Viral marketing - Research, tips and news for marketers

Digital Intelligence - a special report about viral marketing

Nothing is more powerful than getting a message from a friend. Digital channels unlock viral marketing strategies and let brands build new types of consumer relationships that cut-through the communication clutter. We've selected the best viral marketing content and included many of the viral videos sent to our editors.
Viral marketing

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NatWest campaign highlights inspirational female business owners

In collaboration with NatWest and Zenith, Oath has launched a new platform titled Women Who Made Me and an exclusive video campaign brokered and managed by Zenith that will be hosted on HuffPost UK. The campaign delves into the stories behind successful female business owners and the women who supported them to the top.

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19/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing financial services video viral marketing

Stella Artois stunt promotes ‘Joie de Bière’ philosophy

Stella Artois has launched a new brand campaign, encompassing TV, cinema, social, digital, out-of-home, print and PR.

09/10/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing FMCG video viral marketing

Viral publisher Unilad could be up for sale after owner goes into administration

The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.

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08/10/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing publishing strategy social media and social networking video viral marketing

Creative protection or 'link tax'? EU votes for controversial internet copyright law

The European Union Parliament voted has overwhelmingly to approve a copyright reform that have been criticised for being harmful to an open internet.

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13/09/2018  |  Full story...  |  More about: copyright Digital Intelligence digital marketing Europe government Regulation social media and social networking viral marketing

Burger King puts social first with £20K chicken competition

Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.

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11/09/2018  |  Full story...  |  More about: Burger King Digital Intelligence digital marketing FMCG food and beverages social media and social networking

Influencers go mainstream: YouTube star Joe Sugg on BBC’s Strictly

Influencer marketing has become big business in recent years, particularly in reaching a younger audience, but one YouTuber looks set to bridge the demographic divide by taking part in primetime TV show ‘Strictly’ on the BBC.

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07/09/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Influencer Marketing YouTube

Social media stars investigated for not labelling commercial posts

The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.

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17/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing Facebook Influencer Marketing Instagram social media and social networking

Bud Light launches viral magical wizard campaign

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

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14/08/2018  |  Full story...  |  More about: Budweiser content Digital Intelligence digital marketing FMCG food and beverages video viral marketing

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

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13/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG video viral marketing

Video viral of the week: Security team hack into family’s Alexa

As one of the most dominant smart devices on the market, do we really know what, and who, we're welcoming into our homes when purchasing a secondhand Amazon Echo? In this video, online security experts vpnMentor investigated the accessibility of Amazon Echo by hacking into one unsuspecting family’s device - highlighting how easily it could be tampered with.

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10/08/2018  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing Privacy security video viral marketing

Mars pulls all ads from YouTube amid drill music controversy

Mars has removed all advertising from YouTube after the confectionery firm's ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.

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07/08/2018  |  Full story...  |  More about: content Digital Intelligence digital marketing FMCG food and beverages Mars Regulation security video YouTube

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against "hate content".

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07/08/2018  |  Full story...  |  More about: Apple Digital Intelligence digital marketing Facebook Google social media and social networking Spotify Youtube

Cricket World Cup launches marketing campaign for ‘public ballot’ tickets

The ICC Cricket World Cup 2019 has launched its Public Ballot, backed by an inclusive marketing and PR campaign called ‘Are you in?’, ahead of the competition hosted in England and Wales next year.

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01/08/2018  |  Full story...  |  More about: advertising content Digital Intelligence digital marketing sport video

Instagram rich list: Kylie Jenner claims to spot

Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.

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26/07/2018  |  Full story...  |  More about: digital marketing Influencer Marketing Instagram music social media and social networking sport viral marketing

KFC’s bizarre Facebook Live stream attracts 1m cat lovers

KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand's mascot and founder Colonel Sanders.

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24/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook FMCG food and beverages social media and social networking video viral marketing

McDonald’s wins brand World Cup as food companies get most buzz

France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.

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20/07/2018  |  Full story...  |  More about: Digital Intelligence digital marketing digital trends FMCG food and beverages France McDonalds sport

World Cup ads 2018: Visa, Mars and Lidl get the most kick from their creative

The most effective World Cup ads tell relatable stories that capture the joyful spirit of the event, and celebrities and big budgets are no passport to success, according to new research.

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11/07/2018  |  Full story...  |  More about: Coca Cola content Digital Intelligence digital marketing digital trends financial services FMCG sport video

Marketing and sport: which industries benefit most from big events?

Brands selling everything from recipe books to video games are set to win big during this summer’s sports season, as major sporting events boost online traffic across a broad range of sites, according to new research.

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04/07/2018  |  Full story...  |  More about: brands Digital Intelligence digital marketing digital trends global sport video viral marketing

Cannes Film Winner: Tide spoofs Old Spice to take top award

A Super Bowl ad for washing powder brand Tide that spoofed other commercials won this year’s Film award at Cannes Lions 2018.

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25/06/2018  |  Full story...  |  More about: Cannes Lions content Digital Intelligence digital marketing FMCG Proctor and Gamble video viral marketing

Cannes Lions PR Award: LADBible ‘Trash Isles’ highlights plastic pollution

LADBible and Plastic Oceans Foundation created a smart campaign to highlight plastic pollution in the North Pacific ocean with "Trash Isles", winning this year’s Design and PR Cannes Lions award in the process.

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25/06/2018  |  Full story...  |  More about: Cannes Lions charity Digital Intelligence digital marketing publisher video

Social and Influencer Lions Winner: Nike takes top prize with ‘Nothing Beats a Londoner’

The Cannes Lions award for best of influencer marketing went to a UK-focused Nike campaign that inspired confidence in the capital’s youth.

