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Marketers increasingly choosing Facebook video over YouTube
Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.

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Apple Pay goes live across 30+ US retailers
Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.

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SnapChat gets first ‘creepy’ ad (in a good way)
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

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Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.

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Gmail app to sync with Outlook, Yahoo and other email rivals?
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.

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Top tips: Adding Context to the Customer Experience
In the race to create the perfect, personal customer experience most marketers have amassed huge volumes of customer data. So why are the majority still failing to deliver the quality of experience demanded in an era of continually rising customer expectation? The problem is that historic CRM data, however in depth and accurate, cannot reveal what that customer is buying online right now, or what the intent behind their online behaviour is. It can’t tell you that the long term business customer is actually looking to book a family holiday; or that the insurance customer with a ‘web only’ discount offer is struggling to complete the online renewal form. So how are marketers going to turn this deluge of static customer information into a powerful, personalised experience that delivers business value? As Nick Keating, VP EMEA, Maxymiser insists, when it comes to creating the right personal experience context is everything. This rich customer data is fantastically valuable but it is only by integrating offline customer data with real-time, online customer activity that an organisation can truly harness the power of personalisation.

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Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research.

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CBS debuts video streaming service ahead of HBO
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.

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Warm weather behind slowest growth in online sales since 2010
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.

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Dove uses SnapChat in ‘self esteem’ campaign
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

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TV24 UK uses app survey for viewing habit insights
TV24 Group, a global TV guide app provider, has chosen Survey Anyplace’s mobile survey technology to get actionable, in-depth information about its users’ viewing habits.

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Global Facebook ad budgets up 81% (as revenue rises 162%)
Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

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Google Play now far ahead of Apple for app downloads (but still makes less money)
Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research.

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Nigerian online shopping giant Konga embarks on search drive
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.

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Delays to digital transformation projects worry CIOs and CFOs
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

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US media consumption trends: Music tops the charts
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.

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Apple reveals thinner iPads with fingerprint scanners
Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector.

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Video viral of the week: Peugeot reboots action-packed 80’s ad
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…

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Ryanair provides Twitter info on all flights
Ryanair is providing real-time information on every flight via a new Twitter account.

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Top tips: Can any business afford to wait for Digital Britain?
If the Government’s statements about Digital Britain could be believed, even the most rural outpost should be enjoying high speed broadband. The reality is that even those operating in towns and cities are struggling to get any kind of decent broadband speed via ageing copper networks. So called Digital Britain is fast becoming Divided Britain; and while the impact on house prices of poor broadband connections is well established, it is the impact on businesses that is most damaging. How can a company exploit lower cost, more agile cloud services without reliable, resilient high speed networks? And how can UK companies struggling with 2Mbps compete with global competition that already have 100Mbps and a commitment to 1Gbps soon? As Mike Van Bunnens, Managing Director, Comms365, says, Digital Britain is not working. 4G is a real alternative. So don’t just wait for BT – take action today and step across to the other side of the Digital Divide.

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Netflix shares drop on slowing subscriber growth
Shares in Netflix dipped this week after it revealed that it has fewer subscribers than forecast.

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Argos shakes up image with £10bn rebrand campaign with focus on digital
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.

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Reddit buys popular browser app Alien Blue
Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices.

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Google reveals Android Lolipop and Nexus 6
Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft.

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Google sells best YouTube channels to UK advertisers with 'Preferred' format
Google has launched its ‘Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

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The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

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Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.

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Third of teens meet social media 'friends' in real life
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.

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Guest comment: The online opinion poll that could cost £13.2bn
Online surveys are at the heart of a lot of decision making these days particularly, as you would expect for on-line businesses. Many people assume that an on line survey is representative of the online population but the recent Scottish Referendum polls reveal that this is not necessarily the case. Steve Abbott, director at The British Consumer Index, explains why when it comes to web surveys, who takes part can make all the difference.

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Niume creates ‘instant social network’ around interests
A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds.

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Skype app lets users swap video messages
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles.

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Twitter lets French users transfer money via tweets
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet.

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The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.

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Dropbox denies security leak after ‘hacked’ passwords appear online
Dropbox has denied reports that hackers broke into its computer systems and stole almost seven million usernames and passwords, claiming that the data leaked online is not associated with Dropbox accounts.

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Telegraph debuts two new mobile ad formats
The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.

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Saucy Fish Co debuts ‘magazine-style’ website
The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

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Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

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Google's 'biggest search competitor' is Amazon, says former boss
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.

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Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

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4G black spots: Third of mobile internet tasks attempted on trains fail
Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research.

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Internet, privacy and surveillance – Implications for consumer behaviour
Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care about privacy, even if you’re “not doing anything you need to hide."

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Twitter sues US govt over revealing user surveillance requests
Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users.

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X Factor expands social engagement for 2014 season
FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.

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The always-on consumer: How can brands keep up?
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?

