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Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players
2014 was another big year for gaming, with Facebook buying Oculus Rift, Microsoft buying Minecraft and Amazon buying twitch. Mobile and console games continued to converge, with Sony streaming PS4 games on its new smartphones. Old cliches were shattered with the news that women play more games than men, with apps fuelling the rise, giving marketers something to think about. As part of our review of the year, we look at the top 10 headlines that shaped apps and gaming. iab%20game1.jpg

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Lastminute.com sold for fraction of 2005 price
Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005.

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Skype adds real-time language translating tool for video calls
Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time.

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BT’s £12.5bn bid for EE faces legal battle
BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead.

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Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after
Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year.

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Ecommerce case study: Britax boosts car seat sales with digital optimisation strategy
Back in 2012, car seat firm Britax saw its target audience were rapidly moving online. In response, the brand worked with Shopatron to produce a holistic digital strategy that embraced click and collect, mobile commerce and inventory optimisation. This case study looks at how the UK brand made smart use of technology to get a sales increase of over 150% each month when compared to the same month in the prior year.

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Janrain buys Arktan to boost social media marketing tools
Social identity management firm Janrain has bought Arktan, a provider of innovative real-time social curation and social engagement products.

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Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge
In the year when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. Online video and native ads are turning brands into publishers- and they need to adapt fast. This year we saw ‘old empires’ like Disney and DreamWorks bet on digital futures, while BuzzFeed’s new publishing model gave traditional media giants plenty to worry about. As part of our review of the year, we look at some of the biggest trends to shape the content marketing landscape in 2014. Branded content: What gets consumers clicking? This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive consumers with 31% of those surveyed not responsive to social posts, while audio clips are the least popular format.

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TV sales dip for first time in 60 years as online video rises
The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research.

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Amazon beats Google for UK gift shopping searches at Christmas
61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research.

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Top 3 data-driven and programmatic advertising trends for 2015
Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn.

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Top 10 mobile marketing trends of 2014: Apple Pay, Android Wear and Nokia's farewell
Whether it’s shopping, watching videos, chatting or sharing on social media, mobile is fast becoming the platform of choice for media consumption. This was the year that mobile video became the fastest growing ad format, programmatic took off and publishers wised up to responsive design. From Apple Pay and Android Wear to Nokia’s farewell and the Fire Phone flop, we look back at ten of the biggest headlines that shaped mobile marketing in 2014. smartwatches%202014.jpg

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Uber faces backlash for Sydney siege price hike
Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney's Martin Place, following a social media backlash

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eCommerce nightmare before Christmas: Amazon glitch prices goods at 1p
Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p.

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Beyond Facebook - Marketing to Generation Z (infographic)
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which interacts with society very differently to its predecessors.

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Most Brits ‘can’t find basic info’ on retailers sites
Retailers risk missing out on sales this Christmas due to a poor online experience, according to new research released today. 55% of consumers say they cannot find basic information (such as around delivery dates) on half of the retailers’ websites they visit, according to the survey of 1,000 UK consumers from customer service software company Eptica.

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Black Friday – How Retailers Won the Day
Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving the seasonal online shopping phenomenon.

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Social media search trends: Facebook ditches Bing to focus on ‘Graph Search’
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users.

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Top SEO tips: 4 search secrets to rank high on Google UK
There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report.

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Top 10 media predictions for 2015: The future is ‘choose your own content’
Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh.

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Microsoft accepts bitcoin payments on Xbox and phones
Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services.

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China now rivalling US dominance of digital media
China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public digital media companies.

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Google Paid Listings shopping ads ‘doubled during Thanksgiving’
Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013.

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Right to reply: Driverless car hacking fears shouldn't stall development
In light of the news that hackers might target driverless cars to cause traffic chaos Wil Rockall, director in KPMG’s cyber security practice argues that the benefits of automated transport far outweigh the risks.

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Gratterpalm buys Underwired agency to boost CRM tools
Leeds-based creative communications agency Gratterpalm, has acquired London based Underwired, the UK’s leading specialist CRM and Multichannel consultancy.

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eBay revamps iPad app to cater for multi-screen shoppers
eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers.

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Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle
With chat apps blurring the lines between social media and mobile, the digital marketing landscape just got a whole lot more complicated. With Instagram now bigger than Twitter, China’s giants going international and still many links being shared on untrackable channels like email, marketers need to think beyond Facebook if they want to engage their target audiences. As part of our review of the year, we look back at the top 10 headlines that shaped social media in 2014.

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Top tweets of 2014: World Cup, Ferguson Riots and Ukraine dominated social conversations
Tweets about the World Cup, US riots and the Ukraine crisis preoccupied UK Twitter users in 2014.

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Yahoo mobile ad revenues forecast to overtake Twitter next year
Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report.

