Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

3 Explore podcasts, video debates and white paper downloads

When brands need to tell their story directly, the web provides a range of tools far beyond the brand site. Online magazines, journals and communities guarantee high levels of relevant traffic. Brands can lever their own messages by using commercial spaces and partnerships those sites created to deliver deep and information-rich stories about a given therapy. Podcasts and videocasts provide high impact techniques for targeting exactly the right audiences with the most complex of messages. They allow potential purchasers and influencers to hear first hand about the benefits of new treatments. Audit the relative costs of this route rather than more traditional channels and it’s easy to see why smart pharma brands have been eagerly exploring online media, often far below the radar of their rivals.

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