June 5th 2007

We’ve always tried to help trade associations build the industry. From 2001 until the start of 2005, Digital Strategy was hired to accelerate the UK IAB, appointing its first staff, setting up its first offices, launching its first big projects and increasing its revenues 15-fold. Two and a half years ago we began a similar process to boost the European IAB association, and with its revenues more than doubled, and 50 times as many people engaged, we were thrilled to bits with the success of the first major IAB Europe congress – Interact. It marked the association moving into a new phase of its growth.

Watch our summary of the workshops on the first day
Watch our summary round-up of the main Interact Congress