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Snapchat to launch ‘Discover’ feature with brand sponsors- report
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports.

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Facebook targets emerging markets with ‘Lite’ app
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets.

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Global ecommerce trends 2015: UK leads the way in Europe and North America
Ecommerce is set to boom across Europe and North America this year. Online sales are forecast to grow by 16.2% in the UK, while sales across Europe are tipped to grow by 18.4%, according to new research.

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Marketers need to look ‘beyond the law’ to win customer trust- industry watchdog
The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” to following principles that “put their customer first” to win trust, create effective marketing and prevent consumer complaints.

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Choosing the right digital marketing tools: Is a ‘suite’ or ‘best-of-breed’ solution best?
When it comes to choosing digital tools, marketers are often faced with the choice of a single vendor application suite or multiple best-of-breed packages for different functions. A new study shows that marketers are divided on which is the best approach.

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Tumblr matches brands to artists with 'Creatrs' scheme
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors.

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Google admits ‘more than half its ads are never seen’
Most display ads are not seen by anyone on the web, apart from bots, according to new research from Google.

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Facebook user trends: 75% of audience from mobile by 2018
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report.

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Pinterest opens user data to advertisers
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity.

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Mobile app trends for 2015: The year apps go programmatic?
App monetisation and programmatic availability as the most prevalent goals for app developers and publishers, according to a new report.

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Top tips: Recycling an audience is bad for the environment
It is always better to keep old customers happy rather than win new ones? Richard Foster, Chief Commercial Officer, Intelligent Optimisation calls for a climate change in digital advertising –urging marketers to drive growth by focusing on new customer acquisition, rather than continuously retargeting existing prospects.

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Christmas delivery volumes: the ‘tsunami effect’
Parcel volumes performed as expected both for 2014 as a whole and over Christmas - despite a 'tsunami effect' on demand caused by exceptional sales activity over the Black Friday weekend, according to research.

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Snapchat ads costs $750,000: Are they worth it?
Running an ad on Snapchat, the self-destructing messaging service that's hugely popular with teens, costs a massive $750,000 a day, according to a new report.

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WhatsApp lands on desktop PCs for first time
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base.

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BrightRoll boosts programmatic video analytics for brands
BrightRoll has added a new custom dashboard for giving advertisers a “health scorecard” aimed at programmatic video campaigns, as the Yahoo-owned platform looks boost relevance for brands.

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eCommerce predictions for 2015: From Webrooming to Mobile Shopping
There will be a continuing shift to mobile advertising, cross device solutions and native formats, resulting in improved return on ad spend for marketers during 2015, according to a new report forecasting ecommerce trends for the coming year.

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Top tips: The art and science of building virally aware websites
Creating 'viral content' has to be about more than just putting up stuff that people want to share but injecting the data back into the system as part of a feedback loop to improve content. Carla Faria, Director of Solutions (UK & Canada) at Say Media looks at the opportunities of harnessing the power of social media when building a modern CMS.

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Microsoft reveals ‘HoloLens’ virtual reality headset with Windows 10
Microsoft has previewed the upcoming Windows alongside a new wearable 3D gadget called the HoloLens.

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eBay to axe 2,400 jobs ahead of PayPal sell off
eBay is planning to cut 2,400 jobs in the first quarter as the online marketplace prepares to sell off its Paypal division as part of an efficiency drive.

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Google invests in SpaceX rocket program
SpaceX, the independents space exploration programme backed by billionaire Elon Musk, has won a $1bn (£660m) investment from Google and Fidelity Investments to boost innovation in space transport and satellite manufacturing.

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16 biggest challenges faced by tech companies (infographic)
One third of tech companies don't think they have enough knowledge of prospective clients, according to this new infographic looking into 16 biggest business challenges faced by tech companies today.

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How trust seals boost marketing and customer acquisition (infographic)
According to PayPal, 88% of visitors abandoned their shopping cart last year. Each of these carts was worth $109, or in a macro level, they add up to about $4 trillion worldwide. This new infographic from FinancesOnline looks at why consumer trust is a major factor in ditched shopping carts, and how retailers can increase sellers’ chances of sales conversion.

