News Round-up: 12th August 2010
August 12, 2010
This week’s movers and shakers in the digital marketing industry: YouTube | Titan | LoveFilm | SapientNitro | Nudge | Companeo | Webcredible | MandMDirect.com | Salford Business School | Diffusion | balloon dog | Tottenham Hotspur | LeadPoint | e-Dialog | Cool Camping | Digital Element | Flybe | Energy Saving Trust | Webloyalty | CBS Outdoor | Maxymiser | Computer Love | Dog Digital | Nissan | toptable | Stardoll | Shazam | eWEEK Europe | Steak Digital | Maximiles | Homephonechoices | bigmouthmedia | Columbus Travel Media
YouTube signs first local TV news deal
YouTube has teamed up with a San Francisco television station, ABC7 News, to publish video news reports produced by citizens. This is the first time the world's largest video-sharing website has struck a partnership deal with a local news provider.
Proposing possible submission ideas, ABC7 News says: "What's not working in your city? How long are those bathrooms at the park going to remain closed? Why can't they stop my street from flooding every time it rains? Who's responsible? Submit video of what's broken in your community and we'll try to get it fixed. Since the site went live six days ago, users have uploaded footage of emergency services responding to an incident, a brief interview with a local candidate for an election and footage of a protest. Videos are categorised into breaking news, events, weather and bay area scenes.
See the ABC7 News innovation here.
Titan Publishing creates international comic book site to create sense of community
Leading popular culture publisher, Titan Publishing, launches its new international website www.titanbooks.com. The site, created by the leading digital content agency, Zone, represents a step forward in Titan Book’s digital strategy, raising the publisher’s profile in the digital world. The vibrant new site is designed to more effectively merchandise and showcase much-loved cultural brands including The Simpsons, Supernatural, Batman, Star Wars and Mark Millar’s Kick-Ass in more exciting ways such as the use of exclusive content and interactive features. New functionality includes a blog allowing Titan to guide users in their purchasing decisions and for Titan’s passionate fan base, to create user generated content. Featured guest blogs will be compiled by authors and experts in the sci-fi and comics arena, such as spoken word artist Scroobius Pip and Zodiac author Robert Graysmith.
Clear user experience and a strong design aesthetic were at the heart of the redesign, to enable books, products and other merchandise to be found with the minimum number of clicks. Both the site structure, and text and video content, have been search engine optimised, with improved external and internal links, and the use of social media to communicate with the comics and entertainment community. New video content will include exclusive video interviews with Titan’s authors and artists, launching with Kick-Ass’s Mark Millar and comics legend Joe Simon. The international versions of the site will be localised for Titan’s international English speaking audiences in the UK, U.S., Canada and Australia. The July launch of the site is timed to coincide with the leading event in the comics industry calendar, the San Diego Comic Convention. Not all titles will be available to buy online when it initially goes live, but Titan plans to launch full e-commerce functionality later in the year.
LoveFilm partners with WideVine to bring streaming video to mobiles
LOVEFiLM, Europe's largest subscription service - streaming movies and TV episodes over the Internet and sending DVDs by post - has signed a significant agreement with US-based Widevine, naming Widevine as LOVEFiLM's preferred provider of digital rights management (DRM) and video optimisation solutions. This will allow LOVEFiLM's digital content to be accessed on the broadest cross section of devices. The agreement with Widevine will see LOVEFiLM further develop its digital content to be playable on many new devices, ensuring the largest possible audience for future use. Widevine's DRM, adaptive streaming and virtual-DVD like trick play technologies will ensure the video remains both secure and at the best possible quality, providing viewers with the ultimate viewing experience across many devices.
The Widevine platform is deployed by major Internet content services and large cable, satellite and telecommunication companies launching over-the-top strategies. The solution is natively supported in nearly all major brands and types of network connected consumer electronics including televisions, Blu-ray players, mobile devices, gaming systems and more. In addition to offering its 1.4 million members access to over 67,000 titles for rental, LOVEFiLM already offers thousands of films and TV shows available to 'Watch Online' via the LOVEFiLM Player and on connected devices including SONY BRAVIA and Samsung TVs.
SapientNitro produces global TV campaign for Volvo Car Australia
SapientNitro, part of Sapient , has created a television commercial for Volvo Car Australia which is the first Volvo advertising campaign to be produced in Australia for a global audience. Launching on Monday 2nd August, the “Attention Seeker” TVC will target luxury European car buyers around the world and aims to create desire by employing a brand shift strategy and messaging which will amplify style and excitement.
