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Android claims 85% share of smartphones shipped in Q2
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.

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Shakira's "La La La" Activia-sponsored video becomes most-shared ad
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen's 2011 Super Bowl ad "The Force" to become the most-shared ad of all time.

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Pinterest buys Icebergs
Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content.

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Top 20 sites in Germany
Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore.

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Twitter revamps dashboard to help advertisers measure organic Tweets
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.

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House of Lords brands "right to be forgotten" both "unworkable" and "wrong in principle"
The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the "right to be forgotten". The committee said that it was wrong to make search engines such as Google responsible for deciding what internet content should be removed.

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Indian retailer creates first Twitter-powered football game
Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter.

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Instagram soft-launches new picture messaging service Bolt - but only in New Zealand, Singapore and South Africa
Instagram has released its new "one tap picture messaging app" Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week's accidental reveal of Bolt's existence when ads for it briefly appeared on Instagram.

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Twitter revenues up 124%, shares jump 30%
Strong user growth, product updates and the World Cup have all contributed to Twitter's Q2 revenues rising 124% year-on-year. News of the results drove the firm's share price up 30%, reversing a trend which had seen stock fall 43.8% during the year.

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Mobile coupon users to reach 1bn by 2019 as retailers expand loyalty programmes
A new report from Juniper Research forecasts that the number of mobile coupon users will rise from 560m this year to 1bn in 2019. According to the "Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019" study retailers will increasingly engage directly with consumers via mobile channels and the use of coupons will be more tightly integrated into loyalty programmes.

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Microsoft under anti-monopoly investigation in China
Microsoft has confirmed that it is under investigation in China, as the nation's State Administration for Industry and Commerce (SAIC) has announced that it is investigating "alleged monopoly actions".

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Facebook pushes mobile users over to standalone Messenger app
Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to roll-out the change worldwide.

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Apple 'iTime' patent fuels further smartwatch rumours
Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology.

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Google Glass to get barcode scanner with eBay’s RedLaser
Google Glass is to get its own barcode scanner, via eBay’s Redlaser app, opening up new channels for marketers in the process.

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85% of companies don't respond to customer tweets (infographic)
New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply.

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Ryanair gets 1m mobile app downloads in first 10 days, as company focuses on customer experience
Ryanair has announced that its new mobile app has been downloaded 1m times in the first 10 days since launch. The app includes a mobile boarding pass function and forms part of Ryanair's strategy to improve customer services, following the company's first reported drop in profits for five years, in May.

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Amazon goes on the offensive: card readers, 3D printing store, video shorts and DRM-free comics
With headlines last week focussing on Amazon's unexpectedly high quarterly loses, it's easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping an eye on...

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Amazon posts biggest loss since 2012 as firm keeps spending
Amazon has posted a quarterly loss of $126m (£74m) on the back of significantly heavy investment in smartphones, warehouses, delivery systems and digital content. This compares with a $7m loss for the same quarter in 2013.

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Facebook's Mobile App Ads to filter by device
Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few days.

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New web tracking tool that's 'nearly impossible to block'
As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now.

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68% of 18-24 year olds unconcerned about sharing data with brands
New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future.

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One third of consumers still believe Nike was an official World Cup sponsor
New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers).

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Unilever searches for 'Internet of Things' tech start-up partners
Unilever has released five different briefs on the theme of "Internet of Things" through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies.

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Most UK web users 'opt in to see porn'
The vast majority of new broadband customers in the UK are opting out of porn filters when prompted to install them by service providers, according to new research from Ofcom.

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Facebook: 62% of all ad revenues driven by mobile acceleration
Mobile advertising grew to 62% of all Facebook's ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew 67% to reach $2.68bn (£1.58bn).

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Internet firms required to store data on Russia soil under new "anti-terror" law
Russia's parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country.

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Facebook lets users save posts to view later
Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site.

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Apple profits beat expectations on strong China sales
Apple's growth prospects are looking brighter ahead of its iPhone 6 launch, with strong sales in China boosted its profits- but its iPad sales are falling as tablet competition heats up.

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Yahoo buys app analytics firm Flurry
Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue.

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Irish govt. genealogy site leaks personal data
An Irish government genealogy site has been criticised by the country's data watchdog for leaking ID information.

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Xiaomi debuts $13 fitness band with latest smartphone
Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector.

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Digital copyright infringements - ISPs to become gatekeepers in new digital marketing regulation push
Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading?

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Case study: Digital football show smashes engagement benchmark with programmatic native ads
Ball Street, the company behind the 451 digital football show, today reveals that it has beaten its engagement benchmark by 71% after deploying a programmatic native approach.

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Search engine keyphrase CPC ad rates fall further as search battles social
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.

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Snapchat to offer ‘buy’ features for advertisers?
Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

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Genius or balls? Airbnb rebrand sparks web ridicule
Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

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Twitter takes on WhatsApp with direct message chat upgrade
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat.

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Firms ‘still failing at content marketing’- Forrester
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

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Microsoft confirms 18,000 jobs axed in Nokia cull
Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are 'eliminated' from the workforce.

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Beach or culture? The subconscious factors that affect how different Europeans holiday
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.

