Skip to content.

Top 50 online retailers in the UK

The London 2012 Ticket site has been the most popular new ecommerce site so far this year, while Tesco overtook Play to become the third most searched-for online retailer in the UK, according to new research from the IMRG and Experian Hitwise.

The London 2012 Ticket site ranked 35 for May 2011 as UK internet users applied to see sporting events at next year's Olympic Games.

Meanwhile, the fastest climbers year-on-year in the HOT 100 were National Express (up 23 places), Republic (+22), Bhs (+22), House of Fraser (+20), Boots (+18) and Sainsbury's (+17).

These fast risers represent the champions of some of the fastest growing industries within online retail this year: department stores, fashion, food and health and beauty.

B&Q and Homebase saw strong season gains this quarter thanks to the pleasant April weather and early demand for BBQs, lawnmowers and garden furniture.

Tesco becomes the third biggest online retailer in the UK, overtaking Play.com. Grocery and Alcohol was the third fastest moving category within online retail year-on-year, with Tesco, Sainsbury's and ASDA all climbing in the HOT 100 list.

IMRG-Hitwise Hot Shops List, May 2011

imrg%20may%202011.JPG

Methodology

The IMRG-Experian Hitwise Hot Shops List of the top 100 UK e-retailers* is the key indicator of online merchant performance. The Hot 100 List is published annually and tracks popularity, as indicated by visits, of those selling goods and services within the IMRG Capgemini Index Classification**. This List is based on April 2011 data.

* The IMRG-Experian Hitwise Hot Shops List excludes eBay and price comparison / aggregator websites such as Kelkoo and Froogle.

** IMRG Capgemini Index Classification: Beer / wine / spirits; Books; CDs / tapes / records; Clothing / footwear / accessories; Computer hardware / peripherals / consumables; Consumer electronics; Digital downloads (e.g. music, software); Flowers; Food, beverages and household supplies; Furniture; Garden / DIY; Health and beauty; Home appliances (e.g. washing machines); Household goods (e.g. kitchenware, bedding); Jewellery / watches; Software; Sporting goods; Tickets (e.g. cinema, theatre, events); Toys; Travel (e.g. flights, holidays, hotels, car hire); Video games; Videos / DVDs

Analysis:

The Olympics is still over a year away, but sports fans were desperate to get their hands on tickets for the key events, which caused an eight-fold increase in traffic to the London 2012 Ticket website in the last week of April as the registration deadline approached.

Although the Olympics took centre stage in the sporting arena, there were three sports retailers that made the HOT 100 this year, including Sportsdirect.com (ranked 40), JD Sports (73) and a new entry to the list, JJB Sports (95).

The increase in visits may have been influenced by the forthcoming Olympics, but was also a result of the ongoing growth in the online fashion industry, which has been a consistent driver for the online market.

There was an interesting mix of fast movers in terms of sectors in this year's list, including supermarkets, department stores, travel companies and fashion brands. Year-on-year the fastest moving online categories were Department Stores, Apparel and Accessories, and Grocery and Alcohol.

Department stores now account for 18% of all UK Internet visits to online retailers, in part thanks to the growth of sites like House of Fraser. It has been another good year for supermarkets online, with Tesco securing third place overall (up two places from last year) and Sainsbury's ranked number 22 (up 17 places from last year).

With summer just around the corner, and some unusually good weather in April, Home and Garden specialists B&Q and Homebase benefited from increased Internet traffic and improved rankings year-on-year. B&Q broke into the top 10 of the Hot Shops list, achieving its highest ranking ever at number nine.

IMRG's CEO, James Roper, comments: "Although there were some initial concerns about the low volumes of people registering for Olympic tickets, these results show that interest boomed as the cut-off date for applications approached. While there is a strong showing in the Hot Shops list from the largest and most successful pureplays, such as Amazon, Play.com and ASOS, it is the multichannel retailers that are benefiting from the biggest increases in website traffic.

