Digital strategies for pharmaceutical brands

Boosting integrated marketing strategies in pharmaceutical firms through effective us of the web, email and digital channels

Digital Communications Audit

How to measure what’s working, and what’s not in pharmaceutical marketing

Getting the best value from your digital channels demands understanding what works and why. In a fast changing environment, many brands have websites and email programmes that are years behind best practice, failing to engage their stakeholders, generate leads, build brand equity and create real value. A digital communications audit provides the fast track to understand how your digital investments are working and what’s needed to accelerate ROI. They give an expert view, independent of your teams, agencies and stakeholders. They deliver insights quickly and include key recommendations as well as prioritizing critical issues.

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