Treasurer of Facebook Developer Garage Joins Nudge Social Media As Account Director
Nudge Social Media, has appointed Geoff Hughes as account director. Hughes is the current treasurer of the Facebook Developer Garage. Hughes is a social media veteran with expertise in Facebook applications. He started one of the first independent companies to develop apps in the UK. Hughes will now head Nudge's creative and strategic team, focusing on developing social media campaigns for its client portfolio.
The Carlyle Group to Invest in Companeo
Global alternative asset manager The Carlyle Group today announced that it will acquire a majority interest in Companeo SA alongside the company’s founders and management team. Historical shareholders Alven Capital and SGPA will retain a minority stake. Financial terms were not disclosed.
Companeo is Europe’s largest online B2B lead generator. Through its online marketplace, Companeo brings together more than 700,000 small and medium enterprises (SMEs) and more than 4,000 agreed suppliers across the UK, France, Belgium and the Netherlands. From offices in London, Paris, Amsterdam and Brussels, Companeo’s lead generation service enables SMEs, the self-employed, retailers, associations and local communities to receive quotes from qualified suppliers across more than 100 services and products categories. Companeo independently selects suppliers based primarily on quality, and offers unbiased expert advice through the internet and phone. The Company also invests substantial resources in qualifying users’ requests for quotes, guaranteeing the quality of commercial leads it sends on to its supplier base. Companeo has 700,000 registered users and has processed more than 2,000,000 requests for quotes to date.
Webcredible appoints new Head of User Experience
Webcredible, the user experience consultancy, today announced the appointment of user experience expert Pete Broadbent to lead the company’s user experience team, as it continues to demonstrate success and growth in the competitive user experience market place.
Prior to joining Webcredible, Pete specialised in the user-centered design of websites, intranets applications and services for over nine years at consulting, technology and outsourcing firm, Capgemini. Beginning his career during the dot-com boom, Pete created e-commerce, marketing and internet banking websites for a number of high profile clients including Carphone Warehouse, Motorola, Penguin books and Abbey. As Head of User Experience, Pete will be managing Webcredible’s user experience team and overseeing all of Webcredible’s user experience projects, from user research to interaction design.
MandMDirect.com sees 6% sales conversion rate from mobile campaigns powered by Sponge
Online fashion and sports retailer MandMDirect.com has seen a 6% sales conversion rate from mobile promotional campaigns over the last four months. Text messages were sent each month to its active customer base, driving them to the website with various offers. 6% of customers receiving text messages from MandMDirect.com then went on to make a purchase. The campaigns, created by mobile marketing agency Sponge, featured a wide range of offers where people were encouraged to buy products via discount codes that could be activated on the retailer’s website. MandMDirect.com is now considering broadening its range of mobile promotional mechanics - testing a wider variety of offers, techniques and tactics to understand what best drives response - and extending its current mobile marketing programme to overseas territories.
Chance to master Google is a UK first
Leading lights from the North West’s new media industry have joined forces with Salford academics to produce a groundbreaking new course designed to improve search and social media marketing skills. The Salford Business School course in Search and Social Media Marketing is aimed at both individuals and businesses keen to boost their chances of getting their websites on the first page of Google's rankings. Moreover, delegates will develop skills in using websites as a business tool focusing on delivering return on investment.
The 10-week evening course, which has been developed so that it will appeal to both business owners and professionals alike, has been put together following research in the digital sector. Leading to a recognised qualification, the course will also feature plenty of input from industry speakers from the region. It will offer business users a chance to understand the cutting edge techniques required to get their businesses in front of a huge market of potential customers. It's the first course in the UK to earn accreditation from global leader and US-based SEMPO Institute, and is the result of a unique collaboration between the University and leading figures in the Manchester digital marketing industry, including PushOn, Latitude and Mediaedge:cia.
www.searchmarketing.salford.ac.uk
Diffusion wins digital brief for Mothercare
Mothercare Group, the UK’s largest provider of baby and parenting products, has appointed Diffusion to an integrated brief to help develop the social media strategy for its iconic Mothercare and Early Learning Centre retail brands. Key objectives will be to use social media to emphasise Mothercare’s expertise and heritage in the baby and parenting space, as well as promote key products and offers to drive both footfall on the High Street and sales via the brands’ ecommerce sites.
