Justin Rees is UK Head of Marketing for LeadPoint, the world’s first online lead exchange marketplace. LeadPoint provides over 3,000 real-time leads a day to over 2,500 customers across a range of verticals. Justin is a regular commentator in the marketing and trade press as well as being part of the IAB’s Online Lead Generation Taskforce.
- What’s next for lead generation?
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As the end of the year is rapidly approaching and marketers are already looking to 2010, an increasing focus for advertisers will be online lead generation. As the packed auditorium at this month’s inaugural IAB Online Lead Generation seminar proved, the appetite for lead generation is only getting bigger. With representatives from digital agencies as well as brand marketers spanning verticals from Finance to FMCG, lead generation looks set to step out of the shadows and into the spotlight in 2010.
- 17 December 2009
- Lead generation comes of age
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Lead generation has been one of the hottest topics in digital marketing so far this year and there have been a number of notable successes for the industry in 2009, from the inclusion of three lead generation companies in the annual GP Bullhound Media Momentum awards to the publication of the first IAB white papers on lead generation.
- 22 October 2009