Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Three ways pharma brands can harness web media in their online marketing strategy

Online media: Fish where the fish are

Using online media to reach the right audiences in the right mindset

  1. Pharma brands should reach audiences online where they want to engage
  2. Track the exposure web ads generate
  3. Explore podcasts, video debates and white paper downloads
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