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Microsoft reveals plans for Windows 10 (and skips number 9)
Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system.

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Angry Birds lost quarter of players since 2012
Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals.

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Sky invests $5m in native ad tech firm
Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach.

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Adidas adopts ‘mobile first’ native video format from Unruly
Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web.

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Right to reply: Will consumers ‘like’ Facebook following them around the web?
Moving beyond the social network, Facebook ads will now follow you around the web. Leah Pope, the VP of Marketing at Synthesio looks at Facebook's roll out of its new ad platform Atlas, and the impact it will have on brands and marketers.

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Flora embarks on £10m marketing drive with interactive mobile campaign
Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign.

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Technology and marketing: It’s all about customer satisfaction
Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research.

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The dual screen football fan: Match day digital habits revealed
Social media and dual screening now play a central role for the average football fan on match days, according to new research.

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Which TV dramas generate most word of mouth? Lucan gets most social buzz
The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research.

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PayPal to split from eBay in 2015 floatation
eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back.

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New investor urges Yahoo to buy AOL
Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants.

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Asda’s YouTube shopping channel gets 2m views
Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels.

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Fastest growing ecommerce items: Motor products, computer equipment and eBooks
British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.

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Dailymotion debuts global premium video exchange
YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange.

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AOL expands programmatic video ads with Publicis
Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV.

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Kenshoo incorporates new Facebook Atlas platform to boost search ads
Facebook’s new web-wide ad platform Atlas has partnered with Kenshoo to provide marketers with accurate reporting and optimisation for search campaigns by combining Atlas’ tracking with Kenshoo’s campaign management solutions.

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Facebook ads will now follow users around the web
Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands.

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Is social shopping over-hyped? New report casts doubt on Facebook effect
There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys

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Lufthansa puts customers in marketing images with ‘Selfie’ ad units
Lufthansa has become the first brand to sign up to anew 'Selfie' ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode.

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Top tips: Targeting early Christmas shoppers
With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Monday from across the pond to ensure early impactful sales in the run up to the holidays. Insights from the latest Kantar Media TGI Clickstream study reveal who early bird Christmas shoppers are and how best to target them.

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Bigger than Heartbleed? New Shellshock bug poses global hacking threat
A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one doesn’t require users to change their passwords.

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Case study: Yves Saint Laurent ‘big’ digital branding pays off
YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall and brand uplift far above industry benchmarks.

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Ad-free social network Ello aims to become 'anti-Facebook'
Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open acceptance policy.

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Apple hits back at bendgate: Claims warped iPhones are rare
Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are 'extremely rare'. Watch this BBC video looking into the bendgate probelm here:

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Does creativity matter? Research shows dramatic impact on business results
Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe.

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Hip to be square? BlackBerry launches unorthodox passport-sized phone
Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach.

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Top food brands make ‘responsible’ digital marketing pledge
Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing.

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Unilever first brand to adopt WPP global planning tool
Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption.

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Video viral of the week: Budweiser tackles drink driving with man’s best friend
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below.

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Top digital marketing data and case studies this week
Here are the top digital marketing data and case studies that caught our eye.

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Bad day for Apple: 'Bendgate' and 'brickgate' spoil new iPhone launch
Apple's record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices unable to make calls.

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Amazon turns tweets into shopper wishlists with new hashtag
Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network.

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Twitter and TV: New metrics prove social buzz can boost viewing figures
Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research.

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New marketing boss at Hailo as taxi app expands
Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally.

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ComScore to change mobile measurement methods
ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics.

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Facebook to launch DoubleClick rival next week?
Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits.

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eBay brings back mobile app ads
eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format.

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Apple’s ‘big’ gamble pays off: 10m iPhones sold in first weekend
Apple's big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices.

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Millennial Media buys ad tech rival Nexage for $107.5m
Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m.

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Budweiser trials ‘birthday gift’ mobile coupons with Facebook
Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions.

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Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up
Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group.

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Alibaba ‘as valuable as Facebook’ after biggest IPO in US history
Chinese online retailer Alibaba has smashed records with the largest public offering in US history - and is now as valuable as Facebook after just one day on Wall Street.

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Do brands need to sell direct to consumers? 89% of shoppers visit brand websites
Nearly 9 in 10 online shoppers (89%) visit customers visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research.

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Guest comment: Three trends from the London Fashion Week catwalk for retail marketers
As the Fashion Week frenzy dies down in London, Carol Rashti, Marketing Director, Rakuten Marketing, discusses some of the prevalent digital trends of last week, and how they can be translated from the catwalk to the high street by marketers.

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How Google Now is changing app market: Context awareness to replace app trays?
Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends.

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Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way
Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research.

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Oculus Rift reveals first prototype headset since Facebook takeover
Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year.

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Microsoft cuts 2,100 more jobs
Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce.

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Capturing the social TV audience: Tips for brands (infographic)
A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge lucrative audience? New research from Nielsen looks at some key trends.

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Growth of online clothing sales doubles in August
The UK online retail sector has experienced its strongest level of annual growth since November 2013, with last-minute holiday essentials helping record a year-on-year increase of 18% in August, according to new research.

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Japan's Muji personlises shopping experience
With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and boosted revenues.

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Top tips: Tech you don’t have to pay for- 4 ways customer mobiles can boost sales
Finding a compelling reason for customers to engage with your business via smartphones offers a huge (and low cost) way of getting swathes of valuable insights. Mark Penson, CMO of Survey Anyplace, looks at four ways to use customers’ mobile devices to improve your bottom line.

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Ecommerce trends in South East Asia: Mobile shopping growing fast
Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research.