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Air France game rewards winners with first class upgrade
To raise awareness of the launch of Air France’s new Business cabins in Asia, Fred & Farid Shanghai created the first mobile game that allowed travellers to compete for an instant upgrade, just before boarding.

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Case study: Cottages4you gets 957% ROI with follow up messages
In December 2013 Triggered Messaging and cottages4you worked together to introduce a browse and cart abandonment strategy which went live in early January 2014. Cart abandonment is a challenge that faces every organisation selling online, but it is dependent on visitors placing items in their basket. Crucially, it doesn’t’ take in to account the often larger number who simply browse and leave. This case study looks at how “For every £1 invested with Triggered Messaging it has returned £9.57.

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Top tips: Big Data in a mobile world- Shop floor decision making
Retailers are embracing big data, yet there is limited connection between these innovative ideas and the real time experience in each store. Despite clear changes in behaviour and attitudes, the retailer is still second guessing the customer’s expectations. Matthew Napleton, Marketing Director at Zizo. Explains why retailers need to get real-time data onto the shop floor and into the hands of the decision makers that can make a real difference to both bottom line profitability and customer experience.

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Facebook opens up Artificial Intelligence technology to boost development
Facebook is making some of its artificial intelligence products avaialable to the public, as the social network hopes to accelerate its own AI product development.

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Top newspaper sites on Twitter: Guardian stories most shared
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter.

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How much should you spend on advertising? New tool predicts investment
Forecaster, new predictive analysis tool, has launched this week, telling marketers where and how to spend online ad budgets to deliver the greatest profit.

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Sunderland AFC debuts social media hub for fans
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds.

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US millennials to spend $750 per person on media content in 2015
North American millennials will spend over $62 billion on media content in 2015, despite being dubbed as the 'generation that won’t spend', according to a new report.

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Facebook ‘boosted global economy by $227bn last year’- report
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report.

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Top UK firms pick 9 startups for ‘Collider’ coaching initiative
Collider, the initiative to help startups boost their businesses via access to top UK firms, has selected the nine 'Madtech' startups to participate in the Class of 2015.

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Apple iAds come to Latin America for first time
Apple is expanding its iAd to Latin America for the first time, via a partnership with Internet Media Services (IMS).

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Opera debuts native ad exchange for mobiles
Opera Mediaworks has launched a global, native ad exchange for the buying and selling of integrated advertising experiences on mobile devices.

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Birds Eye turns to bloggers in £3m 'mix up your menu'
Birds Eye has begun a new 12 month multi-platform campaign to encourage families to experiment with Birds Eye products.

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Uber vows 50,000 jobs in Europe
Online taxi-sharing firm Uber has promised to create 50,000 extra jobs in Europe as part of a new expansion drive.

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Alibaba buys integrated ad platform AdChina
Alibaba has bought AdChina, an integrated advertising platform in China for an undisclosed sum, as the newly listed ecommerce giant looks to boost its ad operations

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How to handle a marketing fail: Mobile bug wakes up Australians an hour early
Smartphone users in Australia were given a rude awakening on 13th January 2015, when a technical glitch meant the customers of mobile network Optus were woken up an hour earlier by their alarm apps. This case study looks at how the brand reacted to the social media backlash with offers of free coffee and food.

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Cyber war games: US and UK test response to potential hack attacks
The United Kingdom and the USA are to implemnent "war games" style cyber attacks on each other as part of a new joint defence against cyber criminals.

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Anatomy of a game: How Monument Valley became a hit with a team of 8
With mobile games proving big business, what exactly does it take to make it to some of the best game lists of the year? Ustwo, the developer behind indie smash hit Monument Valley, has provided a rare insight into the production costs, pricing strategies and sales breakdowns that helped the award winning puzzler become one of 2014’s success stories.

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Infographic: Dawn of the Chief Data Officer
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. This new infographic looks at a guardian of data quality will be a crucial role in the coming 12 months.