National eating disorder charity hands digital brief to balloon dog
Integrated marketing communications agency, balloon dog, has been appointed by leading UK charity, beat, previously known as the Eating Disorders Association, following a competitive three-way pitch. The project, which has been aligned with balloon dog’s charitable giving policy, will be completed over the next year on a part pro-bono basis. The project includes creating and implementing the digital strategy for a new website ‘My Personal Best’, as well as search, social media, community management, mobile and eCRM. The site will be launched in September 2010.
The ‘My Personal Best’ site will focus on creating a supportive and engaging environment online, helping users to be the best that they can be by promoting wellbeing and positive self-esteem. Features will include user generated content, downloadable literature, videos and podcasts, and a safe area for personal journeys and challenges to be logged.
Tottenham Hotspur extends travel partnership with Thomas Cook
Tottenham Hotspur Football Club is pleased to announce a new four-year travel partnership extension agreement with Thomas Cook Sport, which sees the UK’s largest sports tour operator continue as the club’s Official Travel Partner. The new deal will be effective from the 2010/2011 season, kicking off prior to the Club’s opening UEFA Champions League qualifier in August.
Thomas Cook will continue to work with the Club across a number of areas including team travel, supporter travel, Match Breaks to White Hart Lane and the Spurs Holiday Club. Earlier this month Tottenham Hotspur announced a new Barclays Premier League shirt sponsorship deal with Autonomy, the UK’s largest pure software company. Match Break packages to Spurs’ home games include a minimum of one night's accommodation in a choice of hotels, coupled with a match ticket, programme and stadium tour. The Holiday Club will offer fans the opportunity to buy holidays at guaranteed discount prices from any Thomas Cook or Going Places store. Thomas Cook Sport, launched six years ago, is the largest sports tour operator in the UK.
LeadPoint UK Celebrates 4th Birthday
LeadPoint, the world’s first lead exchange marketplace, this week celebrates its fourth birthday in the UK. LeadPoint traded its first lead in the UK in July 2006 and in just four years has grown year-on-year and now supplies over 5,000 leads per day across more than 20 lead verticals to over 3,500 lead buyers. LeadPoint has expanded its product offering from financial services leads to include legal services leads and cosmetic surgery leads.
LeadPoint’s ongoing success culminated in the recent annual GP Bullhound Media Momentum awards where LeadPoint placed in the top 20 fastest growing digital media companies in Europe for the second year running. Since its launch LeadPoint has also made significant contributions to the fledgling UK online lead generation market. LeadPoint is one of the founder members of the IAB’s Online Lead Generation Council helping them to publish a series of white papers on online lead generation and the recent OLG Buyer’s Guide. LeadPoint provides a range of lead generation solutions for lead buyers and sellers. LeadPoint currently trades over 5,000 real-time data leads per day in over 15 lead verticals including Mortgages, Loans, Insurance, Debt Management & IVA, Legal Services and Cosmetic Surgery.
Virgin Media chooses e-Dialog for online marketing and e-mail
e-Dialog, a company within the GSI Commerce (Nasdaq: GSIC) Marketing Services division and a proven provider of advanced e-mail and multichannel marketing solutions, today announced that Virgin Media has selected the company to implement its strategic e-mail marketing strategy.
e-Dialog will work with Virgin Media’s marketing team to closely develop a holistic digital communications programme on an ongoing basis. The engagement will include a full range of eCRM programmes designed to engage the consumers throughout the customer lifecycle including newsletters, post sales updates, new product information and the development of triggered e-mail programmes. e-Dialog will become Virgin Media’s first full-service e-mail provider.
Rough Guide founders team with Cool Camping for iPhone travel guides
Cool Places is a brand new travel guide series created for the iPhone and iPad and soon, other mobiles. Covering focused destinations throughout Britain, such as the seaside resorts of St Ives, Padstow and St Davids and historic towns like Oxford, York and Bath, they are designed for use over a weekend or a week’s holiday, where you would previously use just a few pages of a traditional guidebook. Each ‘microguide’ costs £1.19 at the iTunes store (promotional price available until the end of September).
The guides feature inspiring photos, punchy reviews, ‘Cool Picks’ highlights, picture galleries, map and phone integration and additional features including a ‘random’ spin-wheel that spins when you shake your device. The initial focus of the guides is on UK destinations and each guide has been researched from scratch to suit the new medium, by authors with local knowledge.
