Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Top 10 Christmas ad rankings: John Lewis secures top social media spot

John Lewis has come out top in the battle of the UK Christmas ads, generating 135% more engagements for the brand on social media in the five minutes immediately after each ad airing, according to new data.

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10/12/2018  |  Full story...  |  More about: Christmas content Digital Intelligence digital marketing John Lewis

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes

From fake movies to dog selfies, 2018 marked another big year for video viral marketing case studies. Personalised ads, pranks and long-form storytelling were key themes this year. To round off the year, our team has assembled 20 standout virals from around the world for your viewing pleasure...

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05/12/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing digital trends social media and social networking YouTube

Viral of the year: Tide responds to Pod eating challenge’ controversy

One of the worst (and most dangerous) viral trends of the Year was the Tide Pod challenge featured people making videos of biting or eating the extremely hazardous detergent pods. The P&G- owned laundry brand responded with this short video featuring a well-known NFL star to set the record straight.

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05/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’

The online mattress delivery market has been a booming market recently, but this long-form ad from Purple stood out from the crowd with its unusual experiment, sharp use of humour and striking visuals.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing video viral marketing

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics

To promote the launch of its cutting-edge new running shoes, Epic React, Nike developed an immersive Reactland initiative that transported users into the heart of a virtual video game (complete with an Avatar of themselves).

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04/12/2018  |  Full story...  |  More about: advertising augmented reality content games Nike sport technology video viral marketing

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video

Coca-Cola-owned drinks brand Oasis created a tongue-in-cheek, parody of the world of marketing, with an ad that challenged people with opposing views to drink from the same oddly shaped bottle.

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04/12/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing video viral marketing

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia

This ad from iZettle, who make cheap and accessible card readers, is equal parts Black Mirror and Blade Runner (with some pretty clear homages to the latter). The ad posits a world where one giant corporation has taken over all commerce.

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04/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce Sweden video viral marketing

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date

A great example of long-form engaging content, Tinder recruited the talents of Jonathan Van Ness and Antoni Porowski from Netflix's Queer Eye to help one Tinder user optimise their profile and find their next date.

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04/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing Tinder video viral marketing

Viral of the year: Range Rover tackles London’s largest speed bump

Range Rover decided to do a public demonstration of what their Evoque 4×4 can achieve, by setting up “the world’s biggest speed bump” in the middle of a London street.

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04/12/2018  |  Full story...  |  More about: automotive content Digital Intelligence digital marketing video viral marketing

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel

It was casting choice that baffled the world: US comedy favourite Danny McBride playing the son of Mick “Crocodile” Dundee in a reboot of that the iconic 80’s film. But it was all an elaborate hoax to promote Australian Toursim.

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04/12/2018  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing film Travel video

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners

This technological feat from Adidas saw the sportswear brand utilise the 30,000 runners of the Boston Marathon to create personalised videos of its participants to promote its latest running apparel.

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04/12/2018  |  Full story...  |  More about: Adidas Digital Intelligence digital marketing sport video viral marketing

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV)

Iceland’s No Palm Oil advertisement is the most powerful ad of Christmas 2018, according to Kantar Millward Brown’s annual consumer research into the effectiveness of festive advertising campaigns.

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04/12/2018  |  Full story...  |  More about: advertising Christmas content Digital Intelligence digital marketing ecommerce retail video

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

Realeyes measured viewers' emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

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03/12/2018  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing digital trends video viral marketing

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign

Twitter UK has launched a Christmas TV ad featuring a man called John Lewis, who gets an avalanche of tweets each year mistaking his for the department store famous for its festive TV commercials.

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20/11/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing social media and social networking Twitter video viral marketing

Visa runs first ever UK Christmas TV advert

Visa announces the launch of its first ever UK festive TV advert created by Saatchi & Saatchi, encouraging the nation to visit their local high street this Christmas.

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09/11/2018  |  Full story...  |  More about: advertising Christmas Digital Intelligence digital marketing financial services video viral marketing

NatWest campaign highlights inspirational female business owners

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

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19/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing financial services video viral marketing

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy social media and social networking video viral marketing

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

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07/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing YouTube

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

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14/08/2018  |  Full story...  |  More about: Budweiser content Digital Intelligence digital marketing FMCG food and beverages video viral marketing

Viral marketing - Research, tips and news for marketers archives

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

Video viral of the week: Security team hack into family’s Alexa - 10/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

Instagram rich list: Kylie Jenner claims to spot - 26/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution - 25/06/2018

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’ - 25/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

75% of US advertisers ‘already using influencer marketing’- report - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

YouTube gives brands search-based targeting tool - 15/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz - 06/02/2018

Top 10 YouTube ads of 2017 - 26/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

YouTube axes projects with vlogger over 'suicide forest' video - 12/01/2018

The influencer marketing revolution [INFOGRAPHIC] - 10/01/2018

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

 

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