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The end of Google Glass? Tech giant halts sales but vows eyewear will go on sale in future
In a surprise move, Google has stopped selling the prototype version of its Google Glass eyewear device ‘in its current form’, but said it still aims to sell smart glasses in the future.

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Fox goes Virtual Reality with Wild film promotion
Fox has embarked on its first virtual reality promotion for its latest film ‘Wild’ letting players experience the film with a Samsung Gear headset or similar device.

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Tesco launches Google Glass shopping app
Tesco has become the first major UK retailer to launch a Google Glass shopping app.

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Facebook adds more restrictions to violent videos
Facebook is now restricting extreme and violent content in feeds by posting warnings and preventing minors from seeing certain videos.

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Search and social ad spend increases as marketers embrace mobile (Infographic)
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo.

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David Cameron seeks ban on encrypted WhatsApp and SnapChat messages
Chat apps such as WhatsApp, Snapchat and iMessage could be blocked in the UK after Prime Minister David Cameron promised to ramp up internet surveillance powers to prevent terrorists from plotting attacks online.

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Facebook takes on Linkedin with office app
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles.

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Google Translate 'turns interpreter' with voice function
Google has revamps its translation app, letting users carry a conversation in two different languages, converting speech as each user talks into the phone. Google%20Word%20Lens%20iPhone%20GIF.gif

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Samsung sells first Tizen phones
Samsung first non-Android smartphones have gone on sale in India, using the electronics giant’s own operating system ‘Tizen’.

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Digital media predictions for 2015: Paid micro-video, location based marketing and native ads go mainstream
In January, Millward Brown digital and media experts from around the globe will once again offer their predictions for the coming year, forecasting the most meaningful trends and providing recommendations to help brands make sense of the changing landscape for 2015 and beyond.

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Ryanair trials free in-flight movies streamed to mobiles
Ryanair is testing an in-flight movie streaming service that will send films direct to users tablets and smartphones during their journey, funding by advertising.

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Top tips: Making the vital distinction between a ‘User Experience’ and a full ‘Customer Experience’
As the digital and real worlds merge, brands need to unify their customer experience across their websites and offline, argues Udesh Jadnanansing, Founder and Managing Partner at Mopinion.

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Meetrics accredited by MRC for ad viewability across display and video
Meetrics, a company that maximizes the viewability of online ads, has been granted accreditation by the U.S.-based Media Rating Council (MRC) for its Viewable Ad Impression measurement in its Ad Attention Monitor product, for both display and video ads.

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UK online sales exceed £100 billion in 2014
A solid Christmas online finished off 2014, with new data from the IMRG Capgemini e-Retail Sales Index indicating that £104bn was spent online in 2014, the first time annual spending has exceeded the £100bn barrier.

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Teradata boosts mobile marketing software with Appoxee buy
Teradata has bought Israeli app marketing platform Appoxee as the markting software provider looks to boost of mobile assets.

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BuzzFeed’s top 30 linkbait phrases (number 18 will blow your mind)
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site.

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Guest comment: Rise of the data force- The emergence of the Chief Data Officer
With rising levels of data and growing pressure to deliver a more personalised service, companies are increasingly switching to the new ‘Chief Data Officer’ role. Boris Huard, Managing Director, Experian Data Quality, argues why an expert who can define the organisation’s data strategy and become the guardian of data quality will be a crucial role in the coming 12 months.

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UK adspend grows at ‘twice the rate of the economy’
New data reveals the strongest consecutive growth years for UK adspend this century as the industry hails two years growth at twice the rate of the economy.

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Digital predictions for 2015: Virtual reality gets real, rise of same day deliveries and context beats content marketing
2015 will be a big year for digital, with big data, virtual reality, smart objects, contextual marketing, digital governance and same day delivery all on the rise, according to new predictions from Amaze.

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Virgin Active debuts virtual fitness classes with digital wristbands
Gym brand Virgin Active has embarked on a new digital push, with a digital wristband that tracks movement alongside ‘virtual fitness’ classes.

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Black Friday sales lead to slower growth in December- BRC
Ecommerce grew more slowly than expected in December as Black Friday encouraged more shoppers to do their Christmas shopping the previous month – and discouraged others from buying gifts online, a new study suggests.

