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Controversial Cannes ad tells firms to send ‘worst employees’
This year’s Cannes Lions Festival kicks off in June, but the organisers have already courted controversy with a series of ads urging firms to send their ‘worst employees to the festival, as its ‘cheaper than severance’.

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Barclays first UK bank to offer Twitter payments
Barclays has become the first British bank to let social media users make payments to individuals and businesses' Twitter handles using the Pingit app.

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Affiliate network rewards ‘early assists’ in sales process
Ad network Affiliate Window as started rewarding commission based on publishers that assist in sales with ‘top-up’ commission.

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75% of marketers plan to increase programmatic brand spend
Three-quarters of marketers plan to increase programmatic brand spend in the next year, but financial transparency is biggest factor holding the practice back, according to a survey conducted by programmatic advertising specialists, Infectious Media.

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Right to reply: Will retailers ‘like’ Facebook product adverts?
Steve Rivers, CEO of Intelligent Reach, experts in product level marketing, data quality & performance, with clients including House of Fraser, Halfords, Argos and Superdry, discusses the launch of Facebook’s new Product Adverts, and what it means for retailers.

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Alibaba helps European retailers enter China with NetEven partnership
Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.

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19 hours and counting: customers kept waiting by big brands on Twitter
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM.

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App spend up 24% in a year- now worth £4bn to British brands
The average Brit is now spending at least £89 a year through apps made available by consumer brands – a year-on-year increase of 24%, according to new research.

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Mobile accounts for 40% of all online retail sales
The shift toward using mobile devices for shopping online continues, with 40% of UK online retail sales in Q4 2014/15 (November– January) completed through tablets and smartphones, according to the latest research from IMRG and Capgemini.

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Top digital countries: Singapore and Sweden lead the way
As digital technology becomes more accessible worldwide, which countries are most advanced and which are growing the fastest? This new chart from the Harvard Business Review takes an empirical look at the countries to watch (and which ones are losing out) in the new digital economy.

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Video: The evolution of the laptop, mouse, and digital storage
Since the advent of personal computing in the 70’s, the technology we’ve used to create and consume digital media has changed dramatically. These three gifs chart 40 years of changes in less than a minute for your viewing pleasure.

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Do native ads work? Guardian and Unilever to ‘prove value of sponsored content’
Guardian News & Media has launched a new initiative aimed at proving to nervous advertisers that native ads do work, with Unilever the first brand to sign up.

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Nestle recruits interns via Vine contest
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video.

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YouTube to launch kids' app
YouTube has launched a new app for children this week in a bid to make using the service safer.

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US video trends: Half of millennial Netflix users stream via mobiles
Of the US Millennials who watch Netflix, nearly half of them do at least some of their video viewing from a smartphone or tablet, according to new research.

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China web trends: Baidu mobile search revenue overtakes desktop
Baidu search revenue from mobile surpassed PC during December 2014, as the Chinese search revenue continues its transition to becoming a mobile-centric company.

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WeChat users sends 1bn virtual red envelopes for Chinese New Year
WeChat users exchanged over 1 billion virtual hongbao (red envelopes containing cash gifts) on New Year's Eve.

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Lenovo sorry after secret spyware installed on PCs
Lenovo has apologised to customers and will help them remove pre-installed software that could have exposed them the security threats.

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Video viral of the week: Domino's Pizza ‘Tummy Translator’ app
Domino’s Pizza has launched an spoof app that ‘translates’ the rumblings inside users tummies, running a 60s science show parody video demonstrating how the system works. See why its our video viral of the week below…

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YouTube ad-free subscription service ‘coming in months’
In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.

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Dove tackles Oscar Twitter trolls with #SpeakBeautiful
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message.

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Can big data predict this year’s Oscars (again)?
The company which has successfully predicted the Best Picture Oscar winner in both 2013 and 2014 – by analysing web surfing habits of people with similar demographics to Oscar voters – has released its prediction ahead of Sunday’s 87th Academy Awards.

