February 12th 2007

If you are interested in learning more about search engine optimisation (SEO), pay per click (PPC), search engine marketing (SEM) or search ... all from a practical perspective, then this simple introduction by Danny Meadows-Klue - Digital's CEO - offers a simple overview of some of the issues firms need to get to grips with to get the most from their search. He covers whether to run your search in-house or with an agency, he considers natural search engine optimisation vs. pay per click, and describes the importance of tracking your campaign through web analytics. Filmed as a VIP interview, it's part of a series of resources developed for The Search Academy training courses run by the Digital Training Academy. Ask us about how we can help your team get more from Search Engine Marketing.

Watch Danny Meadows-Klue’s podcast: SEO, PPC, SEM and the Search Market
Watch Danny Meadows-Klue’s podcast: SEO, PPC, SEM the what when and how of Search
Watch Danny Meadows-Klue’s podcast: IAB EUROPE is for clients agencies and media owners