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More women play video games than men
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.

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Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.

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Digital Natives: Age is not the biggest factor
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.

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Low cost smartphones to drive growth in emerging markets
The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.

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Social media case study: Dettol boosts spray sales 86% in China via word of mouth
Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.

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1 in 6 emails fail to reach inbox, but Gmail gets best results- study
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.

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PayPal claims Apple Pay is ‘no safer than selfies’
Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.

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Retailers ‘losing profit in pursuit of multichannel sales’
Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting.

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Guest comment: Why technology is digital media’s mystery box
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what's driving the media companies of the future.

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Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.

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Marketing data trends: Future planning overtakes campaign measurement as main use of data
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.

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Microsoft buys Minecraft for $2.5bn
Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game's creator leaving the company because he is a "nerd", not a CEO.

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£65 Android One smartphone to launch in India
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets.

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With or without U2? Apple offers free album removal tool
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices.

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‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.

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German media giant OMS puts video ads in text with StickyAds
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.

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Video marketing ‘most trusted format’ by consumers
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.

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European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.

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Top tips: Three trends from dmexco shaping advertising
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.

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Top tips: E-fashion merchandising: How to win new customers and sell more
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size. She offers 6 tips and tricks that have already been adopted by leading fashion brands like Esprit, Hessnatur, and SportScheck and outlines how to make them work for your online store.

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Older adults driving growth in digital video
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research.

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Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.

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Facebook tests Snapchat-style vanishing posts
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps.

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Paid social ads ‘convert more customers than organic’ (but email still strongest)
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall.

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Paypal to accept bitcoin payments via subsidiary Braintree
Paypal will soon start taking bitcoin through its Braintree subsidiary, as virtual currency continues to gain mainstream acceptance.

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Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below…

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Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.

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Top tips: Digital word of mouth- Marketing’s most important strategy
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start implementing it by using big data analytics.

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Soundcheque CEO goes blind for charity
The CEO of online music licensing site Soundcheque will be become voluntarily blind for one week leading up to World Sight Day on October 9.

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Microsoft to buy Minecraft for £2bn?
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.

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Ad blocking on the rise globally- 5% now censor ads with software
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.

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Apple, Samsung or Nokia? What your mobile brand says about you
iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.

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Right to reply: Can Twitter’s ‘Buy it Now’ button match customer expectations?
This week saw Twitter enter the world of e-commerce with a new ‘buy’ button- a new function that will sit inside a tweet and allow users to purchase an item directly from that message. Neil Kinson, vice president EMEA, Redwood Software looks at how process automation will be the key for Twitter to ensure a fast and convenient service for new customers.

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Right to reply: Can Apple’s new iPhone crack emerging markets?
Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.

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Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.

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Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.

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Apple Watch and phablet revealed- but are NFC payments its real game changer?
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security.

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How does Google judge content quality? Study shows brands have advantage
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research.

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The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.

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Rise of the iWatch? Wearable tech to make $53bn by 2019
Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.

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Rakuten buys cash back shopping sitre eBates for $1bn
Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America.

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Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns
Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content.

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Ex-ITV online boss to join RadiumOne
Programmatic advertising firm RadiumOne has hired Toby Swire, formerly Online & Mobile Manager at ITV, as Regional Sales Manager to run their regional sales operation in the UK.

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Twitter becomes online shop with ‘buy it now’ button
Twitter has expanded into ecommerce a new 'buy' option that will appear alongside a brand's tweet.

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Sites protest net neutrality threat with internet ‘Go Slow Day'
A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority to higher paying customers.

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Microsoft ditches own content for MSN relaunch
Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience.

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Will a bigger screen boost iPhone’s flagging market share?
Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share.

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Retail tops customer satisfaction index- but overall decline across country
Retail (non-food) delivers the highest levels of customer satisfaction in the UK but experiences second year of declining customer satisfaction.

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New domain .London open to all
From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis.

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Guest comment: What does the new iPhone launch mean for payments?
In advance of the touted iPhone launch today Marco Veremis, CEO and Founder of Upstream looks into the strategy behind Apple’s move towards creating their own payments platform, and the difficulties this model may have in transferring to the emerging markets.

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Google boosts text space in search ads with ‘Callouts’
Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords.

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Twitpic to close after copyright dispute with Twitter
Iconic photo sharing service Twitpic is to close after a long-running dispute with Twitter over the use of its name.

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eCommerce export market ‘worth £45bn for UK business’
UK businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research.

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Barclays adds finger vein scanner for online banking
Barclays has revealed a new biometric finger scanner that reads customer vein patterns to gain access to accounts.

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4chan ramps up copyright rules after hacking scandal
Following the nude celebrity hacking scandal last week, controversial online forum 4Chan has been forced to improve its posting rules to comply with US copyright laws.

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Android Wear watch Moto 360 to go on sale in October
Motorola’s much-anticipated Moto 360 smart watch will go on sale in the UK in October, going up against 360 will go up LG's G Watch, Sony’s Smartwatch 3 and the Samsung Gear Live.

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Top agencies on client wish lists: Carat and Mindshare lead the way
When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry.

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Chromecast rival: £79 Amazon Fire TV comes to UK
Amazon's Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV.

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New Sony smartphone streams PS4 games
Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge.

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23 year-old gets $1.4m funding boost for Tapdaq ad exchange for apps
Mobile ad exchange Tapdaq has raised $1.4 in its first funding round, appointing former AdMob boss as its company chairman.

