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Black Friday site crashes: Predictable chaos?
A number of high profile UK retailers crashed this morning as the 'Black Friday’ shopping frenzy reached record levels.

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Guest comment: Black Friday Frenzy Leads To the Question - Should We Be Prepared To Queue Online?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…

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Tax new year nightmare for small online firms
If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…

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Right to reply: Do advertisers really need Facebook?
At the start of next year, Facebook will phase out any 'linkbait' style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.

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More than half of Brits ‘regularly using digital wallets’
More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research.

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Christmas ‘not biggest season for retail affiliate marketing budgets’
Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research.

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Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’
Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.

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Chocolate unites web and apps in mobile video programmatic marketplace
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.

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Shopping web extension .buy proving popular with marketers
With a plethora of new web extensions going live on the internet, those that are shopping-focussed are deemed the most valuable by marketers, with .Buy is the most anticipated gTLD amongst marketers, according to new research from the Trademark Clearinghouse.

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Two-thirds of European grocery shoppers don’t buy on price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

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Finland online marketing trends: Online ad spend overtakes TV
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.

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Christmas shoppers to spend £17.4 billion online
Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year over year, according to new research.

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EU to vote on Google break-up
In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant.

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Twitter ‘Offers’ lets shoppers pay with mobile vouchers
In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores.

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Google’s biggest ad yet: User-controlled mobile app takes over Times Square
As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America.

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New York Times ramps up mobile strategy
The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications

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Ecommerce trends: Mobile users ‘more likely to buy the PC users’
On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research.

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New native ad rules: Oreo banned after YouTubers paid to promote products
In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid for by the company.

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Digital predictions for 2015: Google to buy Go-Pro, Netflix sale and 3D printing flop
What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get mainstream adoption.

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'Manic Monday' to replace Cyber Monday as shoppers 'leave it later than ever'
Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research.

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Online video marketing in Spain: Branded content most popular for advertisers
Eight in ten internet advertisers in Spain use video for their marketing or communication actions, with branded videos proving most popular and short form videos the fastest growing, according to new research.

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UK shoppers set to smash online records this Christmas
‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend

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Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook.

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Apple taps into programmatic mobile ads for first time
Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds.

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BT in talks to buy mobile networks EE or O2
BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider.

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Amazon brings click and collect to UK post offices
Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail's Local Collect service.

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White Paper: the 10 trends for affiliate marketing in 2015
What are the top themes and trends set to shape the affiliate agenda over the next 12 months? In this White Paper, Affilaite Window looks at the ten topics that paint a picture of the evolution of the industry.

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Back to its roots: Huffington Post opens in Greece
Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication.

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Google tests ad-free web subscriptions
Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners.

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Social media marketing tips: How sequenced ads improve Facebook engagement
Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook.

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Netflix accounts for third of traffic in North America
Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research.

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Women more likely to use ‘connected living technology’ than men
Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research.

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Google settles litigation with Apple’s patent consortium Rockstar
The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing.

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Nokia to launch Android tablet in China… bypassing Microsoft clause
The Nokia N1 has gone on sale in China, dubbed the "first Nokia-branded Android tablet," bypassing the restrictions imposed by its deal with Microsoft.

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WhatsApp tightens security with Android encryption
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users.

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Top ecommerce tips: 2015’s biggest trends for online retail managers to address
Gartner recently released its Top 10 Strategic Technology Trends For 2015 with many of the items on the list proving to be potentially disruptive to the eCommerce industry. Here, Gavin Masters, Head of eCommerce Consultancy at Maginus, explains the importance for retailers to react to these developments.

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Case study: How Cardstore got 22m views with a surprise ending
To celebrate Mothers Day 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 million YouTube views.

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Apple to add Beats streaming to all iPhones next year
Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report.

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Firefox ditches Google for Yahoo as default search engine
Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google.

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Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’
As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support.

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Lacoste runs Snapchat competition #SpotTheCroc
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans.

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The power of a bad review: Couple fined for TripAdvisor comments
The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 "fine" issued to a couple who described it on TripAdvisor as a "stinking hovel".

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Video viral of the week: Asos lets viewers change colours of YouTube video
Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below...

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Image search breakthrough: Google bots learn to describe entire scenes
Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy.

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Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year
Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at how the video put street harassment in the spotlight, getting a huge 37 million views in just three weeks.

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Unilever secures display ad deal with BBC Good Food
Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands.

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Guest comment: What‘s behind the renewed confidence in performance marketing among travel brands?
Just what is spurring the recent growth in affiliate marketing among travel companies? Enrique Fernández of AffiliRed looks at 6 key drivers, including new techniques like white labelling and intelligent chat software and how they are changing the way travel companies are marketing themselves.

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Unilever runs first ever global corporate video ad with CSR drive
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate.

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Snapchat launches payment tool 'Snapcash'
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app.

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Spotify partners Uber for personalised cab radio
Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides.

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Online video effectiveness: Which formats and frequency work best?
As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers.

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Reuters ditches reader comments in articles
News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles.

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Twitter targets new users with ‘instant timelines’ and non-subscriber tracking
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach.

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UK Christmas spending kicks off with return to double digit growth
Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October.

