WhatsApp marketing - Research, tips and news for marketers

Digital Intelligence - a special report about WhatsApp

WhatsApp has revolutionised communication, and is shifting consumers away from mobile networks and SMS messages.

To keep you on top of how WhatsApp is changing, here are the key developments we've identified in the life of Facebook's biggest acquisition.
WhatsApp

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Facebook traffic plunges as people flock back to YouTube- study

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

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14/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Google Instagram social media and social networking USA WhatsApp YouTube

WhatsApp debuts paid-for business tools (and plans ads)

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.

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03/08/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

Facebook sees ad spend boom despite data scandal

Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.

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17/07/2018  |  Full story...  |  More about: adspend advertising Digital Intelligence digital marketing digital trends Facebook Instagram social media and social networking

Mary Meeker’s Internet trends: the 2018 ‘privacy paradox’

There's a "privacy paradox" surrounding data collection for profit, where data needs to be used to enrich people's experiences without betraying their trust, according to the annual report from digital guru Mary Meeker.

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01/06/2018  |  Full story...  |  More about: adspend advertising Asia Pacific China Digital Intelligence digital marketing digital trends financial services mobile marketing Netflix Privacy Regulation Search social media and social networking video

The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool

Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.

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02/05/2018  |  Full story...  |  More about: apps augmented reality Digital Intelligence digital marketing Facebook games IM Instagram mobile marketing online dating social media and social networking WhatsApp

WhatsApp raises minumum age limit to 16 in the EU

WhatsApp is banning under-16s from using its platform in the European Union, as the Facebook-owned messaging service looks to comply with upcoming new data privacy rules.

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25/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Privacy Regulation social media and social networking WhatsApp

WhatsApp gets first update since Facebook privacy scandal

WhatsApp has got a new tool that lets users recover media that they had previously deleted, including pictures, GIFs, documents or voice messages, but only for Android users.

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19/04/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Privacy Regulation social media and social networking WhatsApp

Global messaging trends: Brits chose chat apps over texts as SMS declines

Are we on the verge of doing away with the fixed telephone line altogether? ReportLinker has compiled globe-spanning data to look into the matter showing the rise of chat apps, looking at a number of counties.

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12/04/2018  |  Full story...  |  More about: Australia Digital Intelligence digital marketing France IM mobile marketing UK WhatsApp

World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience

Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.

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28/03/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook mobile marketing Russia social media and social networking sport WhatsApp

Facebook data-sharing plan with WhatsApp blocked in UK

Facebook has been stopped from making use of UK citizens' WhatsApp data for purposes beyond the chat app itself.

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15/03/2018  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook Regulation social media and social networking UK WhatsApp

WeChat reaches one billion user milestone

WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.

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06/03/2018  |  Full story...  |  More about: apps China Digital Intelligence digital marketing digital trends mobile marketing social media and social networking Wechat WhatsApp

Facebook testing Instagram Stories on WhatsApp

Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.

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08/01/2018  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook IM Instagram mobile marketing social media and social networking WhatsApp

The year in review: 17 biggest digital trends of 2017

2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.

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18/12/2017  |  Full story...  |  More about: Digital Intelligence digital marketing ecommerce financial services global Influencer Marketing Internet of Things mobile marketing Search social media and social networking technology

End of an era: AOL shuts down Instant Messenger AIM after 20 years

AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.

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09/10/2017  |  Full story...  |  More about: AOL apps Digital Intelligence digital marketing IM mobile marketing social media and social networking Yahoo

WhatsApp debuts business channel: KLM first brand to sign up

WhatsApp has launched a dedicated channel where companies can reach out to their customers, with airline KLM the first brand to sign up.

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06/09/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing KLM social media and social networking Travel WhatsApp

WhatsApp to add payments in messaging app

WhatsApp is set to launch direct payments on its messaging app, as the Facebook-owned messaging app becomes the latest service to let users transfer money to one another with a text.

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17/08/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing ecommerce financial services IM India mobile marketing WhatsApp

Africa social media trends: Facebook dominates while YouTube and Twitter struggle

Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research.

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31/07/2017  |  Full story...  |  More about: Africa Digital Intelligence digital marketing digital trends Facebook internet use social media and social networking time spent online WhatsApp

Amazon takes on WhatsApp with "Anytime"messenger

Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps.

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18/07/2017  |  Full story...  |  More about: Amazon Digital Intelligence digital marketing ecommerce IM mobile marketing social media and social networking WhatsApp

EU fines Facebook £95m for ‘misleading’ WhatsApp data

The European Union’s competition watchdog has fined Facebook 110 million euros (£94.5m) for providing misleading information over its buyout of mobile messaging service WhatsApp.