"Even the newcomers to the online market are making huge strides up the rankings, with TK Maxx recording an impressive gain. The popularity of online grocery shopping in general has pushed the sector up among the best performing overall, with three of the Big Four in the top 25 and Morrisons looking set to join them if they enter the transactional online market, as their site traffic levels are already very high."

Robin Goad, Director of Research at Experian Hitwise comments: "This has been another fascinating year for online retail and looking at the churn of websites in the HOT 100 list just goes to show how competitive the online space has become. We've seen some pretty significant movement within the top 10 online retailers, with Tesco moving up to third place and B&Q breaking into the top 10 for the first time. Higher ranking in the HOT 100 means more visits coming to a brand's website which is a high priority for most retailers.

"Some companies are choosing to increase their online presence in order to increase the reach of their brand, whilst others are using online as a customer service tool, but ultimately more visits to a website means more sales and it is this reason that is driving the thriving competition between our HOT 100 retailers. The key trends we've witnessed this year are that department stores and fashion retailers are expanding their online capabilities in order to drive more sales. There has been a big push this quarter to buy garden furniture online, and that's mostly attributable to the pre-summer sunshine and demand for BBQs."

Sources:

www.imrg.org

www.hitwise.com/uk

Comments
asdasd commented:


I went over this website and I believe you have a lot of wonderful information, saved to my bookmarks
free coupons

zane1122 commented:

useful information on topics that plenty are interested on for this wonderful post.Admiring the time and effort you put into your b!..
www.magicseosolution.com

zane1122 commented:

All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanks
www.magicseosolution.com

asdasd commented:


I have been reading out many of your articles and i must say pretty good stuff. I will surely bookmark your site.
how symulast works in the truth about cellulite

asds commented:


The post is written in very a good manner and it contains many useful information for me.
aaron fox drama method

zane1122 commented:

This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post. I will visit your blog regularly for Some latest post.
part time jobs

dsadsds commented:


I am glad that I found this website , exactly the right information that I was searching for! .
woolrich outlet

zane1122 commented:

Hi! Thanks for the great information you havr provided! You have touched on crucuial points!
location appartement mer du nord

asdsads commented:


Very interesting blog. Alot of blogs I see these days don't really provide anything that I'm interested in, but I'm most definately interested in this one. Just thought that I would post and let you know.
interior treestone lebanon

zane1122 commented:

It proved to be Very helpful to me and I am sure to all the commentators here!
hebergeur minecraft

zane1122 commented:

Hello I am so delighted I located your blog, I really located you by mistake, while I was watching on google for something else, Anyways I am here now and could just like to say thank for a tremendous post and a all round entertaining website. Please do keep up the great work.
buy youtube subscribers

dsadsds commented:


hello!! Very interesting discussion glad that I came across such informative post. Keep up the good work friend. Glad to be part of your net community.
www.electroniccigarettereviewuk.co.uk/

asdsads commented:


I think this is an informative post and it is very useful and knowledgeable. therefore, I would like to thank you for the efforts you have made in writing this article.
life insurance for seniors over 80

asdsads commented:


It is a great website.. The Design looks very good.. Keep working like that!.
life insurance for seniors over 80

jimy5500 commented:


Your blog provided us with valuable information to work with. every tips of your post are awesome. Thanks a lot for sharing. Keep blogging,
e-currency exchanger

elongeSurcele commented:

celebrex without prescription - celebrex without prescription , http://celebrexmall.com/#uzonk celebrex online

Amefauccach commented:

buy wellbutrin sr - buy generic wellbutrin sr , http://wellbutrinsrmall.com/#siwag buy cheap wellbutrin sr

asdsads commented:


Thanks for the nice blog. It was very useful for me. I'm happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.
Cars Lan 8 Website

deck commented:

After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and madeira plastica will be checking back soon. Pls check out my web site as well and let me know what you think.

jimy5500 commented:


This is just the information I am finding everywhere. Thanks your blog, I just subscribe your blog. This is a nice blog..
does potty training in 3 days work

jimy5500 commented:


This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information...
reverse your diabetes today

jimy5500 commented:


It was wondering if I could use this write-up on my other website, I will link it back to your website though. Great Thanks.
Android Spy

