Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

2 Take the message to market: use email in pharmaceutical marketing to reach customers in their inbox

Email is the longest established form of internet marketing, predating the web by over a decade and providing the most cost effective touchpoint for customers, stakeholders and partners. When there is smart segmentation of the data behind an email campaign it’s easy to target the right message to reach the right person at the right time.

Today’s HTML format mailings provide smart gateways to brand websites, they can take the best and most relevant of what you have on the web and package it seamlessly into a digest right for the customer – and at a marginal cost of almost zero.

There’s an accountability in the mailing process because marketers can track open-rates and pass-on rates much of the time, identifying when and how deeply target prospective customers are engaged with the brand. And that research insight comes without the intrusion of telephone interviews or surveys, customer’s real attitude can be uncovered in days.

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