Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

2 Track the exposure web ads generate

Smart marketers use the web to quantify the cost per impact and the results generated. In skilled hands the web can be highly accountable and the best of friends for marketers faced with budget cuts and having to choose between different tools. Working well as a branding medium as much as a direct response channel, websites and web advertising is well documented in building awareness and changing brand perceptions. But even the simplest banner can act as a trigger for the download of a data sheet, the results of clinical trials or the registration for an offline event.

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