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Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?
Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand.

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Pinterest revamps analytics tools for brands
Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button.

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WeChat adds virtual payments to messaging app
WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code.

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China to replace Android, Microsoft and Apple with own software?
The Chinese government is developing its own operating system, in a bid to oust ‘imported’ software from the likes of Microsoft, Apple and Android.

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PacSun partners YouTube content creators for back-to-school campaign
To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below.

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Amazon buys game-watching site Twitch for $1bn
Amazon has bought gaming platform Twitch for $1bn, letting the online retail giant tap into the new phenomenon of social gaming.

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Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected
Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft's XBox Live, Blizzard's Battle.net and Grinding Gear Games

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Guest comment : From omni channel to omni payments
The days of credit card payments could be numbered, as consumers opt for a range of alternative, more convenient ways of paying online, according to Jasper Bell, Strategy Consultant at Amaze.

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US web trends: App use overtaking desktop and web browsing
Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research.

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New Zealand social trends: What brands are succeeding on Facebook?
Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen.

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US app engagement trends: iPhone still trumps Android
iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research.

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Facebook lets advertisers appear more often in timeline
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users' timelines, as the social network continues to steer brands towards paid ads.

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Personalised marketing boosts customer loyalty- survey
Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers.

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SoundCloud debuts ads to fund musicians
Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform.

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The Huffington Post launches in India
The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication.

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Video viral of the week: Axe encorages men to embrace weekdays
Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays.

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eBay UK turns 15: From auction house to retail giant
eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters - hitting three billion sales worth £65bn on its 15th birthday.

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Vine opens up to other video apps
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app.

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Uber takes on AmazonFresh with grocery delivery service
Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors.

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Global web trends 2014: Consumers ditching traditional media for digital
People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends.

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Third of mobile users ‘haven’t downloaded an app in a month’
Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good.

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Top tips: Digital customer experience - beyond the feedback hype
Udesh Jadnanansing, Managing Partner at Mopinion, explores the phases a business goes through to optimise its digital customer experience.

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Can the Premier League really block illegal highlight videos?
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media accounts floating around the web?

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Digital music trends 2014: Piracy remains a key problem
The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019.

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How Greggs turned a Google fail into a social win
Greggs has been embarrassed after a crude spoof of its logo started appearing as on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management.

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Google’s ad-free music subscription service revealed?
Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report.

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Groupon transforms from deal site into online marketplace
Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots.

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Flappy Bird creator returns with Swing Copters game
The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters.

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Miller Lite turns fan photos into national TV ad
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign's hashtag became the No. 2 branded hashtag on Twitter.

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Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group and its national affiliates, compared with less than $50,000 in the same period last year.

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Social media trends in the US: Facebook dominates mobile as Snapchat surges
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US.

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Lay's teams up with Uber for picnic basket campaign
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age.

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Moto 360 pricing revealed: Smartwatch details accidentally leaked by Best Buy
Motorola is expected to launch its Moto 360 Android Wear smartwatch by 4th September, priced at £249.99, according to a product listing accidentally leaked by Best Buy.

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Smartwatches to overtake tablet sales in 2018- report
Smartwatches will outsell tablets by 2018, as the trend for wearable technology takes off, according to a new report.

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Fanta creates weekly comedy Vines
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, "Fanta For The Funny," aimed at teenagers and young adults.

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One in four UK businesses think their marketing isn’t performing
A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success.

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Google buys social city guide app JetPac
Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data.

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UK video trends: Brits still prefer to watch live shows on their TV
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions.

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Video viral of the week: Wilkinson Sword claims beards make babies cry
With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why it’s our video viral of the week below…

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UK internet trends 2014: Which sites attract most mobile users?
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research.

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Should your brand be using Snapchat? Take this quiz to find out
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an infographic to help you determine if they need a presence on Snapchat- showing that not every brand is as well-suited for its demographic as Taco Bell.

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Yahoo boosts local search with Zofari
Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari.

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Web security trends: New domain names spark wave of online threats
Most businesses (92%) recognise the risks with the introduction of new web address endings, with most consumers feeling that the internet will be a more dangerous place in 2020, according to new research.

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Controversial social network Ask.fm sold to IAC
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm.

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Samsung buys ‘internet of things’ firm SmartThings for $200m
Samsung bought SmartThings for $200m, as the electronics giant looks to expand into the growing smart home and internet of things arena.

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Consumers ‘trust branded content almost as much as editorial’
There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%).

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1 in 12 Twitter users are actually bots
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help.

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Banners account for just 4% of entertainment mobile ads
Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising company, Vdopia.

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Video ad measurement: IAB planning new metric soon
The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns.

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Gmail puts unsubscribe link next to emails
Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily.

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Egyptians give over $1.5m in mobile donations during Ramadan (infographic)
Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom.

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Global mobile ad revenues ‘nearly doubled in a year’
Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe.

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Twitter tests ‘Promoted Videos’ to take on Facebook
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads.

