Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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McDonald’s secret Google campaign: Can it drive searchers to “that place where Coke tastes so good”?

McDonald’s is experimenting with an unconventional marketing campaign that doesn’t mention the brand once- instead urging viewers to search for a phrase instead.

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19/04/2017  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing Google McDonalds Search video viral marketing YouTube

Burger King’s Google Home prank backfires

Fast food giant Burger King thought it was being funny when it aired a 15 second commercial that purposely triggered viewers Google Home devices- but many didn’t see the funny side of the privacy intrusion.

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18/04/2017  |  Full story...  |  More about: advertising Burger King Digital Intelligence digital marketing Google Internet of Things technology video viral marketing

Forbes reveals top 30 social media influencers

Forbes has released its first-ever “Top Influencers” global list, compiling the most popular social media icons from three categories Beauty, Fitness, and Home.

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13/04/2017  |  Full story...  |  More about: blogging Clothing Digital Intelligence digital marketing digital trends FMCG social media and social networking video viral marketing YouTube

#nuggsforcarter: One teen's quest for 18m retweets (and free Wendy's nuggets)

A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy's set him a huge social media challenge in exchange for free chicken nuggets for a year.

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11/04/2017  |  Full story...  |  More about: Digital Intelligence FMCG social media and social networking Twitter USA viral marketing

Pepsi faces web backlash for Kendall Jenner 'protest' ad

Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the "Black Lives Matter" movement.

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05/04/2017  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG Pepsi social media and social networking video viral marketing YouTube

Fake news! This year's best (and worst) April Fools pranks in digital

In 2017, it's getting harder to discern real news stories from fake ones- which made last weekend's April 1st pranks even harder to spot than usual. To help you out, we've put together some of the best hoaxes from this year's pranksters for your viewing pleasure…

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03/04/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG mobile marketing social media and social networking video viral marketing

Early April Fool? Burger King launches Whopper toothpaste

Burger King France has launched its first toothpaste- with active whopper extraxts'. Is it an early April Fool's Day prank? Judge for yourself below...


31/03/2017  |  Full story...  |  More about: Burger King Digital data and case studies digital marketing FMCG video viral marketing

Ted Baker debuts 360º shoppable film

Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story.

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16/03/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing ecommerce Internet of Things technology video YouTube

Adobe spoofs “Hovering Art Director” in new marketing ad

Adobe has unveiled a new campaign – The Hovering Art Director – which takes a comical look at the relationship between art directors, designers and marketers, and the various factors that have to be taken into account when building a standout marketing campaign.

15/03/2017  |  Full story...  |  More about: Adobe agencies content Digital Intelligence marketing video viral marketing

One month on: How did the Super Bowl ads perform on social media?

The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results.

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15/03/2017  |  Full story...

"Things Guys Don’t Talk About": New social media film for Childline

Creative agency, Don’t Panic, has created a hero film ‘Things Guys Don’t Talk About’ for Childline, as part of its #ToughToTalk campaign, which aims to empower boys to seek support for suicidal feelings.

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08/03/2017  |  Full story...  |  More about: charity demographics Digital Intelligence digital marketing mobile marketing Snapchat social media and social networking video viral marketing

Oscars 2017: Most viewed trailers on YouTube

Ahead of Sunday’s show, YouTube has created a special-edition YouTube Movie Trailers Leaderboard which ranks the top performing Best Picture nominee trailers, including both studio channels and popular aggregators.

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24/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Entertainment film video YouTube

Ads at the Oscars: Which brands spend the most?

The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.

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23/02/2017  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Entertainment film social media and social networking video

London Fashion Week 2017: Top Tumblr posts from influencers and designers

Following the glamour and excitement of London Fashion Week, which celebrities, influencers and designers got the most buzz on Tumblr?

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22/02/2017  |  Full story...  |  More about: Clothing Digital Intelligence digital marketing digital trends luxury social media and social networking Tumblr UK Yahoo

YouTube to scrap unskippable 30-second ads next year

Google is planning to ditch the 30-second unskippable advertisement format on YouTube next year, and is currently exploring different formats to create a "better ad experience for users and advertisers".

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20/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google video viral marketing YouTube

All That We Share: Heart-warming Danish ad goes viral

A promotional ad put together by Danish broadcaster TV2 has been shared by millions around the world since the English version was released less than two weeks ago.


09/02/2017  |  Full story...  |  More about: content Denmark Digital Intelligence digital marketing Europe media video viral marketing YouTube

Top 10 Super Bowl ads: Budweiser sparks boycott as ads get political

Super Bowl ads went political this year, with immigration and diversity championed in between the American Football action.

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07/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing media social media and social networking sport video viral marketing YouTube

Super Bowl marketing: 31% of big game ads watched online

Ahead of the Super Bowl this Sunday, advertisers have spent a new record of £306 million for 30 second TV ad slots during the game, with more fans watching these ads online.

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03/02/2017  |  Full story...  |  More about: analytics content Digital Intelligence digital marketing FMCG sport video viral marketing YouTube

Video viral of the week: Pot Noodle spoofs Trump with "Gary the bricklayer"

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of "Gary" the bricklayer—a man whose public antics closely mirror Trump's. See why it’s our video viral of the week below…

01/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Unilever video viral marketing YouTube

Top 5 most engaging movies on Facebook in 2016

With 2017 underway, now is the perfect time to look back at the great films that made their mark on cinema history in 2016. We know which movies performed well on-screen, but what about on social media?

