Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Case study: Johnson & Johnson | Sector: Pharmaceutical | Format: Social media, branded content, microsite

Johnson & JohnsonJohnson & Johnson Consumer B.V. (JJCBV) wanted to boost awareness of its o.b. tampon brand among young women in the Netherlands. Because the vast majority of Dutch women aged between 14 and 18 use Windows Live Messenger, the company worked with Microsoft Advertising to create a Personal Expression; a collection of interactive content used in the application. The hugely successful campaign increased brand usage by six percent among the target audience.

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