Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

2 For reaching doctors online identify the people and places that matter

Experienced digital marketers see the web as a giant market research tool that can quickly yield a network of places where the conversations are taking place. They can even pinpoint the individuals leading the debate. While some of these places may be the expected pages of the British Medical Journal or the official advice within the NHS, some could be within the more freeform discussions of web pureplays like Doctors.net, or the private blogs of patients, pressure groups or charities To plan an effective communication strategy, every pharmaceutical brand needs to understand this landscape, mapping these spaces to learn about the network of voices and people taking part in the conversation.

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