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Sony’s $99 Playstation TV and game streaming device coming this Autumn
Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November.

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Candy crash? King shares dive as players move on
King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game.

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Back on track: Apple Maps overtaking Google Maps on UK smartphones
In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report.

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Samsung debuts first metal phone
Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple.

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Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic)
While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of staff.com.

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Google links Asia and US with giant underwater cable
Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia.

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Twitter alters price model to compete with Facebook
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application.

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Is BuzzFeed worth three times more than the Washington Post?
BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post.

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Google unifies mobile tracking across web and apps
Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web.

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Case study: Dove links pack promotions to mobiles to boost cross selling
Brandtone partnered with Unilever in 2013 to drive the rate of sales across the Dove portfolio in Russia. This case study looks at how the beauty brand used linked on pack promotion swith a mobile campaign to riving cross-selling opportunities across Russia- boosting repurchase sales by 21% in some cases.

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Microsoft launches £15 mobile phone without web connection
Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range.

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Persil turns captchas into games with PlayCaptcha
To promote its new line of Persil’s Dual Action liquid capsules Unilver worked with AdLabs to create a fun alternative to the usual captcha verification screens.

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Top tips: Customer is king, but what do they want when it comes to online security?
While customers value targeted offers, they value their security more, argues Mark Kedgley, CTO, New Net Technologies.

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Athletics Weekly uses programmatic ads to boost audience engagement
The UK’s leading athletics publication, Athletics Weekly, has signed a digital audience extension partnership with programmatic advertising experts RadiumOne UK.

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Latest SEO changes for Google search algorithm – Local is impacted
It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around.

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The action hero life of email marketing: 4 Keys to Maximise Deliverability
You may think that your email marketing message is just like a mild mannered guy, headed to work on a Tuesday to do his job. But once they are out the door, things get complicated. In order to actually arrive at the office, he lives the life of an action hero. Henry Schuck, CEO of DiscoverOrg, explain why 90% of emails sent today are considered spam, and offers 4 tips to make your emails arrive safely at their destination.

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Universities missing out on digital recruitment for students
Despite the investments made by universities in digital, there is still little evidence about how resources are utilised by prospective students as part of their search process; and whether they now outweigh traditional methods.

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Viral videos boost searches and sales for music tracks
Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research.

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Australians adopting second screens and TV usage rises
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen.

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Facebook bans apps offering free content for likes
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics.

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US smartphone penetration to reach 75% this year
The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data.

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Mondelez changes CMO to ‘chief growth officer’
FMCG giant Mondelez, owner of brands such as Cadbury's, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development.

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Google rewards secure websites with higher search ranking
Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking.

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Voice calls to be replaced by instant messaging?
Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research.

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Google buys chat app ‘assistant’ Emu to boost ad targetting
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too.

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Half of affiliate marketers are ‘self-taught’
Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to new research.

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Online retail trends: UK leads Europe for Internet shopping
The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research.

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Pinterest finally adds private messaging
Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool.

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Top marketing tips: Sod incremental. To succeed businesses must think small!
The idea of incremental change is becoming outdated. Brands take years to develop and business plans months to prepare, yet in a single click consumers and competitors anywhere can change it in any direction… and tell millions of others. Karen Connell founder of The SMALLmighty, explains why brands need to think small- and get real customers involved in their strategy.

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Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system
The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system.

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Internet marketing in China – McKinsey sees digital as key to economic growth
The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key.

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Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research.

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“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack
This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in the security industry comment on what this means for the digital sector, and how to prevent further breaches in the future.

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FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive
Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business.

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Right to reply: The rise of the China’s Apple- How Xiaomi has overtaken Samsung
This week it was revealed that Xiaomi has overtaken Samsung as the top smartphone vendor in China. Karen Connell, founder of The SMALLmighty, looks at the implications on China and the global smartphone market.

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The Huffington Post hires ex-Al Jazeera boss for Arabic news launch
The Huffington Post Media Group has teamed up with the former boss of broadcaster Al Jazeera to launch an Arabic-language edition.

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Top tips: Staying relevant at every stage of the buying process
Antoine Boulin, president media at Purch, looks at how a combination of content and programmatic ad buying can help brands and advertisers stay relevant throughout the purchase funnel.

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Biggest hack yet? 1.2bn passwords stolen in global data theft
Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites "in virtually all industries across the world" according to a US security firm.

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Android finally overtakes iOS for global web usage
Despite commanding 85% of the global mobile market, Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system.

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Snapchat and WhatsApp dominate photo sharing as Facebook plateaus
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research.

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Top smartphones in China: Xiaomi overtakes Samsung
Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research.

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DMA ditches rules for 5 ‘principles’ to build customer trust
The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.

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Lycamobile launches first 3D animated advertising campaign
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.

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Bad dates: OKCupid in hot water over user experiments
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond.

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Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire
Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out.

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Twitter plans targeted ads for ‘logged out’ audience
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in.

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