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Microsoft debuts $199 cross-platform fitness band
Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users' smartphone, monitors their activity and displays notifications such as texts and calendar events.

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Murdoch papers slam Facebook for ‘audience tax’ publisher deals
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’.

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Google expands AdWords Express app to small businesses worldwide
After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move.

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Twitter revenues rise…but user growth slows and no profit in sight
Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable.

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Video viral of the week: Oreo unleashes Halloween ‘Nomsters’
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below…

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Emerging markets to lead new growth for app publishers
Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research.

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The Impact of Halloween in eCommerce (infographic)
158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands.

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Top ecommerce tips: How to make your online business less bouncy
David J Brown, CEO and co-Founder of ecommerce conversion company Ve, discusses techniques to reduce bounce rates on ecommerce sites.

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Google Vs. cancer: Smartband to sniff out early signs of disease
Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease.

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Wal-Mart vs. Apple: US retailers revolt against iPhone payments
A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service.

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Mobile now accounts for half of all YouTube traffic
Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation.

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Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience
Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research.

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Criteo debuts cross device personalised marketing tool
Criteo has launched a new tool that lets clients run personalised ads across any screen on any device.

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eBay picks R.O.EYE for Germany affiliate marketing push
eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion.

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UK adspend grows at fastest rate since 2010
UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research.

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Facebook debuts 90’s-style chatroom app ‘Rooms’
Following the relaunch of its messenger earlier this year, Facebook has launched another standalone chat app for iOS and Android letting users create group chats around their favourite topics.

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Halloween ‘top time of year for beauty videos’ (infographic)
Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google.

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Top search tips: The true value of intuitive UI and the SEO benefit your receive
Providing a good user experience strategy can also ensure a strong showing on Google’s search rankings. In this in-depth article, Matt Janway, eCommerce and digital marketing specialist, offers 8 tips to get the most out of your website to boost visibility online.

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Google copyright clampdown sinks pirates' search rankings
Google's latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics.

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Half of consumers will order Christmas gifts online just days before the 25th
Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research.

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Hungarians protest world’s first internet tax
Demonstrators in Budapest yesterday protested against a plan to introduce a tax on Internet use, staging the first mass rally since Hungarian Prime Minister Viktor Orban won three elections this year.

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Double trouble: Apple Pay glitch charges some users twice
Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers.

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Teens flock to voice search
Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research.

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Unilever boosts digital media spend to 20%
Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation.

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Queen sends first tweet via Science Museum
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London's Science Museum.

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Halloween search spend unmasked: Disney dominates US costume hunts
Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014.

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New Google ‘Inbox’ app lets users manage email deluge
Google has launched a new app designed to help users sort their emails more efficiently.

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Organic search accounts for over half of website traffic
Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research.

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NSPCC revamps website to inspire ‘fight for every childhood’
NSPCC has revamped its website in collaboration with Amaze as the children’s charity looks to highlight its work against child abuse.

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Rubicon Project gets ABC EDAA Trust Seal
Real-time ad trading platform Rubicon Project has received the EDAA Trust Seal from independent industry Certification Provider ABC, demonstrating their compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

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Is copywriting is dead? New documentary asks if craft is still relevant in digital world
Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft.

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Microsoft planning smartwatch launch soon?
Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes.

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Twitter debuts app development kit ’Fabric’
Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android.

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Ello gets $5.5 m funding to expand anti-Facebook social network
After securing 1 million users within a month (with 3 million waiting to join) Ello has secured multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook.

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Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis
There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing.

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Elf and safety: Air New Zealand gets into the Hobbit for epic viral video
Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’.

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Guest comment: Why mobile programmatic is the future
As brands’ target audiences move towards smartphones and tablets, Andy Mitchell, European MD of BrightRoll, explains why every digital marketer needs to be thinking about mobile programmatic ads.

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Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)
Mobile devices are shifting fromk and influencing medium to a conversion medium, accounting for 38.6% of display ad conversions during Q3 2014, according to new research.

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Too many retargeted ads ‘put people off buying’
Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research.

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The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands
As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report.

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Google ‘barometer’ offers customer insights across 46 countries
Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries.

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Microsoft ditches Nokia brand in mobile shake up
Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia.

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Rakuten to launch UK marketplace as Play.com gets phased out
Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand.

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The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’
Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research.

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Marketers increasingly choosing Facebook video over YouTube
Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube.

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Apple Pay goes live across 30+ US retailers
Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone.

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SnapChat gets first ‘creepy’ ad (in a good way)
After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users.

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Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)
Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off.

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Gmail app to sync with Outlook, Yahoo and other email rivals?
The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts.

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Top tips: Adding Context to the Customer Experience
In the race to create the perfect, personal customer experience most marketers have amassed huge volumes of customer data. So why are the majority still failing to deliver the quality of experience demanded in an era of continually rising customer expectation? The problem is that historic CRM data, however in depth and accurate, cannot reveal what that customer is buying online right now, or what the intent behind their online behaviour is. It can’t tell you that the long term business customer is actually looking to book a family holiday; or that the insurance customer with a ‘web only’ discount offer is struggling to complete the online renewal form. So how are marketers going to turn this deluge of static customer information into a powerful, personalised experience that delivers business value? As Nick Keating, VP EMEA, Maxymiser insists, when it comes to creating the right personal experience context is everything. This rich customer data is fantastically valuable but it is only by integrating offline customer data with real-time, online customer activity that an organisation can truly harness the power of personalisation.

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Programmatic display ad spend to double this year
US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research.

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CBS debuts video streaming service ahead of HBO
CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena.

