Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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April Fools’ round-up: Tinder height tool, Google plant talk and BBC skips the sex

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2019’s pranksters for your viewing pleasure…

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01/04/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing video viral marketing

Video viral of the week: Joey Essex (and goat) star in Jaffa Cakes promo

McVitie’s has launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex.

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21/03/2019  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages social media and social networking video viral marketing

‘F The Stereotype’: Women in the UK lead world as content creators

To mark International Women's Day, YouTube is celebrating the brilliant women who create inspiring, educational content which make the platform what it is today.

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08/03/2019  |  Full story...  |  More about: demographics Digital Intelligence digital marketing UK viral marketing YouTube

Time to ditch the demographics? Brands 'must rethink targeting to embrace personalisation'

Targeting by a traditional demographic approach is no longer effective when the goal is serving relevant advertising and personalisation of experiences at scale, and a ‘perennial’ approach is now needed, according to a new report.

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01/03/2019  |  Full story...  |  More about: advertising analytics demographics Digital Intelligence digital marketing digital trends social media and social networking

Video viral of the week: Google Assistant fixes films at the Oscars

The award for best ad during the Oscars went to Google, who’s one minute slot showed how Google Assistant could dramatically alter some iconic movie moments. See why it’s our video viral of the week below…

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01/03/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video viral marketing

Influencer marketing stars earning less (but brands paying more overall)

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

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25/02/2019  |  Full story...  |  More about: adspend Digital Intelligence digital marketing social media and social networking viral marketing

Oscars: Black Panther is fan favourite on YouTube

To celebrate the Oscars, YouTube has ranked the best picture nominees based on their trailer’s YouTube views. If the Academy votes the same way as YouTube fans, Black Panther will be the winner.

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19/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing video

Valentine's Day marketing review: Evolution of emotion in video campaigns

We all know Valentine’s Day is full of emotion - this is reflected in all Valentine’s Day video campaigns that land year on year. This year, video creation platform Wochit, predicted the trends that we saw hit our hearts, minds and wallets. Here are some trends we watched and noticed just how brands are using emotions to draw in consumers and influence behaviours.

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19/02/2019  |  Full story...  |  More about: apps content Digital Intelligence digital marketing digital trends video

Working with influencers: How to keep control of your brand identity

New official guidance for influencers regarding paid, gifted and affiliate social content means that now is the time for brands to truly step up their influencer marketing game, according to Andy Culbert from digital-first branding and design agency, MERó.

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18/02/2019  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Influencer Marketing video viral marketing

Six-second ads: The secret to success

Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.

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15/02/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends media social media and social networking video viral marketing

Super Bowl stats: Ad spend drops for second year running

The 2019 Super Bowl saw an estimated $382 million of spend – coming third after the 2017 and 2018 games, with car makers being the biggest investors, according to new research.

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06/02/2019  |  Full story...  |  More about: adspend advertising content Digital Intelligence digital marketing digital trends sport video

Americans now see as many Super Bowl ads on YouTube as on live TV

In the US, 42% of American football fans have watched ads from the big game on YouTube, equal to the amount that watched those ads on broadcast/cable TV networks, and more than any other digital platform, according to an Ipsos sports viewing study.

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05/02/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing USA

AI-face reading tech ranks M&M’s as ‘most emotionally engaging’ ad of Super Bowl

M&M’s “Bad Passengers” was the most emotionally engaging ad of Super Bowl 2019, according to new research using AI face reading technology.

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05/02/2019  |  Full story...  |  More about: advertising content digital companies Digital Intelligence digital marketing digital trends sport video

The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019

This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.

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04/02/2019  |  Full story...  |  More about: advertising brands Digital Intelligence digital marketing digital trends sport video viral marketing

Budweiser goes green with 2019 Super Bowl ad

Budweiser has released its much-anticipated 2019 Super Bowl advert, for the match on 3rd February, as it celebrates the brand’s pledge for a brighter future with renewable electricity.

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04/02/2019  |  Full story...  |  More about: Budweiser Digital Intelligence digital marketing FMCG food and beverages sport USA video viral marketing

Burger King under fire for ‘exploiting’ influencers in marketing stunt

Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.

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01/02/2019  |  Full story...

Kingston rolls out eSports gaming campaign with Post Malone

HyperX, the gaming division of Kingston Technology Company has launched a new ad campaign featuring music and web stars.

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21/01/2019  |  Full story...  |  More about: advertising Digital Intelligence digital marketing games social media and social networking video

Snoop Dogg becomes a shareholder in Klarna, transforms into ‘Smoooth Dogg’

Payment provider and bank, Klarna, has collaborated with rapper and global pop culture icon, Snoop Dogg, to bring Klarna’s concept of “smoooth” to the next level.

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21/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing music video viral marketing

YouTube bans dangerous prank videos after ‘Bird Box challenge’ crashes

YouTube has banned creators from depicting “dangerous challenges and pranks”, after a wave of incidents prompted by a viral challenge involving driving blindfolded pushed it to act.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing Netflix regulation video viral marketing YouTube

Top 10 YouTube ads of 2018: German property site pips Nike and John Lewis

YouTube has released its overall 2018 EMEA ads leaderboard, with an ad for a German property search website beating Nike and John Lewis for most engagement this year.

