Introducing IAB Europe

January 26th 2007

Digital Strategy was recruited by IAB UK in 2000 to transform the business from the idea of a trade association to become a major player in the media sector, along the way helping drive the internet industry's revenues to overtake those of Radio and Consumer Magazines. After four years at the helm Digital Strategy had delivered a transformed trade association with five times as many members, twenty times the budget, and a solid fulltime staff. At the start of 2005 the team moved on to IAB Europe and as we completed the first 18month acceleration plan, Digital's CEO Danny Meadows-Klue gives an overview of what IAB Europe is delivering. If you'd like more details of how to join then simply email our team.

Watch Danny Meadows-Klue’s podcast




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