Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Sainsburys Spotify video viral marketing

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google UK video viral marketing YouTube

Vine RIP: Twitter officially shuts pioneering 7-second video service

Twitter has closed its Vine app for good, but has incorporated the 'Vine Camera' into its standalone app.

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18/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking Twitter video Vine viral marketing

Top 10 Facebook 360 videos: BMW leads the way

Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.

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18/01/2017  |  Full story...  |  More about: augmented reality automotive content Digital Intelligence digital marketing digital trends Facebook games social media and social networking technology video viral marketing

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day'

Food maker Johnsonville is launching a new content marketing campaign dubbed 'The Sausage Dome'; a show in which contestants from all around America pitch their Game Day food to six real-life Johnsonville employees.

16/01/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages games sport USA video viral marketing

Samsung brings remote tribes together with Gear VR

To promote its Gear VR device, Samsung took the novel approach of coobwecting two remote communities on opposite sides of the planet through the power of next generation virtual reality technology.

05/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing mobile devices and tablets Samsung technology video viral marketing

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator

Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.


09/12/2016  |  Full story...  |  More about: Digital Intelligence games mobile marketing sport video viral marketing

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad

Ahead of Euro 2016, Nike Football launched this hugely engaging long-form ad, showing Cristiano Ronaldo switch bodies with an unsuspecting ballboy, in a footballing take on classic film ‘Freaky Friday’.


09/12/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Nike sport USA viral marketing

The top 10 YouTube ads of 2016

The Superbowl produced five of the most watched YouTube videos of 2016, according to new data revealed by the Google-owned video site this week.

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09/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking Unilever video viral marketing YouTube

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign

Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.

09/12/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing FMCG video viral marketing

Burger King France uses smartphones to flame-grill Christmas Jumpers

Burger King France have taken a novel approach to Christmas Jumper, launching a special smartphone app that adds an interactive element to festive-wear.

08/12/2016  |  Full story...  |  More about: apps Burger King Clothing Digital Intelligence digital marketing ecommerce food and beverages France mobile marketing video viral marketing

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week

Polish auction site Allegro attracted over 4 million YouTube views in a week with this heart-warming ad that depicts an elderly Polish man learning English. See why it’s our video viral of the week below…

07/12/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe Poland social media and social networking video viral marketing YouTube

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral

To introduce Puma Fragrances BodySprays, L’Oréal is working with French football star Antione Griezmann, with a YouTube video that spoof’s his famous goal celebration.

28/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG France sport video viral marketing

"One moment": OK Go teams with Morton Salt for 4.2 second music video

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video ... filmed in just 4.2 seconds.


24/11/2016  |  Full story...  |  More about: Digital Intelligence Facebook FMCG food and beverages music social media and social networking USA video viral marketing

Diageo warns against drunk driving with VR car crash

Alcoholic drinks brand Diageo has launched a virtual reality video simulating a drink driving car crash.


23/11/2016  |  Full story...  |  More about: advertising augmented reality Diageo Digital Intelligence FMCG games video

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself

As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft's chatbot going rogue on Twitter to Gmail's backfiring April Fool's joke, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2017...

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21/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends social media and social networking viral marketing

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot

Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry. See why it’s our video viral of the week below…

21/11/2016  |  Full story...  |  More about: advertising charity Christmas Digital Intelligence digital marketing viral marketing

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles

From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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17/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Facebook social media and social networking video viral marketing YouTube

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

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17/11/2016  |  Full story...  |  More about: advertising AOL demographics Digital Intelligence digital marketing video viral marketing

5 key trends for short form video success

More than half (52%) of 18-24 year olds prefer short-form video content for ads, but over half lose patience if the production quality of video is not good enough, according to new research.

17/11/2016  |  Full story...  |  More about: advertising AOL demographics Digital Intelligence digital marketing video viral marketing

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats

Mars cat treat brand Temptations has launched a new Christmas video ad campaign highlighting the havoc cats can cause in the festive season.


16/11/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital trends FMCG video viral marketing

Battle of the Christmas ads: Mums pick M&S as best festive video

The new Marks & Spencer Christmas commercial featuring Mother Christmas has been voted the favourite for 2016 by the nation’s mums.