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Top tips: A new era of personal data unlocked in an “Internet of Things”
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage is within reach. The Internet of Things is unlocking a new paradigm in relevancy of messages, and for brands and agencies that get it right, the rewards will be rich.

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Microsoft chief sorry for saying women should not ask for pay rise
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead.

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The price of privacy: Europeans 'value their own data at £140'
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.

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Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.

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Average smartphone user checks device 221 times a day
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research.

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Apple and Google top global brands as tech firms dominate
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.

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Free analytics tool shows insights into 4G generation
Netbiscuits has launched one-stop smart analytics dashboard in its free Mobile Analytics software, helping marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard.

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No joke: Comedy club charges per laugh via facial recognition
Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.

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Half of apps ‘discovered via search’
By far the most common discovery method for mobile apps is searching, with 53% of Android users and 47% of iOS users in the US found the last app they downloaded by searching the app store, according to new research.

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Social media and politics: Which party conference generated the most buzz?
With the final party conference season before the UK elections coming to a close, how did the Conservatives, Labour and the Liberal Democrats compare on social media? New data shows that being the most talked about party on Twitter is not always a good thing…

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Firms failing to connect customer experience and employee engagement
Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research.

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Mystery email sparks ‘bellogate’ spam attack at UCL
In another example of how quicky digtal can spin out of control, a mysterious email reading "bello" was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes

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Jaguar uses Google Glass in latest campaign
Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year.

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Facebook’s new ‘Hyper-Local’ ads target people within a mile of business
Facebook has launched a new tool that lets advertisers target people within a set radius of their business.

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EE expands into TV with set top box
UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk.

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Spotify makes a profit for first time
Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last.

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Online shopping goes mobile in the UK
The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research.

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Shopping centres going digital: How malls are merging online and offline worlds
Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report.

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Mobile video now fastest growing format as ad spend triples
Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research.

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Mondelez invests 20% of ad budget into digital video and mobile with Google tie up
Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google.

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Facebook seals WhatsApp deal as value rises to $22bn
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app's value rise even further to $22bn.

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Microsoft creates room-based gaming technology
Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display.

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Mobile demographics: Brands should think multicultural
Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research.

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Samsung warns of 60% profit drop amid budget competition
Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo.

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Biggest spenders on Google AdWords: Amazon tops the list in US
With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research.

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BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad
BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

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The death of the weekly shop: Savvy Brits shifting online
The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the norm, according to new research.

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Top tips: PR – The essential resource for any Inbound Marketing campaign
Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. But how do you create the right content to attract the right audience? Bob Dearsley, Chief Executive of itpr and The B2B Marketing Lab, explains the value of PR’s content creation talent and targeting skills in driving highly effective Inbound Marketing.

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Facebook cracks down on ‘fake likes’: Sues scammers for £1.3bn
Facebook has stepped up its battle against spammers who promise to deliver "likes" to its members, and warned users on using such scams.

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Bumper ecommerce Christmas: 120 million orders predicted for December
The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone.

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Yahoo close to investing $10bn in Snapchat?
Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook.

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Chat app wars: Google to launch WhatsApp rival?
Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets.

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Lexus offers virtual test drive with Oculus Rift
Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model.

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Many marketers still failing to convert consumer insights into actions- survey
Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research.

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Facebook sorry for psychological social experiments
After the strong backlash Facebook received for its "emotional contagion" study published in June this year, the social networking giant announced changes to its research framework last week.

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Hobgoblin Facebook gameshow targets Halloween market
British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune.

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Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet
Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to 8.7% through a data-led approach to marketing.

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Rovio axes 130 staff as Angry Birds growth stalls
Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth.

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Right to reply: Can Windows 10 solve Microsoft’s OS woes?
Microsoft gave us all a sneak peek into its next operating system, called Windows 10 (skipping version 9 altogether). Warwick Business School Professor of Practice Mark Skilton comments on what the software giant needs to do to avoid a similar fate of its current Windows 8.1 OS.

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Case study: How Murphy’s turned Ireland’s rain into beer
Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks at how the beverage brand mocked Budweiser and got over 20,000 downloads.

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SME marketing budgets 20% larger this year
SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research.

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Twitter gets official TV ratings: Brands link social and TV success
Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows.

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Facebook sorry for drag queen name ban
Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name.

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Hong Kong protestors flock to FireChat to bypass web lockdown
Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country.

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Reddit gets $50m funding boost- will give 10% back to users
Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users.

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Netflix to make first movie: Crouching Tiger sequel set for VOD
Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon.

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AOL expands content deal with MSN
AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news.

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Many Brits ‘don’t understand the Internet’...but can't live without it
Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research.

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Digital branding agency CorporateEdge joins Hotwire
Branding and digital agency CorporateEdge has joined PR firm Hotwire adding clients such as specifically Hotels.com and Currency Cloud to their roster.

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Microsoft reveals plans for Windows 10 (and skips number 9)
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.

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Angry Birds lost quarter of players since 2012
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.

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Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

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Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.

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Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook's roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.

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Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

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