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Search engine keyphrase CPC ad rates fall further as search battles social
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards.

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Snapchat to offer ‘buy’ features for advertisers?
Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month.

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Genius or balls? Airbnb rebrand sparks web ridicule
Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy.

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Twitter takes on WhatsApp with direct message chat upgrade
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat.

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Firms ‘still failing at content marketing’- Forrester
Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey.

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Microsoft confirms 18,000 jobs axed in Nokia cull
Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are 'eliminated' from the workforce.

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Beach or culture? The subconscious factors that affect how different Europeans holiday
British, German and French adults are more likely to seek holidays abroad for beach life of eating, drinking and sunbathing, whereas Spanish holidaymakers are more likely to seek out culture in other lands, according to new research.

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Can the web really forget? Twitterbot catches Russia Wikipedia edits
The Russian government has reportedly been caught editing a Wikipedia page relating to crashed Malaysia Airlines flight MH17 and removing references to Russian involvement.

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Facebook tests ‘buy’ button for direct purchases in ads
Facebook is trialling a 'buy' button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network.

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Amazon launches ‘Netflix for books’ service Kindle Unlimited
Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month.

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Display ad tips: “Viewability alone does not equal success”
Only about 50 percent of all online ads are considered "viewable." That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad's viewability is an important part of creating effective advertising. This report from Nielsen looks into why viewability is only a small part of the larger picture of advertising success.

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Online pharmaceutical marketing drives conversions- study
Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research.

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Insurance companies miss a trick by failing to capitalise on loyalty schemes to retain customers
Insurance companies could be losing precious business by underutilising loyalty schemes to reward and retain existing customers, according to a new survey of over 2,500 UK consumers.

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1 in 9 UK homes to be ‘smart’ by end of year
One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research.

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Google+ ditches real name requirements for YouTube
Google has dropped its requirement for people to use their real names on its social networking service Google+ and its video service YouTube, in a move that suggests the web giant is scaling back its social media ambitions.

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Mexico retains ‘Social World Cup’ as USA rises
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research.

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Top tips: Understanding customer motivation
Organisations have never had so much customer information; yet in many cases they have never had less idea about how to achieve effective customer engagement – digital commerce marketing may be data rich but it is often insight, and invariably, action poor. The missing piece to date has been understanding customer personality and motivation. It is useful to track what a customer browses or when he buys. But how much more valuable is it to understand the motivation of those purchasing customers? To create a profile of those individuals most likely to buy based on a range of emotional criteria, from aspirations to openness and interests; and to use that profile to automatically tailor marketing activity? Harry Parkes, Product Director for WHY from VisualDNA, explains how the use of psychometric profiling to determine the motivations of core customer groups in conjunction with tight integration into ad platforms and ecommerce systems is transforming the quality and relevance of the online customer experience and driving new levels of customer engagement.

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Tremor Video and DoubleVerify partner up to tackle online ad fraud
Video ad technology company Tremor Video has formed an international partnership with digital performance company DoubleVerify to reduce online ad fraud by eliminating machine or bot-based impressions from campaigns.

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The rise of programmatic ads: Forget Mad Men- we now need ‘math men’
With a staggering 90% of the world's data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still hampers industry growth. As one of the biggest players in the ‘big data’ revolution, Google held its first UK conference on programmatic ads last week to shed more light on the fast-growing industry. Netimperative was there to report on their take on the future of ad trading.

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Facebook and Nielsen track mobile TV habits in US
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.

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Former rivals Apple and IBM team up for business apps
Apple and IBM, have announced a "landmark partnership" that will see there former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple's consumer friendly iPads and iPhones.

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Consumers only have 5 ‘best friend brands’
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from.

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Microsoft to axe Nokia jobs in mass cull?
US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia.

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Programmatic ads grow up: Spend moves ‘beyond display’
Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research.

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Yahoo profits drop but keeps share of Alibaba ahead of IPO
Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO.

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Internet of things steps closer for pharma marketers with Novartis-Google partnership
One of the first major moves from Google's healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.

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Simon’s Cat raises £88,000 via crowdfunding in one week
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon.

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YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.

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Google's Nest and Samsung form new Internet of Things consortium
Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices.

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Google+ authorship photos removed ‘to boost ad clicks’- report
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.

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Nestle offers rewards to social fans with new coffee hub
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

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Mobile video ad trends: 5 steps to success
With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising.

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Govt spies named ‘villain of the year’ at web awards
The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.

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Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.

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Moshi Monsters boss steps down on YouTube
The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network.

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EasyJet tests iBeacon to ‘enhance airport experience’
Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”.

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10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.

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Free Wi-Fi improves customer spend… but most users still struggle to get online
Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.

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Mobile payments ‘making life easier’
There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Mobile Wallet Report, 40 percent of mobile wallet users say they use mobile methods as their primary mode of payment.

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Event marketing tips: Print’s charming… but mobile’s smarter
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.

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Forget the octopus: Can Cortana predict the World Cup winner?
Microsoft’s Siri rival Cortana has proven to be something of a football expert, correctly predicting the winners of all the knockout games in the World Cup 2014 so far. But can it predict the champion for the final this Sunday?

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Digital regulation steps up with emergency surveillance laws in UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating effective digital regulation, and both marketers and their corporations can learn from these mistakes.

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Adidas takes on Samsung with $199 'personal trainer' fitness band
Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer.

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Ecommerce white paper: 7 steps for achieving global success
How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences.

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Google invests $100m venture fund to boost London tech scene
London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city.

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How can publishers and brands take better advantage of ecommerce?
As publishers battle with a decline in subscriptions and advertising sales, and marketers search out new ways to grow sales online, could there be a way to drive revenues that works for both parties? Anotine Boulin at Purch looks at how publishers and brands can combine to take better advantage of ecommerce.

