Matti Alderson is a Director of FireHorses Ltd, a company that advises on regulatory strategy. She is the chairman of the Direct Marketing Commission and the former Director General of the Advertising Standards Authority, which controls all non-broadcast advertising in the UK. She is a member of the MAFF's Food Advisory Committee and the Review Body on Doctor's and Dentists Remuneration.
- Ignorance is no excuse for unsolicited emails
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Despite tightening laws on privacy regulations, many UK companies are still sending unsolicited texts and emails to consumers. Matti Alderson, Director of Firehorses and Chairman of the Direct Marketing Commision (DMA), takes a look at how brands can avoid becoming an unintentional spammer.
- 02 November 2009