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19/05/2017  |  Full story...  |  More about: Digital Intelligence Europe Facebook mobile marketing Regulation social media and social networking WhatsApp

App trends: Communications and social increasingly dominate app time

The app sector is like a “clogged pipe”, where social and communication apps dominate most people’s time, while other sectors will be left to “fight over the scraps”, according to a new report.

17/05/2017  |  Full story...  |  More about: apps Digital Intelligence digital trends IM Instagram mobile marketing Snapchat social media and social networking WhatsApp

WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.

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20/03/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Facebook IM social media and social networking WhatsApp

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

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23/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing Snapchat WhatsApp

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.

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13/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM Instagram mobile marketing Snapchat social media and social networking WhatsApp

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)

Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.

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06/02/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing IM mobile marketing Snapchat

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

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21/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe Facebook government IM mobile marketing Privacy Regulation security social media and social networking WhatsApp

WhatsApp marketing - Research, tips and news for marketers archives

The year in review: 16 biggest digital trends of 2016 - 19/12/2016

Facebook forced to suspend WhatsApp data sharing after UK privacy probe - 09/11/2016

Global app usage: Facebook most installed (but WhatsApp gets most users) - 01/11/2016

Google debuts AI-powered chat app "Allo" - 22/09/2016

Global ad spend: North America and Russia drive 4.4% growth for 2016 - 09/09/2016

European privacy regulators probe WhatsApp privacy switch - 31/08/2016

WhatsApp opens up to ads for first time - 26/08/2016

EU plans stricter privacy rules for chat apps - 19/08/2016

Battle of the Facebook chat apps: WhatsApp used more than Messenger - 01/07/2016

Mary Meeker's Internet trends: Get ready for a hands-free future - 02/06/2016

KLM creates chatbot on Facebook Messenger and WeChat - 28/04/2016

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants - 26/04/2016

Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’ - 19/04/2016

Lost in translation: Why the ‘grimace’ emoji is confounding texters - 14/04/2016

Facebook lets brands create AI chat bots - 13/04/2016

WhatsApp adds end-to-end encryption to boost security - 06/04/2016

Top 5 chat apps: Snapchat has the youngest user base - 14/03/2016

Adidas 'app squads' to shed light on dark social channels - 08/03/2016

WhatsApp axes Blackberry support - 01/03/2016

Global social media trends: 93% of adults have social media account [INFOGRAPHIC] - 19/02/2016

WhatsApp passes one billion monthly user mark - 03/02/2016

WhatApp most popular in Latin America - 01/02/2016

WhatsApp goes free: Drops all subscription fees - 18/01/2016

Instagram usage 'doubles in last 2 years' - 04/01/2016

WhatsAppers 'more likely to send photos than Snapchatters' - 31/12/2015

The rise of chat apps: 2bn mobile messaging users by 2018 - 23/11/2015

Facebook just 4th most popular social network for US teens- report - 27/10/2015

Global chat app trends: WhatsApp most popular in India - 09/10/2015

Facebook outlines plans to monetise Messenger app - 24/09/2015

Yahoo debuts ‘silent’ messaging app - 30/07/2015

Teens dub YouTube the ‘coolest' social network ahead of Instagram - 18/05/2015

Facebook begins WhatsApp integration - 07/04/2015

Facebook opens Messenger to third-party apps - 26/03/2015

WeChat Vs WhatsApp: Battle of the chat apps (infographic) - 19/03/2015

Facebook profits up 33% as mobile ads soar - 29/01/2015

WhatsApp lands on desktop PCs for first time - 23/01/2015

David Cameron seeks ban on encrypted WhatsApp and SnapChat messages - 15/01/2015

WhatsApp audience now bigger than Instagram and Twitter combined - 09/01/2015

The year in digital: The best (and worst) of marketing in 2014 - 23/12/2014

Brits abandoning 'traditional' social networks for WhatsApp and Snapchat- Ofcom - 22/12/2014

Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off - 03/12/2014

WhatsApp tightens security with Android encryption - 21/11/2014

Lacoste runs Snapchat competition #SpotTheCroc - 20/11/2014

Skype lets users chat direct from browser - 17/11/2014

Facebook Messenger app now reaches 500m users - 11/11/2014

Skype app lets users swap video messages - 15/10/2014

Facebook seals WhatsApp deal as value rises to $22bn - 08/10/2014

Facebook tests Snapchat-style vanishing posts - 15/09/2014

MSN logging off: IM pioneer to shut down - 01/09/2014

WhatsApp biggest chat app in world with 600m users - 28/08/2014

 

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