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25/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing Influencer Marketing Nike social media and social networking sport UK

Cannes Lions 2018: Highlights from day 2

Day two of the Cannes Lions Festival featured talks from Samsung, Publicis and YouTube. Watch highlights of key moments below.

21/06/2018  |  Full story...  |  More about: Cannes Lions Digital Intelligence digital marketing France video

Cannes Lions 2018: Video highlights from day one

As the Cannes Lions festival kicks off on the French Riveria, this video highlights package looks back at day one of the event, including talks from Adobe and Burberry.

20/06/2018  |  Full story...  |  More about: advertising Cannes Lions content Digital Intelligence digital marketing

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

Fuze Tea set to ‘Calm the Commute’ with first GB integrated marketing campaign

Fuze Tea, a new iced tea brand, has launched ‘Calm the Commute’ – a series of unexpected moments for Londoners on their commute home over the next few weeks.

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30/05/2018  |  Full story...  |  More about: Coca Cola Digital Intelligence digital marketing video

Viral marketing - Research, tips and news for marketers archives

YouTube deleted over 8 million 'bad' videos in 3 months - 24/04/2018

Social media: and how corporate communications became more complicated - 11/04/2018

75% of US advertisers ‘already using influencer marketing’- report - 05/04/2018

April Fools’ round-up: Snapchat's Russian bots, Brexit emojis and bankrupt Elon Musk - 03/04/2018

YouTube gives brands search-based targeting tool - 15/03/2018

McVitie’s launches ‘Sweeter Together’ campaign on Facebook - 13/03/2018

Matt Damon teams with Stella Artois and Water.org in hidden camera stunt - 22/02/2018

Video viral of the week: Absolut employees bare all as ‘Vodka with Nothing to Hide’ - 20/02/2018

Top Facebook videos of 2017: A year in review - 20/02/2018

Top 10 Super Bowl ads: Pepsi gets most social buzz - 06/02/2018

Top 10 YouTube ads of 2017 - 26/01/2018

YouTube faces vlogger backlash on tighter ad rules - 18/01/2018

YouTube axes projects with vlogger over 'suicide forest' video - 12/01/2018

The influencer marketing revolution [INFOGRAPHIC] - 10/01/2018

Odd news: The 12 weirdest digital stories of 2017 - 19/12/2017

Aldi tops Christmas ad rankings with Boots hot on its heels - 14/12/2017

Kia partners Oath for multi-channel video campaign - 13/12/2017

Top 25 virals of 2017: Pranks, personalisation and politics - 06/12/2017

Virals of the year: Kia takes Melissa McCarthy on “Hero’s Journey” - 05/12/2017

Virals of the year: Geico returns to mock pre-roll ads with “Crushed” - 05/12/2017

John Lewis wins battle of Christmas ads on YouTube 2017 - 05/12/2017

Virals of the year: Connect Internet “Ice Bucket Challenge” and “Harlem Shake” - 05/12/2017

Virals of the year: Hornbach celebrates DIY failure with “Regret Nothing” - 05/12/2017

Virals of the year: Nespresso puts George Clooney in classic films - 04/12/2017

Virals of the year: Volvo targets women with “Moments” - 04/12/2017

Virals of the year: The New York Times “The Truth Is Hard to Find” - 04/12/2017

Brands spending £6bn on Christmas ads - 14/11/2017

Paddington Vs. Moz: Which Christmas ad is winning online? - 13/11/2017

Christmas ad battle: John Lewis' 'Moz the Monster' takes on M&S' Paddington Bear - 10/11/2017

Mars creates 4 ‘bite-sized’ horror films to promote candy brands - 01/11/2017

Burger King trolls McDonald’s with #ScaryClownNight - 01/11/2017

Fanta uses VR and Snapchat for Halloween campaign - 24/10/2017

By ‘eck : Melanie Sykes stars in new Boddingtons ad 20 years later - 19/10/2017

Walmart pushes same day pick up with Halloween costume ad - 18/10/2017

Asda partners Shazam for lip-sync Halloween face filter - 18/10/2017

Svedka Vodka ‘curses’ viewers with re-targeted banner ads that stalk them for Halloween - 18/10/2017

"Never trust a clown": Burger King trolls McDonald’s with 'IT' cinema stunt - 13/10/2017

Google and YouTube star Colin Furze demonstrate how “Everything starts with a search” - 26/09/2017

Insurance firm pranks festival visitors with “Heavy Metal Hearing Test” - 26/09/2017

Influencer marketing trends: 9% of UK marketers “to spend over £100,000 on digital stars next year” - 08/09/2017

Could a video game trailer make you cry? Life is Strange ad celebrates best friends - 01/09/2017

The augmented worker: Hololens ad showcases industrial future - 31/08/2017

Video viral of the week: Volvo breaks Guinness World Record with largest unboxing video - 18/08/2017

Video viral of the week: Vovlo breaks Guinness world record with largest unboxing video - 18/08/2017

Charity campaign #ChildMothers shocks with “maternity collection for 12 year olds” - 15/08/2017

Video viral of the week: BA launches star-studded flight safety video - 20/07/2017

Video viral of the week: Air New Zealand gets surreal with Katie Holmes in air safety video - 14/07/2017

End of an era: Psy's 'Gangnam Style' no longer top YouTube video - 12/07/2017

Video viral of the week: Apple gets emotional with latest iPhone ad “The Archives” - 10/07/2017

Cannes Lions 2017: MailChimp wins Cyber Lions with name mix-up - 22/06/2017

 

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