Skip to content.

Online now accounts for 71% of Dominos Pizza orders

Online sales now account for 71% of Domino’s total delivered orders in the UK, with 1 in 8 UK population now having downloaded the pizza chain’s app.

dominos%20new.jpg

Domino's appears more than comfortable with consumers' towards mobile commerce, despite a security breach last year.

In the UK and Ireland, over 44% of orders came through a mobile device. The company has released free iPhone, iPad and Android apps from which customers can place an order.

In a statement. Dominos said: “High quality information technology is key to running our business successfully, both in providing efficient systems for franchisees in the stores and e- and m- commerce, which enables customers to order our pizzas easily.” 

In 2014 the company "enhanced" its mobile app, launched a new website and diverted marketing funds into digital media.

Domino's said customers who shop online now have a higher rate of conversion, spend more per visit and visit more frequently.
Analysis- an age of ‘all commerce’?
Phil Stelter, managing director of Unique Digital commented: “Today, it’s all about instant transactions.  Domino’s staggering sale surge, with 1 in 8 of the UK population downloading its mobile app, demonstrates the rising power of this channel.  Consumers want pizza now rather than picking up the phone, and apps can provide a quick and convenient solution.
 
“Our own YouGov research reveals that a quarter of consumers complete instant transactions on a smartphone or tablet rather than searching and completing their purchases in-store or on a PC or laptop. We are at the start of an all-commerce age: terms such as Ecommerce and Mcommerce are set to be consigned to the dustbin of history. The days of consumers just searching for items on mobile devices are gone: purchases are being completed on the same device with increasing regularity now.”

Comment on this article





Verification (needed to reduce spam):

Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy training tips
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
 

Digital marketing audits - improving your ROI
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...

About Netimperative | About Digital Strategy | Terms of use | Privacy | Cookies

© Copyright 2014 Digital Strategy Consulting Ltd | Netimperative.com is part of the Digital Strategy Consulting group | UK company number 4342602 | The Digital Hub, 8 Macklin Street, Covent Garden, London, WC2B 5NF