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Warm weather behind slowest growth in online sales since 2010
The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010.

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Dove uses SnapChat in ‘self esteem’ campaign
To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms.

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TV24 UK uses app survey for viewing habit insights
TV24 Group, a global TV guide app provider, has chosen Survey Anyplace’s mobile survey technology to get actionable, in-depth information about its users’ viewing habits.

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Global Facebook ad budgets up 81% (as revenue rises 162%)
Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data.

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Google Play now far ahead of Apple for app downloads (but still makes less money)
Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research.

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Nigerian online shopping giant Konga embarks on search drive
Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns.

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Delays to digital transformation projects worry CIOs and CFOs
Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise to and engage their customers. But many firms are struggling to keep up with the pace of change, according to a new survey.

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US media consumption trends: Music tops the charts
In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% of the country's population listens to music, spending more than 25 hours each week tuning into their favorite tunes.

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Apple reveals thinner iPads with fingerprint scanners
Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector.

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Video viral of the week: Peugeot reboots action-packed 80’s ad
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below…

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Ryanair provides Twitter info on all flights
Ryanair is providing real-time information on every flight via a new Twitter account.

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Top tips: Can any business afford to wait for Digital Britain?
If the Government’s statements about Digital Britain could be believed, even the most rural outpost should be enjoying high speed broadband. The reality is that even those operating in towns and cities are struggling to get any kind of decent broadband speed via ageing copper networks. So called Digital Britain is fast becoming Divided Britain; and while the impact on house prices of poor broadband connections is well established, it is the impact on businesses that is most damaging. How can a company exploit lower cost, more agile cloud services without reliable, resilient high speed networks? And how can UK companies struggling with 2Mbps compete with global competition that already have 100Mbps and a commitment to 1Gbps soon? As Mike Van Bunnens, Managing Director, Comms365, says, Digital Britain is not working. 4G is a real alternative. So don’t just wait for BT – take action today and step across to the other side of the Digital Divide.

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Netflix shares drop on slowing subscriber growth
Shares in Netflix dipped this week after it revealed that it has fewer subscribers than forecast.

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Argos shakes up image with £10bn rebrand campaign with focus on digital
Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience.

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Reddit buys popular browser app Alien Blue
Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices.

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Google reveals Android Lolipop and Nexus 6
Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft.

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Google sells best YouTube channels to UK advertisers with 'Preferred' format
Google has launched its ‘Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers.

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The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.

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Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.

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Third of teens meet social media 'friends' in real life
More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program.

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Guest comment: The online opinion poll that could cost £13.2bn
Online surveys are at the heart of a lot of decision making these days particularly, as you would expect for on-line businesses. Many people assume that an on line survey is representative of the online population but the recent Scottish Referendum polls reveal that this is not necessarily the case. Steve Abbott, director at The British Consumer Index, explains why when it comes to web surveys, who takes part can make all the difference.

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Niume creates ‘instant social network’ around interests
A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds.

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Skype app lets users swap video messages
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles.

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Twitter lets French users transfer money via tweets
Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet.

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The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.

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Dropbox denies security leak after ‘hacked’ passwords appear online
Dropbox has denied reports that hackers broke into its computer systems and stole almost seven million usernames and passwords, claiming that the data leaked online is not associated with Dropbox accounts.

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Telegraph debuts two new mobile ad formats
The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site.

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Saucy Fish Co debuts ‘magazine-style’ website
The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach.

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Dove launches body confidence campaign across social media
Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms.

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Google's 'biggest search competitor' is Amazon, says former boss
Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website.

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Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates
Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK.

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4G black spots: Third of mobile internet tasks attempted on trains fail
Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research.

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Internet, privacy and surveillance – Implications for consumer behaviour
Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for their stance. He makes a strong case for why you need to care about privacy, even if you’re “not doing anything you need to hide."

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Twitter sues US govt over revealing user surveillance requests
Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users.

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X Factor expands social engagement for 2014 season
FremantleMedia UK Interactive (FMUKi) and Social Life are working together on a new, ramped up social media presence for The X Factor’s 2014 season.

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The always-on consumer: How can brands keep up?
As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions?

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Top tips: A new era of personal data unlocked in an “Internet of Things”
Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage is within reach. The Internet of Things is unlocking a new paradigm in relevancy of messages, and for brands and agencies that get it right, the rewards will be rich.

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Microsoft chief sorry for saying women should not ask for pay rise
The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead.

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The price of privacy: Europeans 'value their own data at £140'
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.

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Guest comment: Dangerous assumptions- The truth about your mobile data
When it comes to customer data, take nothing for granted, warns Daniel Weisbeck, CEO, Netbiscuits.

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Average smartphone user checks device 221 times a day
Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research.

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Apple and Google top global brands as tech firms dominate
Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five.

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Free analytics tool shows insights into 4G generation
Netbiscuits has launched one-stop smart analytics dashboard in its free Mobile Analytics software, helping marketers to track web visitors from smartphone, feature phone, tablet and PC through one dashboard.

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No joke: Comedy club charges per laugh via facial recognition
Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show.

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Half of apps ‘discovered via search’
By far the most common discovery method for mobile apps is searching, with 53% of Android users and 47% of iOS users in the US found the last app they downloaded by searching the app store, according to new research.

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Social media and politics: Which party conference generated the most buzz?
With the final party conference season before the UK elections coming to a close, how did the Conservatives, Labour and the Liberal Democrats compare on social media? New data shows that being the most talked about party on Twitter is not always a good thing…

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Firms failing to connect customer experience and employee engagement
Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research.

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