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Burger King test free home delivery in the UK
Burger King is trialing a UK delivery service for the first time, although initially only in a limited number of postcodes.

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LinkedIn debuts B2B display ad network- Lenovo, Groupon and Samsung sign up
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up.

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Sainsbury’s tests self-updating e-ink price labels
Sainsbury’s is trialing a new digital pricing display system that uses e-Ink technology rather than traditional paper to produce self-updating pricing tickets.

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Facebook plans to let brands target influencers
Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network.

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Top 5 smart cities of 2015: Barcelona crowned king of tech innovation
Barcelona has been named as the top smart city of 2015, making the best use of connected devices and systems for its citizens and visitors, according to new research.

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Jamie Oliver site hit by hackers
Fans of Jamie Oliver have been hit by a computer virus after visiting the TV chefs site, according to news reports.

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Apple planning electric car?
Apple is moving into the automotive industry by designing an electric car, according to reports.

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Snapchat could be worth $19bn after funding round
A funding round could value Snapchat at $19bn, making it the third-most valuable tech firm which does not trade shares publicly.

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Android faces probe in Russia after Yandex protest
Russia’s most popular search engine Yandex has asked the state anti-monopoly watchdog to investigate Google for possibly violating Russian antitrust law.

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Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.

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Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google's search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network.

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Sony smart glasses up for pre-order
Sony is to start selling a test edition of its augmented reality eyewear, just weeks after Google announced it was postponing a similar project.

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Barbie dolls get wired up to web
Mattel has launched the first Internet-connected version of its iconic doll Barbie, capable of having a conversation with their owner.

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Lego overtakes Ferrari as ‘most powerful brand’
The success of The Lego Movie has propelled the Lego brand to the number one top spot, overtaking Ferrari.

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Ecommerce tool eSellerPro rebrands as Volo
eSellerPro, an ecommerce ERP solution, today announced it is rebranding as Volo following a period of growth.

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Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.

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Amazon drones hit by US regulations
Amazon’s plans for drone deliveries have suffered a setback after new federal rules will not allow Prime Air to operate in the US.

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Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.

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Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.

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Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.

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Facebook debuts ‘relevance scoring’ for ads
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google.

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Xiaomi opens US store… but not for smartphones
Xiaomi has announced that it will open an online store for US customers, but the popular Chinese smartphone maker said it won’t be selling its mobile devices.

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Valentine’s break ups: Which utility are customers most likely to ditch?
As Valentine's Day approaches, 1 in 20 Brits could ditch partner this weekend, with more middle-aged Brits more likely to leave their partner than their bank, according to a new survey.

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Valentine’s Day Study: Which online flower firms are most visible on Google and social media?
As Americans get ready to spend $2.1 billion on flowers on Valentine’s day this year, ftd.com is ranked the most visible of ten top US online flower delivery companies both in organic searches on Google.com and in Google’s paid search listings.

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Top tips: Video killed the radio star- but are you killing video?
Video is now one of the most important pieces of IP within any major organisations, but many miss out on its potential to enhance brand messaging. David Peto, CEO at Aframe discusses the importance of businesses exerting greater control of video through all stages of production, development and distribution.

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White paper: Programmatic TV for the sell side demystified
As TV ad sales follow wed ads into automation, what do broadcasters and cable operators need to know about programmatic technology? This new white paper from SpotXchange tackles this burgeoning trend for the sell side.

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Six Nations marketing: Brands must tackle tech to convert rugby fans
With the Six Nations tournament well underway and the World Cup coming later this year, new research reveals that over half of rugby fans (52%) multi-task on their smartphones when they watch rugby at home on the TV and this ‘second-screening’ is not just a sofa habit, with 44% of fans also multi-tasking at the stadium.

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File sharing stalwart Rapidshare to close next month
Popular file sharing site Rapidshare will close next month, hit by the rise of streaming services and a crackdown on piracy.

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Web stat firms Kantar and ComScore join forces
ComScore has formed a strategic alliance with Kantar outside of the US, in a financial deal that will see the two combine their products, data assets, technology, research and relationships.

