Our former Netimperative editor rejoins as a regular columnist. Philip has been part of the digital media and marketing industry since 1998 and edited Revolution magazine after breaking new ground as Marketing Week’s first new media correspondent. As a consultant we worked with Circus Street from 2007, helping organisations including Transport for London, Starcom, IPC, and Dennis Publishing adapt to the digital media shift. Philip is now marketing director of independent tag management system TagMan.
- New EU Directive – this time it’s serious
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Philip Buxton, former editor of Netimperative and Revolution magazine and current TagMan marketing director, investigates the potential for the new EU Directive to fundamentally derail the digital marketing industry.
- 20 January 2010
- Google-Murdoch: cookies get another important job
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As the tension between Google and traditional publishers increases so cookies have assumed another important role. TagMan marketing director Philip Buxton wonders whether anyone outside the industry knows how - or why – their behaviour is being tracked.
- 02 December 2009
- Why advertisers spend too much on paid search
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TagMan’s Philip Buxton looks at how the recent IAB figures reveal that search needs to be put in its rightful place – and how smarter tagging and tracking can help us to do that.
- 26 October 2009