Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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Video viral of the week: BA launches star-studded flight safety video

British Airways is releasing a new flight safety video featuring some of Britain’s most notable faces, in partnership with Comic Relief. See why it’s our video viral of the week below…

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20/07/2017  |  Full story...  |  More about: British Airways charity Digital Intelligence digital marketing Travel video viral marketing

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video

Air New Zealand has become famous for its big budget safety videos that go viral on the internet, but it’s latest is its most ambitious yet. See why it’s our video viral of the week below…

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14/07/2017  |  Full story...  |  More about: Asia Pacific Digital Intelligence digital marketing New Zealand Travel video viral marketing

End of an era: Psy's 'Gangnam Style' no longer top YouTube video

Psy's 'Gangnam Style' is no longer the most-watched video on YouTube, after spending five years in the top spot, according to official stats.

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12/07/2017  |  Full story...  |  More about: Digital Intelligence digital trends Entertainment music video viral marketing YouTube

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives”

From Ridley Scott’s ground-breaking 1984 Super Bowl commercial to the dancing iPod silhouettes, Apple has made some iconic ads over the decades. It’s latest iPhone 7 campaign aims big with an emotional campaign called ‘The Archives’.

10/07/2017  |  Full story...  |  More about: Apple apps Digital Intelligence digital marketing iPhone iPod and iTunes mobile marketing

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up

Droga’s MailChimp campaign has won one of the 3 top Cyber Grand Prix at Cannes this year.


22/06/2017  |  Full story...  |  More about: Digital Intelligence email social media and social networking video viral marketing

Over 90% of celebrity social media endorsements “violate FTC regulations" [INFOGRAPHIC]

As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry.

21/06/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Instagram Regulation social media and social networking

"Cannes Crêperie Experiment" aims to prove mobile ads work

On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017.


19/06/2017  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing ecommerce France mobile marketing viral marketing

Cannes Lions 2017: Top 10 video ads worldwide

With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival.

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19/06/2017  |  Full story...  |  More about: advertising agencies Cannes Lions Digital Intelligence digital marketing digital trends France video viral marketing

Psychology of sharing: Brits favour visual content

Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research.

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05/06/2017  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Instagram mobile marketing Snapchat social media and social networking Twitter

Video viral of the week: Heineken’s “Worlds Apart” film gets 13m views in a month

Heineken latest video ad has caused a buzz on sicial media, touted as the 'ad Pepsi wishes it made', getting 13 million YouTube videos in a little over a month.


01/06/2017  |  Full story...  |  More about: Digital Intelligence digital marketing heineken social media and social networking video viral marketing YouTube

Burger King upsets Belgian royals with "choose your king" stunt

Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country's King Philippe and the company's mascot.

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30/05/2017  |  Full story...  |  More about: Belgium Digital Intelligence digital marketing social media and social networking

Walkers pulls interactive selfie ad after Twitter sabotage

Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters.

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26/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages social media and social networking UK

Video viral of the week: Santander VR wedding stunt

Santander UK has helped a customer propose to his girlfriend with the help of virtual reality and Olympic gold medalist Jessica Ennis-Hill.

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24/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing financial services UK video viral marketing

Online video trends: Adverts have biggest influence on what consumers watch

Adverts have the biggest influence on what we watch, with more than half of Brits (56%) saying it has the most influence on their viewing decisions, according to new research.

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19/05/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends video

#IsItokforGuys: Lynx search ads tackle male stereotypes

Unilever's Lynx is continuing to break away from its “lad” labelling with a bold new ad campaign combating what it’s now calling “toxic masculinity” and its debilitating effects on young men.

18/05/2017  |  Full story...  |  More about: brands demographics Digital Intelligence digital marketing FMCG sport UK Unilever

Kevin Costner catches French high speed rail in new TGV ad

This new viral video for the French High Speed Train Service TGV pokes fun at long movies (now that travel between Paris and Bordeaux takes just 2 hours), with Kevin Costner on board.

18/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing France Transport Travel video viral marketing

McDonald's pulls controversial video ad about child bereavement

McDonald's has withdrawn a controversial video ad after a huge social media backlash, with one charity accusing it of exploiting child bereavement.


