Robin Langford has been editing Netimperative’s news, features and special reports for over five years. He is a leading analyst in the digital marketing sector and plays a key role in helping devise events programmes that stimulate and engage.
Netimperative is growing. To give more value to our readers, delegates and commercial partners we're unveiling a raft of new features, on the site, in our newsletters and throughout our industry events. Here's a few of the developments so far…
- New regular interviews with the minds shaping the digital sector
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Several members asked us to start regular interviews as part of the news services, and this week Danny’s interviewing Duncan Dunlop (founder of the classified platform Oodle that’s shaking up the pricing model for listings) and Justin Cooke of BIMA and Fortune Cookie fame. It’s partly about their views on the market and the big differences digital is making right now, but also what they reckon is going through it’s tipping point. We’ve been reaching out to key folks in the industry to gauge their attitudes and I’m looking forward to seeing a few of these on Netimperative over the next few weeks. I’ll include several in the general bulletins we send out as well as in the special members’ newswires.
- 26 January 2010
- What would you ask Facebook? Send us your questions here!
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Tonight, Netimperative is hosting our final Director’s Dinner of the year, with Stephen Haines, Facebook’s UK sales director. What would you ask him? Send us your questions here.
Stephen will be lifting the lid on what it’s like to be inside the world’s white-hot social media brand. Even if you can't attend the event, this is your chance to get answers from one of the most influential media brands of the noughties.
Why have 83 of the top 100 US advertisers switched their marketing budgets into Facebook? How has targeting and profiling unlocked a new type of precision in media planning? How does social media fit into an online ad or marketing campaign?
Hear it all from the guy who knows… Email danny@netimperative.com.
- 02 December 2009
- Poll result: Have Spotify got it right?
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I ran this poll partly out of my own curiosity- just which online business model has most appeal to music fans? While most readers opted for free ad funded streaming,a quarter of respondents were tempted by mothly subscriptions- suggesting Spotify has the market covered with its dual options. Question is, can the company sustain its momentum next year and turn a profit amid costly licensing fees?
Interestingly, market leader iTunes a-la-carte option was only the third most popluar choice at 12.5%, suggesting consumers are increasingly using the web as a 'listening post' to explore and discover new music, rather than make one off purchases for tracks they are already familiar with.
Next up, were turn the same question to the tumultuous newspaper business. With online paywalls for news sites looking inevitable, is 2010 really going to be the year of micro-payments, as Murdoch hopes? Vote for you preferred payment model here. I'm expecting some interesting results...
- 30 November 2009
- Electing a President: What would you ask?
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3/11/2009
We’re excited about hosting the Netimperative dinner where Obama’s key digital guy is speaking. But what would you ask and what would you want to know? Would be great to get questions from Netimperative members – we’ll use those in the Q&A after. Danny interviewed Obama’s campaign manager David Plouffe so we’ll have a report on that as well if it’s of interest to you.
- 03 November 2009
- Tories taking the web by storm?
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2/11/2009
We’re always on the end of political news releases, but having two from the Tory party in a week reminded us that this UK election is going to be fought more on the web than ever before. The parties might not be geared up to the same level as the Obama campaign was, but the web will still play a major role.
The Tories are clearly ahead with Spotify and doing well on SEO, but will any party really harness social media? Many local councilors have leapt to Twitter as a way of showing constituents what they’re doing, but we think much of this feels ham-fisted – using social media as a simple broadcast tool. As a Netimperative writer I’m interested in the things you’ve seen and whether they could form part of our news agenda for election coverage.
Email editor@netimperative.com or Tweet us here.- 02 November 2009
- The new data we’re publishing
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30/10/2009
2 months ago we started a new section of Netimperative, publishing data about the size of the internet market and how it’s changing. It was a test to see whether readers and members wanted us to collate it together into one easy place. We’re reviewing this internally over the next couple of weeks and would be good to hear your views. The access logs tell part of the story but we’d like to hear your comments too.
- 30 October 2009
- Need a Christmas party for your clients?
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27/10/2009
Let Netimperative's events team do the work so you can relax.
We’ve been running managed events for companies in the internet and digital industry for over a decade. Our team have all the experience and insight to pull together the best seminars, conferences, launches and parties to help you and your brand over ever forwards. Because events are all we do, ( we also produce editorial content for some managed events ) it’s a fast and efficient way to get a great result for you, your team and your finance director.
Click here to find out more...
- 27 October 2009
- Interview: Bing’s Cedric Chambaz
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14/10/2009
For many firms online marketing only means search. Retailers live and die by their position in the organic search rankings, and fight ever smarter battles in the bid wars for pay-per-click position. Money pouring into search marketing has kept search in pole position, accounting for over half of all the online ad spend in the UK. But now there’s a new kid on the block. So before its official launch in the UK, we caught up with Bing’s marketing manager in London. Cedric Chambaz told Danny Meadows-Klue the story of a new brand, a new approach and the big implications for agencies and advertisers fighting on the frontline in search battles.