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17/01/2019  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends global video YouTube

The 10 worst marketing fails of 2018: Spotify's 'Drake spam', lady-friendly crisps and fake robots

As 2018 draws to a close, we look at some of the biggest marketing blunders of the year. From backfiring tweets to political privacy blunders, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2019…

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19/12/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends mobile marketing social media and social networking

Odd news: The 10 weirdest digital stories of 2018

From Amazon's car boot deliveries to Samsung's foldable phones, technology took us in some strange directions during 2018. In this special article, we celebrate the 10 weirdest news stories of the year.

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18/12/2018  |  Full story...  |  More about: advertising Digital Intelligence digital marketing digital trends Internet of Things social media and social networking technology

YouTubers, not friends, are driving kids Christmas wish lists

One in three British parents say their kids are most likely to ask for a present because they saw an influencer recommend it.

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17/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends ecommerce Influencer Marketing retail

The year in review: 17 biggest digital trends of 2018

2018 was another big year for digital marketing, with the rise of voice search, AI going mainstream and Walmart buying FlipKart. This was the year that Spotify went public, Huawei overtook iPhone and a video game sparked a dance craze. In this special report, we’ve identified 17 of the biggest trends of the year.

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14/12/2018  |  Full story...  |  More about: advertising augmented reality Digital Intelligence digital marketing digital trends ecommerce games Influencer Marketing mobile marketing social media and social networking video

YouTube faces fan backlash over 2018 ‘Rewind’ video

YouTube’s annual recap video, showcasing some of the most popular influencers on the platform, has come under fire this year becoming the second-most disliked video in the website's history.

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12/12/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing social media and social networking video viral marketing YouTube

Viral marketing - Research, tips and news for marketers archives

Top 10 Christmas ad rankings: John Lewis secures top social media spot - 10/12/2018

Top 20 virals of 2018: Tide pods, rang-tans and naked Swedes - 05/12/2018

Viral of the year: Tide responds to Pod eating challenge’ controversy - 05/12/2018

Viral of the year: Purple gets 44m views with ‘Human Egg Drop Test’ - 04/12/2018

Viral of the year: Nike ‘Reactland’ game mixes running and AR with retro graphics - 04/12/2018

Viral of the year: Oasis spoofs Heineken with cringe-worthy ‘Togetherness’ video - 04/12/2018

Viral of the year: iZettle takes on Amazon with ‘Blade Runner’ style Sci-Fi dystopia - 04/12/2018

Viral of the year: Tinder user lets ‘Queer Eye’ stars swipe for her next date - 04/12/2018

Viral of the year: Range Rover tackles London’s largest speed bump - 04/12/2018

Viral of the year: Tourism Australia creates spoof Crocodile Dundee sequel - 04/12/2018

Viral of the year: Adidas creates 30,000 personalised videos for marathon runners - 04/12/2018

Iceland’s ‘Rang-tan’ most powerful ad of Christmas 2018 (despite being banned from TV) - 04/12/2018

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top - 03/12/2018

The wrong man: Twitter recruits ‘John Lewis’ to star in Christmas campaign - 20/11/2018

Visa runs first ever UK Christmas TV advert - 09/11/2018

NatWest campaign highlights inspirational female business owners - 19/10/2018

Stella Artois stunt promotes ‘Joie de Bière’ philosophy - 09/10/2018

Viral publisher Unilad could be up for sale after owner goes into administration - 08/10/2018

Creative protection or 'link tax'? EU votes for controversial internet copyright law - 13/09/2018

Burger King puts social first with £20K chicken competition - 11/09/2018

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly - 07/09/2018

YouTube goes boxing: KSI v Logan Paul fight ends in a draw - 28/08/2018

Social media stars investigated for not labelling commercial posts - 17/08/2018

Bud Light launches viral magical wizard campaign - 14/08/2018

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair - 13/08/2018

Video viral of the week: Security team hack into family’s Alexa - 10/08/2018

Mars pulls all ads from YouTube amid drill music controversy - 07/08/2018

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host - 07/08/2018

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets - 01/08/2018

Instagram rich list: Kylie Jenner claims to spot - 26/07/2018

KFC’s bizarre Facebook Live stream attracts 1m cat lovers - 24/07/2018

McDonald’s wins brand World Cup as food companies get most buzz - 20/07/2018

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative - 11/07/2018

Marketing and sport: which industries benefit most from big events? - 04/07/2018

Cannes Film Winner: Tide spoofs Old Spice to take top award - 25/06/2018

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution - 25/06/2018

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’ - 25/06/2018

Cannes Lions 2018: Highlights from day 2 - 21/06/2018

Cannes Lions 2018: Video highlights from day one - 20/06/2018

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’ - 01/06/2018

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign - 30/05/2018

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

75% of US advertisers ‘already using influencer marketing’- report - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

YouTube gives brands search-based targeting tool - 15/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

 

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