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How Greggs turned a Google fail into a social win
Greggs has been embarrassed after a crude spoof of its logo started appearing as on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

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Google’s ad-free music subscription service revealed?
Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

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Groupon transforms from deal site into online marketplace
Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.

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Flappy Bird creator returns with Swing Copters game
The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters.

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Miller Lite turns fan photos into national TV ad
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

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Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.

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Social media trends in the US: Facebook dominates mobile as Snapchat surges
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.

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Lay's teams up with Uber for picnic basket campaign
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

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Moto 360 pricing revealed: Smartwatch details accidentally leaked by Best Buy
Motorola is expected to launch its Moto 360 Android Wear smartwatch by 4th September, priced at £249.99, according to a product listing accidentally leaked by Best Buy.

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Smartwatches to overtake tablet sales in 2018- report
Smartwatches will outsell tablets by 2018, as the trend for wearable technology takes off, according to a new report.

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Fanta creates weekly comedy Vines
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, "Fanta For The Funny," aimed at teenagers and young adults.

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One in four UK businesses think their marketing isn’t performing
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success.

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Google buys social city guide app JetPac
Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data.

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UK video trends: Brits still prefer to watch live shows on their TV
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.

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Video viral of the week: Wilkinson Sword claims beards make babies cry
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the week below…

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UK internet trends 2014: Which sites attract most mobile users?
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.

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Should your brand be using Snapchat? Take this quiz to find out
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an infographic to help you determine if they need a presence on Snapchat- showing that not every brand is as well-suited for its demographic as Taco Bell.

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Yahoo boosts local search with Zofari
Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari.

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Web security trends: New domain names spark wave of online threats
Most businesses (92%) recognise the risks with the introduction of new web address endings, with most consumers feeling that the internet will be a more dangerous place in 2020, according to new research.

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Controversial social network Ask.fm sold to IAC
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.

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Samsung buys ‘internet of things’ firm SmartThings for $200m
Samsung bought SmartThings for $200m, as the electronics giant looks to expand into the growing smart home and internet of things arena.

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Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).

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1 in 12 Twitter users are actually bots
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help.

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Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.

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Video ad measurement: IAB planning new metric soon
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.

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Gmail puts unsubscribe link next to emails
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.

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Egyptians give over $1.5m in mobile donations during Ramadan (infographic)
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom.

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Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

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Twitter tests ‘Promoted Videos’ to take on Facebook
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.

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Sony’s $99 Playstation TV and game streaming device coming this Autumn
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.

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Candy crash? King shares dive as players move on
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.

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Back on track: Apple Maps overtaking Google Maps on UK smartphones
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.

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Samsung debuts first metal phone
Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple.

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Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic)
While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of staff.com.

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Google links Asia and US with giant underwater cable
Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia.

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Twitter alters price model to compete with Facebook
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application.

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Is BuzzFeed worth three times more than the Washington Post?
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.

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Google unifies mobile tracking across web and apps
Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.

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Case study: Dove links pack promotions to mobiles to boost cross selling
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

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Microsoft launches £15 mobile phone without web connection
Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.

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Persil turns captchas into games with PlayCaptcha
To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.

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Top tips: Customer is king, but what do they want when it comes to online security?
While customers value targeted offers, they value their security more, argues Mark Kedgley, CTO, New Net Technologies.

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Athletics Weekly uses programmatic ads to boost audience engagement
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.

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Latest SEO changes for Google search algorithm – Local is impacted
It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

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The action hero life of email marketing: 4 Keys to Maximise Deliverability
You may think that your email marketing message is just like a mild mannered guy, headed to work on a Tuesday to do his job. But once they are out the door, things get complicated. In order to actually arrive at the office, he lives the life of an action hero. Henry Schuck, CEO of DiscoverOrg, explain why 90% of emails sent today are considered spam, and offers 4 tips to make your emails arrive safely at their destination.

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Universities missing out on digital recruitment for students
Despite the investments made by universities in digital, there is still little evidence about how resources are utilised by prospective students as part of their search process; and whether they now outweigh traditional methods.

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Viral videos boost searches and sales for music tracks
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research.

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Australians adopting second screens and TV usage rises
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen.

