Denise Cox is Newsweaver's Newsletter Specialist. In 1996 she formed her own email marketing agency, and in 2000 merged with European-based ESP Newsweaver. denise is a frequent contributor to industry publications and writes an award-winning blog, "... email matters!", as well as a newsletter, "Business of Email". She regularly speaks at conferences and seminars, is a member of the DMA UK's Email Marketing Council. Prior to becoming an email evangelist, denise was a top music biz PR exec in Los Angeles.Newsweaver is a leading global provider of email software that helps marketers deepen, monetise and understand the relationship they have with their customers and prospects. This strong relationship building ability extends to internal communications, as well as every type of membership and association. Newsweaver's client base ranges from SMEs, charities and associations to large multinationals and government agencies, and includes Shell, 3M, NEC Philips, Ogilvy and BP among many others.
- Top 5 tips for getting into the inbox
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How do you avoid you’re email marketing campaigns being consigned to the dreaded junk folder? Denise Cox, newsletter specialist at Newsweaver, offers five tips to ensure you reach your customer’s inbox.
- 21 December 2009
- Why the from field is THE most important part of your email
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The 'From' field is frequently overlooked in email marketing campaigns, yet studies show its the most important influencer in a recipient's decision to open an email. Why is this? And just what should you do about it? Denise Cox, newsletter specialist at Newsweaver, takes a further look...
- 11 November 2009