Robin Langford has been editing Netimperative’s news, features and special reports for over five years. He is a leading analyst in the digital marketing sector and plays a key role in helping devise events programmes that stimulate and engage.

Netimperative is growing. To give more value to our readers, delegates and commercial partners we're unveiling a raft of new features, on the site, in our newsletters and throughout our industry events. Here's a few of the developments so far…

Digital Book Club

Need to stretch yourself? We’ve teamed up with the Digital Training Academy to bring you reviews of some of the must-read books for boosting your insights in digital marketing, digital strategy and succeeding in business today. These are among the most popular books in their management training programmes. And we’re looking for your reviews too… email your review or the details of the book you’d like to review, to the team here at the Digital Book Club:

  • 05 July 2010
Election Poll- Tories top dogs for digital

Just as with the real election, it seems Netimperative readers are split over which party is best for the digital sector, with the Tories taking a narrow victory. The Conservatives certainly won the most plaudits in the run up to the election with their strong social media and search strategies- along with their promise to scrap the 50p broadband tax.

Meanwhile, the Lib Dems proved far more popular in our polls than they did in the real thing, trumping Labour with their digital policies. A cynical 15% of readers felt that no party would make any difference, while The Pirate Party, set up as the 'political party for the digital age', garnered a respectable 10% of the vote for their focus on new media.

The question now is where the Coalition will stand on the unpopular digital Economy act, and how much help will they give the start-ups in the digital sector?


Next up we're looking at mobile ad networks. Does Apple's new iAds platform pose a threat to AdMob's supremacy in the increasingly important mobile ad market? Vote here!

  • 04 June 2010
Digital Economy Act unpopular with Netimperative readers

Looks like the Government's controversial Digital Economy Act hasn't struck a chord with our readers. Only 16% believed the law would help cut down on piracy, while nearly half thought it would have no effect. Over a thrid of readers thought the act would actually help increase the illegel spread of copyrighted material.


The question now is if the act will remain after the general election, which leads us on to our next poll. With the UK elections less than a week away, which party do you think is best to help the UK digital sector?

Vote here!

  • 30 April 2010
New poll: Digital Economy Act- Fair or farce? Vote here!

Netimperative’s latest reader poll looks at the Digital Economy Act. Just what effect will this new law have on piracy? Have your say by voting here.


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  • 16 April 2010
Wikipedia voted best site of the noughties by Netimperative readers

Wikipedia has beaten YouTube, Facebook and Twitter to be voted the best website launched in the last decade, according to a poll of Netimperative readers. The online poll indicated that Wikipedia, founded in January 2001 by Jimmy Wales, was the most popular website of the noughties, with nearly 42% of the votes.


Despite repeated attempts to compromise its integrity, Wikipedia remains the most popular online encyclopedia on the Web. Perhaps more than any other site, Wikipedia has embodied the true potential of the web as a place to share and distribute knowledge throughout the world.

Since anyone can create or edit a Wikipedia page, both companies and individuals have been caught airbrushing and embellishing their own entries. The Wiki community usually intervenes, with egregious edits reported on WikiScanner.

The site is funded largely by user donations, and it regularly meets it financial targets- how many other websites could exist on the same business model?

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  • 13 April 2010
Interview: Meet the new man at the MSN’s international helm

Geoff Sutton

Danny has been busy interviewing our latest Digital Director's Dinners speaker. Read what the new man at the helm of MSN's international business has to say about the future of the portal here.

  • 09 April 2010
Something’s broken in digital Fleet Street; video ads look part of the answer

In this extended interview, former Telegraph Group Managing Director Hugo Drayton talks with Danny Meadows-Klue about the changing business models of online publishers, the weaknesses of the paywall model, his move into the video ad industry a year ago, and why video could be a critical revenue stream for web publishers…

Read the full interview here.

  • 29 March 2010
New regular interviews with the minds shaping the digital sector

Several members asked us to start regular interviews as part of the news services, and this week Danny’s interviewing Duncan Dunlop (founder of the classified platform Oodle that’s shaking up the pricing model for listings) and Justin Cooke of BIMA and Fortune Cookie fame. It’s partly about their views on the market and the big differences digital is making right now, but also what they reckon is going through it’s tipping point. We’ve been reaching out to key folks in the industry to gauge their attitudes and I’m looking forward to seeing a few of these on Netimperative over the next few weeks. I’ll include several in the general bulletins we send out as well as in the special members’ newswires.

