Danny has been coaching firms in digital marketing for over 15 years. More than 45,000 people have attended his talks and courses in over 30 countries. He set up and ran the UK and European IAB trade associations for almost 10 years, was the pioneering publisher of Telegraph.co.uk, held the Vice Presidency of NBC’s European internet business, and has been a government policy advisor in the UK. He is chairman of the Digital Training Academy that coaches marketing teams to improve their ROI and founder of the Digital Strategy Consulting practice that creates internet marketing strategies for brands. He is a Commissioner at the digital marketing regulator in the UK, and the publisher of Netimperative and Digital Intelligence. He now coaches management teams, helping them accelerate their businesses and transform their organizations. Contact him on Danny@DigitalStrategyConsulting.com or http://uk.linkedin.com/in/dannymeadowsklue

SMS marketing regulation – UK spammers fined £1/2m

SMS marketing regulations became tougher this week as the UK government’s Information Commissioner shows its teeth, writes Danny Meadows-Klue. The ICO unleashes the first of the heavy fines for spammers using text messaging, as across Europe the focus of digital marketing regulation broadens to include texts. Here’s what they did…

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  • 29 November 2012
Content marketing and SEO: Why every website article should start with keyphrase thinking

Getting your content discovered in search engines has been the battle digital marketers have been fighting for almost 20 years. It’s a combination of both art and science, and there are simple steps that should be on every marketers’ agenda. Danny Meadows-Klue - founder of the Digital Training Academy - has been teaching Search Engine Optimisation since the late 90s, and here he explains how consumer brands should approach content marketing and SEO.

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  • 21 November 2012
Is Yahoo looking for the answers in all the wrong places?

As Yahoo ousts another CEO, Danny Meadows-Klue argues that the problem’s with the portal and not the person…

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  • 08 September 2011
UK Parliament uses online gaming to build citizenship

It’s a smart use of digital from an increasingly cutting edge team: UK Parliament’s latest online game invites young people to put themselves in the Prime Ministerial hot-seat and find out if they have what it takes to run the country. Danny Meadows-Klue reckons it’s a perfect example of right media channel, right content, driven from the right communications objectives. Here’s why…

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  • 07 September 2011
Pandora Media’s IPO: Pricing too high?

Internet radio network Pandora helped define social music online. Using the Amazon model of ‘people who like this also like this’, Pandora build a global audience franchise. But while Shazam stole the crowds in clubs, and iTunes captured the downloads markets, Danny Meadows-Klue argues that Pandora’s growth lacks the scalability of a smart internet business model. That’s why $16 a share feels like investors are paying over the odds…

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  • 20 June 2011
Digital networked society: New cookies law reminds direct marketers to understand and respect data trails

Twenty years ago direct marketing focussed on postal mail and print adverts. As direct response TV grew, another channel was added within the framework of the discipline. The direct marketing skillset grew into a core discipline in digital marketing, and as new laws on privacy and the use of cookies arrive in the UK, Danny Meadows-Klue reflects that direct marketers need to be going further than the new legal framework if they’re to maintain the trust of their consumers.

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  • 06 June 2011
Internet use in Mexico – strong growth, broadening market, but massive untapped potential

The rise of internet use in marketing is happening much faster in Mexico. From the pavement cafes of Polanco to the glass box skyscrapers of Santa Fe, in Mexico City Danny Meadows-Klue finds a growing internet economy and ambitious marketers readily using online tools from search to mobile and keen to exploit everything social media has to offer in Mexico.

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  • 31 May 2011
China internet use – a snapshot of online audiences

The energy of the Chinese internet industry is as loud and ceaseless as the building work in Shanghai’s skyscraper forest. China’s internet market is vast, and growing. More than 470m people are online in China, accounting for around 35% of the country’s 1.3billion citizens. In the net bars and offices of Shanghai, Danny Meadows-Klue discovers a hunger to use the web that spans from business to education. The urban landscape in China is changing fast, but the digital landscape many times faster. Most Western firms have no idea what’s coming…

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  • 23 May 2011
How the web changed Singapore politics overnight – election of a ‘1st world parliament’

Singapore’s general election proves to be the most democratic in 40 years as the PAP ruling party’s share of vote tumbles to 60%, with opposition members joining to parliament in the big regional wards for the first time. In Singapore, Danny Meadows-Klue finds out how Twitter, Facebook and independent online media have changed voter expectations and the political mandate forever.

