Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year. The report, from Dorset Creative strongly indicates that digital advancements bring opportunities for businesses in all sectors. To take advantage, they need to [...]

Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
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The report, from Dorset Creative strongly indicates that digital advancements bring opportunities for businesses in all sectors. To take advantage, they need to grab the chance and deploy it across their operations. Technology can often be adapted to be used in different ways and best serve the needs of each individual business. But to do this, firms need to take a flexible approach, think creatively, and encourage a culture where technology and the latest developments are embraced.
Rowena Revill, Director of Dorset Creative, said, “You only need to look at the digital transformation trends of 2016 to see why the fast adoption and adaptability of digital technology needs to be a core component of many businesses objectives, no matter what their sector is. A few years ago, cloud computing and mobile apps were used by a just few firms experimenting with the idea, now they’re vital parts of operations for many companies. Those that recognise change is going to happen and embrace it rather than stick to their old ways, are the businesses that will thrive in an increasingly digital and competitive world.”
Augmented and virtual reality have so far have been limited to gaming - but that looks set to change in 2017. While some businesses may dismiss this advancing technology as irrelevant for their sector, by not becoming early adopters of the new functionality, they could be missing an opportunity to get ahead of rival firms.
Rowena added, “The applications of virtual and augmented reality extend far beyond gaming. From marketing campaigns that fully immerse the target audience into the experience to creating virtual prototypes that give a real sense of the project, virtual reality has the potential to change all aspects of business over the next decade. Those that start thinking now about how it could benefit their business, will be one step ahead.”
Source: Dorset Creative