Edward commented:

Nice blog and absolutely outstanding. You can do something much better but i still say this perfect.Keep trying for the best. dental business review

jimy5500 commented:


No doubt this is an excellent post I got a lot of knowledge after good luck. Theme of blog is excellent there is almost everything to read, Brilliant post.
power of conversational hypnosis

Hypsusenure commented:

avodart online - avodart without prescription , http://avodartmallherenow.com/#nfpka cheap avodart

Loolaawatioge commented:

Natasha nice pov - <a href=http://start.stuffcropnow.com/other/natasha-nice-pov.html#yeu >Natasha nice pov</a> , http://start.stuffcropnow.com/other/natasha-nice-pov.html#dbm Natasha nice pov

Proobzedodimb commented:

cheap lioresal - lioresal online without prescription , http://lioresalmallherenow.com/#qcila cheap lioresal online

Adorsebrabier commented:

Leja leja re - <a href=http://alldoodahs.com/other/leja-leja-re.html#czj >Leja leja re</a> , http://alldoodahs.com/other/leja-leja-re.html#ooc Leja leja re

zion1122 commented:

This is a brilliant blog! I'm very happy with the comments!..
Click This Link

PLULLYPLUBDIB commented:

books store - math/science/tech book , http://thebookscrop.com/#ddbcx teens audio book

keptIssuepe commented:

ebooks - computers and accessories audio books , http://justreadbook.com/#ifgkt action/adventure ebook

Keertoows commented:

now.allstuffbook.com
- now.allstuffbook.com
, http://now.allstuffbook.com/#hjbws now.allstuffbook.com

misampizolo commented:

go.allstuffcrop.com movies - go.allstuffcrop.com , http://go.allstuffcrop.com/#unoeq go.allstuffcrop.com downloads

abejecima commented:

now.moviegamesbooksnow.com downloads - now.moviegamesbooksnow.com movies , http://now.moviegamesbooksnow.com/games/#gaebw now.moviegamesbooksnow.com downloads

aidexiajasy commented:

allstuffcrop.com - allstuffcrop.com games , http://allstuffcrop.com/#harmx allstuffcrop.com movies

Frensejubre commented:

moviegamesbooksnow.com movies - moviegamesbooksnow.com , http://moviegamesbooksnow.com/movies/#ozhrw moviegamesbooksnow.com movies

haumultammalo commented:

get.allstuffcrop.com - get.allstuffcrop.com games , http://get.allstuffcrop.com/#locnq get.allstuffcrop.com downloads

totInence commented:

start.allstuffcrop.com movies - start.allstuffcrop.com games , http://start.allstuffcrop.com/movies/#lbzbg start.allstuffcrop.com games

MapAntensenal commented:

now.allstuffcrop.com - now.allstuffcrop.com , http://now.allstuffcrop.com/movies/#xosiw now.allstuffcrop.com games

Bitdaypevette commented:

load.allstuffbook.com
- load.allstuffbook.com
, http://load.allstuffbook.com/#upynj load.allstuffbook.com

gaxoraday commented:

order finasteride without prescription - buy propecia 1 mg without prescription , http://trypropeciaonline.com/#zpnmk purchase propecia generic online

GlofeplyFop commented:

generic amoxil - buy amoxil , http://tryamoxilonline.com/#mhbaw amoxil online without prescription

GlofeplyFop commented:

buy generic amoxil - amoxil online , http://tryamoxilonline.com/#pexjl buy generic amoxil

Intodocleatte commented:

order propecia - order cheap propecia , http://trypropeciaonline.com/#tziep order propecia

Immullyfazy commented:

buy cheap priligy - priligy 100 mg , http://trypriligyonline.com/#osirc priligy 100 mg

searNerrope commented:

buy zithromax online - order cheap zithromax , http://tryzithromaxonline.com/#enxqy buy generic zithromax

Liaignniz commented:

buy acyclovir generic - buy acyclovir 400 mg , http://tryzoviraxonline.com/#bndwx buy zovirax without prescription

