Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel. The partnership marks a key shift in the way leading agencies are using audience insights. Publicis Media’s PACE panel provides a globally consistent and locally relevant platform that [...]

Audience profiling company GlobalWebIndex has formed a strategic partnership with Publicis Media to support the company’s global strategic planning and measurement practices via its proprietary PACE panel.
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The partnership marks a key shift in the way leading agencies are using audience insights.
Publicis Media’s PACE panel provides a globally consistent and locally relevant platform that builds a bridge between planning, strategy and activation. Built using GlobalWebIndex’s ongoing survey representing over 2 billion internet users across 40 countries, PACE allows Publicis Media agencies to profile their audiences in more depth than they ever could previously.
Exclusive custom data sets provide Publicis Media agency teams with the depth, reach and frequency to meet the diverse requirements for strategy, planning and activation on both a local and global scale, while ensuring greater accuracy for validating campaign reach and ad effectiveness.
Kate Sirkin, Practice Lead, Analytics and Insight Americas and Audience Insight Global, Publicis Media says: "GlobalWebIndex has bridged a significant gap in consumer knowledge and intelligence, providing an in-depth view of the evolving digital and mobile landscapes across country borders and continents, greatly benefitting our global clients”
Tom Smith, GlobalWebIndex Founder and CEO comments: “Understanding what motivates and drives your audience is at the heart of every marketing decision we make, and by linking the most detailed audience dataset ever created to activation and measurement, we are closing the loop on audience planning”.