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  • 13 May 2011
Online advertising effectiveness measurement - ComScore AdEffx tool and implications

If measuring online ad effectiveness was just about counting clicks, life would be simple. Alas, what most consumer marketers are interested in is the brand uplift effect and the reach of the campaign among the target audience. Both are vital for getting marketing effectiveness insights about a campaign and the budget - but both prove elusive most of the time. As ComScore’s AdEffx Campaign Essentials tool reaches Europe, Danny Meadows-Klue argues they might be one step closer to solving the problem. Here’s why…

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  • 07 April 2011
Another newspaper bankruptcy; many more to come

Last week, the UK’s struggling Sport Media Group finally went into administration. The Daily Sport and Sunday Sport newspapers were never top on the sales figures from British the newsstands, but their slow death is a reminder that the challenges to the business models of media groups are far from over. Here’s why…

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  • 06 April 2011
More top-level domain names? Could we have ‘.squat’ please?!

Another announcement looms from domain name regulators at ICANN, and the cybersquatters are salivating. Let’s hope this time there’s some sense behind the approach and stronger self-regulation for what will follow. The prospect of potentially thousands more top-level domain names is far from something to celebrate given the way the process is managed.

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  • 14 December 2010
As Facebook checks-in, will Foursquare check out?

If you ran a global social network and could have gone back in time to the launch of Twitter, what would you have done differently? That's the recurring question in more than a few dotcom boardrooms. So as Facebook announces ‘Places’ that let its 500m users check-in and become location enabled, it could be time for location pioneer Foursquare to check out.

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  • 09 September 2010
The broadband speed fiasco: how slow was your connection?

It’s been a bad few weeks for the internet industry. Ofcom’s verdict about the marketing of broadband confirmed a truth many of us probably suspected for some time. Watching clunky downloads, stalling video and repeated server calls, it should have been obvious that the speeds most people had away from the office were anything but those advertised.

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  • 03 August 2010
Analytics and optimisation: Embracing the new culture in digital marketing.

Digital marketing can take the guesswork out of what’s really driving return on investment, but only if marketers understand the possibilities, are confident in the language and have the right questions to ask. In these most measurable of media channels every click, rollover, journey and registration is tracked; and in the right hands the learnings from this can quadruple campaign returns.

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  • 29 July 2010
Hello. Can I have your date of birth and postcode please?

Have you had a phone call like that recently? What do you do when a total stranger calls you from an untraceable number and politely asks for the key identifiers that could unlock your utility company records, credit cards or bank’s call centre records?

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  • 11 May 2010
Reuters’ Tim Faircliff: Leading new innovations in the world’s oldest news agency

1bn people a day are touched by Reuters’ content. 2800 journalists work through 200 bureaux in over 100 countries providing the feeds of data every other news media organisation relies on. It’s been the model for over 150 years since Reuters first sent correspondents into the field - and now it’s changing. As its new consumer facing website launches, Tim Faircliff – head of Reuters.co.uk – talked with Danny Meadows-Klue about how a news institution is becoming a young, agile web publisher.
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  • 04 May 2010
UK elections: Social media and web analytics get the vote; politicians come poor second

The use of the web by UK politicians has been underwhelming. Instead of an Obama-style social media groundswell bringing policy debate into living rooms and bars, the British electorate has had to suffer waves of negative campaigning, an explosion of pointless blogging by anyone running for office, and a focus on Facebook fans or Twitter followers that mistakes raw numbers for engagement. And yet Election 2010 has been the most digital the UK’s ever seen; here’s why…

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  • 28 April 2010
Reuters: Changing global news - and news advertising

Reuters’ decision to throw its weight behind a mainstream consumer facing news property is shrewd, strategic and significant.

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  • 27 April 2010
Meet the new man at the MSN’s international helm

MSN created the concept of the portal, and with a new man at the helm of their international business, the portal is changing again. Danny Meadows-Klue challenges Geoff Sutton on the future of portals, media, advertising and consumer connections.

Geoff Sutton- MSN

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  • 29 March 2010
Direct Marketing 2.0 – You are what you click

The pace of change in marketing is catching out teams and brands alike. It’s easy to get digital marketing 80% right and still be 100% wrong. The ROI can be as brutal for failure as it can be outstanding for success. Direct marketing disciplines form the foundation for many of today’s digital skills, but there is a change in scale and scope of direct marketing as we move into an era of Direct Marketing 2.0. This briefing helps marketing directors healthcheck some of their ambitions by distilling the insights and experiences of from coaching global brands and developing digital strategies for firms across many sectors, both large and small, and in many national markets. Further resources are available.