The new Cool Places travel guide series is published by Punk Publishing and has been co-created by directors Mark Ellingham and Jonathan Knight. Mark Ellingham founded Rough Guides in 1982, when he wrote the very first guide (to Greece). He edited and managed the series for the next 25 years as Rough Guides became a household name with guides to more than 150 destinations.
Digital Element adds geographic metrics for Adometry
Digital Element, the leader in IP Intelligence and geolocation solutions, today announced that Adometry, a leader in ad verification for online display ads, has selected its NetAcuity software to help customers substantiate that the terms of their ad buys are met and to increase ad effectiveness by showing performance by geography.
Tracking billions of impressions across thousands of sites and more than 150 different publishers and networks, Adometry is the only independent, third-party provider offering both verification and effectiveness metrics that address the issues of transparency and trust. By giving marketers confidence that their ads are reaching the desired audience in the appropriate context, and providing metrics to measure and validate performance, Adometry is helping clients to increase the effectiveness of their online display budgets by up to 30 percent.
Flybe revamps website with SOUK
Flybe has launched a new creative style across all its media that sees everyday objects relating to travel and destinations being wrapped in Flybe’s distinctive coloured ‘lozenges. As part of the new creative, Flybe will be spending in the region of £3-million over the next five months in rolling out the new campaign.
The new creative style, designed by Flybe’s longstanding creative agency SOUK with media bought by Starcom, is being rolled out across national and regional press and digital channels. New TV sponsorship idents and airtime creative are also being developed for all media channels used by Flybe to match the bold new creative look. The campaign was launched last weekend to coincide with Flybe’s 10-day 7-million Summer Seat Sale and features ‘lozenge--wrapped’ deckchairs the first of which hit the beach for the first time at Sidmouth in Devon, encouraging travellers to fly off this summer on one of Flybe’s 203 routes to 13 countries.
SapientNitro debuts ‘great British waterfight’ with Energy Saving Trust
SapientNitro today unveiled the launch of a social media campaign for Energy Saving Trust, the UK's leading organisation set up to try and prevent climate change, to raise consumer awareness of minimising water and energy consumption across Britain. The campaign is based on a virtual water fight and can be viewed at http://www.greatbritishwaterfight.com. Set in a fictional village ‘Soggy Bottom’, three characters - a butcher, farmer and elderly lady (Bob Trickle, Tim Sprinkle & Gladys Drizzle) – appear to innocently man their stalls at the local fete but surprisingly start a water fight aiming directly at consumers’ computer screens. In creating the Great British Water Fight campaign, SapientNitro is helping Energy Saving Trust raise awareness about the importance of saving water and energy in the real world.
http://www.energysavingtrust.org.uk/watercalculator/flashcalculator
Catalogue retailer Freemans selects Webloyalty to support its online revenue strategy
Webloyalty, a leading provider of incremental revenue for online businesses, today announced its further expansion into the online retail sector by winning business to work with Freemans, one of the UK’s longest-standing and most successful catalogue companies. Freemans was established in 1905 and acquired by the International Otto Group in 1999. Webloyalty will help the retailer to increase revenue by driving repeat business to its online catalogue stores freemans.co, grattan.co.uk and lookagain.co.uk.
Webloyalty provides solutions for online retail and travel businesses in the US, UK, France and Germany, to leverage their existing online sales models to generate additional revenue through offering valuable membership programmes such as Shopper Discounts & Rewards to their customers. Customers making purchases on Freemans’ online catalogue stores, will have the option to join Shopper Discounts & Rewards, Webloyalty’s membership programme designed for regular online shoppers, that offers cash back and year round discounts of up to 20 percent at over 900 top online retailers.
CBS Outdoor UK appoints Mark Chippendale as Commercial Director
CBS Outdoor UK today announces the appointment of Mark Chippendale as Commercial Director for the UK starting on the 2nd August 2010. The role, which reports to CBS Outdoor UK Managing Director Mike Moran, will see Mark lead the CBS Outdoor UK sales team, working in close partnership with new and existing clients to provide them with inspiring media solutions built on CBS Outdoor’s rich consumer insights into audience. He will also be responsible for building and maintaining key commercial relationships for the business with government, advertisers, clients and suppliers.