Read the full in-depth interview here.
- 14 October 2009
- New look Twitter page
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29/09/2009
We've finally got round to updating our Twitter page with a snazzy new background. If you've not got round to following us yet, now's the perfect time to do so. As well as keeping you updated on the breaking news and latest events, we like to reward our followers with occasional offers and discounts, in case you didn't know already ;-)
- 29 September 2009
- Netimperative Flickr page- have you been snapped?
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29/09/2009
Take a gander at our latest event photos on our newly launched Flickr group. New pics will be added regularly so keep an eye out. Have you taken any photos at one of our events? If so, sign up to Flickr and let us know about it!
- 29 September 2009
- Event report: The great ‘Twitter or Bitter’ debate 2009
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25/09/2009
The best marketing tool since Google, or a faddish distraction for lazy marketers? This week, Netimperative hosted a lively debate looking into the pros and cons of Twitter, and watched the sparks- and tweets- fly. (Please note: No interns were harmed during the making of this report).
View the full report along with some select 'tweets' and photos from the night here.
- 25 September 2009
- Digital Directors’ Dinner report and interview – Where E-tail is heading, and why…
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21/09/09
Another excellent dinner with a fantastically provocative speaker. Ian's talk challenged the conventions, and got all of us thinking about what it meant for our businesses. Retailers like Miss Selfridge and Liberty were among the directors firing the questions. What we came away with was a sense that the big changes in online retailing are yet to come, because most firms are using models that were five years old and are missing all the new tricks the industry's uncovered.
View the full report, interview and photos from the night here.
- 21 September 2009
- Are you Twitter or Bitter? Submit your speaker questions here
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14/09/2009
Next week, Netimperative’s hugely popular NetNights panelist and networking evening returns with our ‘Twitter or Bitter’ debate. Ahead of the event, we’re asking readers to submit questions they’d like to pose our expert panel.
Taking place this Wednesday 23rd September from 6pm at Graphic Bar in Golden Square, the event pitches industry experts in a no-holds-barred debate about the micro-blogging platform everyone’s talking (or tweeting) about.
In keeping with our previous NetNights, the event will feature a live commentary on Twitter which can be followed here and via the hashtag #twitterorbitter#.
Ahead of the event, readers are invited to submit questions to our expert panel by emailing Events@Netimperative.com or via Twitter using the hashtag #twitterorbitter.
Can Twitter successfully support advertising? How can brands emulate Dell’s success (rather than Habitat’s failure)? Do teens really Tweet? Send us your posers now!
To buy tickets for the night from just £5 for members, £10 for non-members (+VAT), click here.
- 14 September 2009
- News and research round-ups
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The digital sector is expanding so fast that, quite frankly, it's impossible to cover everything. But we've decided to make a stab at it anyway by introducing two new formats giving quick summaries of news we are unable to devote whole stories to.
Our news round-up format serves up quick, one paragraph summaries to help you keep track of the latest movers and shakers in the industry. Meanwhile, our research round-up offers a digest of the myriad of data that floods our inbox every week
We know our readers are busy folk, and we're hoping you'll find these new formats useful time-savers. Let us know what you think by emailing editor@netimperative.comeditor@netimperative.com
- 14 September 2009
- Discounts for members
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We’re giving our members half price tickets for the NetNight and Sector Seminar programmes – and keeping membership at only £99 per year. As we unveil new services, more content and new events, member benefits grow: find out first, by joining, here.
- 18 August 2009
- Live opinion polls on the hot topics
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As part of our new look, we've launched a series of opinion polls on Netimperative.com, giving you the chance to chance to vote on key industry issues. First in the stocks is ITV’s sale of pioneering British social media site Friends Reunited. We're asking readers whether the ITV media group destroyed the young social media brand or managed it as best they could given how tough the market was. This test for opinion polls will run for the next month on the website with a key story being polled by readers each week.
- 12 August 2009
- Our reader panel launches to steer our future
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Our first ever reader panel invites you to take part in shaping the future of our website. Just what would you like to see from the publishing business over the next year and how it can help in your work? Let us know here!
- 05 August 2009
- New online payment system launched to make event tickets easier
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We’re expanding our events programme too - kicking off with three great events carefully tailored to help you get some actionalble insights into current industry trends, while networking with peers. We've also developed a new transactional site, allowing you to book places online via a PayPal account. Prices start as low as £5 for members, so sign up today.
Click on the events below to find out more.
- 30 July 2009