Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Three ways pharma brands can use web analytics to listen to their customers online

Listen to your customers

Use the digital tools to find out what’s working and why; then replan your communications.

  1. Pharmaceutical marketing: use web analytics to listen to the conversation
  2. For reaching doctors online identify the people and places that matters
  3. Then analyse the conversation