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Axonix launches first ‘white label’ ad exchange for brands
Axonix, a mobile ad exchange backed by Telefónica and affiliates of Blackstone’s GSO Capital Partners, has o launch the industry’s first technology platform that enables any organisation to launch their own mobile ad exchange.

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Meetrics gets seven-figure funding boost for ad visibility services
Meetrics, a European provider of ad visibility measurement services, has concluded a second financing round.

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Volkswagen gets closer to customers with YouTube and search campaign
Volkswagen Commercial Vehicles is launching the latest instalment of Working with you - its customer-centric brand promise.

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Coral ramps up online brand presence
Coral has teamed up with performance marketing agency R.O.EYE to ramp up online presence and increase player numbers across its portfolio of betting and gaming brands.

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Hailo makes new ‘reliability pledge’
Taxi app Hailo has started a new ‘reliability’ campaign, promising its clients to "get them a cab, come rain or shine and if we can’t we’ll give them their next journey free."

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UK emails trends: Consumers ‘more receptive to email
Despite warnings over a holiday blizzard of marketing messages or a consumer backlash against over-eager inbox advertisers, the Christmas period was actually a strong time for email marketing, according to new data.

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Valentine’s Day customers going mobile
Mobile devices are playing an increasingly important role in the planning and purchasing decisions of UK customers for Valentine's Day, according to new research.

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Will ‘smart clothes’ power our mobiles in the future?
“Wearable devices will soon transform our entire bodies into power sources”, a former Google boss will tell an annual digital media conference at Birmingham City University next month.

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1 in 4 online SMEs going mobile in 2015
Small businesses are finally waking up the importance of a mobile strategy, according to a new study by eBay.

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Skoda eye-tracking shows which car gets most attention in ad
Skoda is using eye-tracking technology to determine which car the viewer is most attracted to during a short film.

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Skoda eye-tracking shows which car gets most attention in ad
Skoda is using eye-tracking technology to determine which car the viewer is most attracted to during a short film.

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Valentine’s Day shopping habits: Mobile users search for luxury gifts
More people are shopping for gifts on-the-go for Valentine’s Day, as they turn to mobile devices for their shopping, according to new data.

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Google reveals robot dog… and starts kicking it
Google has revealed the latest automaton to come out of its Boston Dynamics lab, a robotic dog which can withstand a hefty kick from a human.

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Netflix launches in Cuba following US trade U-turn
Netflix has launched in Cuba, one of the first US firms to launch in the country after the recent loosening of U.S. trade restrictions.

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More than cars and cleavage? How the LADBible got more Facebook fans than Buzzfeed
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for blokes’.

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More than half of all email in UK opened on an Apple device
More than half of all email (54%) in the UK is opened on an Apple device, and only 8% is opened on an Android according to new data.

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Food case study: ConAgra boosts display ad ROI with smart targetting
ConAgra Foods worked with advertising partners and measurement firm comScore to transform its approach to online advertising, resulting in improved campaign performance and ROI. This case study looks at how the FMCG giant achieved a 70% lift in attribute awareness and 30% lift in purchase intent by fine-tuning its targeting and working closer with publishers. conagra%20foods.jpg

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Samsung warns smart TVs sell private conversations to advertisers
Samsung is warning customers to avoid discussing personal information in front of their smart television set, explaining how its voice recognition system will not only capture private conversations, but also sell them onto third parties.

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Madonna premieres music video on Snapchat
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it.

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Video viewing around the home: Most video watched in bed
TV is moving away from being a shared experience in front of one screen, as the UK becomes a nation of couch, bed and even bathroom potatoes, according to new research looking into video viewing around the home.

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UK’s tech businesses set to grow four times faster than GDP in 2015
Marketing and advertising was not only fundamental to the growth of the vast majority of UK tech firms last year, but also seen as the most important factor in sustaining or accelerating growth in 2015, by the largest percentage of respondents, according to new research.