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8 highlights from CES: Printed pizzas, Android Auto and Google Glass basketball coach
The Consumer Electronics Show has become one of the biggest events on the digital calendar, giving us a glimpse into the trends and gadgets that will wow consumers. We look at 8 key launches from the tech trade show.

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Microsoft's ‘Spartan’ browser to offer alternative to Internet Explorer
Microsoft is planning on launching a new browser to co-incide with its Windows 10 operating system, due to go live later this year.

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M&S online delivery fiasco hits Christmas sales
Marks and Spencer has revealed a sharp drop in clothing, gifts and homewear sales over Christmas, as it held back on discounting and suffered online delivery woes.

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Top brands talked about at CES: Samsung, Panasonic and Intel lead the way
CES wrapped up last week, unveiling the emerging technologies for consumers as wearables and connected devices go mainstream. The technology event has been a big conversation in the media this week, particularly on Twitter. With varied responses to the emerging technologies, Hotwire wanted to share some social media stats and analysis from the event.

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Top tips: Why user experience needs to get strategic
Consistent user experience (UX) across a brand’s consumer touchpoints remains an infrequent pleasure. Matt Clark, Head of User Experience at Amaze, explains that a lack of strategic perspective and a disconnect with consumers remains at the heart of the problem.

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Top 5 social networks in US: Instagram growing fastest but Facebook still dominates
Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead.

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Tesco plans to sell marketing data firm dunnhumby for £2bn
Tesco is planning to sell off dunnhumby, the firm behind the supermarket’s ClubCard points scheme, with WPP reportedly lining up to buy marketing data services business.

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Search wars: Google loses ground to Yahoo in US
Mozilla’s move to make Yahoo default search engine, among other things, have led to Google’s search dominance experiencing its biggest drop since 2009, according to new research.

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What makes a video go viral? (video)
With the runaway success of ‘Ice Bucket Challenge’ videos and ‘No Make Up Selfies’, the BBC recently looked at the key elements that help a brand go viral.

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First Great Western tackles passenger delays with digital transformation
First Great Western is aiming improve customer information during delays with the launch of its industry-first online Passenger Information During Disruption (PIDD) initiative.

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WhatsApp audience now bigger than Instagram and Twitter combined
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined.

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Right to reply: Consumer trust key to wearable success
This year has seen an unprecedented number of wearable and connected devices revealed at the annual Consumer Electronics Show (CES). Pierre Naggar, MD Europe, Turn, looks at how marketers should be looking at harnessing the wearables sector, without creating privacy concerns amongst consumers.

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10 key mobile trends for 2015: NFC takes off as wearables search for ’killer app’
MEF, the global community for mobile content and commerce, looks at the year ahead to predict the ten key mobile trends that will shape the global mobile landscape in 2015.

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Tesco sells broadband and Blinkbox to Talk Talk
Talk Talk has bought Tesco’s broadband and its Blinkbox online movie streaming service as the telco joins the race for providing ‘quad play’ (mobile phone, broadband, pay TV and fixed-line telephone) to its customers.

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Yahoo plans self-service ad platform for apps
Yahoo is planning to combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, as the firm continues its efforts to compete with Facebook and Google in the mobile ad market.

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Infographic: What is driving shoppers online?
With the start of a new year, it is anticipated that the number of shoppers making purchases online will steadily grow. What is motivating consumers to shop online rather than driving to the mall? This new infographic from Nextopia looks at the reasons behind this growing trend.

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Right to reply: The Black Friday genie is out of the bottle
With Black Friday now a fixture in the festive shopping calendar, Tina Spooner, Chief Information Officer at IMRG, comments on the recent retailer Christmas trading figures.

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Right to reply: How online retailers can combat the January blues
You may have seen figures from BDO, the accountancy firm, which show that like-for-like sales on the high street fell 1.4% year-on-year in December. The fashion sector saw sales down 3.1% for the month and 6.1% year-on-year on the high street. However brands including House of Fraser said online sales rose by more than 31 per cent over Christmas and John Lewis reported a sales jump of 19% through online. Nick Fletcher, Director of Service Strategy at Rakuten Marketing Europe looks at why January can be a difficult month for retailers though and brands need to put strategies in place to combat this quieter time.