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Google axes Spanish news amid government clampdown
Google is shutting down its Google News service in Spain ahead of the introduction of a new intellectual property law is introduced.

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Slow retail sites cause 1 in 3 to shop elsewhere
A third of Brits would abandon a retailer’s mobile website or app if it didn’t load within just three seconds, and look to shop elsewhere, according to new research.

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The Varying Landscape of Europe’s Programmatic Marketplace
How is programmatic evolving across Europe? Estelle Reale, VP Marketing EMEA at Xaxis looks at the growing trend for automated ads, and how countries differ.

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Search trends in 2014: EU squeezes Google; SEO evolution; mobile upsurge
The shifting sands of SEO best practice continued to challenge marketers this year. Major new algorithm changes meant that low quality links, guest blogging posts and Google+ authorship were all relegated on Google results pages. However, Google felt the squeeze of EU pressure this year, as the dominant internet giant was forced to submit to ‘delete me requests’ on search results, hinting at further regulatory woes ahead. As part of our review of the year, we look back at the 10 biggest headlines that shaped search marketing in 2014. authorship%20rip.jpg

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Instagram now bigger than Twitter
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’.

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Pirate Bay taken offline after raid
The Pirate Bay has been taken offline following a raid in Sweden, ending years of a police 'cat and mouse' chase with the file sharing website.

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YouTube reveals biggest videos of 2014
YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers.

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Digital marketing predictions for 2015: Mobile and data-driven strategy key to success
As 2014 draws to a close, John Watton, EMEA Marketing Director, Adobe Marketing Cloud looks at how mobile, cross-channel, data driven marketing and customer experience will impact the marketing landscape in 2015.

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Carrefour teams with PowaTag to make donating to French Telethon easier
French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity.

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Almost $300m in bitcoin spent during Black Friday and Cyber Monday frenzy
A total of $296 million was spent globally across the bitcoin network on Black Friday and Cyber Monday, according to insight provided by Bitnet.

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£666m spent on ‘Manic Monday’ in the UK
Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th).

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The 12 Mailing Tips of Christmas (Infographic)
On the 12 days of Christmas what will your true love send to you? Whatever the present, international courier ParcelHero is recommending parcels are sent with care, as well as love, at this time of year.

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Frozen-mania peaks as parents search for must-have toys
“Frozen” has topped a list of the most searched for children’s toys this Christmas, according to new research.

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Digital advertising trends in 2014: Rise of automated ads as content goes native
From Facebook’s first web-wide ad network to the collapse of the Omnicon-Publicis merger, 2014 was a huge year for digital advertising. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast TV in the US. As part of our review of the year, we look back at the 10 biggest headlines that shaped online advertising in 2014.

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Amazon lets shoppers haggle with ‘Make an Offer’ button
Amazon has launched a new bidding option that lets buyers hit a button marked "Make an offer" on selected product pages, instead of just adding them to their cart.

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Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014.

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John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy
The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely to buy the brand.

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Right to reply: The problem with Amazon? It needs to grow up
FACT-Finder.com Founder and CEO Carsten Kraus responds to Amazon CEO Jeff Bezos’ comments at the Business Insider Ignition conference and suggests ways to turn around the Fire Phone’s fortunes.

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New technology to enhance TV for colour blind people
Colour blind people could soon be able to see things in television programmes that they could never see before, thanks to research from the University of East Anglia.

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Millennial Media buys Nexage to create independent mobile ad marketplace
Millennial Media has bought mobile supply-side platform (SSP) and programmatic firm Nexage.

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Online clothes shopping trends:'Little Black Dress' to steal Christmas party show
As people around the UK gear up for Christmas party season, Rakuten Marketing reveals the fashion trends likely to be taking the limelight at this year’s office events.

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The Economist reveals 10 second ‘blipvert’ ad unit
As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’.

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EBay to run programmatic-only ad test next year
eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK.

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The dos and don'ts of online branding: Why environment matters (infographic)
Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media.

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Global Facebook ad costs rise dramatically as shopping season ROI doubles
Overall Facebook advertising costs and ROI rose dramatically year-on-year (YoY) in November 2014 according to the latest global data from Kenshoo.

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Mobile trumps desktop for the first time as bookings soar to 50%
Just 12 months since outdoor accommodation specialist Pitchup.com launched its first mobile site and app, handheld devices have now become the key booking platform constituting 50% of sales.

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Job matching algorithm wins £100k funding award
TheJobPost has received a funding award of £100k from the UK's innovation agency, Innovate UK. TheJobPost, which works on a crowdsourcing model, matches employers who have job vacancies with relevant recruitment suppliers based on their specialisms.

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Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers
The global advertising market grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report.

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Technology in the workforce: Six trends for better decision making
With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution.

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The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list
ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way.

