Skip to content.

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity.

buzzfeed%20loreal.jpg

The post “11 Vintage Hairstyles Anyone Can Pull Off,” sponsored by L’Oreal’s Makeup.com, features animated GIFs, tutorial links and Makeup.com illustrations of different types of buns, braids and blowouts for women to try.

Below each image is a blue button that says “Love it? Buy It!” that directs readers to a L’Oreal retail page where they can buy the product used to construct that particular hairstyle.

L’Oreal is BuzzFeed’s first beauty advertiser for the site’s beauty channel in a partnership that runs through February 2015.

Other L’Oreal sponsored posts on BuzzFeed include articles such as “Definitive Proof Hairspray Gives You Superpowers” and “15 Signs You Should Be A Makeup Artist” and “10 Items From Our Childhood Closet That Never Went Out Of Style.”

View the original post here

Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy training tips
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
 

Digital marketing audits - improving your ROI
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...

About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies

© Copyright 2014 Digital Strategy Consulting Ltd | Netimperative.com is part of the Digital Strategy Consulting group | UK company number 4342602 | The Digital Hub, 8 Macklin Street, Covent Garden, London, WC2B 5NF