WhatsApp marketing - Research, tips and news for marketers

Digital Intelligence - a special report about WhatsApp

WhatsApp has revolutionised communication, and is shifting consumers away from mobile networks and SMS messages.

To keep you on top of how WhatsApp is changing, here are the key developments we've identified in the life of Facebook's biggest acquisition.
WhatsApp

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WhatsApp teams with iAdvize to boost customer service for brands

Online CRM firm iAdvize is integrating with WhatsApp, letting brands communicate directly with their customers and prospects via WhatsApp.

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20/03/2017  |  Full story...  |  More about: CRM Digital Intelligence digital marketing Facebook IM social media and social networking WhatsApp

WhatsApp takes on Snapchat with expiring messages

WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.

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23/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing IM mobile marketing Snapchat WhatsApp

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.

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13/02/2017  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM Instagram mobile marketing Snapchat social media and social networking WhatsApp

Snapchat unveils $4.2bn IPO plans (but reveals $515m loss for first time)

Snap Inc, the owner of Snapchat, has applied to become a public company with a $4.2bn float, but in doing so revealed a $515m loss last year amid slowing gowth for the messaging app.

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06/02/2017  |  Full story...  |  More about: apps Digital Intelligence digital marketing IM mobile marketing Snapchat

Facebook faces massive fine for "misleading EU over $19bn WhatsApp deal"

Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014.

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21/12/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Europe Facebook government IM mobile marketing Privacy Regulation security social media and social networking WhatsApp

The year in review: 16 biggest digital trends of 2016

2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve identified 16 of the biggest trends of the year, each accompanied with an action plan for 2017.

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19/12/2016  |  Full story...  |  More about: content Digital Intelligence digital marketing digital trends FMCG mobile marketing Search social media and social networking video

Facebook forced to suspend WhatsApp data sharing after UK privacy probe

Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe.

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09/11/2016  |  Full story...  |  More about: analytics Digital Intelligence digital marketing Facebook IM Privacy Regulation UK WhatsApp

Global app usage: Facebook most installed (but WhatsApp gets most users)

Findings from a new multi-country study of over 4,000 smartphone users across the UK, US, France and The Netherlands reveal how messenger apps are used and viewed by consumers today.

01/11/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends Facebook IM mobile marketing WhatsApp

Google debuts AI-powered chat app "Allo"

Google is taking on the likes of WhatsApp and Apple's FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts.

22/09/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Google IM mobile devices and tablets social media and social networking WhatsApp

Global ad spend: North America and Russia drive 4.4% growth for 2016

There is a positive outlook for the global advertising market in 2016, set to continue in 2017 powered by the ongoing growth of Digital, according to new research.

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09/09/2016  |  Full story...  |  More about: adspend Brazil Canada China Digital Intelligence digital marketing digital trends Europe Germany global India Latin America Middle East and Africa North America Russia UK USA

European privacy regulators probe WhatsApp privacy switch

The chair of Europe's leading group of privacy regulators said that it will watch with “great vigilance” WhatsApp’s change in privacy code, as the chat app opens up to ads for the first time.

31/08/2016  |  Full story...  |  More about: Europe Facebook Privacy Regulation social media and social networking WhatsApp

WhatsApp opens up to ads for first time

WhatsApp has updated its privacy policy in a move that will see it share its users’ phone numbers with parent company Facebook, meaning the chat app will get ads for the first time.

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26/08/2016  |  Full story...  |  More about: advertising Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

EU plans stricter privacy rules for chat apps

The EU is clamping down on chat apps such as WhatsApp and Facebook messenger, publishing draft law to ensure that online messaging services have privacy rules like those for texts and calls.

19/08/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Europe IM Regulation social media and social networking WhatsApp

Battle of the Facebook chat apps: WhatsApp used more than Messenger

Facebook's two chat apps, WhatsApp and Messenger, are both enjoying a healthy growth in users, but new data shows that the social's native app lags behind.

01/07/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook mobile marketing WhatsApp

Mary Meeker's Internet trends: Get ready for a hands-free future

Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.

02/06/2016  |  Full story...  |  More about: advertising China Digital Intelligence digital marketing Facebook global Google India Internet of Things mobile marketing Search Snapchat social media and social networking technology video

KLM creates chatbot on Facebook Messenger and WeChat

Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.

28/04/2016  |  Full story...  |  More about: Digital Intelligence digital marketing Facebook IM KLM social media and social networking Transport Travel WhatsApp

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.

26/04/2016  |  Full story...  |  More about: CRM Digital Intelligence digital marketing digital trends Facebook IM mobile marketing social media and social networking technology

Facebook Messenger and WhatsApp now ‘3 times bigger than SMS’

Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp.

19/04/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing Facebook IM mobile marketing social media and social networking WhatsApp

Lost in translation: Why the ‘grimace’ emoji is confounding texters

When is a smile not a smile? The different ways that phones display emojis is leading to some embarrassing mix-ups, according to new research.

14/04/2016  |  Full story...  |  More about: apps Digital Intelligence digital marketing digital trends IM mobile marketing

Facebook lets brands create AI chat bots

Facebook has launched a 'bots store', letting brands create their own robotic customer service reps that can interact with WhatsApp and Messenger users.

