Video ad platform BrightRoll has struck a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital video ad campaigns and maximize accountability and return on investment. Integrated into the BrightRoll console, Nielsen Online Campaign Ratings provide advanced measurement and analytics for the digital video ad [...]
Video ad platform BrightRoll has struck a strategic agreement with Nielsen, the global measurement and information company, to help advertisers increase the efficacy of their digital video ad campaigns and maximize accountability and return on investment.
Integrated into the BrightRoll console, Nielsen Online Campaign Ratings provide advanced measurement and analytics for the digital video ad industry and will enable BrightRoll to bring new programmatic planning and reporting capabilities to the market.
Announced in October, the BrightRoll console is the company’s customizable user interface for planning, executing and optimizing digital video advertising. Nielsen Online Campaign Ratings are integrated into the BrightRoll console for optimized campaign measurement across the industry’s largest programmatic video platform and allows advertisers to understand the ROI of their digital video campaigns through the use of proven, TV-comparable metrics.
“With Nielsen Online Campaign Ratings data in the BrightRoll console, advertisers are finally able to validate the effectiveness of their digital video campaigns across online and TV in real-time,” said Tod Sacerdoti, CEO and founder of BrightRoll. “This strategic agreement enables us to more deeply integrate Nielsen’s unique measurement and technology capabilities into our platform, and we’ll be working closely to roll out innovative offerings that enhance productivity and performance.”
BrightRoll is paving the way for others in the industry by merging Nielsen data assets with their offerings to bring forth a new set of capabilities that will up-level current video ad reporting and analysis.
“Nielsen Online Campaign Ratings is quickly becoming the standard audience measurement for digital advertising, and having its data integrated into a leading video advertising platform like BrightRoll is further proof of Nielsen’s marketplace momentum,” said Megan Clarken, EVP, Global Product Leadership for Nielsen. “Making Nielsen Online Campaign Ratings data available via API to the BrightRoll console, our clients will have enhanced capabilities and real-time reporting to advertisers who are looking to validate audiences and measure the true impact of their video ad campaigns.”
Early buyers on the BrightRoll console, which include some of the world’s largest brands, ad networks, demand-side platforms, data providers and agency trading desks, are realizing increased workflow efficiencies and maximizing campaign performance. As part of the BrightRoll platform, the console provides buyers with enhanced usability, advanced features and real-time access to more than 17 billion video ad impressions monthly across web, mobile and connected TV.