Prior to joining CBS Outdoor Mark held various roles at a number of digital and media organisations, most recently as advisor and shareholder at Grapeshot, a digital advertising technology company and before this, as a Director at consultancy business Marketry Ltd. During his career, Mark has also worked as a Media Director as News Group Newspapers, where he was responsible for all display and classified advertising revenue streams across newspaper, online and mobile for the Sun and the News of the World. He was previously Vice President of Sales at Yahoo! Europe where he managed the display advertising revenues of the UK, France, Germany, Spain and Italy. Mark is probably best known in the industry for his 12 years as Director of Sales at Sky, where his responsibilities extended across the sale of spot advertising, sponsorship, text, online and interactive advertising delivering revenues of over £340m.
www.cbsoutdoorinternational.com
PaddyPower picks Maxymiser for web boost
Paddy Power, one of the most successful bookmakers in the UK and Ireland, today announces a strategic partnership with conversion management expert Maxymiser, to optimise its website performance and drive up conversions on its registration and transaction pages. By using Maxymiser’s multivariate testing and visitor segmentation technology, Paddy Power has been able to increase website conversions by 20% whilst website tests can be rolled out quickly without requiring technical resource.
Maxymiser enables Paddy Power to measure live visitor responses to changes in webpage layouts, sequences and content, ensuring that customers are the key driver of all design and content change decisions. Following a competitive tender process, Maxymiser was chosen because of its ability to proactively contribute to the entire website design process, a direct consequence of the company’s expertise in conversion management. Maxymiser will be providing a full range of services including strategic testing, campaign planning, creative design and production, web development, data analysis, technical support and project management.
DublinBet picks Code Computer Love and Dog Digital for web tasks
DublinBet, a premier live online casino, has awarded significant digital design contracts to two of the best digital agencies in Britain. DublinBet.com, owned by parent company VueTec, has awarded Manchester-based Code Computerlove with a lucrative six-figure contract for the full website redesign of the DublinBet site. In addition, the digital agency will also be tasked with creating ongoing digital initiatives, including viral and buzz marketing campaigns in line with DublinBet’s marketing strategy.
DublinBet.com is an online live casino offering a real gaming experience. It differs from all of its rivals in that customers play online via a direct link to a real brick-and-mortar casino in Dublin, as opposed to a replica environment being broadcast from a studio. All LIVE results are determined from a real game and are not computer generated. Glasgow digital agency Dog Digital were awarded the PPC and SEO optimisation contract for DublinBet, and will work in tandem with Code Computerlove.
Nissan launches the Journey to Urbanproof
Nissan has launched the Journey to Urbanproof, a major digital marketing campaign to showcase its existing and upcoming Crossover range. With its latest model, the Juke, set to launch in October 2010, Nissan’s new campaign will underscore the brand’s track record of design-led innovation in the Crossover category. The Journey to Urbanproof is a unique platform in the form of an artistic mural, which tells the evolution of the Crossover, through seven distinct chapters. The seven chapters chronicle the evolution of the Crossover, from the launch of the Nissan QASHQAI through the development of the Nissan Murano and Nissan QASHQAI+2 up to the imminent release of the Nissan Juke.
To bring the chapters to life, Nissan enlisted the services of Akrylonumerik, a group which produces multimedia performances that result in a work of art created before the audience’s eyes. Originally street performers, Akrylonumerik fuse street art with new media to create an ever changing product that is deliberately only visible for a given amount of time, due to new layers constantly being added. As part of the campaign, Akrylonumerik has produced a live performance of street art to visualise what makes Nissan Crossovers part of the city.
toptable launches mobile-optimsed website
toptable, Europe’s No 1 online restaurant booking service, announces today the launch of its mobile-optimised website that works on all phone browsers - including those on Blackberries, Nokias and Android handsets - providing an easy to use, streamlined version of the toptable service. toptable’s free iPhone app launched earlier this year has been downloaded over 250,000 times. Responding to customer demand and feedback toptable now offers people using other mobile phones the opportunity to access the toptable service wherever they are. The toptable mobile website is free to access from any phone’s browser via www.toptable.com.
Stardoll Launches Site Redesign
Stardoll, the world’s largest virtual entertainment and social gaming site for teenagers interested in fame, fashion and friends, today announced a site redesign. The redesign project was initiated in response to the community’s demand for a more social and dynamic product, including a visual design that incorporates a clearer, crisper and more aspirational look and feel. The new site design allows members a broader range of opportunities to be inspired, create richer content, and share those designs with the rest of the community more easily than ever before.
