Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

1 Pharmaceutical marketing: use web analytics to listen to the conversation

Before anything else, simply listen to the conversations taking place about your brand already. The web provides the richest archive imaginable of people’s perceptions, views and language about your brand. In shows what your customers really think, how your patients perceive their therapy, and how decision-makers are influenced. In the hands of an expert digital analyst it can drive the core strategy of the business. At the very least, use basic Google Alerts to gain an immediate top level understanding of what is being said about your brands and the issues affecting them. Then explore the advanced tools and develop a tracking model.

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