Martyn Perks is the founder of the business consultancy Thinking Apart Ltd. Clients are from the public and private sector. Thinking Apart is focused on helping businesses and organisations innovate in how they resolve their communication and business development issues. This means promoting a forward-thinking culture through research, investigation and analysis that will encourage creativity to flourish. He writes widely about design, technology and innovation for publications including spiked, Blueprint, New Media Age, the Guardian's arts&entertainment blog, Institute of Ideas and for NetImperative. He has spoken and organised numerous debates on design at the Design Council, Designing Interactive Systems, USA, Design Museum, and at the Battle of Ideas festival. He is a co-author of The Future of Community: Reports of a Death Greatly Exaggerated (2008) and co-author of Winners and Losers in a Troubled Economy (2008). Martyn is passionate about innovation and design. He is also an RSA fellow.
- Why brands shouldn't get lost in the Twitter storm
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Last Month’s Media 140 London event looked at how brands can make the most out of social media. As Martyn Perks watched the tweeters steal the limelight from the speakers, he wondered how brands can avoid the same thing happening to them.
- 10 November 2009
- Social media is more about creating loyalty than new ideas
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Social media is less about searching for new ideas than it is about brand building and loyalty. But brands need more than loyalty to remain competitive, especially in a recession. The excitement in social media might turn out to be an unfortunate diversion away from the necessary task of having to invest in the long-term. If that turns out to be true, we may all become more disloyal because of it and decide to shop elsewhere.
- 20 October 2009