17/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing McDonalds media social media and social networking video viral marketing

Playing politics with big data: What can marketers learn from Trump and Brexit?

What happens when you mix big data and politics? An explosive article in last weekend’s Guardian investigated the links between Brexit, Trump and a data mining firm called Cambridge Analytica. But did it uncover a shady political coup or the logical (and legal) next step in campaigning?

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11/05/2017  |  Full story...  |  More about: analytics behavioural targeting demographics Digital Intelligence digital marketing Facebook government newspapers social media and social networking technology

Viral marketing trends: Just 1% of social video goes viral

Only 1.2% of social video on Facebook goes viral, representing over 1 million views), according to new research.

11/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing social media and social networking video viral marketing

#NuggsforCarter: Wendy’s rewards teen for record-breaking tweet

One teen’s mission for a year's supply of free chicken nuggets has become Twitter's most retweeted post of all time.

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11/05/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking Twitter viral marketing

Digital video ads: Brands demand more options

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals.

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28/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends IAB mobile marketing video viral marketing YouTube

Interview with an influencer: Danny MacAskill on the process of working with major brands

Influencer marketing. It’s all anyone can talk about in 2017 – how brands can make the most of influencers to help promote its offering. Red Bull interviewed famous trials cyclist and influencer Danny MacAskill to look at it from the influencers' lens, to understand what it takes in his point of view, what his expectations are and how the process itself works.

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25/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages social media and social networking sport video viral marketing

Unilever pranks beauty bloggers with fake hair care brand launch

Unilever revealed a new haircare brand Evaus, recruiting a number of popular beauty and fashion bloggers as part of its launch campaign. But there was a twist- Evaus was simply a repackaged version of one its its existing brands.


24/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG Pharmaceutical and healthcare social media and social networking Unilever video viral marketing YouTube

McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing food and beverages Google McDonalds Search video viral marketing YouTube

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...  |  More about: advertising Burger King Digital Intelligence digital marketing food and beverages Google Internet of Things technology video viral marketing

Viral marketing - Research, tips and news for marketers archives

Forbes reveals top 30 social media influencers - 13/04/2017

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets) - 11/04/2017

Pepsi faces web backlash for Kendall Jenner 'protest' ad - 05/04/2017

Fake news! This year's best (and worst) April Fools pranks in digital - 03/04/2017

Early April Fool? Burger King launches Whopper toothpaste - 31/03/2017

Ted Baker debuts 360º shoppable film - 16/03/2017

Adobe spoofs “Hovering Art Director” in new marketing ad - 15/03/2017

One month on: How did the Super Bowl ads perform on social media? - 15/03/2017

"Things Guys Don’t Talk About": New social media film for Childline - 08/03/2017

Oscars 2017: Most viewed trailers on YouTube - 24/02/2017

Ads at the Oscars: Which brands spend the most? - 23/02/2017

London Fashion Week 2017: Top Tumblr posts from influencers and designers - 22/02/2017

YouTube to scrap unskippable 30-second ads next year - 20/02/2017

All That We Share: Heart-warming Danish ad goes viral - 09/02/2017

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political - 07/02/2017

Super Bowl marketing: 31% of big game ads watched online - 03/02/2017

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer" - 01/02/2017

Top 5 most engaging movies on Facebook in 2016 - 27/01/2017

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial - 26/01/2017

Unilever revamps Jif brand with “End BBQ Neglect” campaign - 25/01/2017

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views) - 25/01/2017

Sainsbury’s partners Spotify for #foodancing ad campaign - 20/01/2017

Top 10 UK YouTube ads of the year - 19/01/2017

Vine RIP: Twitter officially shuts pioneering 7-second video service - 18/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day' - 16/01/2017

Samsung brings remote tribes together with Gear VR - 05/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad - 09/12/2016

The top 10 YouTube ads of 2016 - 09/12/2016

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week - 07/12/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself - 21/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats - 16/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video - 16/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views - 10/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

Video case study: Pokemon gets 25m views with first Super Bowl ad - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery - 09/11/2016

 

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