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10/01/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing infographic social media and social networking video viral marketing YouTube

Viral marketing - Research, tips and news for marketers archives

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween - 18/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test” - 26/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

The augmented worker: Hololens ad showcases industrial future - 31/08/2017

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video - 18/08/2017

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video - 18/08/2017

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds” - 15/08/2017

Video viral of the week: BA launches star-studded flight safety video - 20/07/2017

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video - 14/07/2017

End of an era: Psy's 'Gangnam Style' no longer top YouTube video - 12/07/2017

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives” - 10/07/2017

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up - 22/06/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC] - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Cannes Lions 2017: Top 10 video ads worldwide - 19/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Burger King upsets Belgian royals with "choose your king" stunt - 30/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Video viral of the week: Santander VR wedding stunt - 24/05/2017

Online video trends: Adverts have biggest influence on what consumers watch - 19/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Kevin Costner catches French high speed rail in new TGV ad - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Viral marketing trends: Just 1% of social video goes viral - 11/05/2017

 

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