Read our first interviews here.

  • 26 January 2010
What would you ask Facebook? Send us your questions here!

Tonight, Netimperative is hosting our final Director’s Dinner of the year, with Stephen Haines, Facebook’s UK sales director. What would you ask him? Send us your questions here.


Stephen will be lifting the lid on what it’s like to be inside the world’s white-hot social media brand. Even if you can't attend the event, this is your chance to get answers from one of the most influential media brands of the noughties.

Why have 83 of the top 100 US advertisers switched their marketing budgets into Facebook? How has targeting and profiling unlocked a new type of precision in media planning? How does social media fit into an online ad or marketing campaign?

Hear it all from the guy who knows… Email

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  • 02 December 2009
Poll result: Have Spotify got it right?

I ran this poll partly out of my own curiosity- just which online business model has most appeal to music fans? While most readers opted for free ad funded streaming,a quarter of respondents were tempted by mothly subscriptions- suggesting Spotify has the market covered with its dual options. Question is, can the company sustain its momentum next year and turn a profit amid costly licensing fees?

Interestingly, market leader iTunes a-la-carte option was only the third most popluar choice at 12.5%, suggesting consumers are increasingly using the web as a 'listening post' to explore and discover new music, rather than make one off purchases for tracks they are already familiar with.

Next up, were turn the same question to the tumultuous newspaper business. With online paywalls for news sites looking inevitable, is 2010 really going to be the year of micro-payments, as Murdoch hopes? Vote for you preferred payment model here. I'm expecting some interesting results...


  • 30 November 2009
Electing a President: What would you ask?

We’re excited about hosting the Netimperative dinner where Obama’s key digital guy is speaking. But what would you ask and what would you want to know? Would be great to get questions from Netimperative members – we’ll use those in the Q&A after. Danny interviewed Obama’s campaign manager David Plouffe so we’ll have a report on that as well if it’s of interest to you.

  • 03 November 2009
Tories taking the web by storm?


We’re always on the end of political news releases, but having two from the Tory party in a week reminded us that this UK election is going to be fought more on the web than ever before. The parties might not be geared up to the same level as the Obama campaign was, but the web will still play a major role.

The Tories are clearly ahead with Spotify and doing well on SEO, but will any party really harness social media? Many local councilors have leapt to Twitter as a way of showing constituents what they’re doing, but we think much of this feels ham-fisted – using social media as a simple broadcast tool. As a Netimperative writer I’m interested in the things you’ve seen and whether they could form part of our news agenda for election coverage.
Email or Tweet us here.

  • 02 November 2009
The new data we’re publishing


2 months ago we started a new section of Netimperative, publishing data about the size of the internet market and how it’s changing. It was a test to see whether readers and members wanted us to collate it together into one easy place. We’re reviewing this internally over the next couple of weeks and would be good to hear your views. The access logs tell part of the story but we’d like to hear your comments too.


  • 30 October 2009
Need a Christmas party for your clients?


Let Netimperative's events team do the work so you can relax.

We’ve been running managed events for companies in the internet and digital industry for over a decade. Our team have all the experience and insight to pull together the best seminars, conferences, launches and parties to help you and your brand over ever forwards. Because events are all we do, ( we also produce editorial content for some managed events ) it’s a fast and efficient way to get a great result for you, your team and your finance director.

Click here to find out more...


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  • 27 October 2009
Interview: Bing’s Cedric Chambaz


For many firms online marketing only means search. Retailers live and die by their position in the organic search rankings, and fight ever smarter battles in the bid wars for pay-per-click position. Money pouring into search marketing has kept search in pole position, accounting for over half of all the online ad spend in the UK. But now there’s a new kid on the block. So before its official launch in the UK, we caught up with Bing’s marketing manager in London. Cedric Chambaz told Danny Meadows-Klue the story of a new brand, a new approach and the big implications for agencies and advertisers fighting on the frontline in search battles.

Read the full in-depth interview here.


