This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014. View high quality [...]

This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014.
Global programmatic ad spend by channel. This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as video advertising which made a gain of 65% in 2014.


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