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27/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends Disney Entertainment Facebook social media and social networking video viral marketing

Snickers runs YouTube teaser ads for ‘Live’ Super Bowl commercial

Snickers is planning the first live commercial ever to air on the Super Bowl, with Star Wars actor Adam Driver on board.

26/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Unilever revamps Jif brand with “End BBQ Neglect” campaign

Unilever has repositioned its cleaning brand Jif in Australia with a quirky new video targeting a younger audience.

25/01/2017  |  Full story...  |  More about: Australia content Digital Intelligence digital marketing FMCG Unilever video viral marketing

“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)

To market the new horror movie "Rings," the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.

25/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Entertainment Facebook video viral marketing YouTube

Sainsbury’s partners Spotify for #foodancing ad campaign

Sainsbury’s has partnered with Weiden + Kennedy to launch a new music based ad-campaign which is calls a ‘step-change’.

20/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing FMCG music Sainsburys Spotify video viral marketing

Top 10 UK YouTube ads of the year

With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.

19/01/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Google UK video viral marketing YouTube

Viral marketing - Research, tips and news for marketers archives

Vine RIP: Twitter officially shuts pioneering 7-second video service - 18/01/2017

Top 10 Facebook 360 videos: BMW leads the way - 18/01/2017

Johnsonville debuts 'Sausage Dome' social media contest for 'Game Day' - 16/01/2017

Samsung brings remote tribes together with Gear VR - 05/01/2017

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Virals of the year: Arnie sparks mayhem in Mobile Strike elavator - 09/12/2016

Virals of the year: Cristiano Ronaldo Loses His Powers in Nike ad - 09/12/2016

The top 10 YouTube ads of 2016 - 09/12/2016

Cesar brings holiday sweaters to the dogs with “Matchy-Matchy”campaign - 09/12/2016

Burger King France uses smartphones to flame-grill Christmas Jumpers - 08/12/2016

Video viral of the week: Polish Christmas ad melts hearts with 4m views in a week - 07/12/2016

Video viral of the week: Puma turns Griezmann ‘goal celebration’ into comedy viral - 28/11/2016

"One moment": OK Go teams with Morton Salt for 4.2 second music video - 24/11/2016

Diageo warns against drunk driving with VR car crash - 23/11/2016

The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself - 21/11/2016

Video viral of the week: Alzheimer’s Research UK with Stephen Fry #SantaForgot - 21/11/2016

Top 25 virals of 2016: Chewbacca, shoplifters and Periscope puddles - 17/11/2016

5 key trends for short form video success - 17/11/2016

5 key trends for short form video success - 17/11/2016

Video viral of the week: Temptations aims to stop Christmas Cat-astrophes with treats - 16/11/2016

Battle of the Christmas ads: Mums pick M&S as best festive video - 16/11/2016

Video viral of the week: Ben & Jerry’s heals divisions with ‘One Sweet World’ - 15/11/2016

Cannes Case Study: P&G’s controversial ‘leftover women’ documentary gets 2.5m views - 10/11/2016

Gamification case study: Budget Direct offers virtual ride with ‘Captain Risky’ - 10/11/2016

Video case study: Pokemon gets 25m views with first Super Bowl ad - 10/11/2016

John Lewis Christmas ad 2016: Retailer embraces VR and Snapchat for "Buster" ad - 10/11/2016

Social media case study: ‘Justino’ film wins Christmas for Spanish Lottery - 09/11/2016

Video case study: Toyota USA makes 100,000 versions of same Facebook ad - 09/11/2016

Case study: Gillette hijacks search engines with “Ask Dad” campaign - 09/11/2016

Video viral: Pantene‘ Dad Do’ challenges NFL players style to daughters' hair - 09/11/2016

John Lewis Christmas ad: Student's coursework mistaken for real deal - 07/11/2016

Video viral of the week: Dove's gets men's hearts thumping with ‘real beauty’ test - 07/11/2016

Nike gets emotional to celebrate historic Cubs World Series win - 04/11/2016

Video viral of the week: Pedigree unites Trump and Hilary supporters with ‘Lost Dog’ - 04/11/2016

Pedigree “Dark to Light” campaign champions guide dogs - 06/10/2016

Unilever plans in-house branded content division - 03/10/2016

Periscope campaign: Mercedes Benz creates interactive treasure hunt with #FindTheSUV - 26/09/2016

MasterCard tells powerful story of giving with “Priceless Delivery” viral - 23/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

Video viral of the week: C4 showcases Paralympics with new ‘Super Humans’ music video - 22/08/2016

Top tips for making viral videos [INFOGRAPIC] - 18/08/2016

Video viral of the week: “World’s biggest asshole” promotes organ donation - 11/08/2016

Top 5 Rio 2016 ads: 400 years of Olympics ads watched on YouTube (so far) - 04/08/2016

Samsung partners food blogger Jack Monroe for TabPro S campaign - 12/07/2016

"Hey Bae <3": Microsoft mocked for embarrassing millennial recruitment email - 11/07/2016

Movie trailers 'account for less than a quarter of films’ viral activity' - 01/07/2016

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea - 23/06/2016

Cannes Lions 2016: Highlights from Day Three - 22/06/2016

Viral of the week: Adobe challenges artists to re-create lost masterpieces with Adobe Stock - 22/06/2016

Viral of the week: Kleenex showcases 11-year olds animal care - 13/06/2016

 

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