1. How to use split-run testing to rebuild websites and web marketing
2. Decoding online behaviour to create next generation customer data profiles
3. How to select that next best offer
4. Essential strategies for today’s tough markets
5. How to build smarter learning throughout your organisation

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  • 12 March 2010
Something’s broken in digital Fleet Street; video ads look part of the answer

In this extended interview, former Telegraph Group Managing Director Hugo Drayton talks with Danny Meadows-Klue about the changing business models of online publishers, the weaknesses of the paywall model, his move into the video ad industry a year ago, and why video could be a critical revenue stream for web publishers…
Hugo Drayton.jpg

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  • 05 March 2010
Nokia mobile map software: Free content unlocks leap in downloads - 'game changer'?

A download every second: That's the experience of the first couple of weeks at the world's largest mobile handset manufacturer. Nokia's decision to give customers its Ovi maps for free has unlocked massive pent-up demand, triggering a leap in use that threatens to leave rivals like TomTom on the shelf.

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  • 04 February 2010
Electing a President – with digital media

From inside the Obama campaign, Thomas Gensemer talks with Danny Meadows-Klue about the central role email and social media played in the US Presidential Election, making it a case study in political campaigning.

The Obama election campaign broke new ground in digital communications, social media and the way political messages spread. A massive database of more than 13 million supporters allowed the Obama For America campaign to talk directly to the party faithful, by-passing traditional media and delivering more detailed, richer messaging than any political campaign before it. They succeeded in moving the political debate, unlocking a step change in supporter involvement, and creating a framework supporters could use to take that message further. Blue State Digital led the digital delivery of the campaign, running email relationship marketing and social media strategies. The company’s technology platform, licensed by over 200 clients, was the underpinnings of the entire my.barackobama.com effort. Thomas Gensemer, Managing Partner of Blue State Digital, explains how digital played a critical role in the election of President Barack Obama.

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  • 16 December 2009
The real web marketing spend? Far more than we think.

As web adspend overtakes TV to grab 23.5% of the overall advertising market in the UK, few media owners will be celebrating. Online will be over £3bn this year and take over a quarter of all adspend. In the first half it’s up a respectable 5% year-on-year, while the rest of the ad industry tumbled over 15%. In that context, bucking the trend by 20% is a massive achievement for online media brands, the technologies behind them and digital media planners who made the case for budget. But the switch to the web is also a switch out of advertising and into smarter, more integrated models of communication. Brands don’t need to buy time to interrupt consumers, and marketeers in the UK have been at the heart of those innovations.

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  • 30 September 2009
Online marketing techniques: more results without more budget

Danny Meadows-Klue shares some of the tips from the Digital Training Academy, showing marketers how to get more value from their marketing budgets and more results online.

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  • 22 September 2009
10 Golden Rules in Social Media Marketing

The Ten Golden Rules were extracted from analysing the successes and failures of hundreds of social media marketing campaigns, looking for DNA that was shared between the successful and absent in those that failed. The clarity of patterns that emerged removes much of the mystery of social media and helps marketing teams quickly identify the specific risks and potential of the opportunities unfolding around them.

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  • 22 September 2009
Navigating the perfect storm- Challenges, trends & solutions for web newspapers

It’s crunch time for newspapers. Changes in audience behaviour, shifts in advertiser thinking and the agility of key competitors undermined the business model news publications were built on. The advertising recession accelerated these impacts to create a perfect storm that threatens the very survival of most newspapers – both on and offline. Navigating the storm is possible, but few media groups steer the right course. During the next three years 10% of Europe’s newspapers will cease trading, many ore will go online only and their tock values will tumble. They must embrace radical solutions, today.

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  • 22 September 2009
Google lifeboat to rescue newspapers? Think again

So Google could have micropayments for newspaper content live within a year? That will grab the attention of newspaper owners everywhere. It will seem like this could save the newspaper and magazine industry; the most unexpected life-raft, from the most unusual lifeboat.

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  • 11 September 2009
US media – only those with the right digital strategy will survive

In the US media market the worst of the crisis yet to come and the right digital strategy is the only strategy left. Danny Meadows-Klue explains why there are lessons media groups across Europe need to learn, and offers radical solutions for the getting the digital strategy right.

If you’re an online publisher in the US right now things look pretty grim. Ad revenue is falling for the first time since the dotcom crash and those sneaky advertisers have started creating entertainment sites often so good that audiences go to them direct rather than through your banners. But unplug from the web and take a look offline: ad revenue has collapsed, the media business model has been unravelled and market capitalisations have plummeted. The scariest news? The big effects of the crisis are yet to come. As much of what happens in the US plays out across Europe eventually, look west if you can stomach a glimpse into the future.

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  • 09 September 2009