In this edition of Joseph Jaffe’s ‘Across The Sound’, Danny Meadows-Klue joins other speakers from Central America’s largest internet conference to discuss marketing, the digital networked society, and what Central American firms can expect over the next few years. Jaffe is a passionate digital marketing thinker and feels the whole marketing process needs a rebuild to capture the changes in consumer attitudes.
Listen to Danny Meadows-Klue’s podcast | Meet Digital Thought Leader Joseph Jaffe
Two years on from helping launch the internet marketing trade association in Mexico, Danny Meadows-Klue returns to for the largest internet marketing conference in Central America. Behind the scenes he has been helping nurture and develop the market throughout, and here he reflects on some of the key aspects of the industry’s growth, and gives his thoughts about what lies ahead.
We’ve always tried to help trade associations build the industry. From 2001 until the start of 2005, Digital Strategy was hired to accelerate the UK IAB, appointing its first staff, setting up its first offices, launching its first big projects and increasing its revenues 15-fold. Two and a half years ago we began a similar process to boost the European IAB association, and with its revenues more than doubled, and 50 times as many people engaged, we were thrilled to bits with the success of the first major IAB Europe congress – Interact. It marked the association moving into a new phase of its growth.
Watch our summary of the workshops on the first dayWatch our summary round-up of the main Interact Congress
Danny Meadows-Klue discusses how Web Analytics have developed over the last few years and how online web analytics has really moved on. The incredible potential of online advertising only works when you get your web analytics right.
In this one hour lecture, Danny Meadows-Klue shows how to get your analytics sorted for tracking the effectiveness of online advertising. Drawn from our full day Academy, this keynote session tackles what to count, how to count, why to count and even who should be doing the counting. Based on face to face research in Academies across Europe since late 2004, we've identified the common mistakes of publishers, agencies and advertisers. Get web analytics right and it transforms your marketing; fail to tackle it properly and you'll never know what's working. Watch the video lecture and follow the slides by downloading our PDF handouts.
If you are interested in learning more about search engine optimisation (SEO), pay per click (PPC), search engine marketing (SEM) or search ... all from a practical perspective, then this simple introduction by Danny Meadows-Klue - Digital's CEO - offers a simple overview of some of the issues firms need to get to grips with to get the most from their search. He covers whether to run your search in-house or with an agency, he considers natural search engine optimisation vs. pay per click, and describes the importance of tracking your campaign through web analytics. Filmed as a VIP interview, it's part of a series of resources developed for The Search Academy training courses run by the Digital Training Academy. Ask us about how we can help your team get more from Search Engine Marketing.
Watch Danny Meadows-Klue’s podcast: SEO, PPC, SEM and the Search Market
Watch Danny Meadows-Klue’s podcast: SEO, PPC, SEM the what when and how of Search
Watch Danny Meadows-Klue’s podcast: IAB EUROPE is for clients agencies and media owners
Digital Strategy was recruited by IAB UK in 2000 to transform the business from the idea of a trade association to become a major player in the media sector, along the way helping drive the internet industry's revenues to overtake those of Radio and Consumer Magazines. After four years at the helm Digital Strategy had delivered a transformed trade association with five times as many members, twenty times the budget, and a solid fulltime staff. At the start of 2005 the team moved on to IAB Europe and as we completed the first 18month acceleration plan, Digital's CEO Danny Meadows-Klue gives an overview of what IAB Europe is delivering. If you'd like more details of how to join then simply email our team.
Online advertising is changing the nature of marketing. This is happening across the world, but here in Western Europe we're seeing some of the trends that will eventually spread worldwide. The eighth edition of the Digital Europe tracking study provides extended analysis, commentary and deeper insights about how this exciting industry is changing. In our latest podcast feature Richard Eve interviews Danny Meadows-Klue about the study and asks where the industry is today and where it is heading.
It's not just the excitement, it's about changing society. At the time, this was about learning, but let's fast forward... now it's about diagnostics and surgery, public health care provision and education, their knowledge leapt. The future generation of doctors have the latest ideas at the tips of their fingers and this is a permanence.
But over time, this permanence of the Golden Age changes... Today that 'knowledge' for clinicians means text based journals; words on a screen. But we're all on this journey as the internet unfolds new tools for us. How soon before broadband and faster connections unlock the ability to harness video, to have internet-enabled learning, videocast operations, internet based consultations and even remotely conducted surgery. These are the tools of a Golden Age, and one that exists well beyond the confines of the digital world. And this is permanent. A permanent freedom from the tyranny of distance. That's our golden age, and that's what we should all be striving to for together.
Digital's Danny Meadows-Klue in conversation about magazine and the web.
Our podcast partner is currently moving these files so from time to time you may not be able to access them.
Danny Meadows-Klue's most popular 2005 address.
Our podcast partner is currently moving these files so from time to time you may not be able to access them.
In times of huge economic and technical change, knowledge becomes a critical success factor. We created the Podcasts to bring you insights from a particular part of this fast changing industry.
They are independent perspectives on key issues in doing business or marketing in the digital networked economy, and are published regularly. We also publish similar Digital Thought Leadership interviews and Digital Book Club reviews to share the ideas and thinking of some of the people and companies shaping the digital networked world. These often accompany our own talks and training workshops because knowledge and training can unlock the potential of your team.
Digital Podcasts are published regularly and summaries are sent to our clients. If you're not yet a client, we may be able to give you free access for a couple of editions. Just tell us a little about yourself and your firm, and why you'd like us to give you our research.
Danny has been a researcher and commentator in the digital networked industries since 1995. He managed the UK's first online newspaper and has helped run web businesses ranging from mass market portals and consumer magazines, to online stores, search and email services. Among his industry roles he is the co-founder and former chairman of the UK and European Internet and Interactive Advertising Bureau, and has been lecturing on digital marketing for more than a decade. He set up Digital Strategy Consulting in 2000 to help firms get the most from the digital networked economy.