Quieweneime commented:

buy amoxil online - amoxil online , http://tryamoxilonline.com/#qvhve amoxil 500 mg

aciffitockeme commented:

order propecia online - order finasteride , http://tryzithromaxonline.com/propecia/#qapht order propecia cheap online

vaxSteeta commented:

order sildenafil citrate generic without prescription - buy kamagra without prescription , http://trypropeciaonline.com/kamagra/#byjhx order sildenafil citrate 100 mg

SessUsedo commented:

order zovirax generic online - order zovirax cheap , http://tryamoxilonline.com/zovirax/#gkxyq order zovirax cheap online

SessUsedo commented:

purchase zovirax generic online - buy acyclovir , http://tryamoxilonline.com/zovirax/#waxch purchase zovirax 400 mg

Vosyresse commented:

order zithromax - cheap generic zithromax , http://tryamoxilonline.com/zithromax/#mwitw buy generic zithromax

rivasuirusa commented:

purchase acyclovir 800 mg without prescription - order acyclovir 400 mg without prescription , http://trybestlevitra.com/zovirax/#utkvk purchase acyclovir generic without prescription

HOILLAWIZ commented:

order sildenafil citrate - purchase sildenafil citrate online , http://trypriligyonline.com/kamagra/#kaggw purchase kamagra

AidetLittes commented:

amoxil online - cheap amoxil , http://trycialisonline.com/amoxil/#oqbql cheap generic amoxil

oceafarisiork commented:

order zithromax - cheap zithromax , http://tryzoviraxonline.com/zithromax/#jabwd buy zithromax online

CoinsCync commented:

buy propecia 1 mg without prescription - order propecia , http://tryzoviraxonline.com/propecia/#hyaul order finasteride cheap

orelmesshog commented:

buy kamagra generic - buy sildenafil citrate online , http://tryzithromaxonline.com/kamagra/#vtmtx buy kamagra 100 mg online

Whathoddedlor commented:

cheap generic zithromax - buy zithromax online , http://trybestlevitra.com/zithromax/#yzfqt buy zithromax

SuizetizSlurl commented:

buy acyclovir generic online - buy zovirax online , http://trykamagraonline.com/zovirax/#mrxck buy acyclovir generic online

GeKrearmaevef commented:

zithromax online - order cheap zithromax , http://trycialisonline.com/zithromax/#ddmhd buy zithromax online

neonyPlek commented:

order propecia 1 mg online - purchase finasteride online , http://tryamoxilonline.com/propecia/#asbuq buy finasteride cheap without prescription

Rairethilia commented:

amoxil online - buy generic amoxil , http://trykamagraonline.com/amoxil/#fvfdc buy cheap amoxil

Rairethilia commented:

amoxil without prescription - amoxil without prescription , http://trykamagraonline.com/amoxil/#fmqhg cheap amoxil

Undopyday commented:

buy acyclovir generic online - buy acyclovir cheap without prescription , http://trypriligyonline.com/zovirax/#qfcoa purchase acyclovir generic

flurneree commented:

purchase propecia generic without prescription - buy finasteride 1 mg without prescription , http://trybestlevitra.com/propecia/#vvlbs purchase finasteride 1 mg online

Feermeweryida commented:

buy generic zithromax - zithromax without prescription , http://trykamagraonline.com/zithromax/#bmigp zithromax online

DoxAffettefup commented:

order acyclovir 200 mg - purchase zovirax generic online , http://trypropeciaonline.com/zovirax/#qqfse buy acyclovir online

rigenteme commented:

buy generic amoxil - buy cheap amoxil , http://trypropeciaonline.com/amoxil/#fxvba amoxil online without prescription

