Skip to content.

Alibaba helps European retailers enter China with NetEven partnership

Online marketplace management solution Neteven has announced a deal with Alibaba Group’s Tmall Global, to help European retailers enter China.

Opening up new growth drivers for brands and retailers in fashion, home and garden, kids, accessories and many more categories, Neteven’s customers can now sell their products to the Chinese market to drive incremental revenues.

Tmall Global allows international brands and retailers to sell on China’s largest third-party platform, with very few localisation constraints.

For example, overseas companies without Chinese business licenses are eligible to apply to sell on Tmall Global. Orders can be fulfilled and shipped from outside of China, and customer payments are settled in the preferred origin currency such as US Dollars or Euros.

According to iResearch, Tmall.com was the largest brands and retail platform in China in terms of gross merchandise volume in 2013. Part of the Alibaba Group, Tmall.com has hundreds of millions of visitors to its platform every day.

“Following our European expansion, more than half of Neteven’s clients are now based outside of France. All our European clients use our solution to trade locally, in Europe or in the US. The logical next step was to open their distribution to the largest and fastest growing e-commerce market in the world - China.

“Europe is a key strategic focus for Tmall Global and our aim is to help brands and retailers reach Chinese consumers that are eager for their products,” said Shaoming Yang, Head of Tmall Global Europe. “To extend our reach we work with trusted and respected organizations such as Neteven to build an ecommerce ecosystem that works for both consumers and brands.”

www.neteven.co.uk

www.tmall.com

Comment on this article





Verification (needed to reduce spam):

Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy training tips
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
 

Digital marketing audits - improving your ROI
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...

About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies

© Copyright 2014 Digital Strategy Consulting Ltd | Netimperative.com is part of the Digital Strategy Consulting group | UK company number 4342602 | The Digital Hub, 8 Macklin Street, Covent Garden, London, WC2B 5NF