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Facebook launches free anti-virus scanner
Facebook is launching its own virus-scanning software to combat the rise in malware being spread through the social network.

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Snapchat founder tops ‘Under 30 Power List’
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30.

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Google plans child-friendly YouTube and Chrome browser
Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report.

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Facebook’s 5 tips for mobile advertising success
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success.

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Driverless cars to hit UK roads in 4 cities
As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015.

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New programmatic platform syncs online ads with TV ads
Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads.

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Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off
Facebook emerged as a mobile advertising powerhouse this year, buying WhatsApp for a staggering £22bn and following up with virtual reality headset Oculus Rift. But it was two controversial-but-savvy moves from Zuckerberg that really propelled the social network's success this year. As part of our review of the year, we look back at the 10 biggest headlines that shaped the social network during 2014.

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Bezos admits “billions of dollars of failures at Amazon”
The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival.

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New Google Captcha ‘can tell you’re not a robot with a single click’
Catpcha spam guards can be annoying for users, but Google has revealed an improved version that can tell you’re not a robot with a single click.

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Facebook extends autoplay to video ap ads
Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services.

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Steam takes on Twitch with game streaming service
PC gaming platform Steam has added a new feature that lets users watch their friends' games with just one press of a button.

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US online retail trends: Thanksgiving search ad boom
This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research.

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Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads.

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Retailers ‘spent 88% more on search advertising’ this Black Friday
With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research.

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Google plans to spend 60% of digital marketing budget on programmatic
Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill.

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Black Friday weekend in review: Mobile frenzy sparks record sales
Black Friday and Cyber Monday is over for another year and this new infographic series from IBM looks at some of the key statistics behind the shopping frenzy, revealing that mobile enjoyed a huge leap this year.

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Global internet users surpass 3bn… but mainly in rich countries
Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research.

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Online Christmas conversion rates to rise by over a third
Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research.

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Honda Twitter account 'hacked' by Skeletor in social media stunt
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets.

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UK to become first country to spend half of ad budget on digital- report
The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research.

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Black Friday in Nigeria: Konga sees record sales
Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period.

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Online shopping fails: Consumers still frustrated by slow load times (infographic)
Three quarters of consumers that has a bad experience on a shopping site go directly to a competitor, according to new research.

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The 25 best virals of 2014: Ice bucket avalanche, no make-up selfies and World Cup fever
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the ‘Ice Bucket Challenge’ hinting at the future power of social media as a communication tool. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…

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UK’s first smartphone breakdown service goes live
A British start-up has launched the country’s first nationwide same-day callout service for fixing broken smartphones.

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Mobile ‘pub crawl’ test: 4G still falling short in Central London
Mobile internet access is still unavailable in many parts of central London, contradicting the recent findings of an Ofcom report, according to new research across many of the capital’s pubs.

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Top brands on Pinterest: ASOS leads the way for retailers
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas.

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Right to reply: Is Google Adwords really a marketing necessity?
John Cheney, CEO, Workbooks, discusses the risks associated with spending money on Google Adwords without any clear understanding or measurement of whether the campaign is working correctly. Whilst the campaign may be driving more traffic to the company’s website, is it driving sales and providing value to the business?

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More than half of Christmas purchases to come from mobiles- report
During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight.

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Mobile mishaps: iPhone users ‘most accident prone’ mobile owners
From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research.

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Black Friday site crashes: Predictable chaos?
A number of high profile UK retailers crashed this morning as the 'Black Friday’ shopping frenzy reached record levels.

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Guest comment: Black Friday Frenzy Leads To the Question - Should We Be Prepared To Queue Online?
With a raft of high profile retail sites crashing this morning, Mike Austin, CEO of Triggered Messaging looks at what brands can do to prepare for the next online rush as the festive shopping spree starts…

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Tax new year nightmare for small online firms
If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying from. Here’s why…

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Right to reply: Do advertisers really need Facebook?
At the start of next year, Facebook will phase out any 'linkbait' style status updates from brand pages- essentially cutting out free advertising on the social network. Steve Rivers, CEO of Intelligent Reach discusses the Facebook’s algorithm change, and what it means for retailers.

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More than half of Brits ‘regularly using digital wallets’
More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research.

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Christmas ‘not biggest season for retail affiliate marketing budgets’
Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research.

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Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’
Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research.

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Chocolate unites web and apps in mobile video programmatic marketplace
‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today.

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Shopping web extension .buy proving popular with marketers
With a plethora of new web extensions going live on the internet, those that are shopping-focussed are deemed the most valuable by marketers, with .Buy is the most anticipated gTLD amongst marketers, according to new research from the Trademark Clearinghouse.

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Two-thirds of European grocery shoppers don’t buy on price
Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain.

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Finland online marketing trends: Online ad spend overtakes TV
Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year.

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