Matti Alderson is a Director of FireHorses Ltd, a company that advises on regulatory strategy. She is the chairman of the Direct Marketing Commission and the former Director General of the Advertising Standards Authority, which controls all non-broadcast advertising in the UK. She is a member of the MAFF's Food Advisory Committee and the Review Body on Doctor's and Dentists Remuneration.
- CC me? Think again...
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The Direct Marketing Commission is always at the forefront of hearing what’s happening in the industry, good and bad. One of the downsides of being ‘in the know’ is that whenever friends have a bad experience on the web, they tend to get in touch so when we leave the office … we don’t leave the office.
- 03 March 2010
- Ignorance is no excuse for unsolicited emails
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Despite tightening laws on privacy regulations, many UK companies are still sending unsolicited texts and emails to consumers. Matti Alderson, Director of Firehorses and Chairman of the Direct Marketing Commision (DMA), takes a look at how brands can avoid becoming an unintentional spammer.
- 02 November 2009