Justin Rees is Director of Marketing and Partnerships for LeadPoint, the world’s first online lead exchange marketplace. LeadPoint provides over 3,000 real-time leads a day to over 2,500 customers across a range of verticals. Justin is a regular commentator in the marketing and trade press as well as being part of the IAB’s Online Lead Generation Taskforce.
- Lead Supplier vs. Lead Platform – what are the differences?
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Traditionally, the optimum conditions for trading goods and services have always been considered to be direct relationships between buyers and sellers – the view being that the less people in the supply chain, the better. Occasionally there will be middle men pulling the strings, but people like to go direct as much as they possibly can, removing barriers, providing transparency and ensuring the best prices at both sides of the equation.
- 07 April 2011
- The art of data capture
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October 2010 has been a watershed month for the UK online lead generation (OLG) industry. For the first time the biannual IAB PwC adspend study has measured the size of the lead gen market in the UK which has been valued at £21.6m for the first half of 2010. This represents 1% of all online adspend over the same period and is a major achievement for all those companies that have been banging the lead generation drum over the last few years.
- 21 October 2010
- When leads go offline
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Online Lead Generation (OLG) is really starting to carve out a niche for itself in the online marketing landscape. With this month’s publication of the IAB OLG buyers guide, advertisers finally have a handy reference to help them through the process of setting up a lead generation campaign from planning to designing creatives and landing pages.
- 24 June 2010
- The big ‘C’ of lead generation
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The ultimate measure of lead quality is the Return on Investment (ROI) generated from a campaign but there are of course some key quality metrics to measure along the way which will impact upon the ultimate ROI and one of the most important of these is “Contactabilty”.
- 02 March 2010
- Lead generation comes of age
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Lead generation has been one of the hottest topics in digital marketing so far this year and there have been a number of notable successes for the industry in 2009, from the inclusion of three lead generation companies in the annual GP Bullhound Media Momentum awards to the publication of the first IAB white papers on lead generation.
- 22 October 2009