Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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Aldi tops Christmas ad rankings with Boots hot on its heels

Aldi has surpassed expectations and takes first place in the top 10 TV ads of Christmas 2017, according to new research.

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14/12/2017  |  Full story...  |  More about: advertising Aldi Christmas Digital Intelligence digital marketing ecommerce retail video viral marketing

Kia partners Oath for multi-channel video campaign

Kia Motors is running a new campaign designed showcasing important life moments for families both inside and outside of the car, and drive brand uplift for the new Kia Stonic.

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13/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing video viral marketing

Top 25 virals of 2017: Pranks, personalisation and politics

From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…

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06/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing digital trends global video viral marketing

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey”

Car maker Kia created an interactive slapstick ad to promote its Niro range at this year’s Super Bowl, starring Melissa McCarthy.

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05/12/2017  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing Super Bowl video viral marketing

Virals of the year: Geico returns to mock pre-roll ads with “Crushed”

US car insurance firm Geico continued its subversive YouTube pre-roll ads with another comical premise—ads that were condensed for your viewing convenience. Meaning they actually got crushed by a giant Geico logo.

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05/12/2017  |  Full story...  |  More about: automotive Digital Intelligence digital marketing financial services viral marketing

John Lewis wins battle of Christmas ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.

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05/12/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing video viral marketing YouTube

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake”

This fun campaign by TBWA\Raad for Connect Boundless in Lebanon showed people doing the Ice Bucket Challenge and the Harlem Shake long after they were popular.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing”

Agency Heimat made this weird and wild ad, violently celebrating the gift of failure for Hornbach, the German home improvement store.

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05/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Germany retail video viral marketing

Virals of the year: Nespresso puts George Clooney in classic films

George Clooney continued his endorsement of the Nescafe coffee brand with a new viral ad that saw the actor appear in scenes from classic films like Psycho, Easy Rider, Smokey and the Bandit, the first Muppets movie, Planes, Trains & Automobiles and Seabiscuit.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing

Virals of the year: Volvo targets women with “Moments”

This ad for the Volvo XC60 was one of the most eye-catching automotive ads of 2017, sweeping through a woman’s entire lifetime in three minutes to emphasise the car’s safety features.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing video viral marketing Volvo

Virals of the year: The New York Times “The Truth Is Hard to Find”

2017 was a year of mighty political upheaval, and this Oscars ad series from The New York Times urged consumers to value, and pay for, the truth that journalism uncovers.

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04/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing newspapers video viral marketing

Brands spending £6bn on Christmas ads

Brands will be spending a record £6bn on Christmas advertising in 2017, according to a new report.

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14/11/2017  |  Full story...  |  More about: advertising brands Christmas Digital Intelligence digital marketing digital trends UK video viral marketing

Paddington Vs. Moz: Which Christmas ad is winning online?

Over the past few days’ social media has exploded following the release of the M&S and John Lewis Christmas ads. But which ad is winning on social media so far?

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13/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing digital trends ecommerce John Lewis social media and social networking video viral marketing

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear

The release of the John Lewis Christmas advert heralds the start of the festive season, and 2017's eagerly-anticipated commercial features a monster hiding under a bed, costing a massive £7m to produce.

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10/11/2017  |  Full story...  |  More about: Christmas Digital Intelligence digital marketing John Lewis Marks and Spencer UK video viral marketing

Mars creates 4 ‘bite-sized’ horror films to promote candy brands

Mars and Fox have teamed up to create four "Bite Size Horror" spots to celebrate Halloween.

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01/11/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages Mars video viral marketing

Burger King trolls McDonald’s with #ScaryClownNight

For its 2017 Halloween campaign, Burger King poked further fun at its McDonald’s rival, with a tagline that reads, “Come as a clown, eat like a King.”

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01/11/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing McDonalds video viral marketing

Fanta uses VR and Snapchat for Halloween campaign

Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.

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24/10/2017  |  Full story...  |  More about: advertising apps augmented reality Coca Cola Digital Intelligence digital marketing FMCG food and beverages games mobile marketing Snapchat technology UK

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later

Drinks giant AB InBev has unveiled a new digital ad featuring original Boddingtons star, Melanie Sykes more than 20 years after the iconic Boddingtons adverts first aired.