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Small firms ignore mobile marketing at their peril- report
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven't switched on to mobile, according to new research.

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Deltamethod debuts AdWords platform for small businesses
Deltamethod is launching a new platform to manage AdWords campaigns that claims to reduce the cost of search engine advertising (SEA) campaigns by 30%.

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Mobile World Cup trends: Asia and Africa lead way for consumption
With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research.

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Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’
Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research.

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Top Twitter tips: How to communicate with your customers in 140 characters
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.

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Case study: Dove hosts Google Hangout debate on real beauty
Back in June 2014, Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity.

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Case study: Lexus uses ‘three screen sequence’ advertising with Microsoft
Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Micrsooft.

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World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

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Beginners guide to Facebook advertising: Turning lost visitors into fans
Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.

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Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam.

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Marketers expect digital to make up ‘75% of budgets in next five years’
Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research.

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46% of Brits use mobile as ‘primary tool in purchase decision making’
Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research.

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Video network Rightster buys rival Base79 for £50m
Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee.

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Prisoner or astronaut? Comfort supports mums in gritty film
Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below…

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Samsung, Intel, Dell unite for Internet of Things connectivity standards
Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other.

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Video ad trends: Media buyers want to link TV and video on demand
More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research.

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Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)
Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…

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Peugot drives crowdsourced social media campaign
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.

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YouTube shames ISPs for poor streaming perfomance
Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site.

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Instagram case study: Levi’s gets 24% brand recall with frequency capping
Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34.

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UAE mobile trends: Smartphones owned by 77% of population
With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research.

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New Zealand ecommerce trends: More than half now shop online
New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research.

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VisualDNA links image-led analytics with Google AdWords
Visual data analytics company VisualDNA has integrated with the Google Adwords platform.

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Google's 'forgotten' articles return as censorship row rumbles on
Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints.

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Top tips: What the World Cup can teach us about real-time marketing
With football mania in full swing, Patrick Wyatt, VP, Product at Criteo has uncovered some statistics that highlight the changes in online buying behaviour during world cup matches. During the recent England v Uruguay match, online sales soared in the three hours leading up to the match but then dropped by 15% once the game had kicked off. This kind of insight is crucial for marketers to understand in order to know when it is most effective for them to engage with their customers during major national events.

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AVG urges new data laws for Internet of Things
AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices.

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Oculus Rift to support Chrome browser
Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D.

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US mobile users ‘spend 30 hours a month on apps’
Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated apps to command their attention.

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Google ‘forget me’ law under fire after BBC article censored
The controversial ‘right to be forgotten law’ forced on Google search results has come under fire after the BBC received a takedown request for a seven-year-old article criticising a former Merrill Lynch chief executive.

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Getting seen on the App Store: US and UK optimisation tactics differ (infographic)
How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded.

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Tablet advertising effectiveness research: ‘As effective as print ads’
Readers recall magazine ads on tablet devices as strongly as the same ads served through print, according to new research.

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Ericsson shows off 5G mobile test: 395 times faster than broadband
Less than two years after EE launched the UK's first 4G network, Mobile maker Ericsson has showcased tests for new 5G mobile technology capable of reaching speeds 250 times higher than current 4G.

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eBay expands Argos partnership to 650 stores
eBay and Argos have extended their Click & Collect partenership, allowing eBay shopper to collect their purchases from 650 UK stores.

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Paddy Power offers better odds to fans that share on social media
With the World Cup, Wimbledon and the Commonwealth Games capturing public attention this summer, Paddy Power is ramping up its marketing with a new scheme that lets fans that spread the word on social media to get better odds on bets they place.

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Top online retail tips: E-commerce is changing and it’s good news for your business
Greg Zemor, co-founder of marketplace distribution solution Neteven, discusses how e-commerce is changing and how businesses can benefit.

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Facebook ramps up video ads with LiveRail buy
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers.

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Third of Brits say no to push notifications (infographic)
One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research.

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UK porn filters ‘wrongly blocking fifth of all internet’
Adult content filters implemented by the UK's major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose.

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Amazon lockers ‘yet to deliver the goods for UK consumers’
Almost three quarters of UK consumers have yet to try out new ‘alternative’ delivery methods offered by Amazon to cut down on missed packages, according to new research.

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Customer service trends: Just 33% of tweets answered successfully by retailers
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research.

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Press Association tests ‘early warning news system’ for Twitter
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter.

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Facebook investigated for secret experiment
Facebook is being investigated by the Information Commissioner’s Office in the UK after a study showed a psychological experiment influenced what users saw in their news feeds, raising fresh privacy concerns.

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Mobile advertising to overtake print (and TV by 2016)
The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research.

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Twitter offers mobile app install ads
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages.

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Adblock moves to stop Facebook from selling user data
A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s behaviour.

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Google Glass banned in UK cinemas
Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear.

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Rakuten buys 18% stake in AirAsia Japan
Japan internt giant Rakuten is continuing to expand beyond its ecommerce and ad tech roots, buying an 18% stake in AirAsia Japan, a new low cost carrier set to be launched by AirAsia.

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Facebook brand posts by time of day
This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post. Facebook brand posts by time of day. This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Facebook during work hours. After hours sees brands posting 28.5% of their content, this is arguably a time when the a brand's fan base will be most engaged with a post.

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Google to close first social network Orkut after ten years
Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead.

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Twitter fail: KLM apologises for offensive Mexico World Cup tweet
Dutch airline KLM has been forced to apologise for joke tweet following Netherlands' victory over Mexico at the World Cup.

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Top food and drink chains on social media: Nando's leads on Twitter and Facebook
Nando's currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study.

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Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the Unilever brand become once of first advertisers on Instagrams new ad platform, boosting its brand awareness 17% in the process.

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Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours.

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