Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Three ways pharma brands can reduce field sales force costs

Invest in what’s working

Switch budgets into the sales channels that are really delivering results

  1. Quantify the costs of communication channels in pharmaceutical marketing strategies
  2. Map the role of each channel in helping customers make purchase decisions about pharmaceutical products
  3. Auditing the efficiency of pharmaceutical communication channels based on the results they achieve
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