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19/10/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages UK video viral marketing

Walmart pushes same day pick up with Halloween costume ad

Walmart is encouraging you to "Be who you want to be" this Halloween in an ad that showcases its new same day pick up feature in its mobile app.

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18/10/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce mobile marketing retail USA video Walmart

Asda partners Shazam for lip-sync Halloween face filter

Walmart-owned Asda has launched its annual Halloween campaign with a TV ad that uses Shazam to linked to an augmented reality mobile experience.

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18/10/2017  |  Full story...  |  More about: Asda augmented reality Digital Intelligence digital marketing ecommerce mobile marketing retail Shazam video

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween

Svedka Vodka has launched an innovative Halloween campaign featuring banner ads that haunt users everywhere they go on the web, until they can lift the curse by infecting their friends instead.

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18/10/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing FMCG food and beverages

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt

Burger King pranked cinema goers in Germany this month with an ad that turned the film "IT" into its “longest ad ever” with a punchline that mocked its rival mcDonald's. See why it's out video viral of the week below...

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13/10/2017  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing Entertainment film Germany McDonalds video viral marketing

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search”

Google has struck a video partnership with the inventor, influencer and stuntman Colin Furze that demonstrates the weird and wonderful world of search.

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26/09/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google Search video viral marketing YouTube

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test”

German insurance firm Barmer has taken a novel approach to target young customers with very special hearing test and a viral video.

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26/09/2017  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing financial services Germany marketing music social media and social networking video

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year”

Influencer marketing is becoming big business, with 9% of PR and marketing professionals planning to spend £100,000 on influencer marketing over the next 12 months.

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08/09/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends social media and social networking video viral marketing YouTube

Viral marketing - Research, tips and news for marketers archives

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

The augmented worker: Hololens ad showcases industrial future - 31/08/2017

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video - 18/08/2017

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video - 18/08/2017

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds” - 15/08/2017

Video viral of the week: BA launches star-studded flight safety video - 20/07/2017

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video - 14/07/2017

End of an era: Psy's 'Gangnam Style' no longer top YouTube video - 12/07/2017

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives” - 10/07/2017

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up - 22/06/2017

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC] - 21/06/2017

"Cannes Crêperie Experiment" aims to prove mobile ads work - 19/06/2017

Cannes Lions 2017: Top 10 video ads worldwide - 19/06/2017

Psychology of sharing: Brits favour visual content - 05/06/2017

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month - 01/06/2017

Burger King upsets Belgian royals with "choose your king" stunt - 30/05/2017

Walkers pulls interactive selfie ad after Twitter sabotage - 26/05/2017

Video viral of the week: Santander VR wedding stunt - 24/05/2017

Online video trends: Adverts have biggest influence on what consumers watch - 19/05/2017

#IsItokforGuys: Lynx search ads tackle male stereotypes - 18/05/2017

Kevin Costner catches French high speed rail in new TGV ad - 18/05/2017

McDonald's pulls controversial video ad about child bereavement - 17/05/2017

Playing politics with big data: What can marketers learn from Trump and Brexit? - 11/05/2017

Viral marketing trends: Just 1% of social video goes viral - 11/05/2017

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet - 11/05/2017

Digital video ads: Brands demand more options - 28/04/2017

Interview with an influencer: Danny MacAskill on the process of working with major brands - 25/04/2017

Unilever pranks beauty bloggers with fake hair care brand launch - 24/04/2017

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”? - 19/04/2017

Burger King’s Google Home prank backfires - 18/04/2017

Forbes reveals top 30 social media influencers - 13/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Oscars 2017: Most viewed trailers on YouTube - 24/02/2017

Ads at the Oscars: Which brands spend the most? - 23/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

YouTube to scrap unskippable 30-second ads next year - 20/02/2017

All That We Share: Heart-warming Danish ad goes viral - 09/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer" - 01/02/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

Unilever revamps Jif brand with “End BBQ Neglect” campaign - 25/01/2017

 

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