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16/11/2016  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends FMCG retail video viral marketing

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’

With Trump and Brexit, 2016 has been a particularly divisive year in the world of politics. So Ben & Jerry’s Ice Cream has taken its role as ‘comfort food’ to a new level with a long-form video ad called “One Sweet World”. See why it’s our video viral of the week below…


15/11/2016  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Unilever video viral marketing

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views

Chinese Skincare brand SK-II took on the controversial subject of China’s ‘leftover women’ who feel pressure to marry before 27. This case study looks at how the video campaign got over 2 million views, winning a Cannes Lion award in the process.

10/11/2016  |  Full story...  |  More about: Asia Pacific China Digital Intelligence digital marketing video viral marketing

Viral marketing - Research, tips and news for marketers archives

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

Video case study: Pokemon gets 25m views with first Super Bowl ad - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery - 09/11/2016

Video case study: Toyota USA makes 100,000 versions of same Facebook ad - 09/11/2016

Case study: Gillette hijacks search engines with “Ask Dad” campaign - 09/11/2016

Video viral: Pantene‘ Dad Do’ challenges NFL players style to daughters' hair - 09/11/2016

John Lewis Christmas ad: Student's coursework mistaken for real deal - 07/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test - 07/11/2016

Nike gets emotional to celebrate historic Cubs World Series win - 04/11/2016

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’ - 04/11/2016

Pedigree “Dark to Light” campaign champions guide dogs - 06/10/2016

Unilever plans in-house branded content division - 03/10/2016

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV - 26/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video - 22/08/2016

Top tips for making viral videos [INFOGRAPIC] - 18/08/2016

Video viral of the week: “World’s biggest asshole” promotes organ donation - 11/08/2016

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far) - 04/08/2016

Samsung partners food blogger Jack Monroe for TabPro S campaign - 12/07/2016

"Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email - 11/07/2016

Movie trailers 'account for less than a quarter of films’ viral activity' - 01/07/2016

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea - 23/06/2016

Cannes Lions 2016: Highlights from Day Three - 22/06/2016

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock - 22/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

Video viral of the week: Mastercard UEFA ad gets 10m views - 31/05/2016

Chewbacca Mum: Kohl's capitalises on Facebook viral that got 135m views - 23/05/2016

Video Viral of the Week: 50 Cent spoofs MTV's Cribs with 'In Da Hostel' - 23/05/2016

Video viral of the week: Burger King ‘pensioner team’ builds new stores in Italy - 17/05/2016

Video viral of the week: Mars reveals 'talking' cat collar - 09/05/2016

Ballerina dances with hologram double for No.7 - 26/04/2016

YouTube ads ‘getting better ROI than TV’ - 21/04/2016

Shazam powers Nespresso campaign for first ‘connected coffeemaker’ - 20/04/2016

Porsche turns magazine ad into floating hologram (some assembly required) - 19/04/2016

Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign - 15/04/2016

Virgin Media creates YouTube 360 ‘virtual party’ - 08/04/2016

Online influencers ‘more influential’ than celebrities in children’s fashion market - 04/04/2016

Video viral of the week: Guinness ‘Alive Inside’ targets Africa’s next generation - 04/04/2016

April Fools’ round-up: Gmail prank backfires as Sony busts ghosts - 01/04/2016

Video viral of the week: HTC promotes VR with street game pranks - 07/03/2016

Video viral of the week: Geico returns with 'Fast Forward’ pre-roll ads - 03/03/2016

The most effective ad campaigns: Australia and India win at engagement - 02/03/2016

Video viral of the week: Burger King mocks McDonald's commercial with 'new ending' - 29/02/2016

Super Bowl stats: Ads accounted for 22% of entire broadcast - 10/02/2016

Super Bowl 50: How 12 big ads performed on social media - 09/02/2016

Cadbury reveals new Milk Tray Man after online search - 04/02/2016

YouTube stars drop plans to trademark ‘reaction videos’ after backlash - 02/02/2016

 

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