  • 14 October 2009
New look Twitter page


We've finally got round to updating our Twitter page with a snazzy new background. If you've not got round to following us yet, now's the perfect time to do so. As well as keeping you updated on the breaking news and latest events, we like to reward our followers with occasional offers and discounts, in case you didn't know already ;-)

  • 29 September 2009
Netimperative Flickr page- have you been snapped?


Take a gander at our latest event photos on our newly launched Flickr group. New pics will be added regularly so keep an eye out. Have you taken any photos at one of our events? If so, sign up to Flickr and let us know about it!

  • 29 September 2009
Event report: The great ‘Twitter or Bitter’ debate 2009


The best marketing tool since Google, or a faddish distraction for lazy marketers? This week, Netimperative hosted a lively debate looking into the pros and cons of Twitter, and watched the sparks- and tweets- fly. (Please note: No interns were harmed during the making of this report).

View the full report along with some select 'tweets' and photos from the night here.

  • 25 September 2009
Digital Directors’ Dinner report and interview – Where E-tail is heading, and why…


Another excellent dinner with a fantastically provocative speaker. Ian's talk challenged the conventions, and got all of us thinking about what it meant for our businesses. Retailers like Miss Selfridge and Liberty were among the directors firing the questions. What we came away with was a sense that the big changes in online retailing are yet to come, because most firms are using models that were five years old and are missing all the new tricks the industry's uncovered.

View the full report, interview and photos from the night here.

  • 21 September 2009
Are you Twitter or Bitter? Submit your speaker questions here


Next week, Netimperative’s hugely popular NetNights panelist and networking evening returns with our ‘Twitter or Bitter’ debate. Ahead of the event, we’re asking readers to submit questions they’d like to pose our expert panel.

Taking place this Wednesday 23rd September from 6pm at Graphic Bar in Golden Square, the event pitches industry experts in a no-holds-barred debate about the micro-blogging platform everyone’s talking (or tweeting) about.

In keeping with our previous NetNights, the event will feature a live commentary on Twitter which can be followed here and via the hashtag #twitterorbitter#.

Ahead of the event, readers are invited to submit questions to our expert panel by emailing or via Twitter using the hashtag #twitterorbitter.

Can Twitter successfully support advertising? How can brands emulate Dell’s success (rather than Habitat’s failure)? Do teens really Tweet? Send us your posers now!

To buy tickets for the night from just £5 for members, £10 for non-members (+VAT), click here.

  • 14 September 2009
News and research round-ups

The digital sector is expanding so fast that, quite frankly, it's impossible to cover everything. But we've decided to make a stab at it anyway by introducing two new formats giving quick summaries of news we are unable to devote whole stories to.

Our news round-up format serves up quick, one paragraph summaries to help you keep track of the latest movers and shakers in the industry. Meanwhile, our research round-up offers a digest of the myriad of data that floods our inbox every week

We know our readers are busy folk, and we're hoping you'll find these new formats useful time-savers. Let us know what you think by emailing

  • 14 September 2009
Discounts for members

We’re giving our members half price tickets for the NetNight and Sector Seminar programmes – and keeping membership at only £99 per year. As we unveil new services, more content and new events, member benefits grow: find out first, by joining, here.

  • 18 August 2009
Live opinion polls on the hot topics

As part of our new look, we've launched a series of opinion polls on, giving you the chance to chance to vote on key industry issues. First in the stocks is ITV’s sale of pioneering British social media site Friends Reunited. We're asking readers whether the ITV media group destroyed the young social media brand or managed it as best they could given how tough the market was. This test for opinion polls will run for the next month on the website with a key story being polled by readers each week.

  • 12 August 2009
Our reader panel launches to steer our future

Our first ever reader panel invites you to take part in shaping the future of our website. Just what would you like to see from the publishing business over the next year and how it can help in your work? Let us know here!

  • 05 August 2009
New online payment system launched to make event tickets easier

We’re expanding our events programme too - kicking off with three great events carefully tailored to help you get some actionalble insights into current industry trends, while networking with peers. We've also developed a new transactional site, allowing you to book places online via a PayPal account. Prices start as low as £5 for members, so sign up today.

Click on the events below to find out more.

Continue reading»

  • 30 July 2009