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Facebook bans apps offering free content for likes
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics.

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US smartphone penetration to reach 75% this year
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data.

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Mondelez changes CMO to ‘chief growth officer’
FMCG giant Mondelez, owner of brands such as Cadbury's, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.

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Google rewards secure websites with higher search ranking
Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking.

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Voice calls to be replaced by instant messaging?
Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research.

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Google buys chat app ‘assistant’ Emu to boost ad targetting
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too.

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Half of affiliate marketers are ‘self-taught’
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.

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Online retail trends: UK leads Europe for Internet shopping
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.

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Pinterest finally adds private messaging
Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool.

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Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real customers involved in their strategy.

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Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.

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Internet marketing in China – McKinsey sees digital as key to economic growth
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.

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Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.

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“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and how to prevent further breaches in the future.

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FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.

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Right to reply: The rise of the China’s Apple- How Xiaomi has overtaken Samsung
This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.

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The Huffington Post hires ex-Al Jazeera boss for Arabic news launch
The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.

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Top tips: Staying relevant at every stage of the buying process
Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.

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Biggest hack yet? 1.2bn passwords stolen in global data theft
Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites "in virtually all industries across the world" according to a US security firm.

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Android finally overtakes iOS for global web usage
Despite commanding 85% of the global mobile market, Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system.

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Snapchat and WhatsApp dominate photo sharing as Facebook plateaus
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.

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Top smartphones in China: Xiaomi overtakes Samsung
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.

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DMA ditches rules for 5 ‘principles’ to build customer trust
The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.

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Lycamobile launches first 3D animated advertising campaign
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.

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Bad dates: OKCupid in hot water over user experiments
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond.

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Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out.

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Twitter plans targeted ads for ‘logged out’ audience
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.

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P&G to sell 100 brands in cost-cutting drive
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.

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Simon’s Cat breaks crowdfunding record
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.

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Broadcast giant RTL invests in programmatic video ad platform SpotXchange
European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads.

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Top digital marketing tips: The do’s and don’ts of launching a website overseas
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.

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Adidas boosts World Cup sponsorship with cross platform display ads
To reinforce its World Cup sponsorship, Adidas worked with InSkin Media to run this World Cup display campaign optimised to get the most from desktop and tablet publishing sites.

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TV-like buying dominates online video deals- report
Almost all online video advertisers in the UK are buying their ad in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research.

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12 big data myths busted (Infographic)
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media Councils to shatter these myths in one infographic.

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Top tips: Maintaining a cohesive brand story in the digital world
Jordan Kretchmer, founder and CEO, Livefyre - a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.

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Guest comment: Can the CMO and CIO merge islands?
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.

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Police launches advert replacement on illegal websites
The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation.

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UK tech sector soars amid strongest growth since credit crunch
The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007.

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Most popular affiliate marketing ads: Discounts most popular for customer engagement
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.

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Usability case study: How optimisation helped Flybe boost revenues
In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.

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Morrisons in customer data drive with Quidco
Supermarket Morrisons has launched an exclusive campaign with Quidco, harnessing member data to acquire new customers for its recently launched online food delivery service.

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Facebook trails ‘free’ internet access in Zambia… but only for select sites
Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites.

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UK to get driverless cars on roads by January
The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale.

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Two-thirds of Internet of Things devices ‘vulnerable to attack’
With the rise of smart thermostats, wearable tech and even driverless cars, the Internet of Things is starting to become a reality. But new research by Hewlett Packard suggests password security and encryption issues could leave most of these current devices vulnerable to attacks.

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80% of firms think they do social CRM right… but only 8% of customers agree
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research.

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IKEA revamps catalogue app for multi-channel shoppers
IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy.

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Android claims 85% share of smartphones shipped in Q2
New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost and high-end devices across the World.

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Shakira's "La La La" Activia-sponsored video becomes most-shared ad
Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen's 2011 Super Bowl ad "The Force" to become the most-shared ad of all time.

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Pinterest buys Icebergs
Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content.

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Top 20 sites in Germany
Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore.

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Twitter revamps dashboard to help advertisers measure organic Tweets
Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing.

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