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Can the web really forget? Twitterbot catches Russia Wikipedia edits
The Russian government has reportedly been caught editing a Wikipedia page relating to crashed Malaysia Airlines flight MH17 and removing references to Russian involvement.

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Facebook tests ‘buy’ button for direct purchases in ads
Facebook is trialling a 'buy' button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network.

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Amazon launches ‘Netflix for books’ service Kindle Unlimited
Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month.

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Display ad tips: “Viewability alone does not equal success”
Only about 50 percent of all online ads are considered "viewable." That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad's viewability is an important part of creating effective advertising. This report from Nielsen looks into why viewability is only a small part of the larger picture of advertising success.

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Online pharmaceutical marketing drives conversions- study
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.

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Insurance companies miss a trick by failing to capitalise on loyalty schemes to retain customers
Insurance companies could be losing precious business by underutilising loyalty schemes to reward and retain existing customers, according to a new survey of over 2,500 UK consumers.

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1 in 9 UK homes to be ‘smart’ by end of year
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research.

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Google+ ditches real name requirements for YouTube
Google has dropped its requirement for people to use their real names on its social networking service Google+ and its video service YouTube, in a move that suggests the web giant is scaling back its social media ambitions.

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Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.

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Top tips: Understanding customer motivation
Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement – digital commerce marketing may be data rich but it is often insight, and invariably, action poor. The missing piece to date has been understanding customer personality and motivation. It is useful to track what a customer browses or when he buys. But how much more valuable is it to understand the motivation of those purchasing customers? To create a profile of those individuals most likely to buy based on a range of emotional criteria, from aspirations to openness and interests; and to use that profile to automatically tailor marketing activity? Harry Parkes, Product Director for WHY from VisualDNA, explains how the use of psychometric profiling to determine the motivations of core customer groups in conjunction with tight integration into ad platforms and ecommerce systems is transforming the quality and relevance of the online customer experience and driving new levels of customer engagement.

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Tremor Video and DoubleVerify partner up to tackle online ad fraud
Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

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The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world's data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ revolution, Google held its first UK conference on programmatic ads last week to shed more light on the fast-growing industry. Netimperative was there to report on their take on the future of ad trading.

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Facebook and Nielsen track mobile TV habits in US
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.

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Former rivals Apple and IBM team up for business apps
Apple and IBM, have announced a "landmark partnership" that will see there former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple's consumer friendly iPads and iPhones.

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Consumers only have 5 ‘best friend brands’
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.

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Microsoft to axe Nokia jobs in mass cull?
US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia.

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Programmatic ads grow up: Spend moves ‘beyond display’
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.

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Yahoo profits drop but keeps share of Alibaba ahead of IPO
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.

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Internet of things steps closer for pharma marketers with Novartis-Google partnership
One of the first major moves from Google's healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.

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Simon’s Cat raises £88,000 via crowdfunding in one week
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.

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YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

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Google's Nest and Samsung form new Internet of Things consortium
Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices.

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Google+ authorship photos removed ‘to boost ad clicks’- report
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.

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Nestle offers rewards to social fans with new coffee hub
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

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Mobile video ad trends: 5 steps to success
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.

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Govt spies named ‘villain of the year’ at web awards
The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.

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Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

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Moshi Monsters boss steps down on YouTube
The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network.

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EasyJet tests iBeacon to ‘enhance airport experience’
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.

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10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.

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Free Wi-Fi improves customer spend… but most users still struggle to get online
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.

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Mobile payments ‘making life easier’
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.

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Event marketing tips: Print’s charming… but mobile’s smarter
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.

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Forget the octopus: Can Cortana predict the World Cup winner?
Microsoft’s Siri rival Cortana has proven to be something of a football expert, correctly predicting the winners of all the knockout games in the World Cup 2014 so far. But can it predict the champion for the final this Sunday?

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Digital regulation steps up with emergency surveillance laws in UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these mistakes.

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Adidas takes on Samsung with $199 'personal trainer' fitness band
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.

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Ecommerce white paper: 7 steps for achieving global success
How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.

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Google invests $100m venture fund to boost London tech scene
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.

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How can publishers and brands take better advantage of ecommerce?
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.

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Small firms ignore mobile marketing at their peril- report
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven't switched on to mobile, according to new research.

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Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.

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Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

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Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research.

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Top Twitter tips: How to communicate with your customers in 140 characters
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.

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Case study: Dove hosts Google Hangout debate on real beauty
Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity.

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Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.

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World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

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Beginners guide to Facebook advertising: Turning lost visitors into fans
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.

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Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.

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Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.

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46% of Brits use mobile as ‘primary tool in purchase decision making’
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.

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Video network Rightster buys rival Base79 for £50m
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.

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Prisoner or astronaut? Comfort supports mums in gritty film
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…

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Samsung, Intel, Dell unite for Internet of Things connectivity standards
Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other.

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Video ad trends: Media buyers want to link TV and video on demand
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.

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Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…

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Peugot drives crowdsourced social media campaign
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.

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YouTube shames ISPs for poor streaming perfomance
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.

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Instagram case study: Levi’s gets 24% brand recall with frequency capping
Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

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