3 Build eRM campaigns in pharmaceutical marketing to drive conversions
Simple one-size-fits-all email broadcasts are only the starting point. The power of email lies in the richness of its targeting. Segmenting the market into different types of prospects and communicating based on their specific interests and attitudes unlocks leaps in response rates. This is how to turn lead generation into conversion. In the right hands email becomes a self-learning tool for the marketing team, building more granular profile data that can be integrated back into sales management systems like Salesforce.com.