Shazam arrives in the Orange App Shop
Shazam, the music discovery application, is now available to Orange customers in France and the UK on a range of handsets. Shazam gives instant satisfaction for those times when users want to know what song is playing: simply by holding a mobile towards the music to learn more about the artist, buy the song immediately – from the Orange Music Store – and share the discovery with family and friends. Shazam will be integrated with Orange Services meaning Orange customers can quickly and easily buy a tagged song on Orange Music Store with a few clicks.
eWEEK Europe UK launches iPhone app
eWEEK Europe UK, www.eweekeurope.co.uk , the online publication designed for the new era of IT, has launched a new app which will allow users to access and interact with its news content across all Apple devices including the iPhone, iPod Touch and iPad. The first app released by a UK IT publishing house, it is already available in the iTunes store. eWEEK’s stable of sites across France, Germany, Italy and Spain, have each launched the Gizmodo app, with France boasting well over 150,000 downloads within the first three months. The app store can be accessed via the homepage of eWEEK Europe UK.
http://itunes.apple.com/en/app/eweek-europe-uk
Swiftcover first insurer to launch in-game campaign
Swiftcover.com is set to become the first insurer to use in-game advertising. The new brand campaign will feature virtual billboards in games such as Pro Evolution Soccer; Guitar Hero, Tiger Woods PGA Tour and Blur (a racing game). The ads will run through August and September on Xbox Live. The in-game ads will tie into Swiftcover’s “Get a Life” advertising campaign theme featuring Iggy Pop and the “Little Iggy” puppet.
The idea was conceived by Steak, who brokered the deal with Massive, the leading video game network, on behalf of swiftcover.com.
Maximiles announces strategic acquisition in Germany
Maximiles Europe has today announced the agreement to acquire Panelbiz GmbH, the leading German provider of online survey panels, which has the largest survey panel in the region spanning Germany, Switzerland and Austria. This acquisition will extend Maximiles offerings to provide a pan-European online panel with respondents in seven countries, including the five biggest markets: Germany, UK, France, Spain and Italy.
Driven by the migration online of traditionally offline activities, which now only account for 20-25% of market research surveys, the online panel market is booming and enjoying major growth potential across Europe. This strategic acquisition means that the Maximiles Group now covers seven countries with over two million panellists. In addition to local surveys, Maximiles will also be working with market research agencies to provide panels for pan-European surveys, a service to which there are major barriers to entry as a result of the high level of technological investment required, the difficulty of putting together quality panels, and the need to be Esomar approved.
Homephonechoices.co.uk gains Ofcom stamp of approval
Consumerchoices.co.uk, a leading provider of comparison sites and services, today announces that its Homephonechoices.co.uk calculator has received Ofcom accreditation. Homephonechoices.co.uk is the first dedicated home phone comparison site to be awarded Ofcom’s coveted accreditation. Homephonechoices.co.uk offers comprehensive and impartial advice on calling plans and line rental packages, plus a comparison service for bundle services incorporating phone with broadband and/or digital TV.
The Homephonechoices.co.uk calculator compares thousands of different combinations of packages and provides results in an easy-to-read table. Consumers can search by postcode to check availability comparing line rental prices, package costs and pence per minute call charges. Comparison tables can be sorted and filtered to compare tariffs for calling landlines, mobile networks, and non-geographic numbers (0870 /0845). Homephonechoices.co.uk’s sister website Broadbandchoices.co.uk has already been accredited by Ofcom for its price comparison services.
Bupa Appoints bigmouthmedia to Search Marketing Account
Leading international healthcare provider, Bupa, has selected bigmouthmedia, Europe's largest and most experienced digital marketing agency, to lead its search marketing strategy. The new deal will see bigmouthmedia take on a major search engine optimisation programme which will involve Bupa's key UK websites. The project, which will be the company's most extensive digital marketing campaign so far to date, and is designed to deliver significant growth to the international healthcare provider over the next three years.
Columbus Travel Media re-launches top consumer travel resource, the World Travel Guide
Leading global travel content provider, Columbus Travel Media (CTM) has re-launched its digital consumer travel resource, the World Travel Guide, as part of its ongoing business expansion strategy. The rollout of the new site begins on Friday, when it will go live in Beta via a link from the existing site. In addition, current subscribers, Facebook members and Twitter followers of Columbus Travel Media will be sent a URL link directing them to the new site. A full version of the Spanish, French and German language sites is set to follow.
The World Travel Guide is a comprehensive guide to the world’s best travel destinations. Its print heritage stretches back 29 years, with the online portal reaching its tenth year in 2009. It covers all aspects of global travel, from cities to airports, ports to resorts, attractions to events and includes up-to-date travel news, features and mini guides.The portal - found at www.worldtravelguide.net