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Right to reply: Facebook ‘linkbait’ clampdown- bad news for brands?
Facebook is set to reduce the reach of brands organic news feed, in yet another move away from free advertising on the social network. Ron Soker, Head of mobile at cross-channel ad platform dmg, asks if this if there is a silver lining for brands looking to get the most out of their social media platforms.

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How do mobile gamers use social media? Males go to YouTube, Females go to Facebook
With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits of the gaming generation.

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Facebook to phase out unpaid ads from brands by 2015
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them.

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Zuckerberg to take on LinkedIn with ‘Facebook at Work’
Facebook is planning a business orientated social network to rival LinkedIn, according to a news report.

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Walmart to start price matching Amazon in-store
Consumers will soon be able to get Amazon's bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’.

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Skype lets users chat direct from browser
Skype has launched a new service that ditches the need for an app to make calls via desktop PCs.

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Microsoft and Dropbox team up to sync Office documents
Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web.

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Nearly half of Brits fail to redeem loyalty card benefits
Over 43% of UK consumers fail to redeem loyalty card benefits on at least one of their cards, according to new research.

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YouTube takes on Spotify with ‘Music Key’ subscription service
YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets.

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Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites
In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers.

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Online collaboration tools boost remote working
Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey.

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Top tips: What content marketers need to know about SEO
In an ever-evolving search landscape, dominated by Google, SEO success rests on pursuing a content-centric approach. Sure, most will agree that non-content approaches/bad links still work, but for how long? Is it right to pursue a strategy that is unlikely to deliver future success or, even worse, have a negative impact on the good work you have done? Kirsty Hulse, Head of SEO at Found believes that bad links will not yield long-term results and earning authority naturally through creating better content must be embraced.

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Top tips: The great Christmas gift hunt – how marketers can get in on the action
The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift search rankings.

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Mobile search trends: How desktop and smartphone searches differ
Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research.

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Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?
Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying paltry royalties to artists, or is it saving a stagnating industry riddled with piracy and greedy record companies? New research from Nielsen looks at how ad-funded streaming affects people's purchase decisions.

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Top 5 trends that prove the ‘Golden Age of Digital Media’ is at hand
Digital media is still very much in its infancy, but change is in the air. David Lerman, Co-founder and CTO, Say Media explores five industry trends that signal that the ‘Golden Age of Digital Media’ is upon us.

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John Lewis ad: Facebook video views catching YouTube
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos.

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Right to reply: Yahoo’s BrightRoll gamble sends a powerful message to Google and Facebook
This week saw Yahoo buy BrightRoll for a hefty $640m, giving it control of the biggest video ad network in the US. Rami Brusilovsky, Director of Video Advertising at cross-channel ad platform dmg, comments on why the move should give Google and Facebook something to worry about.

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Channel 4 debuts ad marketplace on cloud TV service ‘All 4’
Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’.

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Top of the Christmas pops: John Lewis music Shazams down 35% on last year
John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But new research indicates that track requests on Shazam have fallen substantially this year.

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Yahoo buys BrightRoll for $640m in video ad push
Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook.

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Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’
Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research.

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Case study: Shreddies' Nana interactive video campaign gets high engagement
To promote its Shreddies cereal brand, Nestle UK launched a PlayCaptcha+ campaign to raise awareness and increase viewership of two short videos in the 'Great British Nana Holiday' series.

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Online security trends: 1 in 5 still using bank password on other sites (infographic)
One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year.

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Alibaba gets record $8bn sales on singles day
China's online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual 'Singles' Day' shopping event.

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Currency exchange site XE.com picks Exponential to monetise app
Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal.

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Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)
This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that celebrates the bachelor (or bachelorette) lifestyle…

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Facebook Messenger app now reaches 500m users
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users.

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Waitrose crowdsources digital choir for Christmas campaign
Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice', which launches this week.

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Chupa Chips turns to Instagram for Halloween adventure
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy.

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TGI Insights: Youth and spend during the Christmas holidays
More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas.

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Asda expands digital sales to Europe with HookLogic
UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to Boost Product Exposure for Brands.

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Sky Italia moves 70% of brand ad budget to Turn programmatic marketing
Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding.

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Twitter plans China expansion with Hong Kong office
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market.

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Facebook adds Ebola donation button
Facebook has added an Ebola button to users' profile pages to help people donate to charities fighting the disease.

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UK expectations of marketing budget growth beat global predictions
UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group.

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Click and collect ‘to boost high street sales this Christmas’- eBay
The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay.

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Nando's takes on Heinz Ketchup with first digital push for home sauces
Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens.

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Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group
Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group.

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Top retail tips: Being responsive to mobile commerce is not enough
For online retailers, slow loading pages, unmanageable navigation, and tortuous check-out processes, are resulting in bounce rates often in excess of 80%. Retailers are not only missing out on sales but creating an appalling first impression in what has rapidly become the dominant route to market, effectively closing the door to the mobile sales channel. As Jim Rudall, Sales Director, MoPowered, insists mCommerce is not about simply making eCommerce mobile; a mobile commerce first strategy is now a retail imperative.

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ASICS brings digital in-store with ‘Mix Up Your Run’ campaign
A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg today.

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Global advertising trends: Data-driven marketing now key
More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts.

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Online Christmas trends: November 25th first big online shopping day
The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report.

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New mobile ad serves message after phone call
A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising.

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Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay.

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