Wewsarcarve commented:

his bill could certainly help because just the cost of yearly checkups and shots are so expensive, additionally if your dog becomes ill it's even more of a hardship. One of my dogs that was abused has low thyroid and a kidney that doesn't handle protein too well. Prescription dog food, urine tests and pills for the thyroid problem have become very overwhelming. Any help from the government would be fantastic. I also have organized a dog and cat food program for frail, elderly seniors who can't afford to buy food for their pets. In some cases this pet is the only thing they have in the world. October 11, college football clothing 2009 at 10:31 pm 38 FLOR says: I hope the bill passes. Our baby was diagnosed with Evans Syndrome about 10 days ago. were up to 14, 000 in emergency vet bills and he is still under the emergency vets care. We are law abiding citizens, pay all of our bills on time, and were not rich . 14, 000 is a lot of money but, we consider life more important, than money. We have no kids thankfully and yes, we will have to go without a lot of things since we have to pay the huge bill. We do hope the bill will pass. THanks October 13, 2009 at 7:05 pm 39 Carolyn says: I am grateful that U S Rep., Thaddeus McCotter introduced the Happy Act. My pets have always been an important part of my life. Right now, Lady, a German youth soccer jerseys online Shepperd Chow mix, very gracious and Bambi, a Min Pin who is hyper are my present family members. They add joy to my life of retirement and I love them very much. Thank You Rep. McCotter October 15, 2009 at 9:50 pm 40 Scott Wagner says: They are family, but who do you think is going to pay for this? They will hand you this 3500 dollors and then stab you in the back with tax hikes and larger

Related topic:
http://imagicville.allalla.com/index.php?/user/256-nicroxiapax/

GamiCaliCup commented:

so atracted to her, i didn't know how to make her understand but i knew i want it to be completly honest with her and not lie about my life, she must think am somebody that doesnt know what i want and i was going to take her to experiment or something. February 17, 2011 at 5:25 pm 244 sam says: hi im 18 and i really like girls alot but for the past 8 yrs i have been dating boys because i dont want my friends to findout that i like girls because i dont know how they will react to me telling them. February 17, 2011 at 11:10 pm 245 alex says: I am 13 and I have a question. I am I a lesbian because I like boys like I like girls. I like dressing like a boy I like doing watever a boy does I feel so confuse. please if you have an answer email me at : February 22, 2011 at 10:44 am 246 Cassie says: I think you are a lesbian or bisexual you still like guys if you are able to fall in love with a woman. If you are able to then there's your proof. February 28, 2011 at wholesale soccer jerseys from china 11:26 pm 247 jj says: Is finding another lesbian to love and apriciate u hard? March 7, 2011 at 11:35 am 248 binx says: hi im 13 and im really confused, im no im young but i dont no what to do. Ive liked girls before, and now i have a really big crush on one of my best friend girl but shes straight, cheap soccer jerseys and i have iked boys before, but i always think about kissing girls and being with them, and i dont do that with boys, i just have this weird feeling inside thats hard to explain, i wish i could tell someone but my friends are all straight and my parents hate the gays ive never kissed a girl or a boy so i dont no what it feels like, but i really really reallly want to kiss this girl, i dont know if im a lesbian, bi or straight. PLEASE PLEASE

You might like:
http://www.comm.l2arcana.ru/index.php?action=profile;u=66065

Chenryvamsdeldtausly commented:

what are the side effects of benadryl antihistamine overdose
metronidazole after side effects

Reuptapemlarl commented:

http://avanafilprime.com/#fahhr - purchase avanafil cheap online - avanafil without prescription , http://avanafilprime.com/#ejtqc generic avanafil

REMTOUTHSLORT commented:

proscar without prescriptions - buy finasteride 5 mg online , http://proscarprime.com/#mlqkp order finasteride cheap

agermFrekrobe commented:

no prescription buy lasix - cheap lasix online , http://lasixprime.com/#zwjju order lasix 100 mg

appeanlig commented:

75 mg buy plavix online - order clopidogrel cheap online , http://plavixprime.com/#ihtvd order plavix generic online

subionisa commented:

buy atorvastatin cheap online - order lipitor 20 mg online , http://lipitorprime.com/#cxyev order lipitor 80 mg

stodiabooni commented:

buy dapoxetine 60 mg online - priligy online , http://priligyprime.com/#skpqn purchase priligy 60 mg online

salmsurry commented:

http://zithromaxprime.com/#areag - order zithromax - order azithromycin 250 mg online , http://zithromaxprime.com/#cffou order zithromax 250 mg without prescription

tunteefes commented:

buy valacyclovir without prescription - buy valtrex 500 mg without prescription , http://valtrexprime.com/#irxpo buy valtrex 500 mg without prescription

