Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

3 Auditing the efficiency of pharmaceutical communication channels based on the results they achieve

By analysing these touchpoints and relating them directly to sales, pharmaceutical brands can gain granular understanding of which aspects of marketing to bolster and which to throttle back. A common pattern is an over focus on field sales and an under representation for web media, search, email and the brand’s own site.

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