Danny has been coaching firms in digital marketing for over 15 years. More than 45,000 people have attended his talks and courses in over 30 countries. He set up and ran the UK and European IAB trade associations for almost 10 years, was the pioneering publisher of Telegraph.co.uk, held the Vice Presidency of NBC’s European internet business, and has been a government policy advisor in the UK. He is chairman of the Digital Training Academy that coaches marketing teams to improve their ROI and founder of the Digital Strategy Consulting practice that creates internet marketing strategies for brands. He is a Commissioner at the digital marketing regulator in the UK, and the publisher of Netimperative and Digital Intelligence. He now coaches management teams, helping them accelerate their businesses and transform their organizations. Contact him on Danny@DigitalStrategyConsulting.com or http://uk.linkedin.com/in/dannymeadowsklue
- Hello. Can I have your date of birth and postcode please?
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Have you had a phone call like that recently? What do you do when a total stranger calls you from an untraceable number and politely asks for the key identifiers that could unlock your utility company records, credit cards or bank’s call centre records?
- 11 May 2010
- Reuters’ Tim Faircliff: Leading new innovations in the world’s oldest news agency
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1bn people a day are touched by Reuters’ content. 2800 journalists work through 200 bureaux in over 100 countries providing the feeds of data every other news media organisation relies on. It’s been the model for over 150 years since Reuters first sent correspondents into the field - and now it’s changing. As its new consumer facing website launches, Tim Faircliff – head of Reuters.co.uk – talked with Danny Meadows-Klue about how a news institution is becoming a young, agile web publisher.
- 04 May 2010
- UK elections: Social media and web analytics get the vote; politicians come poor second
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The use of the web by UK politicians has been underwhelming. Instead of an Obama-style social media groundswell bringing policy debate into living rooms and bars, the British electorate has had to suffer waves of negative campaigning, an explosion of pointless blogging by anyone running for office, and a focus on Facebook fans or Twitter followers that mistakes raw numbers for engagement. And yet Election 2010 has been the most digital the UK’s ever seen; here’s why…
- 28 April 2010
- Reuters: Changing global news - and news advertising
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Reuters’ decision to throw its weight behind a mainstream consumer facing news property is shrewd, strategic and significant.
- 27 April 2010
- Meet the new man at the MSN’s international helm
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MSN created the concept of the portal, and with a new man at the helm of their international business, the portal is changing again. Danny Meadows-Klue challenges Geoff Sutton on the future of portals, media, advertising and consumer connections.
- 29 March 2010
- Direct Marketing 2.0 – You are what you click
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The pace of change in marketing is catching out teams and brands alike. It’s easy to get digital marketing 80% right and still be 100% wrong. The ROI can be as brutal for failure as it can be outstanding for success. Direct marketing disciplines form the foundation for many of today’s digital skills, but there is a change in scale and scope of direct marketing as we move into an era of Direct Marketing 2.0. This briefing helps marketing directors healthcheck some of their ambitions by distilling the insights and experiences of from coaching global brands and developing digital strategies for firms across many sectors, both large and small, and in many national markets. Further resources are available.
1. How to use split-run testing to rebuild websites and web marketing
2. Decoding online behaviour to create next generation customer data profiles
3. How to select that next best offer
4. Essential strategies for today’s tough markets
5. How to build smarter learning throughout your organisation- 12 March 2010
- Something’s broken in digital Fleet Street; video ads look part of the answer
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In this extended interview, former Telegraph Group Managing Director Hugo Drayton talks with Danny Meadows-Klue about the changing business models of online publishers, the weaknesses of the paywall model, his move into the video ad industry a year ago, and why video could be a critical revenue stream for web publishers…
- 05 March 2010
- Nokia mobile map software: Free content unlocks leap in downloads - 'game changer'?
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A download every second: That's the experience of the first couple of weeks at the world's largest mobile handset manufacturer. Nokia's decision to give customers its Ovi maps for free has unlocked massive pent-up demand, triggering a leap in use that threatens to leave rivals like TomTom on the shelf.
- 04 February 2010
- Electing a President – with digital media
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From inside the Obama campaign, Thomas Gensemer talks with Danny Meadows-Klue about the central role email and social media played in the US Presidential Election, making it a case study in political campaigning.
The Obama election campaign broke new ground in digital communications, social media and the way political messages spread. A massive database of more than 13 million supporters allowed the Obama For America campaign to talk directly to the party faithful, by-passing traditional media and delivering more detailed, richer messaging than any political campaign before it. They succeeded in moving the political debate, unlocking a step change in supporter involvement, and creating a framework supporters could use to take that message further. Blue State Digital led the digital delivery of the campaign, running email relationship marketing and social media strategies. The company’s technology platform, licensed by over 200 clients, was the underpinnings of the entire my.barackobama.com effort. Thomas Gensemer, Managing Partner of Blue State Digital, explains how digital played a critical role in the election of President Barack Obama.
- 16 December 2009
- The real web marketing spend? Far more than we think.
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As web adspend overtakes TV to grab 23.5% of the overall advertising market in the UK, few media owners will be celebrating. Online will be over £3bn this year and take over a quarter of all adspend. In the first half it’s up a respectable 5% year-on-year, while the rest of the ad industry tumbled over 15%. In that context, bucking the trend by 20% is a massive achievement for online media brands, the technologies behind them and digital media planners who made the case for budget. But the switch to the web is also a switch out of advertising and into smarter, more integrated models of communication. Brands don’t need to buy time to interrupt consumers, and marketeers in the UK have been at the heart of those innovations.
- 30 September 2009
- Online marketing techniques: more results without more budget
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Danny Meadows-Klue shares some of the tips from the Digital Training Academy, showing marketers how to get more value from their marketing budgets and more results online.
- 22 September 2009
- 10 Golden Rules in Social Media Marketing
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The Ten Golden Rules were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.
- 22 September 2009
- Navigating the perfect storm- Challenges, trends & solutions for web newspapers
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It’s crunch time for newspapers. Changes in audience behaviour, shifts in advertiser thinking and the agility of key competitors undermined the business model news publications were built on. The advertising recession accelerated these impacts to create a perfect storm that threatens the very survival of most newspapers – both on and offline. Navigating the storm is possible, but few media groups steer the right course. During the next three years 10% of Europe’s newspapers will cease trading, many ore will go online only and their tock values will tumble. They must embrace radical solutions, today.
- 22 September 2009
- Google lifeboat to rescue newspapers? Think again
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So Google could have micropayments for newspaper content live within a year? That will grab the attention of newspaper owners everywhere. It will seem like this could save the newspaper and magazine industry; the most unexpected life-raft, from the most unusual lifeboat.
- 11 September 2009
- US media – only those with the right digital strategy will survive
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In the US media market the worst of the crisis yet to come and the right digital strategy is the only strategy left. Danny Meadows-Klue explains why there are lessons media groups across Europe need to learn, and offers radical solutions for the getting the digital strategy right.
If you’re an online publisher in the US right now things look pretty grim. Ad revenue is falling for the first time since the dotcom crash and those sneaky advertisers have started creating entertainment sites often so good that audiences go to them direct rather than through your banners. But unplug from the web and take a look offline: ad revenue has collapsed, the media business model has been unravelled and market capitalisations have plummeted. The scariest news? The big effects of the crisis are yet to come. As much of what happens in the US plays out across Europe eventually, look west if you can stomach a glimpse into the future.
- 09 September 2009