13/04/2016  |  Full story...  |  More about: apps brands CRM Digital Intelligence digital marketing Facebook IM social media and social networking technology WhatsApp

WhatsApp adds end-to-end encryption to boost security

WhatsApp, the world's largest messaging service, has rolled out end-to-end encryption for its 1 billion users across all devices, including iPhones, Android, Windows, Blackberry and Nokia phones.

06/04/2016  |  Full story...  |  More about: Digital Intelligence Facebook IM mobile marketing Privacy security social media and social networking WhatsApp

Top 5 chat apps: Snapchat has the youngest user base

Among the five major services, Snapchat has by far the youngest audience, with 83% of its audience under 35, according to new data.

14/03/2016  |  Full story...  |  More about: demographics Digital Intelligence digital marketing digital trends Facebook IM Skype Snapchat social media and social networking

Adidas 'app squads' to shed light on dark social channels

Adidas has invited fans to join 'app squads' in select cities around the world, as the sports brand looks to shed light on so-called 'dark social' channels- private sharing that is hugely popular, but difficult to track.

08/03/2016  |  Full story...  |  More about: Adidas analytics Digital Intelligence digital marketing email IM social media and social networking sport WhatsApp

WhatsApp axes Blackberry support

WhatsApp is dropping support for some older phones, including all BlackBerry models.

01/03/2016  |  Full story...  |  More about: apps BlackBerry Digital Intelligence digital marketing IM mobile marketing Nokia WhatsApp

Global social media trends: 93% of adults have social media account [INFOGRAPHIC]

Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research.

19/02/2016  |  Full story...  |  More about: apps Facebook IM infographic Instagram Skype social media and social networking Twitter WhatsApp YouTube

WhatsApp marketing - Research, tips and news for marketers archives

WhatsApp passes one billion monthly user mark - 03/02/2016

WhatApp most popular in Latin America - 01/02/2016

WhatsApp goes free: Drops all subscription fees - 18/01/2016

Instagram usage 'doubles in last 2 years' - 04/01/2016

WhatsAppers 'more likely to send photos than Snapchatters' - 31/12/2015

The rise of chat apps: 2bn mobile messaging users by 2018 - 23/11/2015

Facebook just 4th most popular social network for US teens- report - 27/10/2015

Global chat app trends: WhatsApp most popular in India - 09/10/2015

Facebook outlines plans to monetise Messenger app - 24/09/2015

Yahoo debuts ‘silent’ messaging app - 30/07/2015

Teens dub YouTube the ‘coolest' social network ahead of Instagram - 18/05/2015

Facebook begins WhatsApp integration - 07/04/2015

Facebook opens Messenger to third-party apps - 26/03/2015

WeChat Vs WhatsApp: Battle of the chat apps (infographic) - 19/03/2015

Facebook profits up 33% as mobile ads soar - 29/01/2015

WhatsApp lands on desktop PCs for first time - 23/01/2015

David Cameron seeks ban on encrypted WhatsApp and SnapChat messages - 15/01/2015

WhatsApp audience now bigger than Instagram and Twitter combined - 09/01/2015

The year in digital: The best (and worst) of marketing in 2014 - 23/12/2014

Brits abandoning 'traditional' social networks for WhatsApp and Snapchat- Ofcom - 22/12/2014

Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off - 03/12/2014

WhatsApp tightens security with Android encryption - 21/11/2014

Lacoste runs Snapchat competition #SpotTheCroc - 20/11/2014

Skype lets users chat direct from browser - 17/11/2014

Facebook Messenger app now reaches 500m users - 11/11/2014

Skype app lets users swap video messages - 15/10/2014

Facebook seals WhatsApp deal as value rises to $22bn - 08/10/2014

Facebook tests Snapchat-style vanishing posts - 15/09/2014

MSN logging off: IM pioneer to shut down - 01/09/2014

WhatsApp biggest chat app in world with 600m users - 28/08/2014

Social media trends in the US: Facebook dominates mobile as Snapchat surges - 19/08/2014

Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use - 07/08/2014

Snapchat and WhatsApp dominate photo sharing as Facebook plateaus - 06/08/2014

Facebook pulls SnapChat rival Slingshot after accidental launch - 11/06/2014

Instagram rolls out ads to UK, Canada, and Australia - 10/06/2014

Mary Meeker's digital trends: Just 1% of global data being analysed - 29/05/2014

Facebook takes on SnapChat with rumoured Slingshot app - 20/05/2014

WeChat rivals WhatsApp with 396m monthly users - 19/05/2014

Top digital marketing data and case studies this week - 08/05/2014

Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine - 07/05/2014

Snapchat debuts self-destructing video and instant messages - 02/05/2014

The strategist's view: Facebook’s 24 month outlook - 11/04/2014

Facebook ditches integrated mobile messenger with separate chat app - 11/04/2014

Alibaba invests $215m in messaging app Tang - 20/03/2014

WhatsApp founder denies plans to open user data to Facebook ads - 19/03/2014

Whatsapp Android app security flaw exposed - 14/03/2014

Top 20 social platforms: Change in active use - 10/03/2014

Was WhatsApp a bargain after all? (infographic) - 28/02/2014

“It’s worth more than $19bn”: Zuckerberg defends WhatsApp takeover deal (video) - 25/02/2014

WhatsApp to add voice messaging ‘within months’ - 25/02/2014

 

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