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P&G seeks outside help in video cost cutting drive
Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seek fresh ideas.

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Hacker redirects eBay shoppers to fake site
EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details.

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Analytics trends: IBM makes Watson super computer available for business decisions
IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine.

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iOS 8 Launch: Apple forced to delay HealthKit after bug
Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute.

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Amazon pips Google to purchase .buy domain name for $4.6bn
Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination.

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More women play video games than men
There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report.

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Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)
Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research.

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Digital Natives: Age is not the biggest factor
Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research.

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Low cost smartphones to drive growth in emerging markets
The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research.

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Social media case study: Dettol boosts spray sales 86% in China via word of mouth
Word-of-mouth marketing online is not just reserved for ‘cool’ brands like Nike or Coca-Cola. Even relatively mundane household cleaning brands can create social media buzz- as shown by this 2011 campaign from Dettol in China that targeted mothers.

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1 in 6 emails fail to reach inbox, but Gmail gets best results- study
A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new research.

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PayPal claims Apple Pay is ‘no safer than selfies’
Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies.

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Retailers ‘losing profit in pursuit of multichannel sales’
Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting.

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Guest comment: Why technology is digital media’s mystery box
Lawrence Horne, UK Director, Say Media looks at how incredible creativity in digital media is being unlocked by technology and how the intersection of technology and publishing is what's driving the media companies of the future.

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Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’
Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research.

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Marketing data trends: Future planning overtakes campaign measurement as main use of data
Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research.

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Microsoft buys Minecraft for $2.5bn
Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game's creator leaving the company because he is a "nerd", not a CEO.

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£65 Android One smartphone to launch in India
Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets.

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With or without U2? Apple offers free album removal tool
Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices.

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‘Huge jump’ in mobile ad engagement over year (infographic)
Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year.

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German media giant OMS puts video ads in text with StickyAds
Leading German media group, OMS has selected StickyADS.tv as exclusive vendor for in-text video rolls.

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Video marketing ‘most trusted format’ by consumers
A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research.

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European programmatic market was worth €2.1bn last year
As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013.

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Top tips: Three trends from dmexco shaping advertising
As dmexco took over Cologne for two days last week, Pierre Naggar, Managing Director, EMEA, at Turn discusses some of the prevalent trends there and how they are impacting the marketing industry.

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Top tips: E-fashion merchandising: How to win new customers and sell more
Caroline Hey, Director International Business at search and navigation specialist FACT-Finder, looks at e-fashion merchandising and how brands can learn a thing or two from leading fashion stores when it comes to merchandising measures aimed at increasing customer satisfaction, conversion rate and average basket size. She offers 6 tips and tricks that have already been adopted by leading fashion brands like Esprit, Hessnatur, and SportScheck and outlines how to make them work for your online store.

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Older adults driving growth in digital video
Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same period last year, according to new research.

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Adobe and Publicis unite for ‘always-on’ global marketing platform
Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts.

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Facebook tests Snapchat-style vanishing posts
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps.

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Paid social ads ‘convert more customers than organic’ (but email still strongest)
As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall.

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Paypal to accept bitcoin payments via subsidiary Braintree
Paypal will soon start taking bitcoin through its Braintree subsidiary, as virtual currency continues to gain mainstream acceptance.

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Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets
Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below…

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Nearly half of teens using Snapchat
Nearly half of all teens aged 16-19 are using snapchat across a number of major western markets, according to new research.

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Top tips: Digital word of mouth- Marketing’s most important strategy
Getting a customer to recommend your brand online is like gold dust to any marketer- but how can this be achieved? Matthew Robinson, Marketing Communications Manager at Acxiom, looks at the D-WoM strategy (Digital Word of Mouth), exploring what this concept is, why it is so important and also highlight ways that marketers can start implementing it by using big data analytics.

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Soundcheque CEO goes blind for charity
The CEO of online music licensing site Soundcheque will be become voluntarily blind for one week leading up to World Sight Day on October 9.

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Microsoft to buy Minecraft for £2bn?
Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft.

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Ad blocking on the rise globally- 5% now censor ads with software
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report.

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Apple, Samsung or Nokia? What your mobile brand says about you
iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey.

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Right to reply: Can Twitter’s ‘Buy it Now’ button match customer expectations?
This week saw Twitter enter the world of e-commerce with a new ‘buy’ button- a new function that will sit inside a tweet and allow users to purchase an item directly from that message. Neil Kinson, vice president EMEA, Redwood Software looks at how process automation will be the key for Twitter to ensure a fast and convenient service for new customers.

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Right to reply: Can Apple’s new iPhone crack emerging markets?
Following the launch of the new iPhone yesterday evening, Marco Veremis , CEO and founder of Upstream, considers the strength of the iPhone’s newest features within the emerging markets, a difficult sector which will be a vital one for Apple to crack over the coming years.

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Viacom’s £450m Channel 5 deal gets green light
Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal.

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Right to reply: Do brands need to make their apps Apple Watch compatible?
The Apple Watch is the first new product line for the company since the iPad in 2010. Sam Clark, CEO of Conjure, a company that specialises in developing apps for emerging technology platforms—including wearables—looks at why brands need to consider making their existing apps for friendly towards smart watch users.

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Apple Watch and phablet revealed- but are NFC payments its real game changer?
Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security.

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How does Google judge content quality? Study shows brands have advantage
Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research.

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The six types of social media user: Most Brits ignore brands (infographic)
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user.

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Rise of the iWatch? Wearable tech to make $53bn by 2019
Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research.

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Rakuten buys cash back shopping sitre eBates for $1bn
Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America.

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