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IPC Media rebrands to ‘Time Inc. UK’
Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK.

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Samsung teams with Oculus Rift to turn smartphones into virtual reality headsets
Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR.

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Car insurers failing to cater for growing mobile audience- Google research
Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research.

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No April Fool: Baidu’s Google Glass rival ‘Eye’ has no screen
It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable omission...it doesn’t feature a screen.

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A profile of the average blogger in the UK (Infographic)
The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research.

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Right to reply: Blaming ‘weak’ passwords for breaches is history, businesses need to resort to multi-factor authentication
Reacting to news that a number of online businesses have recently been breached, opening access to customer data, Yiannis Chrysanthou, security researcher in KPMG’s cyber security team, suggests that instead of businesses blaming consumers for using weak passwords, they need to introduce multi-factor authentication.

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Celebrity photo scandal: Apple says hackers guessed iCloud passwords
Following this week’s nude celebrity photo scandal, Apple has claimed that its iCloud storage system was not breached in the attack- instead hackers were able to guess their passwords by observing their behaviour online and in TV interviews.

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Love to hate Google? Web giant ‘most’ and ‘least’ like media brand for advertisers
It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll.

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Mobiles overtake desktop for ecommerce traffic - IMRG
More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research.

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Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado
To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below…

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Consumers 'switching to coupon search for latest deals'
The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report.

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Right to reply: Failure of iCloud brings richer pickings for hackers
Following this week’s supposed iCloud hack that saw a deluge of nude celebrities selfies exposed, Professor Mike Jackson from Birmingham City University examines if this security breach is a sign of bigger things to come.

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Forget bankers, UK parents want kids to have digital careers
While doctors remain the most desirable profession for parents to aspire for their kids, digital carers in app development and tech entrepreneurship are now more popular than bankers, according tpo a new UK survey.

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Uber banned in Germany over safety concerns
Uber has been banned in Germany as the social-powered cab service continues to spark controversy.

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Mass iCloud hack: Flood of saucy celebrity selfies leaked online
Hackers have leaked nude photos from a number of high profile celebrities, sparking fears over the security of Apple’s iCloud system.

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Samsung to ditch Google Maps for Nokia?
Nokia maps are soon to start appearing as default apps on Samsung’s Tizen smartphones, in a deal that would oust Google Maps.

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Brands on Instagram: 6 best Hyperlapse videos so far
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video.

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Google+ Authorship RIP: Bylines vanish from search results
Google+ has finally ditched its Authorship experiment this week, meaning that search results will no longer display an author’s name with retrieved articles.

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MSN logging off: IM pioneer to shut down
Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat.

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Storage price wars continue: Dropbox drops 1TB of storage to $9.99 a month
Dropbox has announced a dramatic price drop for its paid members this week, as the online storage firm looks to compete with the likes of Amazon and Google Drive in the growing market.

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The rise of SEO blackmail: Can people really link spam your site to death?
In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails.

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UK bigger mobile addicts than US: Most Brits check smartphones before getting up
A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research.

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Total Film publisher partners Rubicon Project for programmatic ad drive
Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange.

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Digital universe invaded by ‘Internet of Things’ sensors (infographic)
The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and will multiply 10-fold between 2013 and 2020 – from 4.4 trillion gigabytes to 44 trillion gigabytes. This infographic from EMC using figures from the IDC attempts to sum up the 'digital universe'.

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Right to reply: Mobile apps – Business Enabler or Security Disaster?
While mobile apps clearly provide a chance to transform business processes, Karen Conneely, Group Commercial Manager, Real Asset Management, outlines the importance of looking beyond the core features and assessing security components of any mobile app before making the move.

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Apple ‘may not sell personal health data to advertisers’
As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads.

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Google tests home delivery drones with ‘Project Wing’
Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology.

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Snapchat valued at $10bn after funding boost
Snapchat is now worth a huge $10bn after a fresh round of funding, as the self-destructing photo app continues to thrive despite making virtually no money.

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Robot brain ‘learns from the internet’
Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud.

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Search case study: AdWords helps improve order rate at butchers by 50%
Scottish butcher’s Macbeths revamped its keyword strategy last summer and saw a large jump in our sales and ROI, increasing order rate by 50% in one year. This case study looks at how a local business can use paid search to beef up both sales and customer numbers.

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Search case study: Photobox gets better search ROI with Bing Ads
In May 2013, Photobox worked with Bing ads to boost the online digital photo service’s online presence. This case study looks at how the firm achieved 25% lower costs than expected- boosting efficiency and winning customers as a result.

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Amazon ditches Google AdWords for own ‘sponsored links’
Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector.

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Facebook to send ads based on users mobile connection speed
Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G.

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Chinese web giants team up for $813m ecommerce deal
Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu.

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Top tips: Digital customer experience – Capturing the right customer insights
Capturing customer feedback online can provide valuable insights that can be missed by typical analytics software. Udesh Jadnanansing, Managing Partner at Mopinion, offers a guide to getting customers to give their feedback online- and the right questions to ask.

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WhatsApp biggest chat app in world with 600m users
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world.

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Instagram debuts separate time-lapse app
Instagram has launched Hyperlapse, a new standalone app letting users shoot time-lapse videos, as the Facebook-owned firm continues to expand.

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Mozilla debuts £19 smartphone in India
Mozilla and Intex have launched the first Firefox OS phone in India, called the Intex Cloud FX and costing just £19.90 (1,999 Rs).

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Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand.

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