Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Customer journey analysis in pharmaceutical marketing

Digital marketing should be working at each step in the purchase journey to encourage conversion to sale. When we analyse customer purchase journey behaviour, we look for how doctors and health authorities really make their decisions. Your digital communications should be working for the primary purchaser, the influencer and other stakeholders. They should be working in partnership, integrated with all other forms of marketing.

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