CRM platform Salesforce has formed a partnership with cloud storage firm Dropbox, aimed at helping both sets of customers get more out of the joint use of their products.

The new deal is built around three primary components:

  • New integrations that connect Salesforce with the global Dropbox platform
  • A marketing partnership that will drive awareness of joint product offerings
  • A joint commitment to broader adoption of each other’s business products

Under the new partnership, customers will be able to easily share files they have stored in Dropbox with colleagues through Salesforce’s Quip service, which provides a live collaboration environment for documents, spreadsheets, and presentations.

In addition, Salesforce’s Commerce Cloud and Marketing Cloud Services will let customers create customised Dropbox folders that help customers collaborate both internally and externally.

Both companies are also deepening their use of the other’s services — Salesforce will use Dropbox Enterprise, while Dropbox will extend its use of software like Service Cloud and Marketing Cloud.

The companies will initially deliver two new integrations to drive brand engagement and boost team productivity:

  • Commerce Cloud and Marketing Cloud + Dropbox: Create branded, customised Dropbox folders within Salesforce Commerce Cloud and Marketing Cloud with the new digital asset engagement solution. Folders can be accessed by both internal teams and external partners. With two-way workflows, content stays relevant and up-to-date, whether the user is working in Dropbox or Salesforce. For example, a retailer using Salesforce Commerce Cloud may create a Dropbox folder to access product images or creative briefs from an external creative agency. The retailer is notified if the agency makes changes or additions and can then update their online storefront in order to deliver a superior shopping experience.
  • Quip + Dropbox: Access Dropbox content, such as photos, videos and slides, directly within Salesforce Quip. Dropbox will also add support for Quip documents, allowing joint users to work on Quip files that live in Dropbox, furthering Dropbox’s effort to build a unified home for work.

“Customer success is core to everything we do at Salesforce and it inspires our partnerships,” said Ryan Aytay, EVP Global Business Development & Strategy, Salesforce. “When you bring together the world’s leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless.”

“This deeper partnership with Salesforce is a great opportunity to build new value for our mutual customers,” said Quentin Clark, SVP of Engineering, Product and Design at Dropbox. “We’re looking forward to delivering these new integrations so our customers can get the most out of their tools.”

“Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT, and AI technologies,” said Dennis Woodside, Chief Operating Officer at Dropbox. “Together, we have the opportunity to fundamentally change how people work.”

While the two companies have been working together for a while, it will still be some time before the partnership bears fruit. These integrations are expected to come to market in the second half of this year.

Last week, Dropbox teamed up with Google to integrate some of its capabilities with the the G Suite productivity software. Dropbox already has a number of existing technology partnerships, including those with Adobe, Microsoft, and Autodesk.

New integrations are expected to begin rolling out the second half of 2018. To sign up for the Digital Asset Engagement pilot, please sign up here.  Pricing will be announced at general availability.