IncuncTex commented:

http://xenicalprime.com/#odxgo - order cheap xenical - buy generic xenical , http://xenicalprime.com/#aewui order orlistat online

FallyCaractIt commented:

lipitor without prescription - buy cheap lipitor , http://cheapgenericlipitorsure.com/#dhfzy lipitor 80 mg

Milevialk commented:

http://cheapgenericdiflucansure.com/#ekpvd - generic diflucan - order cheap diflucan , http://cheapgenericdiflucansure.com/#alpil diflucan 200 mg

VelpPreenue commented:

lexapro without prescription - cheap generic lexapro , http://cheapgenericlexaprosure.com/#aneyr order cheap lexapro

Maleveway commented:

http://cheapgenericxenicalsure.com/#nsrmc - xenical online without prescription - order xenical , http://cheapgenericxenicalsure.com/#fcvvw buy xenical online

arbireanaesia commented:

diflucan 150 mg - buy diflucan , http://genericdiflucansure.com/#levqv diflucan without prescription

Peawaypet commented:

order retin-a - order cheap retin-a , http://genericretinasure.com/#uckvz generic retin-a

icolfectatt commented:

prednisone without prescription - prednisone without prescription , http://genericprednisonesure.com/#kfyud buy prednisone online

DOOXYLOOXYCAL commented:

buy cheap lasix - lasix online , http://genericlasixsure.com/#zoogu cheap generic lasix

annuapibulava commented:

prednisone online - buy cheap prednisone , http://genericprednisonesure.com/#szily prednisone 20 mg

wheevaife commented:

cheap propecia online - propecia 5 mg , http://genericpropeciasure.com/#nmfgj buy generic propecia

Insunccab commented:

generic clomid - cheap clomid , http://genericclomidsure.com/#osick clomid without prescription

Refchoope commented:

lasix buy online - buy lasix online , http://lasixonlinesure.com lasix

byncencounk commented:

cipro online - buy cipro online , http://ciproonlinesure.com cipro online

byncencounk commented:

http://clomidonlinesure.com - buy clomid - clomid , http://clomidonlinesure.com clomid

drinkenry commented:

generic zithromax online - zithromax online , http://zithromaxonlinesure.com zithromax online

titafowatSNon commented:

buy retin-a online - buy retin-a online , http://retinaonlinesure.com buy retin-a

InsommaPiodia commented:

http://ciprorxpharma.com/#augohfya - cipro online no prescription - order cipro , http://ciprorxpharma.com/#lrxotzgz cipro no prescription needed

Femi joe'l Joseph commented:

Hi this is to all the retail companys looking to sell and buy griffins product

Alan Potts commented:

This is a really valuable resource and I'm looking forward to seeing how it changes in 2012. Well done and many thanks. A

Herve Leger Dress commented:


It is lovely! Thanks.
http://www.eveningdresseswebsite.com

oakley glasses commented:

Type your comment here.Its such a nice site, i’am the regular visitor of this web. Its very

informative site.

Editor commented:

Hi Josh,

You can try contacting the IMRG. They might have compiled something similar to this Nielsen research below, which compared the top UK brands online in 2011 compared to 2004 (some retailers are included:

http://www.digitalstrategyconsulting.com/netimperative/news/2011/03/then_and_now_top_50_brands_on.php

Josh commented:

hello i was wondering if there is a list of new to old online retailers? Ive been looking for a complete this everywhere but cannot find one.

Comment on this article





Verification (needed to reduce spam):

Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy training tips
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
 

Digital marketing audits - improving your ROI
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...

About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies

© Copyright 2014 Digital Strategy Consulting Ltd | Netimperative.com is part of the Digital Strategy Consulting group | UK company number 4342602 | The Digital Hub, 8 Macklin Street, Covent Garden, London, WC2B 5NF