Skip to content.

YouTube ad-free subscription service ‘coming in months’

In a high-profile test of the paid content versus ad-funded business models, Google is preparing a YouTube subscription service that lets people pay to watch videos without adverts.


YouTube’s head of content and business operations, Robert Kyncl, says that a subscription offering is important to YouTube because some viewers do not wish to sit through ads.

YouTube is “fine-tuning the experience”, according to Kyncl, speaking at the Code/Media conference in California last week.

Kyncl added that a subscription offering was important to YouTube because some viewers did not wish to sit through advertisements.

YouTube has been exploring a paid, advert-free version of its service for some time, launching a pilot program in 2013 that allowed individual content providers to charge consumers a subscription fee to access a particular video channel.

A report from CNBC recently suggested that YouTube might roll out subscriptions sooner rather than later.

The move would allow YouTube to compete with companies such as Netflix and represent a significant change for the site, whose free ad-supported videos attract more than one billion users a month.

A total of 29 channels went live as part of the 2013 pilot, with partners including Sesame Street, UFC, National Geographic, PGA and Magnolia Pictures, charging $0.99 or more a month for paid channels that would sit alongside their free videos on YouTube.

YouTube also recently launched Music Key, letting viewers watch music videos without ads. The service is currently free in its beta form but will eventually cost $7.99 per month.

Kyncl’s comments may have been referring to that subscription officially launching. CNBC’s reporter, however, suggested that YouTube might expand even beyond Music Key and into subscriptions for all videos.

Comment on this article

Verification (needed to reduce spam):

Subscribe to Netimperative Newsletters

Email address:

Search Marketing
Publishing & Media

Send as:

Alternatively, click here to unsubscribe

Digital Training Academy training tips
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...

Digital marketing audits - improving your ROI
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...

About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies

© Copyright 2014 Digital Strategy Consulting Ltd | is part of the Digital Strategy Consulting group | UK company number 4342602 | The Digital Hub, 8 Macklin Street, Covent Garden, London, WC2B 5NF