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Apple app downloads broke 8m mark for first time- report
Daily downloads from the iOS App Store broke the 8m mark for the first time in November 2014, according to data from app marketing firm Fiksu.

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Facebook buys speech recognition firm Wit.ai
Facebook has bought Wit.ai, a natural language recognition API provider, hinting that the social network is looking to move into the fast growing ‘Internet of Things’ sector.

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Google revamps ‘viewability reporting’ for video ad analytics
Google will start telling US advertisers and publishers to what extent their digital video ads are being seen, keeping with the Media Rating Concil's standard.

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Top 50 UK retailers: NotOnTheHighStreet biggest Christmas surprise
The latest IMRG Top 50 Retailer Ranking, in partnership with comScore, reveals there were a number of online retailers climbing the ranks during November 2014. Ticketmaster UK and Screwfix were both up 8 places compared with the same month last year, while Very and House of Fraser rose 6 places. However, the biggest riser this time was Notonthehighstreet.com, which soared 21 places to 27th place.

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Top social TV trends in the US: World Cup and Zombies get most buzz
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after.

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India marketing trends: smartphone surge and rise of ‘rural super consumer’
2014 was a breakthough year for digital marketing in india, with a surge in smartphone use and car buying switching to digital channels in significant numbers. Neislen looks at the top insights and trends that received maximum eyeballs and engagement this past year and here’s our pick of the most popular trends impacting the Indian consumer and economy in the coming years.

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Moonpig suspends app after customer security fears
Personalised card company Moonpig has disabled its mobile app "as a precaution" over claims the firm's online security is "vulnerable".

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40% of Amazon items now come from third party sellers
Amazon shipped 5 billion items in 2014, with 40% from third-party sellers, according to new data from the online retailer.

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Video viral of the week: Fisher-Price welcomes new year babies with YouTube campaign
Fisher-Price started the new year documenting the births of the first babies of 2015, getting more than 2 million views since its release on New Year's Day. See why its our video viral of the week below…

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Marmite brings back controversial ‘neglect’ ad with digital first campaign
Unilever’s Marmite is resurrecting its controversial animal rescue spoof as part of a ‘mockumentary’ campaign with a strong digital element.

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Weetabix targets ‘mummy bloggers’ in ‘Weetabuddies’ campaign
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand.

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Top 10 most viewed YouTube ads in 2014
Sainsbury’s Christmas ad tops the 2014 UK YouTube ads leaderboard, with Nike getting two spots in the top 10 ranking, according to new data from Google which also looks at the leading agencies.

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‘Chinese Apple’ Xiaomi doubled revenue in 2014
Xiaomi saw its revenue more than double during last year, as the handset maker, often dubbed ‘the Chinese Apple’ becomes one of the biggest tech firms in the world.

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HMRC faces backlash for tweet tax inquiries
HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs.

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Zuckerberg takes on Oprah with Facebook ‘book club’
Mark Zuckerberg has started a new book project, encouraging people to read one title a month.

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India blocks major websites after ‘terror threats'
The Indian government has blocked more than 30 major websites including Vimeo, Daily Motion, Internet Archive and Github in order to prevent the spread of what it calls 'jihadi activities'.

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Snapchat valued at $10bn after funding boost
Snapchat has raised another $486m in funding, with 23 investors joined the offering, according to new SEC filings made recently.

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BMW runs NFC campaign in magazine ads
London-based start-up Tamoco has teamed up with BMW placing small chips inside a magazine allowing it to track and analyse readers’ responses using its cloud-based software platform.

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Guest comment: Affiliate marketing’s legacy: where do we go from here?
As we move into another year, what is the true legacy of affiliate marketing? Mark Kuhillow, founder at R.O.EYE argues that the biggest challenge is sales attribution… and why brands, media owners and agencies need to get smarter with tracking technology.

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