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Video viral of the week: Adidas controversial ‘haters’ ad gets 1.5m views on first day
Luis Suarez is a controversial footballer- so how do you sell a sports brand on his image? This new Adidas' takes a bold move to embrace the ‘haters’- which appears to have paid off. See why it’s our video viral of the week below…

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ITV revamps social strategy for Take Me Out
FremantleMedia UK and ITV are revamping the social strategy for series seven of dating show Take Me Out, adding new platforms and creating unique content to encourage greater viewer engagement.

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Google 'starts again’ with Glass Project
Google is starting again from scratch with its Glass project, with no plans to show it to the public until its commercial launch, according to a news report.

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Apple overtakes Android sales in US
Following its record-breaking profits, Apple has managed to overtake sales of Android devices in the key market of the U.S. for the first time in three years.

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Content marketing trends: How influential are YouTube vloggers?
Children and teenagers are now more likely to know YouTube vloggers than film stars, but a new survey suggests their influence on spending habits isn’t as influential as brands and traditional media companies think.

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Apple to launch first Android app?
Apple could finally launch a music streaming service in June with its newly acquired Beats app. In an unprecedented move, a new report suggest it it may even launch the app on rival Android platform.

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IAB launches guidelines to provide greater transparency in ‘native’ digital advertising
As native advertising grows in popularity, new guidelines on how sponsored editorial content is used and labelled for consumers have been launched in the UK.

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GCHQ mass internet surveillance ruled illegal
A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law.

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Apple planning own paid web TV service?
Apple may be about to take on Sony's PlayStation Vue by offering paid TV channels which customers can stream online, according to new research.

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Super Bowl ad stats: Advertising accounted for 28% of TV coverage
Advertising accounted for 28% of Super Bowl viewing this year, as competition and pricing for a TV commercial at the high profile sports event gets more intense.

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Storify adds 30-Day Twitter search for brands
Users now have access to the most powerful historical Twitter search outside of Twitter's own archive.

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Tweets to return to Google search results
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth.

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Facebook debuts 'Place Tips' with local ads
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp.

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China ecommerce trends: Alibaba tests drone deliveries
Alibaba is testing delivering online orders via drones for its Taobao service with a one-off, three day campaign in China.

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Top tips: The right content holds the key to reaching millennials
Forget the sell, 18 to 34-year-olds are looking for authenticity and compelling stories. Say Media’s Director of Solutions Carla Faria makes sense of recent research

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BT buys EE for £12.5bn to create communications giant
BT has bought the UK's largest mobile operator EE for £12.5bn as the telecoms firm expands into the lucrative ‘quad play’ sector to take on Sky.

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Twitter promoted tweets to appear on other websites
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and Yahoo Japan the first sites to sign up.

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Facebook now tracks users off-site to rival Google ads
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it.

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Can Pinterest succeed as an ad platform?
Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with the likes of Facebook and Twitter as a viable ad option for brands.

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Facebook urges UK users to register to vote
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics.

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Google and Uber to become rivals?
Google is developing its own car-sharing app, while Uber is building its own self-driving cars, setting the two partner companies on a potential collision course.

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Micromax overtakes Samsung in India smartphone sales
Samsung has been overtaken as the largest seller of smartphones in India by local budget brand Micromax for the first time, according to new research.

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Gmail lets users send cash in emails
Google is launching a new feature in the UK that lets Gmail users send money to friends and family over email.

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Facebook selling fewer ads at higher prices- report
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report.

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Google banned 524 million ‘bad ads’ in 2014
Google disabled more than 524 million bad ads and banned more than 214,000 advertisers in 2014, as the internet giant aims to increase the quality of its platforms for advertisers and consumers.

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Apple still has highest ad revenue, despite Android’s growing traffic- research
Android captured the majority (63%) of global mobile ad traffic in Q4, but Apple retained its lead in revenue generation, according to the State of Mobile Advertising report released today by Opera Mediaworks.

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Increase in video viewability as fewer people skip ads
Online video viewability in the UK rose 9% to 39% from the previous quarter, as more consumers watch online ads on mobiles and PCs, according to new research.

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